$7,500 AI Team Replacing an Entire Growth Department

AI for Founders with Ryan Estes · Jul 24, 2026 · 55m

Your Website Is About to Become a Line Item

Matt Hassett spent seven years making byloftie.com beautiful.

Now he is fairly sure that beauty is depreciating.

Not because the design is bad. Because the customer is changing shape. Shopify says AI-driven traffic to its stores grew roughly 8x year over year in Q1 2026, with orders from AI search up nearly 13x. Loftie's post-purchase survey went from 1.5 percent AI attribution to 3 percent in six months. That is still small. That is also what small looks like right before it isn't.

Here is the part that should scare every DTC founder. Ask an AI for…