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Brain Bars to Big Box: Will Nitze’s Wild Ride to $100M | Will Nitze
#519 What if the secret to building a nine-figure brand isn’t more people — but more scrappy, strategic thinking? In this episode hosted by Kirsten Tyrrel, we sit down with Will Nitze, founder of IQBAR, to unpack the gritty, unconventional journey from his kitchen R&D experiments to building a nine-figure nutrition brand. Will shares how he hustled his way through a successful Kickstarter campaign using unconventional tactics, scaled without a massive team by leveraging agencies and automation, and grew from a niche brain-food bar into a multi-product platform sold in major retailers…
The skinny
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