Latest / Honest Esthetician Education / The Hard Truth About Hydrafacial | With Glow On Studios
Transcript
- 0:00Hi, I'm Victoria, a licensed esthetician.
- 0:02I'm with Maddie from Gwon Studios.
- 0:04We're in our cute PJs, and today we're going to be spilling the rosé.
- 0:09I want to first go into just some things being a licensed esthetician.
- 0:15I first want to talk about the hydrafacial.
- 0:18Ooh.
- 0:18This is a juicy one, right?
- 0:20Spilling the rosé.
- 0:21This is a really juicy one.
- 0:23Yes.
- 0:24It's going to get a little wet.
- 0:25Yes.
- 0:26So you have, so we obviously, there's a Sandello, the newest one out.
- 0:31Yeah.
- 0:31And then there is the Elite, there's the Allegro.
- 0:35Which device do you have?
- 0:37I have the Allegro.
- 0:39And I'm so sorry to say, but I feel like I made a good decision with it.
- 0:44Mm-hmm.
- 0:45Um, so I don't know what the elite is, but I know the difference between the Allegro and the Sandeo, which is $25,000 versus $45,000.
- 0:55With all the bells and whistles.
- 0:56Yeah.
- 0:57Things you could do with your hands, right?
- 0:58To do the exact same facial.
- 1:00Yeah.
- 1:01No.
- 1:01I mean, it gives like a cool look, of course, but it's beautiful.
- 1:04Yeah.
- 1:06No, I.
- 1:07So what would you say?
- 1:08Like, so you have the Allegro.
- 1:09What would you say?
- 1:10Like, I mean, do you regret not getting the same day at all?
- 1:14Do you wish that you had the fancy bells and whistles?
- 1:16No.
- 1:16With the Allegro, like the only thing that I wish it had was a cart.
- 1:22Because the cart that I have, I made sure it could take the amount of weight that the Allegro machine is.
- 1:27And I'm just really nervous that it would break on me.
- 1:29And it's kind of bulky.
- 1:31That's the only thing I don't like about the Allegro.
- 1:33But it is so sturdy.
- 1:34That bad boy is sturdy.
- 1:36Oh, yeah.
- 1:37Fun fact, I actually did invest in this scenario.
- 1:40Oh, did you?
- 1:41I did about a year ago.
- 1:43Okay.
- 1:45Did you like it?
- 1:46I honestly loved it.
- 1:47I have I loved the the aesthetic of it, to be honest.
- 1:52I am very I'm I am attracted to things that look pretty.
- 1:56So it's beautiful.
- 1:58I love the touchscreen aspect of it.
- 2:01Would I necessarily say it was worth twenty thousand dollars more?
- 2:04No, in my opinion.
- 2:06Yeah.
- 2:07As a solo esthetician, especially.
- 2:09Yeah.
- 2:10I think that a lot of people get caught up on big estheticians that carry the Cindeo.
- 2:14But I went through a lot of devices, to say the least, to eventually where it wasn't worth it for me anymore.
- 2:21So I think that they I love Hydrofacial.
- 2:23I love everything about it.
- 2:24I would never get like a knockoff, in my opinion.
- 2:27I don't think it's worth it.
- 2:28What are your opinions?
- 2:29opinions on that yeah no i i would never get the knockoff you know i personally haven't used a knockoff so if they made one that was just as good okay sure yeah but also like the solutions are really high quality and they wouldn't work in a different machine and the machine is is proven to work exactly and you are also you are paying for the name um they have a really good company behind the hydrafacial um marketing marketing yeah i will let you in on a little secret about my
- 2:59Oh, so my machine, I think I paid closer to 19,000 for it.
- 3:05How did you do that?
- 3:06Spill the rosé.
- 3:07OK, twist my arm.
- 3:12It was a floor model.
- 3:14What?
- 3:15Yeah.
- 3:16So they used my machine maybe less than 20 times at trade shows.
- 3:23And yeah, I think it was like around the time that the Sandeo had just came out.
- 3:27And so I think that they were trying to get rid of their Allegro's and they wanted their Sandeo's on the trade floors.
- 3:34So yeah, mine was used.
- 3:36Wow.
- 3:36No.
- 3:37But bought through Hydrafacial.
- 3:38Take notes, right?
- 3:39That's awesome.
- 3:40It was a really good deal.
- 3:41I don't even know if they're actually, I've heard that they're not even selling the LA Grows anymore.
- 3:45I don't know if that's true or not.
- 3:47Maybe I'm spreading rumors right now, but.
- 3:49It could be.
- 3:51No, that's crazy though.
- 3:52That's awesome.
- 3:53I mean, I think it's really cool to know those little tiny things to try at least, you know, when you are investing in an expensive machine.
- 4:01No, that's crazy.
- 4:02I didn't even know that was a thing.
- 4:03It is.
- 4:04Yeah.
- 4:04I got super lucky.
- 4:05I kind of like pushed back right away because I wasn't really down to pay $25,000.
- 4:1125,000, which is a lot of money, like, especially like as a, you know, newer business owner.
- 4:15I think when taxes came in and like shipping and all of that ended up being close to like 25,000, but the $25,000 would be close to $32,000 with taxes and everything.
- 4:28So it's a lot of money.
- 4:30No, I, I think it's really important when you're like investing in a machine to know that it's going to be worth it.
- 4:36Like that your clients are actually going to buy it, right?
- 4:38I think that there's a lot of pressure as a solicitation to have a fancy machine.
- 4:43But I think that, I mean, for me too, I actually had the Sandeo and I had a lot of problems with it.
- 4:49And at the end of the day, I realized that for my business, it was worth it.
- 4:53just having the hydrofacial that had no problems, it's the OG, right?
- 4:57Like it has no issues.
- 4:58So that was really important for me to like have a functioning machine rather than aesthetically pleasing.
- 5:05So I'm 100% there with you on investing in the hydrofacial, but it doesn't necessarily have to be
- 5:11You don't need the fancy one.
- 5:12The big boy fancy machine, right?
- 5:13Yeah.
- 5:14Don't you feel like a lot of pressure though to like, I mean, I don't know if you feel that way, but I feel like I, I'm missing out in a sense.
- 5:21I, I, I don't know.
- 5:23I kind of like it when people message me and they're like, is that a hydrofacial?
- 5:26Like I've never seen that model.
- 5:28And I'm like, it is.
- 5:29Yeah.
- 5:29And it's cheaper.
- 5:30Yeah.
- 5:30Like it's possible.
- 5:32I think giving, you know, newer SDs who maybe can't afford a $45,000 machine, like, yeah.
- 5:40A little bit of a hope that they can have a hydrofacial.
- 5:43Yeah.
- 5:44It's nice.
- 5:44I like it.
- 5:45I don't really feel the need to have this in day.
- 5:47Oh, like, I think the only part it would have been beneficial is when I was training my employee and like this in day.
- 5:53Oh, does tell you step by step what to do.
- 5:55That's a good point because somebody who's like well, you know, trained in hydrophacial, they know the settings by heart.
- 6:01It's so easy.
- 6:02Yeah.
- 6:02It's like second nature.
- 6:03Yeah.
- 6:03I could do it asleep.
- 6:04Yeah.
- 6:04But my employee, when she's learning, she's like, wait, what comes next?
- 6:08Like, what do I do now?
- 6:09Yeah.
- 6:10What tip do I use?
- 6:10It is a lot of little steps.
- 6:12So that would have been nice.
- 6:13No.
- 6:14Now she's got it.
- 6:15Have you gotten like the solutions down?
- 6:17Because I felt like with the Cendaya, I was drowning my solutions.
- 6:21It was coming out.
- 6:22Like I could barely get any treatments out of it.
- 6:25Like it was crazy.
- 6:26Do you, how many treatments do you feel like you can get out of your tabletop?
- 6:29A lot, a lot.
- 6:31Yeah.
- 6:31I don't think I could like put an exact number to it.
- 6:34Cause I think it's different when you do like the Lux versus, you know, the signature.
- 6:40But yeah, no, I, I feel like I get like a good amount.
- 6:43I feel like I'm probably like a lighter hand with it.
- 6:45And I've learned that over time.
- 6:47But yeah, that's interesting.
- 6:52is really good about keeping you under check with like how much product you're using.
- 6:57That's so funny.
- 6:58I'm sorry.
- 7:00It's just like hilarious.
- 7:01Yeah, no, it's very interesting.
- 7:03No, I'm right there with you, though.
- 7:04I think that as like a fresh business owner, you know, going solo, if you're going to invest in a machine, like, to be honest, I feel like the tabletop's the way to go.
- 7:14That is my biggest advice for somebody going solo nowadays is, yeah.
- 7:18People look at me and they're like, oh my gosh, I need the hydrofacial.
- 7:21And I'm like, girl, you need to invest in the tabletop, like the Legro, not the big boy machines.
- 7:26Because it does the same thing.
- 7:28And if anything, you get more solution out of your treatments.
- 7:32Have you felt like with the change for you that you've used less solution?
- 7:36Oh, yeah.
- 7:37I can easily get like 15 treatments out of like 15 people versus I was probably doing like six to eight treatments out of one.
- 7:47Wow.
- 7:47Out of the whole solutions.
- 7:49Yeah.
- 7:49It was crazy.
- 7:50Yeah.
- 7:50That's crazy.
- 7:52Yeah.
- 7:52So like I can like confidently, I think people, something people don't talk about is like Hydrafacial has always had a great name.
- 7:58They've always had great marketing.
- 7:59They've always had, you know, great support.
- 8:02And I think that's something like not to bash, you know, any machines, but I think that's something that people don't think about when they, when it comes to Hydrafacial, the trademark is that the support that you get with Hydrafacial, as much as it like may suck in some way,
- 8:16in some situations, I feel like you get way more than getting a knockoff, you know, machine.
- 8:23Yeah.
- 8:23I've had my, like, I genuinely had my machine replaced with,
- 8:28five times and without a question it was they were getting me in a machine it may have taken a little longer sometimes than i would like but i think a lot of people don't realize the difference between like investing in hydrofacial versus getting a knockoff right you're not going to get that support with a knockoff yeah i will say too like mine when it first came in it didn't work um which was super fun um you're like i have all these treatments lined up no yeah i was so excited um just spent you know
- 8:55all my money on this machine um and it didn't work it was very nerve-wracking but they were able to get me a new machine I think within like three days just like a loaner and then they fixed mine and sent it back out and so I had that you know machine as a loaner um but yeah you don't get that with a knockoff especially like something from like China you like you need like support here in the US you need
- 9:20totally you need somebody that can like come in person yes yeah yeah have you had like a recent rep situation change like yes what is that all about like what do you do you feel like you have the like i know that we have like
- 9:33Physical support weather machines.
- 9:34Do you feel like you get the same support with, um, like your reps, like virtual when you reach out to somebody?
- 9:40I mean, when I reach out, yes, but I will say to spill the rosé a little bit.
- 9:45When I hired my employee, I was pretty disappointed in hydrofacial, um, because I had to fight so hard for someone to come out in person and train her.
- 9:57Mm-hmm.
- 9:58Um, my employees very much like me, like we're hands-on learners and I wanted someone to be here and like show her, okay, this is how you hold it.
- 10:06I've been doing hydro facials for a long time, like almost four years now.
- 10:10And I know how to do a hydro facial.
- 10:12I don't know how to teach someone how to do a hydro facial.
- 10:16And so I really wanted my rep to come out here.
- 10:18Um, she was able to, um, do me a big favor and like get a rep out here.
- 10:24Eventually it did take a lot.
- 10:26a lot longer than I would have liked.
- 10:30And I'm pretty sure it's not a service that was actually provided by Hydrafacial.
- 10:34They just did it as a favor, which I think when you're spending that much money, I mean, I wasn't asking her to come out once a week.
- 10:41I wanted one person, one time, and the entire time I've owned that Hydrafacial machine.
- 10:46Yeah, I mean, I definitely 100% agree with that.
- 10:50I just recently noticed the change in reps in Hydrafacial of the support that you get with it.
- 10:54Yeah.
- 10:55And I think that's really like a good point, though.
- 10:58I can think on the top of my head a few companies where I feel that support and that I feel like it's mutual.
- 11:05So I think that investing in a machine or investing in products align that aligns with you.
- 11:11But, you know, you want it to be mutual.
- 11:12I think that that's something that.
- 11:15You just want to feel good going into.
- 11:17You want to feel you have that support.
- 11:18So investing in a line.
- 11:19You don't want to feel like another number to them.
- 11:21Yeah, no.
- 11:22And reps are, you know, a little slimy.
- 11:25I mean, in my opinion.
- 11:26Not slimy, but, you know, they can be.
- 11:28They just want your money.
- 11:29They just want your money.
- 11:30They work off commission.
- 11:31Exactly.
- 11:32I understand.
- 11:33I get how it works.
- 11:34But we also have to have a mutual respect towards each other, right?
- 11:37Yeah.
- 11:37Like, we're in the industry together.
- 11:39I'm a person.
- 11:39This is my business.
- 11:40Yeah.
- 11:40This is my small business.
- 11:42Exactly.
- 11:43My business depends on how well you are.
- 11:46Yeah.
- 11:47No.
- 11:47The service that you provide me.
- 11:48Totally.
- 11:50Yeah.
- 11:50No, that's awesome.
- 11:51I also wanted to ask another question in regards to, like, lines.
- 11:55So, we're talking about lines right now.
- 11:57So, you are, you know, diehard.
- 11:59You're a Lyra clinical partner.
- 12:01Lyra.
- 12:01Lyra.
- 12:01That's so exciting.
- 12:02What does that actually mean?
- 12:04Yeah.
- 12:04So the platinum partnership basically means that I've spent X amount of money with them to reach platinum partnership.
- 12:12You have to spend over $75,000 with them a year.
- 12:15Wow.
- 12:16Which can be broken up like in quarterly too.
- 12:19And I think there's one level above me, which is diamond, which is you have to spend over $100,000.
- 12:25So not quite there yet.
- 12:26That's amazing.
- 12:27Congratulations.
- 12:28Thank you.
- 12:29Thank you.
- 12:29That says a lot.
- 12:30Yeah, I mean, I think what really helps me is like, I love the line so much.
- 12:35I personally use it.
- 12:36I've gotten all my friends, all my family, my boyfriend uses it.
- 12:40And I believe in it.
- 12:41And you know, the proof is in the pudding to like I've created some really cool before and afters and it's worked on all my clients and
- 12:50Would you say that a lot of your majority, is it like 50-50 in clinic and online?
- 12:55What is your biggest revenue come from, from online, from sales for retail?
- 13:00Yeah.
- 13:01So I think one thing that I do that makes it a lot harder for me work-wise, a lot more work, but something that I like to do to get back to my clients is I kind of figure out, how much time does each product last my clients?
- 13:14And the typical timeline for a Lyra clinical product, more like a serum or a lotion, is about three to four months.
- 13:21And we want to change up their skincare regimen, you know, as their skin changes.
- 13:25So we don't want them to be on a product that lasts for a year because you might not need that product in six months.
- 13:31Um, so I've kind of figured out, okay, every about like quarter, basically, I try to do a sale that way my clients aren't always repurchasing for full price.
- 13:41And that does bring in, you know, quite a bit of revenue too.
- 13:44Um, it does make me work my little tushy off.
- 13:48I'm trying to fill all those orders.
- 13:49It's honestly a lot more.
- 13:51You get a lot of orders.
- 13:52I see it on Instagram.
- 13:53I'm like, wow, she's killing it.
- 13:54Yeah.
- 13:55Yeah.
- 13:55I mean, those sales, like, you know, I do them for my clients.
- 13:59And yeah, they're also, you know, great business for me too.
- 14:03Professional skincare is really expensive.
- 14:05And so if I can provide it to people at like a little bit of a lower cost, I'm happy to.
- 14:10Yeah.
- 14:10Yeah.
- 14:11Because you care about people and the results at the end of the day, right?
- 14:14Yeah, yeah.
- 14:15I want people to use good quality product.
- 14:17So I want to make it, you know, affordable, accessible.
- 14:22So yeah, online, you know, during those sales are a big hit.
- 14:26And then yeah, in person, you know, I see the majority of my clients in person.
- 14:30I do have some virtual clients, but I would say maybe like 30% or less is virtual.
- 14:36And then the rest is all in person.
- 14:38Wow.
- 14:42You know, transformations strictly from Lyra Clinical.
- 14:45Yes.
- 14:45Wow.
- 14:45That's amazing.
- 14:47Yeah.
- 14:47I use one other skincare line, Hydropeptide.
- 14:51I love them.
- 14:52I love a handful of their products.
- 14:55I don't think they're as results driven as Lyra Clinical personally.
- 15:01I haven't tried, you know, all of their products in a while.
- 15:03Just when I have tried them previously, I just, I love Lyra.
- 15:08Lyra is what's worked for me.
- 15:09It's what worked for my clients.
- 15:10And so I, I fill in, you know, some gaps that Lyra has with hydropeptide.
- 15:14I think it comes from a personal experience, right?
- 15:17Yeah.
- 15:17From you.
- 15:18Did you ever struggle with acne?
- 15:20Did you...
- 15:21Still to this day.
- 15:22So you are, you know, you use these products to cure your acne.
- 15:26And so would you say that?
- 15:28So you use Lear Clinical for your acne transformation.
- 15:31So that's, would you say that's like 90% of your retail then?
- 15:34Oh, yeah, yeah.
- 15:36Wow, that's amazing.
- 15:37So I, I use face reality.
- 15:40I've been using them for about a year now.
- 15:41I would say that that's where all my acne transformations come from.
- 15:44Okay, you use Lyric Clinical, I would love to hear your viewpoint on just what has worked best for you, what your favorites are.
- 15:50And if you've had any personal experiences with any other lines, you know, things like that.
- 15:55So I feel like I've tried a bunch of different skincare lines and I haven't ever, I'd like to say like, I haven't ever tried like an entire regimen from one other line other than Lyra because they're my writer dies.
- 16:07I love them so much.
- 16:08And honestly, if you've experienced acne or if you've had acne, you're a little traumatized and you don't want to switch up your regimen that's been working for you and try something new because you have a fear that it's not going to work.
- 16:21And then you're going to have to start from square one.
- 16:25So I've never tried like a full regimen from another skincare line, just like bits and pieces from, you know, different products.
- 16:32And I've just never been as impressed with anything as I am with Lyra.
- 16:39Even just like down to the, I actually have tried face reality before.
- 16:43And I was really excited about them, but honestly, like,
- 16:47they smell super clinical.
- 16:49They don't smell good.
- 16:50When I wash my face with enzyme cleanser from Lyra, like I feel like I'm in paradise.
- 16:55It's amazing.
- 16:56And so it's just like little things like that, that I'm personally drawn to that I just love about Lyra.
- 17:03That's so interesting.
- 17:04So I, whenever, it's so interesting that you say that because whenever I smell Lyra, I can't,
- 17:10I personally don't like Lyra.
- 17:12Like the smell of, I mean, I do love their products, but it's interesting because I'm not used to the smell.
- 17:18Not that I dislike it, but it's just I'm not used to the smell.
- 17:22So it just made me think of maybe...
- 17:25It has fragrances or something.
- 17:28No, not that, but maybe you're just not used to it.
- 17:31Maybe something that you're so used to or fond of that is...
- 17:36when you think of that or smell it, you're like, I love this, you know, but, um, I just think it's so interesting that you said that.
- 17:41Cause I'm like, we all have different like preferences.
- 17:44Preferences when we, when it comes down to it, you know, that is so funny.
- 17:47Yeah.
- 17:48Yeah.
- 17:48Like the mystique, right.
- 17:50The beauty oil.
- 17:51Yeah.
- 17:51The beauty oil.
- 17:52Like it's like, what are your thoughts on that?
- 17:54You love it.
- 17:55I'm bathing it so funny I like I mean not that I hate it but it's just like so new to me so like when you said that I'm like wow like the scents really are like everything right oh my god yeah and that's like the number one compliment that I get from my clients is like everything smells so good and I personally don't think it's like too harsh of a smell I think it's like the perfect amount um but yeah I mean I I'm also super sensitive to fragrances so I'm kind of shocked that that's something that I love about Lyra yeah
- 18:22But yeah, they don't use like fragrances.
- 18:24It's all natural.
- 18:25It's all like, you know, the plant stem cells basically.
- 18:30But yeah, I used, you know, a product from face reality and it smelled like nothing or like, you know, like I was using, I don't know, something like from a scientist.
- 18:42Are you okay?
- 18:45Yes, I have.
- 18:46A little too much rosé over here.
- 18:49Like literally physically spilling the rosé.
- 18:51I'm kidding.
- 18:53No, that's so interesting to me.
- 18:55Like not that anything's right or wrong, but it just shows how everyone...
- 18:59you know, senses things differently, like how you like take in things, you know, the products that they're clinical versus something that smells like fragrance, but it's natural, obviously.
- 19:09Yeah.
- 19:10Wow.
- 19:10What do you remember what product you tried from Face Reality?
- 19:15I've tried a couple.
- 19:16Yeah.
- 19:17I think it was the Mandelic serum and then the like barrier repair cleanser.
- 19:23They actually sent it to me.
- 19:24It was very nice of them.
- 19:26Yeah.
- 19:26But I also feel like you can't really give a true opinion off of two products.
- 19:31Yeah.
- 19:31Yeah.
- 19:31But I've seen like you've done great, you know, work with face reality.
- 19:35I almost said Lyra.
- 19:37And I don't know if you know who Acne Maddie is.
- 19:39Yes.
- 19:40I love her.
- 19:41She's so cute.
- 19:41I know.
- 19:42She does great results and just uses, I believe, just face reality.
- 19:47She could use like maybe skin better too or not.
- 19:49I don't think so.
- 19:50I think she just uses just face reality.
- 19:52Yeah.
- 19:52I mean, it's a great line.
- 19:53It's done great work.
- 19:54But honestly, like I feel like taking my before and afters, I've been able to achieve similar results.
- 20:00I mean, I think it comes down to like what you're an expert in.
- 20:03So, I mean, you are a Lyra clinical expert.
- 20:05So you've, it's worked for you personally.
- 20:08You have studied and you've, you know, you know, the failure, very familiar.
- 20:13You're so familiar with the line.
- 20:15I probably, like, I mean, I,
- 20:17It would take me years to achieve the results that you get.
- 20:20You know, you've had years of experience.
- 20:22So, I mean, it just comes down to what works for you and your clients and personal experience.
- 20:28I think that's really awesome that you've been able to achieve that and feel, you know, from personal experience.
- 20:33Well, I hope you guys enjoyed spilling the rosé with us.
- 20:36If you enjoyed this episode, make sure you like, comment, and subscribe.
- 20:41If you have any specific questions, we will be back with Maddie.
- 20:43So be sure to drop them in the comment section.
- 20:47Thank you so much for tuning in and we'll see you next time.
- 20:50Bye.