Latest / CattleUSA Daily / 156: How Stepping Back Can Move Your Business Forward
Transcript
- 0:03Welcome to the Cattle USA Daily podcast, your go to source for
- 0:07the latest livestock markets, industry insights and the update
- 0:10shaping agriculture today. I'm your host, Lauren Moylan, a
- 0:14passionate advocate for agriculture, here to keep you
- 0:16informed and connected. Now let's dive into today's
- 0:20episode. Welcome back to the podcast guys
- 0:29that today I had my monthly CEO day and I was having it doing
- 0:35all the things, going through the motions of that and I was
- 0:40like I need to talk about this on the podcast.
- 0:42This is something that has single handedly been one of the
- 0:48single things that has changed how I run my business.
- 0:51It is extremely simple, it is repeatable, and every single
- 0:57time I do it, I walk away clearer, calmer, and way more
- 1:02focused on what actually matters in my business.
- 1:05So today I wanted to come on and I wanted to share those thoughts
- 1:07with you. What is ACEO day?
- 1:09How do I structure it and why has that been so impactful for
- 1:14me and my business? And here is the good news.
- 1:17When I say CEO day, it does not have to mean a full day.
- 1:22If time does not allow for you to sit down and dedicate a full
- 1:26day to this, even half a day or a couple hours can really start
- 1:32to make a real difference. The point of this is not how
- 1:35long you spend on it, but the point of it is actually stepping
- 1:39away from the chaos long enough to think like the person leading
- 1:44your operation, not just the person working in your
- 1:48operation. It allows us to step back, re
- 1:51evaluate, take it all in and make informed decisions from
- 1:55there. So what is ACEO Day?
- 1:58This is the one day a month where I stop working in my
- 2:02business and I start working on my business.
- 2:05A day where I'm looking at the bigger picture, what's working,
- 2:09what's not, and where I'm headed in my business.
- 2:13It doesn't need to be complicated, guys.
- 2:14You don't need fancy software or a boardroom setup.
- 2:18You just need some time that you set aside in your calendar to
- 2:23think, review, make decisions without a hundred other things
- 2:27pulling on you at the same time. Whether you run a few cows or
- 2:33thousands of cows, the point is the same.
- 2:36Somebody has to step back to lead that operation.
- 2:40ACEO Day gives you the space to do exactly that.
- 2:44Again, this is single handedly been the thing that has changed
- 2:47all of my businesses. And as ACEO as a business owner,
- 2:51as an entrepreneur, so often we can get stuck working in the
- 2:55business rather than on the business.
- 2:57And here's why that matters. In agriculture specifically,
- 3:00everything moves extremely, extremely fast.
- 3:03We are in a fast-paced environment.
- 3:06Market shift, inputs change, weather throws a ton of
- 3:10curveballs left and right, and suddenly you're just reacting.
- 3:14And that's where most of us live.
- 3:15In reaction mode. We're fixing what's broken,
- 3:18solving the crisis of the day, and hoping that we are still
- 3:22standing when the day starts to settle down.
- 3:25The CEO day pulls you out of that cycle, pulls you out of
- 3:29that reaction mode, and it gives you a chance to catch problems
- 3:33before they become disasters. It helps you look at your
- 3:36numbers and spot red flags early.
- 3:39It's the time to say, OK, where are we headed and what is
- 3:44actually working here. And honestly, it reduces stress.
- 3:48I am a stress person 99% of the time.
- 3:52And when you know that you've set aside time to plan and
- 3:56review and stop carrying all of those things around in your
- 3:59head, you will go from feeling behind to feeling prepared.
- 4:03You will go from feeling like you are just reacting to every
- 4:06problem to being proactive in your business.
- 4:09So what do you actually do on ACEO Day?
- 4:13For the sake of this podcast, I'm going to keep it extremely
- 4:16simple. My CEO days have expanded over
- 4:20time to be something that worked for me.
- 4:23My CEO days during certain seasons of life my only be a few
- 4:27hours long because that's the only time that I have to
- 4:29dedicated to that. Some other CEO days look like
- 4:32entire days. They are entire days where I go
- 4:35away, I sit down, I go through everything and I also treat it
- 4:40also it's like an admin day. So it's like ACEO day and an
- 4:43admin day where I can. The admin side of it is like,
- 4:47this is everything I've been putting off for the last month,
- 4:49So let's deal with all of that too, right?
- 4:52So it can look different, but for the sake of this podcast,
- 4:55let's keep it simple. Review, refocus and reset.
- 4:59Those are the three pillars that we're going to be looking at
- 5:02today for the structuring of ACEO Day.
- 5:05So First off, review, this is where you're going to look back
- 5:08on the last month. What worked, what didn't?
- 5:10How's our cash flow looking? Are there any issues?
- 5:13Did we miss anything? Write it all down so you've got
- 5:17record of it. It is really, really easy for
- 5:20time to go by by and us to forget things that happened that
- 5:24month. Or we remember the big picture,
- 5:26but we don't remember the details of it.
- 5:27Write it down, see how you're doing, and actually have
- 5:29somewhere where you can track all of these things #2 refocus.
- 5:33This is where you are asking yourself, what are my top three
- 5:36priorities for the next 30 days? The key to this is naming them.
- 5:41Otherwise everything is going to feel urgent.
- 5:44So what are your priorities? Set them, name them, and move on
- 5:49from there #3 reset. Take what you've just reviewed
- 5:54and refocused on and make it actionable.
- 5:57This is where you are updating your To Do List setting 1 clear
- 6:00business goal for the month. And then after all of those
- 6:03things, you're making sure that you communicate that plan that
- 6:06you have just made with your spouse, your family, your
- 6:10workers, whoever is working for your business and on your
- 6:14business with you. Everyone needs to be on the same
- 6:16page. So it's extremely important that
- 6:18you share those 3 aspects. It does not have to take all
- 6:22day. Even two or three hours of
- 6:25intentional time can give you more clarity than two weeks of
- 6:29running around without a plan can.
- 6:32I know that everyone has been through this where two weeks go
- 6:35by and you're like, I don't actually feel like we did
- 6:38anything for the past two weeks because we spent the entirety of
- 6:41it reacting to things that were going wrong.
- 6:44Fence got broke, the weather went to crap, a cow broke her
- 6:47leg, calving season is here. Like all of these things, it's
- 6:50all very reactive. Whereas those things obviously
- 6:53need to be done. You can't really plan for them,
- 6:56but trying to mitigate that as much as possible and trying to
- 7:00be in a proactive place rather than a reactive place in any way
- 7:04that we possibly can is going to improve our businesses.
- 7:07So now for the obvious question of this, how do you actually
- 7:11make this happen? I encourage everyone that it is
- 7:14going to implement this to pick a recurring day every month.
- 7:17Maybe it's the first Monday, maybe it's the 15th.
- 7:19Just make it consistent for you. That way it is on your calendar
- 7:23every single month. Everyone knows, hey, the first
- 7:25Monday you're out of office, that day you've got your CEO
- 7:27day, no meetings, yadda, yadda, yadda.
- 7:30For me, it's not necessarily a super consistent thing because
- 7:33my schedule is all over the place.
- 7:34So I just try to multiple months in advance schedule this day.
- 7:39In that way, I'm not scheduling any meetings that day.
- 7:42I've got it blocked off. I know that it's coming up
- 7:45around the same time, around the same week every single month.
- 7:49The next part of it is stepping away from your distractions.
- 7:52If you can't leave the office, if you can't leave the ranch, I
- 7:55encourage you to just step out to where maybe you're not
- 8:00getting pulled in every direction.
- 8:02Maybe step out to a room where your phone isn't at, where even
- 8:05your computer isn't at to let yourself actually reset without
- 8:10getting pulled away to something that is going to distract you
- 8:13from what you need to be doing that day.
- 8:15The next thing, make sure you're bringing what you need.
- 8:17Things like records, notepad, like whatever you need, whatever
- 8:22you need to make that day successful for you, make sure
- 8:24that you were bringing it and make sure that you're bringing
- 8:26notes from your last CEO days. All of these things.
- 8:30And with this, give yourself permission to sit down, review,
- 8:35think, be in your own mind for a a little bit and remember that
- 8:40it does not have to be perfect. Even just spending 90 minutes
- 8:43once a month can change how you lead your operation.
- 8:46And once, I promise you, once you start implementing those 90
- 8:49minutes, it's quickly going to turn from 90 minutes into a
- 8:52couple hours. And then a few months down the
- 8:54road, you're going to look at this and be like, holy cow, like
- 8:57this has seriously changed the way that I'm able to just view
- 9:01my business at the end of the day.
- 9:04And here's the thing, guys, you don't necessarily need more
- 9:06hours in your day. You need better leadership.
- 9:11It's a hard truth. Sometimes you just need to be a
- 9:13better leader. ACEO Day isn't about making your
- 9:17business fancier, it is about making it extremely functional.
- 9:20It's about stepping back and like stepping back just long
- 9:25enough to make sure that not only are you working in your
- 9:29business, but you're also working on your business.
- 9:33So here is my challenge to everyone listening today.
- 9:36Pick your first CEO day, block it off of your calendar and
- 9:39protect it like it's sacred because it absolutely is and
- 9:44absolutely should be. Do not put anything else in
- 9:46those that hour, that hour and a half.
- 9:48Do you have blocked off to start working on your business rather
- 9:52than in your business because this is the day that you are
- 9:54building the future of your operation, not working on your
- 9:58operation as it is today. You were built to lead this
- 10:04amazing operation that you have. So it's time to do it.
- 10:07It's time to step back and act like a business owner, act like
- 10:11ACEO and actually take the time to work on your business.
- 10:17Thank you guys so much for listening to another podcast
- 10:20episode. I appreciate you all being here
- 10:23for another solo episode. This is something that I've been
- 10:26doing my business for so long and it has just impacted me so
- 10:29much that I knew I had to share it with all of you.
- 10:32I hope that you enjoyed today's podcast.
- 10:34If you did, if you could like subscribe, rate, review the
- 10:36podcast to all the things, we would really appreciate it here
- 10:39at the team. And as always, we will see you
- 10:41all tomorrow on another episode. Have a good one y'all.