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212: ‘Curiosity as a KPI’, with Ashley Hastings

Ashley Hastings joins the podcast to talk about what it really means to make curiosity a key performance indicator (KPI).

📐 A note from Evan: The phrase “curiosity as a KPI” contains its own contradiction, and hopefully the irony landed with you, dear listener. Obviously, KPIs are about measurement, control, and predictability—the very things that can kill curiosity when applied too rigidly. True curiosity thrives in open-ended exploration, not quarterly targets. The challenge isn't to meter curiosity like a production metric, but to design systems that protect space for it, reward it when it…

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