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Certainty is the Enemy of Opportunity: Business Lessons from a Retail Legend with Jim Keyes

Welcome to this episode of Business on the Vine with Lady Jen Du Plessis and her guest, Jim Keyes. From growing up without running water to leading iconic brands like 7-Eleven and Blockbuster, Jim shares how embracing change, discipline, and delayed gratification shaped his extraordinary leadership journey. He also reveals his bold mission today—leveraging technology to transform American education and achieve 100% literacy by third grade. ______________________

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