Latest / The Blinding Talent Music Industry Podcast with Mark Adams
Dr Jo Twist (BPI CEO): AI, the BRITs & Breaking British Talent Globally
This episode, Mark Adams talks to Dr Jo Twist - recognised in the Computer Weekly Hall of Fame, Billboard's Women in Music Power List, and the Top 1000 Most Influential People, with over 25 years across the BBC, Channel 4, and now the BPI.
Jo shares her journey from a 1970s Hong Kong childhood and a PhD in online communities, through pioneering digital roles at BBC Newsround and Channel 4, to leading the trade body behind the BRIT Awards and the Mercury Prize.
They dig into why British artists like Sam Fender, Olivia Dean, RAYE and YUNGBLUD are breaking globally, what makes an artist…
The skinny
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