Why Google Analytics is Useless Without This...  | Ep. #730

Marketing School - Digital Marketing and Online Marketing Tips · Jul 31, 2018 · 8m

In episode #730, Eric and Neil discuss why Google Analytics is useless without this one thing. Tune in to hear what you might be missing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Google Analytics is Useless Without This...

[00:42] Eric doesn’t always buy a product or service when he visits websites.

[01:05] Google Analytics will never tell you why someone left your site without buying.

[01:15] GA provides quantitative data.

[01:20] Qualitative data is more elusive.

[02:07] Go to your lowest hanging fruit first.

[02:50] Affiliate marketers struggle because they operate in a vacuum…