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Empowering Veteran Resilience: Joseph McClendon III's Journey from Trauma Survivor to Neuroencoding Pioneer for Life Transformation · Your Thoughts Your Reality

• 0:02
  Speaker 1: Welcome to your Thoughts, your Reality with Michael Cole, the podcast that shines the compassionate light on the journey of veterans battling through life's challenges.
• 0:11
  Speaker 1: Michael is a dual elite certified neuro encoding specialist in coaching and keynote training presentations dedicated to guiding military veterans as they navigate the intricate pathways of post-deployment life.
• 0:23
  Speaker 1: Join him as we delve into the profound realm of neuroencoding science, empowering these brave individuals to conquer universal battles procrastination, self-doubt, fear and more.
• 0:34
  Speaker 1: Together, let's uncover the strength within you to re-engage with families and society, forging a new path forward.
• 0:47
  Speaker 3: Hello, hello, hello everybody.
• 0:49
  Speaker 3: I'm just saying today is the day that I dreamt about.
• 0:53
  Speaker 3: That's happening, Because when you work for your dreams, they become reality right.
• 0:57
  Speaker 3: So I have Joseph McClendon III on here.
• 1:00
  Speaker 3: He is a mentor, just an amazing man, and you're going to learn about him.
• 1:09
  Speaker 3: People that don't know get ready, because he's amazing.
• 1:11
  Speaker 3: He is a leading neuropsychologist and ultimate performance specialist.
• 1:14
  Speaker 3: He's worked with Academy Award winners, Olympic athletes, Grammy winners, billionaire business figures.
• 1:19
  Speaker 3: Joseph is a New York Times bestselling author and founder of the Neuron Coding Institute, which is where I've met him.
• 1:26
  Speaker 3: Known for transformative insights, he specializes in helping individuals achieve peak performance.
• 1:31
  Speaker 3: He is dedicated to supporting veterans and the family around him in the Neuron Coding Institute.
• 1:38
  Speaker 3: I cannot say enough.
• 1:39
  Speaker 3: I could literally spend 45 minutes introducing this man and Joseph, why don't you tell us a little bit more about yourself?
• 1:47
  Speaker 2: Well, first off, thank you so much, michael.
• 1:49
  Speaker 2: Thank you for having me on your show and, as I understand, celebrations are in order because this is 50 for you, your 50th episode, and I have so much respect for that, because I know the challenges, the work and everything it takes to put into this kind of thing.
• 2:03
  Speaker 2: And I want to thank you for doing what you're doing, especially shedding light on this subject, and you pretty much covered a lot of it, or most of it.
• 2:15
  Speaker 2: My friend, I.
• 2:15
  Speaker 2: I do what I do because somebody did it for me years ago.
• 2:17
  Speaker 2: You know, when I was at the bottom of my life, somebody helped me and taught me about personal development, and it was somebody I didn't know, somebody, somebody that cared enough and had enough compassion to see that they could make a difference in my life, and I made the promise to them that I would do the same for as many people as I could, and that's why I do what I do.
• 2:36
  Speaker 2: So you know all the things that you said and I always like to add to it.
• 2:40
  Speaker 2: Nowadays, probably the biggest challenge that I've gone through in my life is I'm a father of a 17 and a half year old son who just got his driver's permit yesterday.
• 2:52
  Speaker 2: So everything that I teach I'm using on myself now.
• 2:57
  Speaker 3: Amen, Joseph.
• 2:58
  Speaker 3: So is it a situation of stay off the sidewalks when he's driving?
• 3:02
  Speaker 2: or is he good?
• 3:02
  Speaker 2: Well, I, oh, yeah, you know my, I love my son more than anything.
• 3:06
  Speaker 2: He's a great kid and and he's, you know, he's almost 17 and a half and he's waited for a while to do it and, uh, you know it's.
• 3:15
  Speaker 2: I don't know if you have children, but they're of that age, but they're, uh, it's a big step for him.
• 3:20
  Speaker 2: So I think, yeah, probably a little bit of that.
• 3:22
  Speaker 2: You know, he hasn't, he has not been behind the wheel yet, so he just has his permit.
• 3:27
  Speaker 2: So we're doing the, we're doing the driver's school put them behind their car first and then now our.
• 3:35
  Speaker 3: So, probably, I think that's brilliant, yeah, yeah, fantastic.
• 3:41
  Speaker 3: So, yeah, I have children.
• 3:42
  Speaker 3: I actually have grandchildren as well.
• 3:44
  Speaker 2: Oh, wow, so you've been through it.
• 3:46
  Speaker 3: Then yeah, I have, and there's still some hair left.
• 3:49
  Speaker 3: So you're going to be all right, man, you're going to be all right.
• 3:54
  Speaker 3: Thank you so much.
• 3:55
  Speaker 2: Thank you.
• 3:57
  Speaker 3: So, joseph, why don't you tell us a little more about how you became interested in neuroscience specifically, and how that moved into the Neuroencoding Institute?
• 4:07
  Speaker 2: Sure, I became interested in it because I had a military father and my father did not finish high school until after he was married and had children, which meant that he went to night school to get his GED as well, as then he got his master's in college.
• 4:30
  Speaker 2: And he was very strict about a lot of things because he was military, but one of the things was you have to get your education.
• 4:36
  Speaker 2: You got to get your education.
• 4:37
  Speaker 2: Matter of fact, it was to my detriment a little bit that he told us and I remember this was my programming at the time that unless you have a good, you got to stay in school and keep a good job or you'll be digging ditches.
• 4:50
  Speaker 2: And that was his thing.
• 4:54
  Speaker 2: So that was what made me pursue my scholastic path.
• 4:59
  Speaker 2: But I was an artist.
• 5:00
  Speaker 2: My mom, on the other side, my mother, was a musician, a singer, and she was also an artist as well, and she encouraged that, and that's where I gravitated.
• 5:12
  Speaker 2: So I split down the middle for both of them.
• 5:14
  Speaker 2: And so when I after the episode, when I was homeless at one time and I was homeless because three grown men tried to take my life because of the color of my skin, and it wasn't what they just did to me, it was what they said to me as well.
• 5:28
  Speaker 2: So all of the discipline, all the stuff that both of my parents taught me, went out the window, and even my self-worth went out the window, along with that divide of which way should I go, and I wound up homeless.
• 5:43
  Speaker 2: And then that guy changed my life.
• 5:46
  Speaker 2: So I thought to myself well gosh, you know, once I started going and I wanted to help other people, that's when I started studying psychology and I jokingly, yet seriously, say that people who study psychology somewhere inside know that it's physician heal myself, you know.
• 6:05
  Speaker 2: And I knew I had challenges.
• 6:07
  Speaker 2: And as I started studying in the traditional manner and going through that, I started to recognize oh wait, a minute, you know what I'm looking to help other people with.
• 6:15
  Speaker 2: I need to help with myself.
• 6:16
  Speaker 2: So I went that path first and, as we did, then things played out where I had a practice in Los Angeles, where I was doing one-on-one therapies in those days, if you will and I realized again I wanted to help more and more people, because that was my promise to the gentleman that gave me the book and helped me out, and I started to branch out from there.
• 6:42
  Speaker 2: And then this was back in the 90s and early 90s and then right around that time was when coaching started to become pretty popular and I was kind of on the crest of that wave there.
• 6:57
  Speaker 2: So I kind of moved, kind of took what I was doing and I moved into that.
• 7:01
  Speaker 2: I moved into that and I had, you know, for my formal education, I have my regular formal education, as well as neurolinguistic programming and hypnosis and all those things.
• 7:20
  Speaker 2: And all of those things are what I use to do coaching, as well as doing the one on one therapies, if you will, as doing the one-on-one therapies, if you will.
• 7:25
  Speaker 2: And then I just moved into the coaching because it serves a lot more people, if you will.
• 7:28
  Speaker 2: There are a lot more people, in my opinion, who need coaching and mentoring that believe that well, first off, a lot of people to think that they need therapy is heavy on them, and especially men.
• 7:43
  Speaker 2: It's just, like you know, we're tough, so we don't move in that direction as much to coach somebody.
• 7:49
  Speaker 2: So that's what got me in that genre.
• 7:51
  Speaker 2: And then, as you probably know, I'm 70 years old this year.
• 7:59
  Speaker 2: I'll be 71 this year.
• 8:00
  Speaker 3: Yes, sir, I was at your birthday party.
• 8:03
  Speaker 2: Yes, sir Right, yes, that's when we became watch brothers?
• 8:05
  Speaker 3: Right, that is.
• 8:05
  Speaker 3: Yes, sir, I was at your birthday party.
• 8:05
  Speaker 3: Yes, sir, right.
• 8:06
  Speaker 3: Yes, that's when we became Watch Brothers.
• 8:07
  Speaker 2: Right, that is right.
• 8:08
  Speaker 2: Yes, invicta Brothers, yes, and I started to look at, because I do lots of large events all over the world and people would always ask me how can I do what you do?
• 8:19
  Speaker 2: And I started to realize, oh, wait a minute.
• 8:23
  Speaker 2: I should not teach other people, because that's my way of being able to spread it even further than myself, and that's why amazing people like yourself, who is dual elite certified in doing this, and you're changing people's lives and helping people as well.
• 8:35
  Speaker 2: So, like I said to you before when we came on here, you're helping me fulfill my dream and my passion and my dedication to helping more people.
• 8:45
  Speaker 2: So I thank you so much.
• 8:48
  Speaker 3: I'm proud to carry on the legacy my friend Truly truly am.
• 8:51
  Speaker 3: Neuron coding has literally changed my life.
• 8:54
  Speaker 3: You know I won't go into this deep, but you know there was a time that you know, I was trying to figure out what I wanted to be when I grew up.
• 9:01
  Speaker 3: Now, keep in mind I'm 50 years old when this happens and, of course, we saw you at UPW and we've always been drawn to you and we signed up and life's never been the same, my friend.
• 9:15
  Speaker 3: Life has never been the same.
• 9:16
  Speaker 3: So thank you.
• 9:17
  Speaker 3: You mean, this stuff works, it does, it does Every day, I'll tell you.
• 9:23
  Speaker 3: So thank you for sharing that.
• 9:25
  Speaker 3: And I want to tell you something that your father was right.
• 9:28
  Speaker 3: Your father was right.
• 9:30
  Speaker 3: I did drop out of school and I did dig ditches and I built companies and everything after that.
• 9:39
  Speaker 2: But he was right, yeah, and I thank God every day that he taught me.
• 9:46
  Speaker 2: That I say to my detriment a little bit, because I was divided, you know, and I did also become a musician and did all those things as well, so I did both.
• 9:56
  Speaker 2: So his dedication to making sure that his children had an education to me it's the same with my own son.
• 10:08
  Speaker 2: I want to make sure that he has that, at least has those tools to be able to go out there and dig those ditches and build companies and do whatever life hands him.
• 10:17
  Speaker 3: Absolutely, and thank you for sharing that truly my pleasure.
• 10:19
  Speaker 3: So let's talk a little bit about the Neuroencoding Institute, if we can.
• 10:23
  Speaker 3: So you've built with Payne Shai, who actually were on here a couple of days ago, which was an amazing.
• 10:28
  Speaker 2: Oh awesome.
• 10:30
  Speaker 3: Oh yeah, they were fantastic.
• 10:31
  Speaker 3: They always are, but you've built this family in the Neuron Coding Institute.
• 10:35
  Speaker 3: I'm so grateful for it Because, again, it literally changed my life, Joseph.
• 10:40
  Speaker 3: You've put together these instructors you know, Binu and Michael Pope Without Michael.
• 10:45
  Speaker 3: Pope, this wouldn't be happening, and you know, of course, stephen and so on, but the family that you've created, it's not like any other program out there, and we're not here to sell the program.
• 10:57
  Speaker 3: I'm just wanting to show my gratefulness, my friend, because it literally changes lives and I see it every day.
• 11:05
  Speaker 2: So your legacy is amazing and we forever so amen.
• 11:08
  Speaker 2: Amen, thank you, and I cannot take even half of the credit for all of the work that has gone into putting this together, making it happen and the family and everything putting it together and coming out the way that it is, because I have an amazing team of people, not the least of which being Brandon and Kay and Shai and Megan and Maria and everybody else that does that as well, and the instructors that you mentioned are the best of the best, and our outcome in this is not just to be able to teach people stuff, but to give them, and not just give them the tools, but make sure that they're fully supported continually, and that's what Michael and Stephen are there for.
• 11:45
  Speaker 2: They are instructors that are there live calls and all those things to make sure they're instructed.
• 11:50
  Speaker 2: And the reason why, as you know, I have all these certifications and all these different genres and all these different things, including my formal education, and whenever I got my diplomas and degrees and things like that, it was like here, here you go, good job, see ya.
• 12:04
  Speaker 2: And so we weren't taken care of.
• 12:10
  Speaker 2: And, as you said, you know Michael Pope, the reason you're here is because of Michael and he's one of our instructors, so we want to make sure that people are taken care of and know what to do after they've gone through their certification, so that they can make their dreams happen, as well as change people's lives and everything that comes along with that.
• 12:23
  Speaker 3: Absolutely, absolutely.
• 12:24
  Speaker 3: So again, feel grateful beyond measure, man, thank you.
• 12:27
  Speaker 3: So I'd like to, just really quick, I want to mention at the end of the show, joseph is going to give three tips to get everybody further faster, as you can see a sign back there behind them, so stay to the end of the show, on the top right-hand corner, let's see if I can point this right.
• 12:43
  Speaker 3: Okay, over here on the screen you see a blue QR code.
• 12:47
  Speaker 3: Scan that.
• 12:48
  Speaker 3: It takes you to Empower Performance Strategies.
• 12:50
  Speaker 3: There are tools, there are some books that I've written, there are Facebook groups.
• 12:55
  Speaker 3: There's all kinds of resources for veterans and their families.
• 12:58
  Speaker 3: Please scan that.
• 12:59
  Speaker 3: Please get involved, be part of a community.
• 13:01
  Speaker 3: It's there for you guys, and I just want to make sure we mention that before we get into this, because I forget to mention it a lot, Joseph, I get into these amazing conversations, all right, so, if we can, can you share a success story using neuron coding that made a significant impact in maybe a veteran's life or a family member's life with overcoming, you know, toxic 10 or PTSD?
• 13:28
  Speaker 3: Yeah, yeah.
• 13:31
  Speaker 2: I actually have several of them to choose from because, as I said before, you know, men in general, we have a harder time in general seeking help.
• 13:41
  Speaker 2: You know the old, the old thing that I know I grew up with is we're even.
• 13:45
  Speaker 2: We won't even ask for directions and now we don't have it because we have phones and things like that, and so the way that I approach it is this number one, and it's really important that I, that people understand this.
• 13:56
  Speaker 2: This is not therapy, this is coaching, and there's a distinct difference between that, and I always tell people if you are, and so so we're not going to medicate, we're not psychologists Well, actually, a lot of us are are psychologists say men, but this is, this is across the board, because there's there's women, veterans and men across the board.
• 14:29
  Speaker 2: Everybody understands the value of being coached, especially these days, and so that's why we always make that just a matter of fact.
• 14:37
  Speaker 2: That is in our disclaimer and everything.
• 14:39
  Speaker 2: This is not men, this is not therapy, this is, this is coaching.
• 14:42
  Speaker 2: Now, do you get some of the benefits of therapy?
• 14:45
  Speaker 2: The answer is yes.
• 14:47
  Speaker 2: The reason why we went along this path was because we wanted to make sure that everybody gets it that with a coach, you can make incremental steps that will turn into geometrically, or incremental to geometric, so that the steps that you do, the processes that you do, build upon each other and you change how you feel, along with how you view things, how you think, how you feel, what you do and all those things, and certainly not lastly you know me better than that.
• 15:21
  Speaker 2: They gave me a t-shirt that says lastly because I say that all the time, but it's never the last thing is that it is something that gives people the ability to do it for themselves.
• 15:35
  Speaker 2: Believe me, but if you tell you something, then you will believe you, and the pride that comes along with doing something for yourself and the recognition that wait a minute, I changed that.
• 15:50
  Speaker 2: It does several things.
• 15:51
  Speaker 2: Number one it gives you that internal certainty, but the other thing that it does is makes it so that you can apply what you've learned to other things in your life as well, and you get to watch the results and you get to experience the results and you know that you did it, not somebody else.
• 16:07
  Speaker 3: Yeah, absolutely so.
• 16:09
  Speaker 3: And for PTSD specifically, are there certain techniques in the neuroencoding tool bag, if you will, or are there certain thoughts that you have around that I, like I'm a big believer of?
• 16:24
  Speaker 3: You know, get rid of your break down the BS system of what that event meant to you right and give it a new meaning.
• 16:33
  Speaker 3: And I found that is super successful with breaking down PTSD.
• 16:37
  Speaker 3: And then, you know, going from there with future pacing, et cetera.
• 16:40
  Speaker 3: So are there things that you have found specifically?
• 16:44
  Speaker 2: Yeah, yeah, and first off, I couldn't agree with you more with regard to helping them recognize really what it is and make the decision what it is, versus having allowed society to say that this is what it is and that there's something wrong with you, or so on and so forth.
• 17:01
  Speaker 2: So just by doing what you said in terms of breaking down the BS, the belief systems, those kinds of things, then what happens is they start to go wait a minute and it takes the emotion out of it, it starts to pull it away and they start to recognize that it's I hate to use the word mechanical, but it really is.
• 17:15
  Speaker 2: You know, you do this, this will happen, do this and this will happen.
• 17:19
  Speaker 2: And so I would say that one of the things that you know, this, I would say that one of the things that you know, there's just from your certification that our number one thing is to help them figure out what it is that they want.
• 17:27
  Speaker 2: You know what do they want, because most people that are suffering from or dealing with PTSD and that does include their families and friends and everybody else around is focused on what they don't want.
• 17:40
  Speaker 2: They don't like how they feel, they don't like how, what's happening to that person or how they're treating other people or whatever, and they're in such uncertainty when you help people go okay.
• 17:52
  Speaker 2: Well, I want to feel better, at the very least.
• 17:54
  Speaker 2: I want to feel better.
• 17:56
  Speaker 2: I want to be able to get up in the morning and feel good.
• 17:58
  Speaker 2: I want to be able to do the things without having this thing cloud me all the time.
• 18:02
  Speaker 2: I want to do this, I want to do that.
• 18:03
  Speaker 2: Then what happens is now we, now we've got somewhere where we can start.
• 18:07
  Speaker 2: Now we've got our fingernails underneath the scab, if you will, so we can, and I'm not talking about ripping it off, but I'm saying now we can start making some progress.
• 18:15
  Speaker 2: So how we start there to get them to realize what it is that they want.
• 18:18
  Speaker 2: And then, secondly, what you were saying help them figure out really what this really is and dismantle the beliefs that they have about what it is.
• 18:28
  Speaker 2: Because the the term PTSD bring carries along with it a stigma that people are ashamed of publicly and internally, and a lot of people don't want to admit it.
• 18:44
  Speaker 2: And you mentioned something earlier.
• 18:46
  Speaker 2: You said, michael, that help them deal with the event.
• 18:51
  Speaker 2: Well, a lot of people had a lot of different events.
• 18:54
  Speaker 2: My father came back a different man, and I will say I wish he would have, and I was able to help him later on in life.
• 19:04
  Speaker 2: Now he passed almost seven, well, a little over seven years ago, and so, you know, I was able to help him later on because it stuck with him for a long time.
• 19:11
  Speaker 2: But but I was younger than my son when my father came back from Vietnam, a completely different man, and it actually cost him.
• 19:20
  Speaker 2: Uh, his, um, my parents split up after that and, um, he, um, he, you know, had some alcoholism and had you know a lot of things that came along with that and we didn't know what to do.
• 19:29
  Speaker 2: He didn't know what to do and he was one of those you know, big, strong guys that was, uh, you know, there's nothing wrong, you know, and they stuff it down and that kind of thing.
• 19:37
  Speaker 2: But as he, as he got older and we started to communicate more, michael, he started to tell me about different incidents and one of them was not to get too graphic about it, but was to kill another man, and he said this through tears.
• 19:55
  Speaker 2: And he said my father was in the Air Force for 24 years and on his 25th year, which was going to be his last year in the service.
• 20:07
  Speaker 2: They sent him to Vietnam, and so that alone was trauma for him.
• 20:11
  Speaker 2: That, you know.
• 20:12
  Speaker 2: That's what he talked about the most, because he felt betrayed.
• 20:14
  Speaker 2: He felt like he had served his country and done all this stuff.
• 20:16
  Speaker 2: My father was an unbelievable patriot, you know, till his till the end, and he instilled that in us as well, loving our country and and he was the guy that was that.
• 20:28
  Speaker 2: You know, every Veterans Day or Memorial Day, he was out there putting the flags and boots on the ground and things like that, you know, and things like that.
• 20:36
  Speaker 2: And what he had said was and I shared this with him as well and I still hope to make it through my life without having to take another human being's life and he said that what they did was they put him on one of the most dangerous jobs there, which was a helicopter gunner, and what he would do the helicopters would not just fly in and ground support, but they would fly in and they would pick up wounded and ground support, but they would fly in and they would pick up wounded as well.
• 21:07
  Speaker 2: As when another helicopter got shot down, they had to go, not only pick up the crew if they, if they, lived.
• 21:11
  Speaker 2: But they had to destroy the helicopter that was down so that the enemy wouldn't get it.
• 21:17
  Speaker 2: And he said, um, he knows, he can't say that he actually saw, you know, somebody getting shot, that he shot, but he was shooting bullets into a crowd of the enemy coming towards the soldiers that were on the ground.
• 21:34
  Speaker 2: And just that alone was traumatic, because my father, despite being, you know, real man's man, was also a compassionate man and he said that through tears, that that was some of the trauma as well.
• 21:48
  Speaker 3: And that that is.
• 21:49
  Speaker 3: I'm not going to say the, I'm going to say the pattern, if you will, that I see over and over again.
• 21:55
  Speaker 3: And my father as well.
• 21:56
  Speaker 3: Vietnam vet three tours came back and was never the same from the first tour.
• 22:01
  Speaker 3: Alcohol, drugs, domestic violence, violence, you know all of those things.
• 22:06
  Speaker 3: And he, he, he found himself in the.
• 22:09
  Speaker 3: The va finally said at the end of his life hey, we recognize you have a problem.
• 22:14
  Speaker 3: And literally it changed and he joined him and did all these things you know.
• 22:18
  Speaker 3: Unfortunately passed, but he got that year of being himself again, which is fantastic.
• 22:22
  Speaker 2: Oh, that is spectacular.
• 22:24
  Speaker 2: I mean, at the very least, that's spectacular.
• 22:27
  Speaker 3: Absolutely so, my wife and I, susan, who you've met as well, of course, at your birthday party.
• 22:33
  Speaker 3: Yes, we're just talking about exactly the medevacs going in and doing what your father did, and how traumatic that would be, because there's bullets flying.
• 22:45
  Speaker 3: You're trying to save lives.
• 22:46
  Speaker 3: They're loading and unloading bodies.
• 22:48
  Speaker 3: You know, one way or the other, it's uh, it was uh, it was horrific for them to go through those things.
• 22:55
  Speaker 2: So yeah, and you're in, in.
• 22:56
  Speaker 2: In addition to all of that, you're fearing for your own life.
• 23:00
  Speaker 2: You know, you don't know that every, every time you go out, you're not going to come back.
• 23:05
  Speaker 3: Absolutely no, absolutely so.
• 23:08
  Speaker 3: So thank you for sharing that Um and being vulnerable and, of course, you know we love our stories, right?
• 23:13
  Speaker 3: I mean, that's how we connect, so thank you.
• 23:15
  Speaker 3: So, as far as unique challenges, so I focus with transitioning, so people getting out of the military, and that could be a two-year deployment.
• 23:26
  Speaker 3: It could be like my friend, tina Parker Well, you know Tina Parker, she's part of the Institute, 23 years in the military.
• 23:34
  Speaker 3: So when they're transitioning, this is generally when the problems really start.
• 23:38
  Speaker 3: They lose their camaraderie, they feel alone.
• 23:41
  Speaker 3: They have grown.
• 23:43
  Speaker 3: Both families and the veterans themselves have grown in different ways, good and bad, and so you know communication and reconnecting and those kinds of things which are a major problem.
• 23:57
  Speaker 3: And when they're not connected and they go into solitude, and that's when we get into trouble and we have such a high veteran suicide rate.
• 24:05
  Speaker 2: So tips on transitioning Absolutely, and you're doing it.
• 24:10
  Speaker 2: You're doing it with this here and I heard you say it with the QR code.
• 24:14
  Speaker 2: Community is essential because being around people that have similar types of challenges whether they're the exact same ones, but they're similar the people that you can feel the energy, that you're going and people are going through stuff this is an unfortunate, however, reality of human beings is misery loves company, you know, and and however, offering first off again, community is unbelievably important Community of people that are, that are like-minded, that have gone through those things.
• 24:47
  Speaker 2: And when people are in those types of communities, guess what they're looking for?
• 24:52
  Speaker 2: They're looking for ways to not feel the way that they are.
• 24:55
  Speaker 2: They're going, they're, they're feeling better on some level because they're around people that are like themselves.
• 25:02
  Speaker 3: Right.
• 25:02
  Speaker 2: If like I shouldn't say if and again, my hat is off to you for what you're doing and putting the focus and putting the spotlight on that thing methodology to make a change and offering them some clarity on what's really going on and offering them a pathway to get what they want and offering them a way to help figure out what they want, then that's when that community becomes more than a community.
• 25:28
  Speaker 2: It becomes a way of life.
• 25:29
  Speaker 2: And if you peel it all away, they want a different life.
• 25:34
  Speaker 2: They don't want to feel the way that they're feeling anymore.
• 25:36
  Speaker 2: They want a different life.
• 25:37
  Speaker 2: They don't want to feel the way that they're feeling anymore.
• 25:38
  Speaker 2: They want a different life, and even though most of them don't know what that life looks like, there's a lot of and I know I'm preaching to the choir as I'm saying this, because you've done so much more than even I have in this area yeah, bring it on.
• 25:50
  Speaker 2: There's so much regret.
• 25:53
  Speaker 2: There's so much regret and unforgivingness to themselves about what happened and lack of clarity about what happened, and I'll say this the term.
• 26:05
  Speaker 2: It's.
• 26:06
  Speaker 2: One of the things that I like to do is help people you said this as well and that is to redefine this challenge that they're going through PTSD post-traumatic stress disorder carries along with it an unbelievable stigma of negativity and weakness for most people, and so when you help them go, listen, everybody has trauma and obviously I'm saying this as part of the journey that you're getting you don't just walk in front of a bunch of people and just, hey, snap out of it.
• 26:38
  Speaker 2: You're going to have that rapport, you're going to connect with them and everything.
• 26:40
  Speaker 2: And for the conversation that we're having right here, the truth of the matter is everybody has trauma and traumas happen once, but the memory of that trauma continues to happen over and over again.
• 26:56
  Speaker 2: So I said this earlier a man or woman that was in battle and oftentimes people didn't even go to battle, by the way, people have, you know this people have PTSD that didn't even go into battle, but the thought of it or the thought that they're going to have to do that, that gives them trauma, that gives them stress.
• 27:19
  Speaker 2: People start to go through that kind of stuff.
• 27:20
  Speaker 2: So if you start to, as you start to help people recognize, well, listen, this is just that, and again, it's not something that I straight up say I help bring it out of them, as you do as well, to recognize that everybody has trauma, and the best part about it is other people have gotten on and gotten over it and healed themselves and gotten beyond.
• 27:43
  Speaker 2: And when people start to recognize, they start to go oh yeah, well, me too, I want to be one of those people as well.
• 27:47
  Speaker 2: Then how can I do it?
• 27:49
  Speaker 2: And the best part about neuroencoding is it's process-based versus just, you know, strategy or just therapy.
• 27:56
  Speaker 2: And let me just talk to you and everything.
• 27:58
  Speaker 2: There's things that you can do.
• 27:59
  Speaker 2: I say it's process over knowledge, because you can tell people things and educate people.
• 28:06
  Speaker 2: But, as I always say you've heard me say this a thousand times people that want to lose weight, they know how to lose weight.
• 28:13
  Speaker 2: They have all the knowledge in the world and you know the internet's full of it.
• 28:16
  Speaker 2: There's a million different diets.
• 28:17
  Speaker 2: They just don't do what they know, and so there's a process of getting people to do what they know.
• 28:24
  Speaker 2: And so when you help people figure out what it is what they want and then give them, help them with the process, and it's not overnight.
• 28:30
  Speaker 2: It's not overnight, as you know.
• 28:33
  Speaker 2: It is a process in doing that and the best part about it is it.
• 28:37
  Speaker 2: You may have suffered from PTSD for 30, 40, 50 years, but it's not going to take 30, 40, 50 years to get to get to where you want.
• 28:44
  Speaker 2: You can make that.
• 28:45
  Speaker 2: You know we've turned decades into days, if you will.
• 28:48
  Speaker 3: Yeah, absolutely Fantastic, thank you.
• 28:50
  Speaker 3: You know, and I want to circle back.
• 28:52
  Speaker 3: You know we talked about that let's, let's, about being around like minded people, right, super important.
• 28:58
  Speaker 3: And you know you always say I'm stealing it because you're in my head, I'm the smartest guy in the room.
• 29:05
  Speaker 3: Yeah, exactly, sure, yeah, yeah.
• 29:08
  Speaker 3: So surround yourself with people like minded people that raise you up, that want that bring you to that next level.
• 29:15
  Speaker 3: You know that's super important.
• 29:17
  Speaker 3: And again, community, community, community.
• 29:18
  Speaker 3: Look around those five, seven people that you spend your most time with, because those are your standards.
• 29:25
  Speaker 2: Yeah, and there's, there's, there's three individuals in that community.
• 29:28
  Speaker 2: There's three types of people in that community From from, from anybody that is, you know, in that community, looking at everybody around, there are people that have had it worse than you, there are people that had it less than you, and then there's you, you know, and oftentimes people go and they're comparing themselves Okay, well, at least I'm not as bad as that guy right there, or gosh, this person had it worse than me.
• 29:52
  Speaker 2: And then they go, wait a minute around it, who am I?
• 29:56
  Speaker 2: Because you've heard me say this thing as well self to self, for progress, self to others, for possibility.
• 30:03
  Speaker 2: And so when you're looking at somebody else and you're going, this person has got had it worse than me, then you, then a lot of people, will go, well, you know, maybe feel like that person and go, yeah, that's just as bad, and you know, and I go's just as bad, and I go through it as well, and I go to that as well.
• 30:18
  Speaker 2: Instead go, wow, this person is here and I'm here.
• 30:22
  Speaker 2: Wow, look at the progress that I've done.
• 30:24
  Speaker 2: Or if you see somebody that has had it easier than you, you still get to do the same thing.
• 30:30
  Speaker 2: You get to look at that person and go look at what this person is and I'm here.
• 30:34
  Speaker 2: So the progress that I I can make because they've made progress, because they're not, they're, they're, they're here then it gives you some control and that, as you know, along with that, that challenge PTSD is this, um the.
• 30:50
  Speaker 2: They feel like they don't have control of their lives and that's why they oftentimes, I say they will substance abuse and drink and over-medicate and self-medicate and do those things as well.
• 31:00
  Speaker 3: And sit there and scroll on your phone.
• 31:02
  Speaker 2: All those are addictions right?
• 31:06
  Speaker 2: I heard a term for that that you may or may not have heard, michael, and that is doom scrolling.
• 31:13
  Speaker 3: My wife has been saying that I don't know if she got it from you.
• 31:16
  Speaker 3: She's in the Neuroencoding Institute as well.
• 31:18
  Speaker 3: So I don't know if she got it from you, she's in the Neuron Coding Institute as well.
• 31:19
  Speaker 3: So I'm not sure if she got it from you or where she got it, but she has been saying that as well.
• 31:23
  Speaker 2: So yeah, I know exactly where I got it and I didn't make it up.
• 31:26
  Speaker 2: I was doing an event maybe six months ago and the the techs that were doing the AV, the sound and videos and things like that they told me about it because I said, well, what do you guys do, you know?
• 31:42
  Speaker 2: Back here when I'm up there running my mouth, and because I don't always use a lot of slides or videos and things like that, so they got a lot of time on their head and the guy goes doom scroll.
• 31:51
  Speaker 2: I go what is that?
• 31:56
  Speaker 3: It's kind of a perfect name really.
• 31:58
  Speaker 2: Yeah, it is.
• 31:59
  Speaker 3: It is so.
• 32:00
  Speaker 3: You know, we have some veterans on here and so forth and they're loving the information and so forth.
• 32:06
  Speaker 3: So thank you again for doing this.
• 32:08
  Speaker 3: My pleasure, and we have the Castiles on who have been on multiple times.
• 32:13
  Speaker 3: Just some great comments and things, so really appreciate you taking the time Again.
• 32:17
  Speaker 3: I'm very honored for you to do this with us.
• 32:20
  Speaker 3: It's my pleasure, thank you.
• 32:21
  Speaker 3: So if we can, we're going to go back to where veterans get into trouble against transition.
• 32:28
  Speaker 3: So you know the big thing.
• 32:30
  Speaker 3: And Tina Parker, a retired, you know Lieutenant Colonel, tina Parker, she brought up very beginning, you know I talked to her and she's been a mentor, she's been fantastic with me.
• 32:41
  Speaker 3: So you know, talk about purpose and Kanshai, you know we talked about this and you know, brought up you know fulfillment's even a better word, you know.
• 32:50
  Speaker 3: So let's talk about that.
• 32:52
  Speaker 3: And again, it's a major concern or issue that I see pattern when people are getting out of the military.
• 32:58
  Speaker 3: Where they come out and they are, you know there's the two weeks of you know they're just got married and everything's great, that time period.
• 33:09
  Speaker 3: And then real life sets in right, just like when you go to a seminar or something right, if you don't have that follow up in that community.
• 33:14
  Speaker 3: So give me some thoughts and tips as far as you know, finding your purpose or fulfillment, some steps when you, when you get out of the military, so you go in hitting the ground, running and moving forward with your life.
• 33:29
  Speaker 2: For that, I like to help people figure out that they first off, there's not just one purpose.
• 33:44
  Speaker 2: See, a lot of people go through their lives looking at other people and going, well, gosh, you know Elon Musk, he's had a purpose and you know, all these people may use these people that they can see that this person is doing one solitary thing, that they think that that is the main thing that that person has put on the planet for, and so having that that's overwhelming, at the very least.
• 33:57
  Speaker 2: And so when you're faced with that and you're going, okay, what is my purpose?
• 34:00
  Speaker 2: What is my purpose?
• 34:00
  Speaker 2: I don't know what my purpose is.
• 34:01
  Speaker 2: You know I'm not.
• 34:03
  Speaker 2: You know college educated or I'm not.
• 34:05
  Speaker 2: I don't have this skill.
• 34:07
  Speaker 2: I'm not.
• 34:07
  Speaker 2: You know, seven feet tall, so I can't play basketball or anything like that.
• 34:10
  Speaker 2: I don't have that, I don't have that.
• 34:21
  Speaker 2: But the truth of the matter is you got lots of different purposes.
• 34:22
  Speaker 2: You're a parent, you know.
• 34:23
  Speaker 2: You are a sister, a brother, a mother, a father.
• 34:24
  Speaker 2: You know all of those things.
• 34:25
  Speaker 2: Those are your purposes as well.
• 34:25
  Speaker 2: And if I was to say, and I am to say to everybody to recognize that the one purpose that we all have, that everybody has, is to assist our fellow man.
• 34:33
  Speaker 2: It's undeniably something.
• 34:37
  Speaker 2: When people start to recognize these couple of things as we go along with that, if you look at that, most people will do more for other people especially their children and their family and things like that than they will for themselves.
• 34:47
  Speaker 2: That's purpose.
• 34:49
  Speaker 2: That is purpose.
• 34:50
  Speaker 2: Now, what happens is when you get people on that and again, our methodology helps them figure that out without us just saying that or teaching it to them then what happens is they start to feel like, well, I'm already living a purpose, and then the brain starts to remember along with us, helping them figure out what it is that they want.
• 35:11
  Speaker 2: That wait a minute, I can do anything, I can make anything.
• 35:14
  Speaker 2: My purpose and that's what coaching does is help them figure out which one is most important, which one is most enjoyable, which one of these is the thing that you would like to do to, to, to attach your, your, your boat to, or your, your, your, your cart to, or whatever, and this is the thing that you're going to excel at.
• 35:31
  Speaker 2: Then you start to develop purpose.
• 35:33
  Speaker 2: See, purpose doesn't just fall out of the sky.
• 35:36
  Speaker 2: Even, for example, if I, you know, I use people like you know, some of the most successful people that are around and I use people like Elon Musk, no matter what you think of his politics or who the person is, or whatever.
• 35:45
  Speaker 2: That didn't just fall into his lap.
• 35:47
  Speaker 2: He didn't wake up as a child and go.
• 35:48
  Speaker 2: You know, I'm going to be the richest guy in the world, or I'm.
• 35:51
  Speaker 2: You know.
• 35:51
  Speaker 2: He didn't he and and build electric cars that came from his journey or his voyages along.
• 35:59
  Speaker 2: So what I like to do is say let's start a voyage and, at the very least, what can you do to be of more service to other people, to help other people and, in the case of veterans, the majority of them Now in my day.
• 36:14
  Speaker 2: You know I almost got drafted and so it wasn't going to be a choice of mine to join the service.
• 36:22
  Speaker 2: My father joined the service and many, many people joined the service out of love for their country, out of wanting to do something.
• 36:30
  Speaker 2: And, by the way, even if you didn't, even if you got drafted, it's going to get drilled into you in boot camp.
• 36:37
  Speaker 2: You know better than I do about this, even though I grew up with a drill sergeant.
• 36:41
  Speaker 2: My father wasn't a drill sergeant, but he had some of those traits with him.
• 36:45
  Speaker 2: Yeah, it's very much conditioned, absolutely, yeah, you're going to get conditioned that, listen, you are here to protect your country.
• 36:51
  Speaker 2: You're here to be this kind of person that other people aren't willing to step up and do, that pride of being in the service of whatever branch it was, and that becomes your purpose.
• 37:01
  Speaker 2: That becomes your purpose in a moment and, like you said, when they leave the service and they have that euphoric moment, I'm out now, what am I going to do?
• 37:11
  Speaker 2: And everything is great and everything.
• 37:12
  Speaker 2: Then all of a sudden it hits them.
• 37:13
  Speaker 2: I don't have somebody and I don't have an organization, I don't have a foundation that is going.
• 37:20
  Speaker 2: This is your purpose that I can identify with.
• 37:22
  Speaker 2: So instead, take that and go.
• 37:25
  Speaker 2: That has been my purpose.
• 37:26
  Speaker 2: How do I use what I know to build another purpose?
• 37:30
  Speaker 3: Love it, absolutely love it.
• 37:32
  Speaker 3: And these are just we in the Neuron Coding Institute.
• 37:36
  Speaker 3: Get you I mean you're live we get to train with you, we are there with you.
• 37:41
  Speaker 3: So we hear these things and I just love, love, love that everybody else is, you know, listening, and of course, the podcast later is getting to hear all these golden nuggets.
• 37:51
  Speaker 3: So amazing stuff.
• 37:53
  Speaker 2: Thank you.
• 37:54
  Speaker 2: Thank you, my pleasure, and you know what.
• 37:55
  Speaker 2: You told me this before we started and I didn't realize it because I'm seeing the comments come up that this is live.
• 38:00
  Speaker 2: So hello, live people.
• 38:05
  Speaker 2: And thank you so much for joining us and being a part of that as well.
• 38:07
  Speaker 2: And I will say that first off, michael, what you're doing and what you have done and what you're building and everything, please spread the news.
• 38:13
  Speaker 2: If you're listening to us now or later, spread the news, because If you're listening to us now, now or later, spread the news, because there are a lot of people that are out there right now that don't know that they haven't really even admitted it to themselves that there is a challenge and they don't, they don't even, they don't even label it as PTSD.
• 38:37
  Speaker 2: Especially younger people, you know, especially younger people have not gone through it, people that have suffered for a long time.
• 38:39
  Speaker 2: They tend to go oh, there's something wrong with him and me and it maybe originated with the service, and then then, now that it's been brought to the forefront and it's been given a label and that kind of thing, you know it takes them a while to get around to realizing.
• 38:49
  Speaker 2: You know, well, maybe I'm I'm dealing with this right here, so please spread the news.
• 38:52
  Speaker 2: Please spread it and let people know that here's a community, that there are like-minded people and there is a process, if you will, to help you get where you want to go.
• 39:04
  Speaker 3: Thank you.
• 39:04
  Speaker 3: Thank you for sharing that and please you know I'm not throwing shade, I'm using your term again.
• 39:11
  Speaker 3: On the VA all right, the VA is out there doing some amazing stuff, yeah, yeah.
• 39:15
  Speaker 3: There are a lot of processes, a lot of people out there doing great work.
• 39:20
  Speaker 3: Gina Iovino, we're partnering up and she does a lot of stuff for veterans and so on.
• 39:26
  Speaker 3: So there are a lot of people out there doing it.
• 39:28
  Speaker 3: But spread the word, share this, share the message, because there are so many people out there still hurting across the board.
• 39:37
  Speaker 2: I'm sorry to cut you off.
• 39:38
  Speaker 2: And sharing and spreading the word doesn't mean going to somebody and going hey, you were in the service, so you probably have PTSD or you got a drink problem.
• 39:48
  Speaker 2: Sharing it means hey, I just listened to something that you might find interesting.
• 39:54
  Speaker 2: If you've been in the service, I just listened to something that you might find interesting.
• 39:59
  Speaker 2: To help people go further faster.
• 40:01
  Speaker 2: That's it, yes.
• 40:02
  Speaker 2: And then that way there's no stigma along with it, because if you go to somebody and say, hey, you know you've got some problems and you happen to face somebody, that's a mismatcher, they're going to push back against you, they're going to go.
• 40:14
  Speaker 2: I don't need that, and there are plenty of people that are that way.
• 40:16
  Speaker 2: I mean, if you go to people, listen, you know this great community where there's people that are veterans, you know, that are helping each other go further faster.
• 40:29
  Speaker 3: Who doesn't want that?
• 40:30
  Speaker 3: You know that makes it digestible and thank you for bringing that up because that is super important.
• 40:32
  Speaker 3: That is super important because, odds are, those veterans are going to say I can't say it on here.
• 40:35
  Speaker 2: So you have problems too, dude, exactly exactly, and they're right.
• 40:42
  Speaker 2: They're right in saying that you know who are you to tell me?
• 40:46
  Speaker 2: You know you're not a professional, you don't, you haven't been through what I've been through, and they're.
• 40:51
  Speaker 2: They're right in feeling and saying that as well.
• 40:53
  Speaker 2: So don't you know?
• 40:54
  Speaker 2: I always say to you blame me, you know, go, go, say listen, it's, it's not me, it's this person here who has helped so many other people, or this person here has just got some great advice.
• 41:06
  Speaker 2: This is this person, is a coach that's going to help you go further faster absolutely, absolutely so, thank you.
• 41:13
  Speaker 3: Um, we are getting low on time, so we're going to move on.
• 41:16
  Speaker 3: I got two more things I want to go through with you, sir, if we can.
• 41:19
  Speaker 3: Um communication.
• 41:20
  Speaker 3: So again, a transition period when people come back together, again there's the honeymoon period and then real life sets in.
• 41:29
  Speaker 3: Give us some quick tips, if you can Doesn't have to be that quick, but some quick tips on how to open up that communication and just be there for each other, being present and not just being overwhelmed by life if you will.
• 41:43
  Speaker 2: Yeah, the first tip is that I want to share with everybody is relax.
• 41:49
  Speaker 2: I know that sounds like unicorns and crystals and rainbows and so simple and things like that, but remember this is post-traumatic stress disorder and stress is tightness.
• 42:04
  Speaker 2: Stress shuts down the blood system, shuts down the nervous system, puts you in the amygdala, puts you in your sympathetic nervous system, which is fight or flight.
• 42:13
  Speaker 2: And if you're in stress, you know, the analogy I like to use is in caveman days, the tiger would show up, the saber-tooth tiger would show up and that person would go into fight or flight.
• 42:24
  Speaker 2: And one of two things would happen they would flight and get away from the tiger or they would fight.
• 42:31
  Speaker 2: But in the end, either they won or they lost.
• 42:35
  Speaker 2: If they lost, the stress is gone because now they're tiger food.
• 42:38
  Speaker 2: If they won, the stress is gone because the tiger's gone.
• 42:43
  Speaker 2: But in life the tiger never goes away.
• 42:47
  Speaker 2: There's, you know, and it's put in front of us all the time and we're always reminded of it all the time and we have that stress that's kind of, and we don't have a release from it.
• 42:54
  Speaker 2: And, as a matter of fact, we're talking about doom scrolling and watching screens.
• 42:58
  Speaker 2: You've heard me talk about this before.
• 42:59
  Speaker 2: They're designed to keep you stressed.
• 43:01
  Speaker 2: And you've got teenagers and you've got everything going on, so you're under stress.
• 43:06
  Speaker 2: So, number one, take some time to go and relax.
• 43:12
  Speaker 2: Schedule it into your day.
• 43:14
  Speaker 2: As soon as you do, the brain is going to release dopamine, oxytocin and all the different hormones that make you feel good, and that's what we're looking for those endorphins, all of those things that make us go okay, there is light at the end of the tunnel, or there is, and to give yourself that so from that place.
• 43:37
  Speaker 2: Then step number two is seek out people like yourself, michael Cole, and that is to seek out people that can help you.
• 43:46
  Speaker 2: Number one figure out what it is that you want.
• 43:48
  Speaker 2: Number two figure out what you know.
• 43:50
  Speaker 2: If it's the incident or accumulation of incidents you know, figure out exactly and describe what that is.
• 43:57
  Speaker 2: We've got three questions.
• 43:58
  Speaker 2: What is the truth?
• 43:58
  Speaker 2: The truth is, something happened in the past that caused you to feel afraid, that caused you to have regret, to cause you to do something.
• 44:06
  Speaker 2: Number two what do you want out of that situation?
• 44:10
  Speaker 2: And it is and it's not.
• 44:12
  Speaker 2: I want to forget that, because that's focusing on what you want.
• 44:15
  Speaker 2: What you want is to be able to use that to go further, faster.
• 44:19
  Speaker 2: And then the third thing is what are you going to do about it?
• 44:21
  Speaker 2: And then that is also the third of those three things I just said there is to seek out and have methodology process to at the very least mitigate the emotions that you have about the past and replace them with something that serves you.
• 44:35
  Speaker 2: You know, we've got different things with the stop technique and change personal history.
• 44:39
  Speaker 2: The saying that I like to say is and I didn't make this up is that it's never too late to have a happy childhood, you know, and you can't change what happened.
• 44:48
  Speaker 2: You can change how you feel about it, though, and so you know those tips, you know.
• 44:54
  Speaker 2: Start there, relax.
• 44:55
  Speaker 2: And, number two seek out, you know, a way to figure out exactly what it is so that you can describe it, what it is that stopped you.
• 45:03
  Speaker 2: Number three is to I'm sorry, in other words, describe it the way that it is.
• 45:08
  Speaker 2: Number three is to find the methodology to mitigate and replace yeah, fantastic, thank you.
• 45:13
  Speaker 3: Thank you for sharing that.
• 45:14
  Speaker 3: Yeah, I have respect for your time.
• 45:16
  Speaker 3: We are at 45 minutes.
• 45:18
  Speaker 3: Can I ask one more question?
• 45:19
  Speaker 3: Are we okay?
• 45:20
  Speaker 2: Yeah, yeah, we're fine, you don't scare me, all right.
• 45:24
  Speaker 3: Thank you.
• 45:25
  Speaker 3: And lastly, just joking, celebration you took us right into that automatically.
• 45:34
  Speaker 3: So I see Kathy Castile over here.
• 45:37
  Speaker 3: Shake that ass, get up and shake that ass.
• 45:40
  Speaker 3: So, if you can, can you give us how important is celebration, and not just the big ones, the small ones, all of them?
• 45:48
  Speaker 3: How important is celebration to change your life in the great world?
• 45:51
  Speaker 2: Yeah, let's talk about why it's so important as well.
• 45:54
  Speaker 2: You know the analogy I use all the time, and I hope you do as well.
• 45:59
  Speaker 2: When a baby turns around for the very first time and utters ma to the mother and father, the parents don't go.
• 46:04
  Speaker 2: You didn't get it right.
• 46:05
  Speaker 2: The word is mother.
• 46:07
  Speaker 2: You should be ashamed of yourself and people that are achievers I often speak to a lot of overachievers, if you will, but achievers and just people in general.
• 46:15
  Speaker 2: We have been conditioned to beat ourselves up and just people in general.
• 46:17
  Speaker 2: We have been conditioned to beat ourselves up, conditioned to criticize ourselves and to, instead of saying, here's what I've done, here's what I didn't do, or looking at somebody else and going, they're doing better than me.
• 46:32
  Speaker 2: And so when the baby does utter those first words, the parents do what they praise the baby.
• 46:39
  Speaker 2: They praise the baby and the baby's nervous system.
• 46:42
  Speaker 2: In that moment, the eyebrows go up and they're getting.
• 46:45
  Speaker 2: What every human being wants is to be praised, is to be recognized, is to be acknowledged, is to be acknowledged for what they did or for anything like that.
• 46:55
  Speaker 2: That's what we want.
• 46:56
  Speaker 2: And as soon as that happens, remember the dopamine, the oxytocin and the endorphins that floods our body and the brain.
• 47:04
  Speaker 2: Every single time Not some of the time, not most of the time, but all of the time the brain goes.
• 47:09
  Speaker 2: What happened before?
• 47:11
  Speaker 2: I got that hit of feel-good juice and it will tie whatever happened before to the feel-good juice and then the brain is always going to go.
• 47:21
  Speaker 2: Let's do it again.
• 47:22
  Speaker 2: That's why all babies walk and talk and so on and so forth.
• 47:25
  Speaker 2: But as adults, what we've learned to do is to squash it down and to criticize ourselves and beat ourselves up and so on and so forth, and unfortunately we do that to people that are around us as well.
• 47:34
  Speaker 2: You could have, should have done better that kind of thing.
• 47:36
  Speaker 2: So we're not babies anymore.
• 47:42
  Speaker 2: So you know, once you get past a certain age you know when you were little your parents would praise you because you pooped in the toilet, you know, versus in your pants, you know.
• 47:49
  Speaker 2: But when we're older, nobody's going to praise you.
• 47:52
  Speaker 2: So you've got to rely on yourself.
• 47:53
  Speaker 2: You've got to praise yourself and it has so many benefits from that, not to mention other people start to realize that that.
• 48:00
  Speaker 2: Wait a minute.
• 48:00
  Speaker 2: I feel good around this person because, but when you praise yourself, you're doing the same thing.
• 48:04
  Speaker 2: Then when you're beating yourself up, you are doing the same thing as scolding the child.
• 48:08
  Speaker 2: So you know we have different methodologies.
• 48:10
  Speaker 2: But it's as simple as smiling and you said this it's not just the big things.
• 48:14
  Speaker 2: You know, I can be in a crowd of, and I was.
• 48:17
  Speaker 2: I was in a crowd of a thousand people actually actually 3,000 people total in Australia just a few days ago.
• 48:23
  Speaker 2: 've got to do it instantly and the baby didn't do something monumental, and success is built on success.
• 48:44
  Speaker 2: So praise yourself for every little thing, yeah, even praise yourself for when you do poop in the toilet at.
• 48:50
  Speaker 2: You know, whatever age you are right now and I know it sounds silly, but the truth of the matter is repetition is the mother of all skill, but repetition with praise is the father, and so what that makes it is you start to feel better about yourself, everything you know, you start to walk through this life that, hey, I'm a success, I made it this far in life.
• 49:06
  Speaker 2: What else is possible?
• 49:08
  Speaker 2: And that's how the brain works, because the brain is always, always, always going to seek pleasure, seek.
• 49:15
  Speaker 2: You know what it's something else, you know.
• 49:17
  Speaker 2: We call it the carrot on the stick.
• 49:18
  Speaker 2: It's going to.
• 49:19
  Speaker 2: We always want more.
• 49:20
  Speaker 2: It's built inside of us and so we can employ.
• 49:23
  Speaker 2: This is methodology again, this is process that people can use, and so I say to everybody at the very least, put a smile on your face or pat yourself on the back or, as you said before, shake that ass, do whatever.
• 49:35
  Speaker 2: It takes as much as you can for anything that you've just done and things that you remember from the past.
• 49:40
  Speaker 2: You know, because as you do that, then the brain starts to go I'm a badass.
• 49:44
  Speaker 2: Of course I can do this.
• 49:45
  Speaker 2: Of course I'm okay.
• 49:47
  Speaker 3: Absolutely.
• 49:48
  Speaker 3: Thank you so much.
• 49:48
  Speaker 3: So I just want to add to that, if I can, so really quick.
• 49:52
  Speaker 3: Can people just celebrate, smile, pat yourself on the back and I promise you, the goofier you get with it, the more you're going to smile and the more endorphins and things that are going to be released and it's amazing.
• 50:04
  Speaker 3: Can I ask you, are the same endorphins and same chemicals and all these amazing hormones the same that you get when you eat chocolate and have sex?
• 50:14
  Speaker 2: The answer is yes, but it is here.
• 50:17
  Speaker 2: Yeah, it's such a great question.
• 50:18
  Speaker 2: It's the amounts that because, listen, you can have little little, what they call dopamine drips, you know, or you're going to have a big flood of it.
• 50:30
  Speaker 2: You know, and it depends on how radical you're willing to go in anything, how much, how radical you're willing to do that.
• 50:39
  Speaker 2: You know, you've been to seminars where I get people standing on their chair, shaking their asses and yelling out, you know, all kinds of things and I encourage them and move them along that way with the influence model that you, you know, we use to help people get outside of their comfort zone and to recognize that it's okay to be silly, you know so.
• 50:56
  Speaker 2: So the answer is yes, it's the same chemical.
• 50:59
  Speaker 2: It's the amounts of those chemicals in the duration of time that it's being given out.
• 51:05
  Speaker 3: Excellent, excellent.
• 51:05
  Speaker 3: So I thank you so much, joseph, for being here.
• 51:09
  Speaker 3: I did promise three final tips to get veterans further, faster.
• 51:13
  Speaker 2: If you can do that for us, yeah, actually there were the three that I gave earlier.
• 51:18
  Speaker 2: Actually, there were the three that I gave earlier.
• 51:19
  Speaker 2: Number one is to relax.
• 51:21
  Speaker 2: Take some time, Schedule it, Use that doom scrolling thing to tell it to, at least once a day, stop and relax.
• 51:29
  Speaker 2: And now that we've had this conversation with regard to celebrating, you know, celebrate while you're relaxing.
• 51:36
  Speaker 2: Even I just relax.
• 51:37
  Speaker 2: Take some time to do that, because your body really wants to do that.
• 51:41
  Speaker 2: It's like it's like you know, I'll say this.
• 51:45
  Speaker 2: It's like when, when I and I did I just a couple of days ago.
• 51:51
  Speaker 2: I travel a lot, and so we were in Australia, we were in Sydney, Melbourne and Brisbane.
• 51:56
  Speaker 2: You know, we had a day in between each other, but we're in a different city every night and it was a lot to do.
• 52:02
  Speaker 2: And so I, in my brain, I always go, I can't wait to get home, I can't wait to get home.
• 52:07
  Speaker 2: I love what I do and I can't wait to get home Because as soon as I walked in my door, guess what I did?
• 52:12
  Speaker 2: Just just relaxed.
• 52:15
  Speaker 2: I do something every day, but I got there and celebrated that.
• 52:20
  Speaker 2: Second thing is to make sure and I say, in this case, right now, obviously you, what you're doing is such incredible and amazing work, Michael, is to seek somebody that's going to help you recognize exactly what this really is.
• 52:37
  Speaker 2: It is trauma that happened a long time ago.
• 52:41
  Speaker 2: That happened a while ago.
• 52:43
  Speaker 2: Our behaviors are just behaviors and we can change.
• 52:48
  Speaker 2: So find somebody to help you recognize or do it on your own recognize what this really is, what it really is.
• 52:56
  Speaker 2: The truth of it is it's trauma.
• 52:58
  Speaker 2: It's something that happened a while ago.
• 52:59
  Speaker 2: Everybody has trauma and you can change it.
• 53:02
  Speaker 2: And then the third thing is to find methodology, and I know that it is.
• 53:07
  Speaker 2: You know, obviously we do this.
• 53:09
  Speaker 2: We created the Neuroencoding Institute, and neuroencoding finds a way that's going to help you through, and it doesn't have to be neuroencoding, it can be lots of other things.
• 53:17
  Speaker 2: You know I'm not throwing them under the bus either, and, as a matter of fact, I want to give credit to the VA and and and you know efforts that they have been out to, because all of it works if you do it.
• 53:30
  Speaker 2: And so put yourself in the community and find people that are going to, that are going to help you do that as well.
• 53:36
  Speaker 2: Those are my three tips that I stick with and I say as you do those things.
• 53:39
  Speaker 2: Other things unfold Because we don't just go.
• 53:44
  Speaker 2: Okay, you got one visit and, by the way, that was my challenge with traditional therapy was that you'd come in and we work on just a little bit of it while I'm there, and then you go away and then you come back and then when you're back, then we work on a little bit more.
• 54:02
  Speaker 2: You'll come.
• 54:03
  Speaker 2: You know what neuro encoding is.
• 54:05
  Speaker 2: Let's work on it now, let's bring it up, let's deal with it right now, and I'm going to give you something to do while I'm gone.
• 54:10
  Speaker 2: So when I see you next time, you know, it's just like a coach.
• 54:14
  Speaker 2: A coach says, okay, here's what you do, you need to work on this part of your basketball shot or this way of throwing the football or doing that kind of thing, and so we give you something to do and while you're doing it, the brain remembers, the brain actually creates new neural associations, whether it is you're being coached on a sport or you're being coached on, you know, changing your emotions or you're being coached on anything at all.
• 54:35
  Speaker 2: So, giving them something to do when you're not there because to me that's the most important thing it's like it's great I can help you feel good.
• 54:47
  Speaker 2: Right now, I can put a smile on your face.
• 54:48
  Speaker 2: Right now, I can tell a joke.
• 54:49
  Speaker 2: Right now, when you leave and, as you said, when you go into your life and life steps in.
• 54:53
  Speaker 2: Or as my friend Les Brown says, life be lifin', it steps up.
• 54:58
  Speaker 2: If you don't have a mechanism so that you default to your best, you default to optimism versus pessimism, then you're going to keep doing the same thing over and over again.
• 55:09
  Speaker 3: Yeah, yeah, excellent.
• 55:10
  Speaker 3: Thank you so much for those tips.
• 55:12
  Speaker 3: Hey, listen really quick.
• 55:13
  Speaker 3: I'm feeling like going bold, like when I asked Joseph McClendon the third, will you be on my podcast?
• 55:20
  Speaker 3: I want to go bold here, guys.
• 55:22
  Speaker 3: I'm going to just put out five one-hour coaching sessions for people that are struggling or having issues, anything like that, for free.
• 55:29
  Speaker 3: Go to empowerperformancestrategiescom.
• 55:32
  Speaker 3: I'm not trying to sell you anything, I'm just trying to help.
• 55:35
  Speaker 3: So reach out, go in there and you can set up an appointment.
• 55:40
  Speaker 3: So the first five people just go in there and do it.
• 55:43
  Speaker 3: You know, let's, let's.
• 55:44
  Speaker 3: Let's help somebody today, okay, so yeah.
• 55:47
  Speaker 2: Yeah, michael, I'm sorry I have to cut you off and I got to say number one if you're listening to this now and or later, regardless, go there and do it, because this man is a wealth of knowledge, a wealth of experience, and he's also not doing it just because it's something that makes him feel good.
• 56:06
  Speaker 2: He's doing it because he is spreading the word.
• 56:09
  Speaker 2: Together.
• 56:10
  Speaker 2: We're all going to make a difference.
• 56:12
  Speaker 2: I always say this that it is not going to be our government, it's not going to be politics, it's not going to be anybody else that makes the biggest difference in this world.
• 56:20
  Speaker 2: It's going to be brave people that help each other that are out there, that are making a difference in other people's lives.
• 56:25
  Speaker 2: That's going to change this world.
• 56:26
  Speaker 2: I am the eternal optimist and I encourage you, I invite you, I implore you, to become part of this team of people that is going to make a difference and heal thyself first.
• 56:36
  Speaker 2: You know, go get.
• 56:38
  Speaker 2: You know, go get some help for whatever, and even if you're doing it because you have somebody in your family or somebody else around that you want to help them, then just do it.
• 56:47
  Speaker 2: Make sure you do this, and it is so generous of you to be giving this for free.
• 56:51
  Speaker 2: This is invaluable stuff.
• 56:54
  Speaker 2: And, lastly, I will say this that you don't just get it for yourself.
• 56:58
  Speaker 2: You get it and you will.
• 57:00
  Speaker 2: You know, as we always say, teach it to other people as well.
• 57:03
  Speaker 2: You don't have to do what Michael and I are doing and you are an example for other people as well, and this is no.
• 57:11
  Speaker 2: It's not.
• 57:11
  Speaker 2: Lastly, I will say this that those of us that dare to dream while the rest of the world is having a nightmare, you're not only going to create the abundance and the life that you want for yourself, but world is having a nightmare.
• 57:24
  Speaker 2: You're not only going to create the abundance and the life that you want for yourself, but you're going to be a shining example for other people to be able to look at and go.
• 57:28
  Speaker 3: Because they did it, it's possible for me as well.
• 57:29
  Speaker 3: Love it, Absolutely love it and thank you.
• 57:30
  Speaker 3: Thank you for the kind words, obviously so.
• 57:32
  Speaker 2: Lastly, it's hard, isn't it?
• 57:38
  Speaker 2: Because every time you say that you go oh wait, I forgot gotta.
• 57:41
  Speaker 3: Yeah, totally I.
• 57:42
  Speaker 3: I'm horrible about it.
• 57:43
  Speaker 3: My wife will tell you that in a second, but now it's a joke, so thank you.
• 57:47
  Speaker 2: Thank you for bringing lastly into my life and that's the first time I've ever been thanked for that.
• 57:52
  Speaker 2: You're welcome absolutely.
• 57:55
  Speaker 3: It's within 50 feet.
• 57:56
  Speaker 3: Take it.
• 57:57
  Speaker 3: Yep, yep, yep, yep.
• 57:59
  Speaker 3: So honestly, joseph and everybody here listening, 50th celebration for the podcast.
• 58:05
  Speaker 3: I'm honored.
• 58:06
  Speaker 3: Everybody's shown up and, joseph, for you taking the time.
• 58:09
  Speaker 3: You know, as humans, it's our most precious resource.
• 58:12
  Speaker 3: We don't get this time back.
• 58:13
  Speaker 3: So thank you for being here, thank you for spreading your wealth, knowledge and your love and your light, and I just I'm eternally grateful If we don't get the time back.
• 58:22
  Speaker 3: Thank you for being here.
• 58:24
  Speaker 2: It is my absolute pleasure and you know thank you for, especially on your 50th.
• 58:29
  Speaker 2: I feel so honored in doing that and I applaud you for what you're doing and the difference you're making in other people's lives.
• 58:35
  Speaker 2: And you said this earlier and I will end on this, that life is always exactly what you dare to make it, and fortune favors the bold.
• 58:42
  Speaker 2: And so the trick to life is to be bold, boldly, step up and dare to make your life magnificent.
• 58:49
  Speaker 3: Thank you.
• 58:49
  Speaker 3: Thank you, sir, and on that, lastly, for real, we're out of here, bye-bye.
• 58:56
  Speaker 2: See you guys later.
• 58:59
  Speaker 1: Thank you for joining us on another insightful journey of your Thoughts your Reality podcast with your host, michael Cole.
• 59:05
  Speaker 1: We hope the conversation sparked some thoughts that resonate with you.
• 59:09
  Speaker 1: To dive deeper into empowering your thoughts and enhancing your reality, visit empowerperformancestrategiescom.
• 59:15
  Speaker 1: Remember your thoughts shape your reality, so make them count.
• 59:20
  Speaker 1: Until next time, stay inspired and keep creating the reality you desire.
• 59:26
  Speaker 1: Catch you on the next episode.