Stop Selling Your Product. Start Selling How You Think with Simon Bowen

Founder Unfiltered - What Founders Think But Never Say · Jul 23, 2026 · 49m

This episode changed how I see my own business.

Most founders think their product is the thing they sell. It isn't. Your thinking is the real product.

I sat down with Simon Bowen, founder of the Models Method and creator of the Genius Model, a system he's used for nearly 30 years to help founders and consultants turn complex expertise into visual frameworks that actually close deals. Simon's work spans 30 countries and industries from defense to one-on-one coaching, and he's spent his career helping people get out of their own heads long enough to see what they actually know.

We get into why…