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Latest / The Brand is Female

Jen Govier | Founder, HUX | The Camel Toe Gap

This week, Eva Hartling speaks with Jen Govier, founder of HUX, an underwear brand with the mission to end the dreaded camel toe, and provide women with a level of comfort never matched before. When founder Jen caught sight of her camel toe while working out, her own embarrassment put her on a mission to solve this problem for all women. After searching the market Jen realized that the perfect camel toe concealing underwear just didn’t exist. HUX is the evolution in women’s undies, proudly designed in Canada with a patent pending. HUX is proud to have been recognized as TechAlliance Limitless…

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