Latest / Sports Media Watch Podcast
Why NBA rights are so expensive despite lower Finals ratings (plus: WNBA ratings, Stanley Cup coverage)
On today's episode, Jon Lewis and Drew Lerner start the show discussing more viewership records for the Clark-sparked WNBA, including the Fever-Sky game that beat its own one week old record and a Fever game that set another record for ION. Then, Jon dives into his new piece on why the NBA has been able to land such lucrative media rights deals despite so-so NBA Finals viewership. The crew closes out the show talking about Game 7 of the Stanley Cup Finals and the new Big East media rights deals.
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The skinny
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