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Predictive Analytics by Eric Siegel - Book Summary
“The Data That Knows You Better Than You Do”
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Title: Predictive Analytics
Author: Eric Siegel
Category: Sales, Branding & Marketing, AI, Data & the Future
What if a computer could figure out you were pregnant before your own father did? Sam and Sophie open with the Target story that made everyone uneasy for a reason.
They walk through Eric Siegel's core idea — past behavior predicts future behavior — and the machine learning engine underneath it: labeled…
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