Joe Mach, CEO of Castles Technology | Episode 386
Joe Mach, CEO of North America at Castles Technology, reveals how this fourth-largest player in payment terminals has captured massive market share while flying under the radar. Their secret? Over 60% of everything they sell doesn't bear their name - it's white-labeled for partners who trust them enough to put their own brands on the technology.
Castles' success stems from their deep technical expertise and customer-first approach. Based in Taiwan ("Technology Island"), they innovate faster than legacy providers, delivering not just hardware but comprehensive solutions tailored to specific…
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