Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
How Restaurant Uniform Color Affects Per-Head Revenue
Episode 125 of Restaurant Business with Fexingo dives into a surprising profit lever: the color of your staff's uniforms. Lucas and Luna explore a 2023 study from Cornell's School of Hotel Administration that found servers wearing red increased their average check by 7.2 percent compared to those in black or white. They break down the psychology — red triggers urgency and perceived authority, leading guests to order higher-margin items and accept upsells more readily. But the episode doesn't stop at color; they discuss how fabric texture and fit also affect guest perception and…
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