Opening A Business (Part 2) with Lauren Farmer & Elizabeth Brasher
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Season 3 of the Aesthetic Report has officially come to a close with this final episode! Lauren and Elizabeth further last month's conversation on opening a business by getting into brand identity. Hear about choosing brand color, font, and aesthetic, keeping your image cohesive, and some tips and tricks from the experiences of DERMASCOPE's in-house aestheticians.
In this episode, Elizabeth and Lauren discuss...
[5:04] Considerations for naming your business, including how Lauren's business, Blush 'N Beauty Spa, got its name.
[14:05] Brand cohesiveness and the root…
The skinny
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