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iAlign #81 - Admit The Mess And Climb The Curve Faster
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A friend asked me recently how paid content is performing against organic in my business, and the honest answer was that my numbers are a mix of real data, personal assumptions over gray areas, and anecdotes. I could have cleaned that up to sound more professional, but that would have been me reacting to embarrassment, and it would have cost him good information and cost me the help I actually need. Every learning curve is really a move from disorganization to organization, and I'm still partway up this one. The faster I can name the mess out loud, even publicly, the faster…
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