#278 How to Sell $500M of Batteries Before You Build a Factory | Landon Mossburg (Peak Energy)
00:00 – Intro: The $500M deal with Jupiter Power.
02:15 – Landon’s Background: Lessons from Tesla and Northvolt.
06:30 – The "Magnet Hire": How to attract A-Players by hiring one star first.
12:00 – Why Sodium-Ion?: The cost and supply chain advantage over Lithium.
18:45 – The Jupiter Power Deal: How they negotiated a massive off-take agreement.
24:10 – "Engineering Bankability": Selling the manufacturing roadmap, not just the cell.
32:00 – Supply Chain: Why Peak Energy avoids conflict minerals and China reliance.
41:00 – The Grid Challenge: Why batteries need to last 25 years in the desert…
The skinny
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