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Just Pull: The Spring-Loaded Cargo Strap That Beats Ratchet Straps | Jeep Talk Show · Jeep Talk Show

• 0:00
  (upbeat music)
• 0:04
  Hi, dear boys and girls,
• 0:05
  it's time for another
• 0:05
  Jeep Talk Show interview.
• 0:07
  And if I'm just running
• 0:08
  words together, it's normal
• 0:10
  because I've done these
• 0:11
  interviews many times.
• 0:12
  So I just kind of blah,
• 0:13
  blah, blah, blah, blah,
• 0:14
  through there.
• 0:15
  So actually I was looking
• 0:17
  for a AI sign language person
• 0:22
  so that I could actually
• 0:23
  have a little thing up here
• 0:24
  at the bottom and they would
• 0:25
  do the sign language for me
• 0:27
  and say something completely different,
• 0:28
  maybe something
• 0:29
  offensive, really make the,
• 0:31
  Right.
• 0:32
  Really make the people that are deaf
• 0:34
  that are watching this show,
• 0:36
  they could enjoy a whole different show.
• 0:39
  So Grant grew up with an
• 0:40
  obsession for dirt bikes
• 0:42
  in the outdoors, but
• 0:44
  after years of fun in the sun
• 0:45
  and working
• 0:46
  construction, he noticed a huge gap
• 0:49
  in the market and created a
• 0:50
  solution for faster, easier,
• 0:53
  and safer cargo securing.
• 0:56
  Now, was it construction that made you
• 1:00
  want to get something
• 1:00
  that was easier to secure loads?
• 1:03
  It was all the above.
• 1:05
  I mean, mainly it was my father.
• 1:07
  So I started working with, dad was a cop,
• 1:09
  then he opened a
• 1:11
  small construction company
• 1:12
  when I was about 12.
• 1:15
  So I started working with him
• 1:16
  and I noticed a pattern pretty quickly
• 1:18
  between him and grandpa.
• 1:20
  They didn't like ratchet straps.
• 1:22
  They didn't really know how to use them.
• 1:23
  And so they were all using
• 1:24
  (beep)
• 1:26
  They're a giant pain.
• 1:27
  And not a lot of guys like to admit it,
• 1:29
  but I've run the numbers
• 1:31
  and one in five of us
• 1:32
  don't know how to use them.
• 1:34
  We can all figure it out eventually,
• 1:38
  but then you take a break from it,
• 1:39
  you come back to one four months later
• 1:41
  and your buddies are looking at you
• 1:42
  and you're trying to pretend
• 1:43
  you know what you're doing,
• 1:44
  but none of us do.
• 1:46
  And dad was in that category too,
• 1:48
  so he would only use bungee cords.
• 1:50
  Now we all know the
• 1:51
  dangers of bungee cords
• 1:52
  and I witnessed it firsthand.
• 1:55
  He was going to let go
• 1:56
  of attention bungee cord
• 1:58
  so that it wouldn't fly across the bed
• 2:00
  and hit me on the other side.
• 2:02
  And he let go while it
• 2:03
  still had, I don't know,
• 2:04
  30 pounds of tension on it
• 2:06
  and just boom that hook
• 2:07
  sunk into the palm of his hand,
• 2:09
  just like lightning.
• 2:11
  And look, dad's rough and tough
• 2:14
  construction worker.
• 2:15
  It wasn't a big deal to him,
• 2:17
  but to me it was that
• 2:18
  moment when you're a kid
• 2:19
  and by this time I'm 15, 16,
• 2:22
  it was that moment where you're like,
• 2:24
  man, there's a gap in the market.
• 2:26
  There's gotta be a better way.
• 2:28
  But I was a 15, 16 year old kid,
• 2:31
  what am I gonna do with this idea?
• 2:34
  So it kinda, I built a couple
• 2:36
  prototypes when I was a kid.
• 2:38
  It worked, I was just
• 2:41
  kind of scrapping bungees
• 2:42
  with the straps I found at Menards,
• 2:45
  which was our store in the Midwest.
• 2:47
  And it worked,
• 2:50
  everybody thought it was cool,
• 2:51
  mom thinks it's cool,
• 2:52
  dad thinks it's cool,
• 2:53
  but again, this isn't
• 2:54
  enough to validate a product.
• 2:57
  And turn 18, then you get jobs,
• 3:00
  then the girls come
• 3:01
  along and you get distracted.
• 3:03
  So I didn't do anything.
• 3:04
  Girls never understand
• 3:06
  why you got a strap with you
• 3:08
  if you're going on a date,
• 3:10
  so there's no testing there.
• 3:12
  No, no, it's not a solid icebreaker.
• 3:15
  No, not at all.
• 3:18
  So yeah, I mean, to answer your question,
• 3:20
  it started with construction
• 3:23
  and throughout my life,
• 3:24
  I was a dirt bike kid,
• 3:26
  obsessed with dirt
• 3:27
  bikes since I was five.
• 3:29
  And by the time I was 15, I think I
• 3:32
  bought my first one,
• 3:33
  I scraped up 750 bucks
• 3:36
  and bought a complete turd.
• 3:38
  And from there, it was just
• 3:39
  your weekends were defined
• 3:40
  by getting the bike to the track
• 3:43
  and spending the day at the track.
• 3:45
  But here we are again,
• 3:46
  getting the bike to the track
• 3:47
  and straps were always like,
• 3:50
  no one wanted to spend
• 3:51
  a lot of money on them.
• 3:52
  They were never really readily available.
• 3:55
  People were always stealing them
• 3:56
  and they're always jammed in the corner
• 3:58
  of the bed of the truck,
• 3:59
  kind of filled with
• 4:00
  dirt and grime and sand.
• 4:02
  So there's no premium straps.
• 4:05
  Nobody's respecting these things.
• 4:06
  There's no carry bags.
• 4:08
  And worst of all,
• 4:09
  they're all ratchet straps
• 4:10
  and we're all fumbling around with them.
• 4:12
  And usually we do it wrong
• 4:13
  or put a giant knot in them.
• 4:16
  Yada, yada, yada.
• 4:17
  So fast forward in life, I'm 30.
• 4:21
  This is around COVID time.
• 4:24
  And I had my first daughter
• 4:26
  and I was a lineman working construction.
• 4:30
  And I just decided when
• 4:34
  I had my first daughter
• 4:35
  that I wanted to buy her a
• 4:36
  Mercedes when she turned 16.
• 4:38
  But I was looking at
• 4:39
  my life and my income
• 4:41
  and I kind of felt like
• 4:42
  a phony when I made that,
• 4:43
  little silent promise to her
• 4:45
  when I was rocking her in bed.
• 4:47
  And I said, if I'm gonna do
• 4:49
  that, I need to change this up.
• 4:51
  I need to figure out
• 4:53
  something besides what I'm doing.
• 4:54
  Not that there's
• 4:55
  anything wrong with the trades.
• 4:56
  And sometimes I miss
• 4:59
  that lineman paycheck,
• 5:00
  don't get me wrong.
• 5:01
  But I knew that I was
• 5:03
  feeling kind of creatively limited
• 5:06
  and I wanted to expand and
• 5:07
  start to multiply my income.
• 5:10
  And I thought the only way to do that
• 5:11
  was with a new
• 5:13
  invention idea, a new product.
• 5:16
  And that's when I
• 5:16
  went back to that notepad
• 5:18
  we all have in our phone.
• 5:20
  And I found what I used
• 5:22
  to call the Grant Strap.
• 5:23
  I said, maybe I'll just try this.
• 5:26
  And I had never even
• 5:27
  run a lemonade stand, man.
• 5:29
  So right there at COVID, we were all
• 5:31
  picking up new hobbies.
• 5:32
  My hobby was try to start a
• 5:33
  business with no experience.
• 5:37
  So I think a lot of us like the idea
• 5:41
  of starting a business.
• 5:42
  And I think a lot of
• 5:43
  people really get excited
• 5:44
  about doing it until they
• 5:46
  actually try to start one.
• 5:48
  What was the most, I
• 5:49
  mean, you had your dad
• 5:51
  that ran a business,
• 5:52
  so that probably helped.
• 5:54
  Would you have started
• 5:55
  the business, do you think,
• 5:55
  if you didn't have
• 5:56
  your dad to either watch
• 5:58
  how he was doing it or ask him questions?
• 6:02
  I wouldn't say that was
• 6:03
  really a factor one way or another
• 6:05
  because dad actually told me
• 6:08
  don't ever start a business.
• 6:11
  As you're alluding to.
• 6:12
  That meant that you had to at that point.
• 6:14
  It's like, don't think that girl.
• 6:15
  That meant I gotta show him.
• 6:16
  Yeah.
• 6:18
  (laughs) So yeah, like a
• 6:21
  obedient son, I didn't listen.
• 6:23
  But it wasn't right away.
• 6:25
  Dad said, "Hey, business is tough.
• 6:27
  Just get into the trades, get a good job,
• 6:30
  put your head down, put in the work,
• 6:31
  go home at night, kiss
• 6:32
  your wife, go to bed."
• 6:34
  Okay, and I did that and I tried that.
• 6:36
  And that worked fine
• 6:38
  for 10 years, 12 years.
• 6:40
  That worked fine.
• 6:42
  But eventually I just
• 6:43
  hit a point where I'm like,
• 6:45
  I know it's gonna be tough.
• 6:46
  I've heard all the stories,
• 6:47
  I've listened to all the shows,
• 6:48
  we've all watched
• 6:50
  "Shark Tank" at that point.
• 6:51
  I know it's gonna be tough,
• 6:53
  but I think not knowing is more painful
• 6:58
  than any pain that I'll go
• 7:00
  through in this business.
• 7:02
  And that's fairly true.
• 7:04
  I mean, I think we should
• 7:05
  all try to hit our potential.
• 7:07
  And that's what I was trying to do.
• 7:10
  I think not knowing
• 7:12
  would bother a lot of people.
• 7:14
  And again, this is if you have that mind,
• 7:16
  that entrepreneurial mind,
• 7:18
  or even just an
• 7:19
  inclination to try something new.
• 7:22
  But yeah, no, I mean,
• 7:25
  what I experienced in
• 7:27
  construction watching Dad was,
• 7:29
  he ran it as a solo operation.
• 7:31
  He was the guy on the ladder,
• 7:33
  very hard to keep good people.
• 7:36
  And so to him, it was kind of like a job
• 7:40
  that you also have to
• 7:41
  be the president of.
• 7:43
  I'm trying to run my company,
• 7:45
  I'm trying to work on my
• 7:47
  business, not in my business,
• 7:49
  which was, I hit a rude awakening.
• 7:54
  At one point in business,
• 7:55
  I tried to pull
• 7:56
  myself too much out of it.
• 7:58
  And here we are in 2026,
• 8:00
  and I'm trying to put
• 8:01
  myself back into it 120%.
• 8:03
  Part of the reason why we're here today,
• 8:05
  because at the end of
• 8:07
  the day, I'm the CEO,
• 8:08
  I got to champion the product,
• 8:10
  I have to own every
• 8:11
  element of every aspect,
• 8:13
  I don't have to be the expert in it,
• 8:15
  but I have to know enough
• 8:16
  about it to be dangerous.
• 8:20
  So what was, I think you
• 8:23
  may have already included this
• 8:24
  on what you just said,
• 8:25
  but let me point it out,
• 8:27
  get you to point it out.
• 8:29
  What was the most difficult part about
• 8:33
  starting a business?
• 8:36
  The most difficult part,
• 8:38
  especially with a product business,
• 8:41
  or God forbid you have an invention idea,
• 8:44
  because you can call Torx
• 8:46
  Strap whatever you want,
• 8:48
  new product, an innovation
• 8:49
  invention, I don't really care.
• 8:50
  But when I thought of this product,
• 8:53
  I thought this is an invention.
• 8:55
  So I need to start
• 8:56
  Googling how to invent something.
• 8:59
  And the biggest issue I ran into
• 9:01
  was the snakes in the grass, the leeches,
• 9:04
  their showing up at the top of Google,
• 9:07
  or their YouTube
• 9:08
  videos are at the tippy top,
• 9:10
  and they're teaching you,
• 9:11
  oh, you have an invention idea,
• 9:13
  just call us and sign
• 9:14
  up for the growth program
• 9:16
  and we'll help you get licensed.
• 9:18
  Don't do all that hard work,
• 9:20
  just go after licensing deals
• 9:22
  and collect royalty mailbox money, right?
• 9:25
  While you bounce your kids on your lap.
• 9:26
  And man, that sounds great.
• 9:28
  But I don't know any
• 9:29
  other industry where the idea
• 9:33
  don't do any work and
• 9:34
  get paid actually works.
• 9:36
  Like if I'm gonna
• 9:37
  start a roofing company,
• 9:38
  people don't come up to me,
• 9:39
  they'll go start a roofing company,
• 9:41
  take my course on how
• 9:42
  to license your roof.
• 9:44
  No, that doesn't exist.
• 9:46
  And it makes a lot of sense
• 9:47
  because at the end of the day,
• 9:48
  you have to make a
• 9:48
  product and you have to sell it.
• 9:50
  Customers want to know two things,
• 9:52
  how much does it cost
• 9:53
  and when can I get it?
• 9:55
  And if you don't know those two things,
• 9:57
  you can't create a good business,
• 9:59
  therefore you can't
• 10:00
  license this idea to people.
• 10:02
  So anyway, you can tell
• 10:03
  I'm passionate about that.
• 10:04
  So I went down a whole rabbit hole
• 10:07
  of just getting derailed from the plans.
• 10:10
  And once I realized I was
• 10:13
  probably gonna get scammed,
• 10:14
  I'm wasting a lot of time,
• 10:15
  luckily I didn't buy any growth courses.
• 10:19
  That's when I buckled down and said,
• 10:21
  okay, just forget all that noise,
• 10:23
  forget all this dream
• 10:24
  about passive income.
• 10:26
  You gotta buckle down,
• 10:27
  you gotta do the hard work
• 10:28
  and you gotta sell it yourself.
• 10:31
  That's I think the hardest part
• 10:32
  when you have an invention business
• 10:35
  is sifting through the weeds.
• 10:39
  Yeah, so you just said something key
• 10:42
  and I hear you guys out there,
• 10:45
  I know what you're
• 10:45
  thinking, what the hell is it?
• 10:47
  You haven't got to
• 10:48
  the point of what is it
• 10:49
  that we're talking about
• 10:50
  and we're gonna do that next.
• 10:51
  So hang in there.
• 10:52
  So when you say you had to sell it,
• 10:57
  did you have anything at that time
• 10:59
  or did you just have an idea?
• 11:00
  Are you talking about selling the idea
• 11:03
  and is the selling the
• 11:04
  idea part to get financing?
• 11:06
  What is it you're selling if
• 11:07
  you haven't invented it yet?
• 11:09
  You're not, people do not buy ideas.
• 11:12
  That's I guess what I'm alluding to.
• 11:15
  Oh yeah, no, that's why I was confused.
• 11:17
  It's like, I mean, can
• 11:17
  you actually sell nothing?
• 11:19
  I mean, to a degree you have to
• 11:22
  if you're gonna get
• 11:22
  money to finance your product
• 11:24
  because it's not cheap to have a product,
• 11:27
  have a product made, a prototype made.
• 11:31
  Right, yeah, you're right.
• 11:33
  In some cases you have
• 11:35
  to go after financing
• 11:36
  but I would never
• 11:37
  recommend a new inventor,
• 11:39
  new business owner try to invent
• 11:41
  something so complex
• 11:43
  that they can't make it
• 11:44
  themselves in their garage.
• 11:45
  You're already barking up the wrong tree.
• 11:47
  You need to get your feet
• 11:48
  wet with something simple.
• 11:50
  I invented a spring-loaded cargo strap,
• 11:52
  something so easy to
• 11:53
  use, you just pull, right?
• 11:55
  This is something that does
• 11:56
  not require heavy tooling.
• 11:58
  This is something that does
• 11:59
  not require extreme engineering
• 12:02
  between multiple different
• 12:03
  engineers in different facets,
• 12:05
  design, electrical,
• 12:06
  mechanical, no, no, no, no, no.
• 12:08
  This is something you go to Home Depot,
• 12:10
  you cut up what is working,
• 12:12
  you implement other parts and pieces
• 12:15
  that you source from Amazon or Alibaba
• 12:17
  and you make a
• 12:18
  prototype that doesn't look good
• 12:20
  but it gets your wife on your side
• 12:22
  or it gets your buddy on your side.
• 12:25
  It gets your peers on your
• 12:26
  side, you can get some feedback.
• 12:28
  So when I say you have to sell it,
• 12:30
  what I mean is you have
• 12:32
  to go through those phases.
• 12:33
  Okay, we're
• 12:33
  prototyping, we're making the quick
• 12:35
  or the ugly version and that works.
• 12:38
  Now we need to make samples.
• 12:40
  Now we need to make something so good
• 12:42
  as we used to say when we're linemen,
• 12:45
  something you would
• 12:46
  take to the fair, right?
• 12:47
  If we tied a bad knot,
• 12:49
  the foreman would give
• 12:50
  you a hard time and say,
• 12:51
  "Well, it'll work.
• 12:53
  It's not something you take
• 12:54
  to the fair, but it'll work."
• 12:56
  And so you get your samples,
• 12:58
  something you would take to the fair
• 13:00
  and then you sell them.
• 13:02
  However you connect with people,
• 13:04
  whether you're big on
• 13:05
  Facebook and love your community,
• 13:07
  whether you're in a
• 13:07
  church group, I don't care,
• 13:09
  find those crazy first 30
• 13:12
  customers and sell it to them.
• 13:15
  And then it's just rinse and repeat,
• 13:17
  but do it smarter and more efficient
• 13:19
  and on bigger scales over and over again
• 13:21
  until one day you're on
• 13:23
  Amazon, you're in walmart.com,
• 13:25
  you have a very robust website.
• 13:28
  Eventually you'll get
• 13:29
  there in chapter three or four.
• 13:32
  But yeah, to answer your
• 13:33
  question, selling it means,
• 13:35
  I mean, make it and sell it.
• 13:37
  Just like a lot of us have side hustles,
• 13:39
  we make cornhole boards or
• 13:41
  we make custom pool tables
• 13:43
  or custom cabinets, whatever.
• 13:46
  No one's buying the idea of your cabinet.
• 13:48
  No one really wants to
• 13:49
  invest in your cabinet making,
• 13:52
  but if you've made a hundred
• 13:53
  and you've turned quite a bit of profit
• 13:56
  and you can share that profit
• 13:57
  with somebody who
• 13:57
  buys 10% of the company,
• 13:59
  yeah, then it's easy to get
• 14:01
  funding, but that comes next.
• 14:03
  All right, so as I promised,
• 14:05
  what the hell is a torque strap?
• 14:08
  It sounds like to me it's a bungee cord,
• 14:10
  a ratchet strap combined.
• 14:12
  Oh, and there's a spring
• 14:14
  thrown in there for good measure.
• 14:16
  Right, yeah, just mix that all up
• 14:18
  and imagine the product
• 14:20
  for our audio listeners.
• 14:24
  Okay, so to tell you what
• 14:25
  it, I mean, it's very simple.
• 14:26
  It's a spring loaded cargo strap
• 14:28
  that's so easy to use, you
• 14:29
  just pull, that's the tagline.
• 14:31
  To expand on that further,
• 14:34
  we talked about it in the beginning.
• 14:37
  For strapping solutions,
• 14:38
  you have ratchet straps,
• 14:39
  which are confusing and
• 14:40
  you have bungee cords,
• 14:41
  which are dangerous
• 14:42
  and made out of rubber.
• 14:43
  I filled in the gap.
• 14:45
  I made something in between.
• 14:46
  So to tell you the logic of it,
• 14:49
  when I was strapping down the dirt bike,
• 14:51
  when I was 17, 18, 19, all my childhood,
• 14:55
  I noticed that cam straps
• 14:57
  are regular pole straps.
• 14:59
  They work on dirt bikes just fine
• 15:01
  because dirt bikes have a suspension.
• 15:03
  You scrunch down the front end
• 15:05
  and the straps hold that tension.
• 15:07
  They work great.
• 15:09
  Brilliant, yes.
• 15:09
  But when you take that same strap
• 15:11
  and you try to help move
• 15:13
  your sister into college
• 15:14
  and you use that
• 15:15
  pole, that cam pole strap
• 15:16
  to strap down a
• 15:17
  nightstand, it does not work at all.
• 15:20
  That nightstand will shimmy and vibrate
• 15:23
  and it's loose before you even leave.
• 15:26
  So then you go to ratchet straps
• 15:28
  and the ratchet strap
• 15:29
  destroys that cheap IKEA furniture
• 15:32
  because every click is 60 pounds.
• 15:34
  So you either under or over tighten it.
• 15:37
  And I'm like, son of a gun.
• 15:38
  So what I did was I implemented
• 15:41
  a robust, thick, zinc coated steel spring
• 15:46
  into the line of the pole strap.
• 15:49
  So you essentially have that
• 15:51
  dirt bike suspension effect
• 15:53
  everywhere you go.
• 15:55
  So how difficult was it to get the spring
• 15:59
  with the right tension to it?
• 16:02
  Because I can well
• 16:02
  imagine that you can get some
• 16:04
  that are so tight that
• 16:06
  you're gonna have that same issue
• 16:07
  of crushing things.
• 16:09
  So I guess the sweet
• 16:10
  spot is less than 60.
• 16:13
  Yes, exactly.
• 16:14
  So that's a good question.
• 16:18
  So sourcing the spring
• 16:19
  that's the right tension.
• 16:20
  I mean, that took a lot of experimenting.
• 16:23
  I started with bungees
• 16:24
  as you kind of implied,
• 16:26
  which that's a no-no
• 16:27
  word in my vocabulary now.
• 16:30
  There's nothing rubber or
• 16:32
  oxidizable about my product.
• 16:34
  My product has a lifetime warranty.
• 16:36
  It will outlast any
• 16:37
  strap that you pick up.
• 16:39
  Your buddy's gonna steal it
• 16:40
  long before the strap rusts out
• 16:42
  or fails or gets sun damage, right?
• 16:46
  But it did start with bungees
• 16:48
  because that was what
• 16:49
  was at the hardware store
• 16:50
  for my samples, for my prototype.
• 16:52
  So we talked about.
• 16:54
  And I noticed that if you
• 16:55
  put two bungees side by side
• 16:57
  on it, and I was using
• 16:59
  scales, that's about 90 pounds.
• 17:01
  And I thought, well, 90 pounds is good,
• 17:02
  but needs to be a little tighter.
• 17:05
  But I started making
• 17:06
  them anyway with bungees.
• 17:07
  And then my buddy says,
• 17:08
  man, you know, it'd be bad ass
• 17:10
  if this thing had a spring in it.
• 17:12
  And I was like, ah, you're crazy spring.
• 17:14
  And then of course,
• 17:15
  like 30 seconds later,
• 17:16
  I was like, that's the smartest thing
• 17:17
  I've ever heard in my life.
• 17:20
  So I start looking at
• 17:21
  springs and you're right.
• 17:22
  It's like, what spring do I get?
• 17:24
  What metal or springs even made of?
• 17:26
  How do I find the right tension?
• 17:28
  I got on Alibaba and I sourced.
• 17:32
  I found a spring manufacturer and I said,
• 17:34
  hey, can you just send me
• 17:35
  a whole bunch of springs
• 17:37
  so I can do a bunch of testing.
• 17:38
  And luckily Chinese
• 17:39
  suppliers, they're very giddy
• 17:41
  and excited to get business.
• 17:43
  So they'll bend over backwards.
• 17:44
  They'll charge you the shipping,
• 17:46
  but they'll put together
• 17:47
  a kit and help you out.
• 17:49
  So I got my 30 springs
• 17:51
  and I start doing my tests.
• 17:52
  And it turned out 120
• 17:53
  pounds was the perfect tension
• 17:56
  for my first model, my one inch strap.
• 17:59
  Now that's just the maximum tension.
• 18:02
  You really select how much tension
• 18:04
  by grabbing a hold of
• 18:05
  the tail end and pulling,
• 18:06
  like we're all familiar
• 18:06
  with, you pull 30 pounds,
• 18:09
  it's gonna hold that 30 pounds,
• 18:10
  no matter if the load shifts or sinks.
• 18:12
  You throw your shoulders into it,
• 18:13
  you're gonna get that whole 120 pounds
• 18:15
  and it's gonna stay there.
• 18:17
  Even if the box is your crush,
• 18:19
  even if your tent pieces
• 18:20
  kind of chicane and shrink
• 18:23
  and slide, it's going to hug that cargo
• 18:26
  and keep that tension on there.
• 18:27
  So you never have to
• 18:29
  ratchet and it never comes loose.
• 18:33
  So I haven't looked in
• 18:36
  detail on the torque straps,
• 18:38
  which by the way, I forgot,
• 18:39
  I always like after the interview,
• 18:42
  I mean, after the intro,
• 18:43
  I like to tell the
• 18:43
  people where the website is.
• 18:44
  That's a
• 18:45
  torquestrap.com, torquestrap.com,
• 18:49
  go over there now and look at this stuff.
• 18:52
  So I looked at it briefly.
• 18:55
  So this is a guess that
• 18:56
  I might ask you about.
• 18:57
  I would assume that on the torque strap,
• 19:00
  it's not just the spring
• 19:02
  between a couple of
• 19:04
  high strength nylon straps.
• 19:07
  You actually have like a safety nylon
• 19:10
  strap that connects it.
• 19:11
  So if the spring
• 19:12
  should fail for some reason,
• 19:13
  your strap is still gonna be consistent.
• 19:17
  Is there gonna show I
• 19:17
  have something there?
• 19:19
  Yeah, yeah, absolutely.
• 19:21
  And that's a good call because yeah,
• 19:23
  a spring itself does
• 19:24
  not have a weight rating.
• 19:25
  So it has what's called a limiter band.
• 19:28
  That's what limits you when
• 19:29
  you pull it at 120 pounds.
• 19:31
  It's not gonna expand
• 19:32
  more than about three inches.
• 19:34
  It's gonna limit it.
• 19:35
  And that limiter band
• 19:36
  is one continuous piece
• 19:38
  of polyester that is the strap.
• 19:42
  So the strap is all one solid piece.
• 19:43
  All of your load rating
• 19:45
  comes from the strap itself.
• 19:47
  The spring adds you the bonus tension
• 19:49
  that won't come loose.
• 19:51
  That allows the strap to change
• 19:54
  with whatever's going on.
• 19:56
  If you're going down
• 19:57
  the road or whatever,
• 19:58
  it keeps that tension on there.
• 20:00
  It's not getting loose.
• 20:02
  Yeah, I mean, the most common example
• 20:04
  is the cardboard box, right?
• 20:06
  I know we're all hauling things heavier
• 20:08
  and bigger than cardboard boxes,
• 20:09
  but that's a quintessential scenario.
• 20:12
  You cinch down a cardboard box, the
• 20:14
  cardboard compresses,
• 20:15
  maybe it starts to get moist,
• 20:17
  and pretty soon all the tension is lost.
• 20:20
  The torque strap will
• 20:20
  hug that box and hold it
• 20:22
  and follow with it and keep it tight
• 20:24
  no matter what happens to it.
• 20:25
  Now, when you scale that
• 20:26
  up and you look at your UTV
• 20:28
  on a flatbed trailer that
• 20:30
  hops from one side to the other,
• 20:32
  now one side is loose
• 20:33
  and one side is tight.
• 20:35
  Or you look at your cooler that was
• 20:37
  sitting right on top
• 20:38
  of a ridge in the bed of your truck
• 20:41
  and it slipped down
• 20:42
  into a different groove.
• 20:44
  And now that ratchet
• 20:45
  strap is completely loose
• 20:46
  and it's a matter of time
• 20:47
  before the Yeti tumbles down the highway.
• 20:49
  So in any cargo scenario,
• 20:52
  there is cargo shift and cargo shrinkage.
• 20:56
  It's a matter of when.
• 20:57
  You have two choices.
• 20:59
  You can either tighten it to all heck,
• 21:02
  which is dangerous and generally results
• 21:05
  in scratches or damage,
• 21:07
  or you can run the risk of it falling off
• 21:09
  or you can use a torque strap.
• 21:11
  So that was kind of my next question.
• 21:14
  How quickly can you readjust
• 21:17
  or adjust the torque straps
• 21:20
  during a load shift or something?
• 21:22
  I mean, you got to pull
• 21:23
  over, you got to jump out.
• 21:25
  You're not trying to figure out
• 21:26
  how to work the ratchet strap.
• 21:28
  Is it really quick and
• 21:29
  easy to tighten up that strap,
• 21:32
  maybe shift the load back
• 21:33
  or if that's where it
• 21:34
  wants to be, let it be there,
• 21:35
  but now we're gonna take the
• 21:38
  looseness out of that strap.
• 21:41
  Yeah, I mean, the idea is you
• 21:43
  never have to pull over again
• 21:44
  and tighten the load.
• 21:46
  Obviously, loads are
• 21:47
  very subjective to the user,
• 21:50
  but most of us guys,
• 21:52
  especially your Jeep audience,
• 21:54
  we know our cargo pretty well.
• 21:56
  We know our straps pretty well.
• 21:57
  We know what's gonna happen.
• 21:58
  We know where to put the
• 21:59
  cooler, where to put the box,
• 22:00
  where to put the dirt
• 22:01
  bike, how to lean it.
• 22:02
  We know those variables enough,
• 22:05
  but even if you get it
• 22:06
  perfect, your ratchet strap,
• 22:07
  you will, a standard ratchet strap,
• 22:10
  you have to go out and you're right.
• 22:11
  You have to retention it.
• 22:12
  With our straps, you do not.
• 22:14
  Now, in the case that you
• 22:15
  did a terrible job loading it,
• 22:17
  There we go.
• 22:17
  stuff shifted beyond repair,
• 22:22
  then you go out there,
• 22:23
  you grab the tail end,
• 22:24
  and you pull it one more time.
• 22:25
  That's it.
• 22:26
  I mean, you could literally go out
• 22:27
  and with one hand in 10 seconds,
• 22:29
  you could send the wife out
• 22:30
  one hand 10 seconds, boom.
• 22:32
  Go slam that torque
• 22:34
  strap and cinch that back up.
• 22:35
  So not only is it easy
• 22:37
  to use getting it set up,
• 22:39
  you can quickly make adjustments,
• 22:41
  making it easy to get it back tight
• 22:45
  and then get back on the road.
• 22:46
  Now, I don't know that I've
• 22:48
  done this to Tyler or not,
• 22:49
  but the Jeep Talk Show, we often have
• 22:52
  million dollar ideas.
• 22:54
  And I thought of a million
• 22:55
  dollar idea for your product.
• 22:57
  It's a Jeep Talk
• 22:57
  Show, million dollar idea.
• 22:59
  So, and I'll be, I'll
• 23:01
  think it's really funny
• 23:02
  if you already have this.
• 23:03
  So on the strap itself,
• 23:05
  you need to have a little, like a strap,
• 23:08
  but something covered so
• 23:10
  that you can ride on it,
• 23:11
  something that will last.
• 23:12
  And it's right there where
• 23:14
  you're pulling the strap.
• 23:15
  This may not make sense
• 23:16
  though for your product,
• 23:17
  but I'll follow along with me here.
• 23:19
  And on that strap, it says
• 23:21
  in very clear, large letters,
• 23:24
  that's not going anywhere.
• 23:26
  Because now, I'm gonna
• 23:28
  say tighten the thing.
• 23:30
  It's right there to remind you.
• 23:31
  You gotta say, oh,
• 23:32
  that ain't going nowhere.
• 23:34
  See, that's it.
• 23:35
  You gotta say that ain't.
• 23:36
  If you're in the
• 23:37
  Midwest, it's that ain't.
• 23:38
  If you're over in the
• 23:39
  West, you can say that's not,
• 23:41
  but you're right.
• 23:41
  You can have regional, you
• 23:43
  can have regional straps.
• 23:44
  That's perfect.
• 23:44
  Yeah, hire regional sales guides
• 23:47
  to cover the proper
• 23:48
  lingo at the trade shows.
• 23:51
  Well, you're right.
• 23:52
  It's not a certified load
• 23:53
  unless you say something to that effect.
• 23:55
  So I think I'm gonna write that one down.
• 23:57
  Thank you.
• 23:59
  Well, it's probably
• 23:59
  not a million dollars,
• 24:00
  but it's close.
• 24:02
  All right.
• 24:03
  All right, so we were talking about
• 24:04
  getting into business.
• 24:06
  So I recently found out
• 24:09
  that business is ugly,
• 24:11
  that people aren't friendly.
• 24:14
  They're not singing,
• 24:15
  holding hands and singing kumbaya.
• 24:18
  They're going in and
• 24:19
  wanting to buy your business.
• 24:21
  And if you don't sell it to
• 24:23
  them, they say, that's fine.
• 24:24
  We'll make our own and
• 24:25
  run you out of business.
• 24:27
  And I admit, I was very naive.
• 24:30
  I don't know how long
• 24:31
  you've been making this product,
• 24:32
  but have you had any nasty situations
• 24:36
  where either people
• 24:37
  were saying, that's mine.
• 24:38
  You copied it or worse they won't,
• 24:42
  it's nice that they
• 24:43
  wanna buy your company.
• 24:45
  It's very pleasant to feel that way.
• 24:48
  But then again, if you love your company
• 24:51
  and you haven't taken it
• 24:52
  where you want it to go yet,
• 24:54
  you're not ready to get
• 24:55
  off the enjoyment ladder,
• 24:58
  then you don't wanna sell it.
• 24:59
  And you will say, thank you kind sir,
• 25:00
  but no, our kind madam, but no.
• 25:02
  Have you had any of that nastiness?
• 25:05
  Yeah, I have.
• 25:07
  And I wanna preface this
• 25:09
  because I don't like to
• 25:10
  scare anybody away from business,
• 25:12
  but I do want them to be
• 25:13
  prepared if they choose to do it.
• 25:15
  Exactly.
• 25:16
  In business, nothing is
• 25:18
  ever as good as it seems
• 25:19
  and nothing is ever as bad as it seems.
• 25:22
  So Tyler's story that he told you,
• 25:24
  the story that I'm about to tell you,
• 25:26
  they're gonna sound very scary.
• 25:28
  They're gonna sound like they
• 25:29
  would keep you awake at night.
• 25:30
  And in some cases they do
• 25:32
  when you're that entrepreneur.
• 25:34
  But it almost never comes
• 25:36
  out to be as bad as you think.
• 25:38
  I'm gonna buy you some lawsuits,
• 25:38
  and the infringements,
• 25:40
  and I'm gonna buy you
• 25:41
  out or force you out
• 25:43
  or kick your butt in competition.
• 25:47
  Usually those are signals that you're
• 25:48
  doing the right thing.
• 25:49
  Yeah.
• 25:50
  So my story is
• 25:53
  there's a company out there
• 25:54
  that I won't mention them by name,
• 25:57
  but they approached me and they said,
• 25:59
  and this was, I was still a rhyming.
• 26:01
  I was like a year into selling this thing
• 26:03
  just on my own website and marketplace,
• 26:07
  stuff like that.
• 26:08
  Anyway, somebody found
• 26:09
  the website and they said,
• 26:11
  hey, we think you're
• 26:13
  infringing on our product.
• 26:14
  We are the owners of the patent.
• 26:17
  We distribute through Polaris and this
• 26:19
  and that and the other.
• 26:20
  I don't think they
• 26:21
  would really like to know
• 26:22
  that what you're doing.
• 26:24
  So we need to have a talk.
• 26:26
  And of course my heart
• 26:27
  sunk, my gut dropped.
• 26:28
  This was my baby.
• 26:31
  This was what was gonna
• 26:31
  get me out of the trades
• 26:33
  and get the Mercedes like,
• 26:34
  and I'd been working on it for a year.
• 26:37
  And I read that email and I was crushed.
• 26:39
  I called my wife and I
• 26:40
  said, honey, it's over.
• 26:42
  What are you talking about?
• 26:43
  Well, did you even talk to your lawyer?
• 26:44
  Did you this, did that?
• 26:45
  Well, no, I just, it just seemed,
• 26:47
  we're in that teacher student mentality
• 26:51
  when we're new entrepreneurs.
• 26:52
  We're always waiting
• 26:53
  for a teacher to come up
• 26:55
  and tell us we're doing something wrong.
• 26:57
  And for some reason--
• 26:58
  Well, there's an imposter.
• 26:59
  There's a feeling of being an imposter.
• 27:00
  How can I do this? 100%.
• 27:02
  It's so hard to do business.
• 27:04
  Somebody's gonna find me out type thing.
• 27:06
  I completely understand.
• 27:08
  Yeah, I'm sure it
• 27:09
  happened even with the podcast.
• 27:11
  You have that who am
• 27:13
  I to type of feeling?
• 27:15
  It's very normal, but you gotta remember
• 27:18
  everybody's walking around
• 27:19
  with that imposter syndrome.
• 27:21
  And after some pep talk from my wife
• 27:23
  and some pep talk from my
• 27:24
  lawyer, I say, yeah, yeah,
• 27:26
  you're right, maybe I
• 27:27
  should just kind of--
• 27:28
  Body, damn it.
• 27:29
  Yeah, I am somebody.
• 27:31
  So I went back to him and I said,
• 27:34
  look, man, I don't use those
• 27:36
  materials that you guys use.
• 27:38
  Frankly, I never would.
• 27:39
  I use these materials.
• 27:41
  And if you wanna find out more,
• 27:42
  you're welcome to buy
• 27:43
  one at TorxStrap.com.
• 27:45
  And I left it at that
• 27:46
  and he just disappeared.
• 27:47
  Yeah, low hanging fruit.
• 27:51
  Yeah, exactly.
• 27:52
  So it's kind of like, in
• 27:55
  prison they size you up.
• 27:56
  I've never been, but I've
• 27:57
  watched all the jail shows.
• 27:58
  Oh yeah, I've seen it on TV.
• 28:00
  Yeah, they size you up, right?
• 28:02
  They wanna see what you're made of.
• 28:03
  And generally if you fight back,
• 28:04
  they just don't mess with you.
• 28:05
  They don't try to take your bunk.
• 28:07
  They don't try to take your lunch.
• 28:08
  They just leave you be.
• 28:11
  And obviously it could go further.
• 28:13
  It could go worse.
• 28:15
  That company could have
• 28:16
  pushed back a lot harder.
• 28:17
  Tyler's case.
• 28:20
  I would love to be in his shoes
• 28:21
  because I've been
• 28:22
  doing this for six years
• 28:23
  and I'm the only one
• 28:25
  crazy enough to do it.
• 28:26
  TorxStrap's are incredibly hard to make.
• 28:29
  It is really, I mean, these
• 28:31
  are like handcrafted straps.
• 28:33
  We don't make them
• 28:34
  ourselves in the US anymore.
• 28:35
  We can't, I can't, but
• 28:37
  they are handcrafted.
• 28:39
  I've trained the factories.
• 28:40
  It's bone breaking work,
• 28:42
  but we make a really quality product.
• 28:44
  Our price reflects that.
• 28:46
  No other company is willing to do
• 28:49
  what I'm willing to do to market it,
• 28:51
  to sell it, to post on
• 28:52
  social media every day,
• 28:54
  to engage with customers.
• 28:56
  I'll take custom calls.
• 28:59
  I'll sit down with you for 30 minutes.
• 29:00
  You tell me everything
• 29:01
  you're strapping down,
• 29:02
  I'll solve all your problems.
• 29:04
  We'll make a custom solution for you.
• 29:05
  I'm the only person
• 29:06
  crazy enough to do that.
• 29:08
  Tyler has a product
• 29:09
  that makes so much sense
• 29:10
  that other companies are like,
• 29:12
  yeah, we wanna manufacture
• 29:13
  that and we wanna sell it
• 29:14
  and we know how to market it
• 29:15
  and we know we'll make good margins.
• 29:17
  So, hey Tyler, how about
• 29:19
  we just buy your business
• 29:20
  for X amount?
• 29:22
  He says no.
• 29:23
  And they say, okay, well,
• 29:23
  we're gonna push you out.
• 29:25
  Tyler, there's, I know entrepreneurs
• 29:28
  and I know Tyler,
• 29:28
  there was a big part of him
• 29:29
  that said, okay, game on.
• 29:32
  He's very calm.
• 29:35
  And I won't say that he's timid,
• 29:38
  but he's very much a gentleman
• 29:40
  in the way he presents
• 29:41
  himself and does things.
• 29:43
  He doesn't look like you
• 29:45
  wanna with me, come on.
• 29:47
  But that's really his thing was.
• 29:49
  It's like--
• 29:50
  If you look at his
• 29:52
  business and his actions,
• 29:54
  he's a savvy business person
• 29:56
  and he's willing to do the work.
• 29:58
  So, yeah, I challenge whoever that was
• 30:00
  to try to go toe to
• 30:01
  toe with him in business.
• 30:03
  Good luck.
• 30:04
  Yeah, well, the last
• 30:07
  interview Tyler and I did,
• 30:09
  he didn't tell me directly,
• 30:10
  but I kind of figured it out
• 30:11
  based on what he was
• 30:12
  telling me while we're talking.
• 30:13
  I'm looking up stuff on Amazon
• 30:15
  and I outed the company that was the one
• 30:18
  that contacted him
• 30:20
  and they got a product,
• 30:21
  looks just like his, same color,
• 30:23
  which I mean, come on,
• 30:24
  man, same color scheme.
• 30:26
  And I think it was
• 30:28
  like maybe $20, $30 less.
• 30:29
  So obviously they're pricing it
• 30:31
  and they're probably
• 30:32
  able because of who they are
• 30:34
  able to buy in such bulk or leverage
• 30:38
  their other business
• 30:39
  that they do with these people in China
• 30:41
  where they can get a better deal.
• 30:42
  And the way I look at it is,
• 30:46
  you guys, you wanna
• 30:47
  steal from somebody else?
• 30:48
  I'm gonna pay the extra 20, 30 bucks
• 30:50
  and get it from the
• 30:51
  guy whose idea it was.
• 30:53
  And I'm hoping there's a
• 30:54
  lot more people like that.
• 30:57
  Yeah, and that's admirable.
• 30:59
  And business owners like me,
• 31:01
  we appreciate the
• 31:02
  Patreon of customers like you
• 31:05
  that goes a long way, but also,
• 31:08
  we're not crying boo-hoo either when
• 31:10
  stuff like that happens.
• 31:11
  I know Tyler's not. It's
• 31:12
  part of doing business.
• 31:13
  That's just the way it
• 31:13
  works. It's part of business.
• 31:15
  And guess what?
• 31:16
  They have a brand name now,
• 31:18
  let's call it a BORFLATE, I don't know.
• 31:22
  Now people are searching for that.
• 31:24
  Now Tyler can run ads
• 31:25
  competing against their name
• 31:27
  and he can show up above
• 31:29
  them and he can show that,
• 31:30
  well, we have a lifetime warranty
• 31:31
  and we have this many customer reviews
• 31:34
  and we have a 4.8 as
• 31:36
  opposed to their 4.2.
• 31:37
  So you can step on other
• 31:40
  people's accomplishments
• 31:41
  or rip off, however you wanna phrase it.
• 31:45
  You can use that to boost yourself
• 31:47
  and make a slam dunk.
• 31:48
  Yeah, so I really love talking
• 31:54
  to people that have started businesses
• 31:55
  because I think, and
• 31:57
  I think this is true,
• 31:58
  you probably run
• 31:59
  across this just day to day,
• 32:01
  people calling in and stuff
• 32:02
  that they're curious about it
• 32:04
  because I think we all
• 32:05
  wanna start a Microsoft
• 32:07
  and be that person or, it was so funny,
• 32:11
  I was thinking earlier whenever you said,
• 32:14
  why don't you use a spring in there?
• 32:17
  And you went, oh,
• 32:18
  that makes so much sense.
• 32:19
  I was thinking about
• 32:20
  when Facebook was started
• 32:22
  and Zuckerberg had to have that trial,
• 32:25
  that court thing
• 32:27
  where the three other guys
• 32:28
  that helped build Facebook
• 32:29
  that he was getting rid of,
• 32:31
  I went, you just screwed yourself.
• 32:32
  Whenever you have the
• 32:33
  trial and this guy says,
• 32:35
  I'm the heart of Torx Trap
• 32:37
  because I came up with the spring.
• 32:40
  (laughing) No, there's no evidence of that.
• 32:42
  They go back to the
• 32:43
  Jeep Talk Show podcast
• 32:44
  where you admit it.
• 32:47
  Yeah, in the Facebook case,
• 32:48
  that has tremendous implications,
• 32:51
  who thought of what first?
• 32:53
  In the Torx Trap
• 32:54
  space, yeah, like I said,
• 32:57
  that buddy is not
• 32:58
  gonna come back and say,
• 32:59
  hey, I thought of that.
• 33:00
  And I'm gonna say,
• 33:00
  well, yeah, you did, thanks.
• 33:02
  But I'm the one who filed the patent
• 33:04
  and I'm the one who's
• 33:05
  worked my butt off for six years.
• 33:06
  So you did do the patent.
• 33:07
  See, that was a problem with Tyler,
• 33:09
  so whenever they threatened Tyler,
• 33:11
  they told him, you don't have
• 33:13
  patents on any of this stuff,
• 33:14
  we'll just make it and sell it.
• 33:16
  So in that same interview that we did,
• 33:19
  and I apologize guys,
• 33:20
  I don't have the
• 33:21
  information for the interview,
• 33:22
  just the search for Tyler
• 33:24
  or Morflate, it was recent.
• 33:27
  I mean, it was like a
• 33:27
  couple of months ago.
• 33:29
  He now has the patents,
• 33:30
  but this is the other nasty part of it,
• 33:33
  it doesn't matter, a patent isn't a get
• 33:35
  out of jail free card
• 33:37
  or you need to stop
• 33:38
  doing this or I'll sue you
• 33:39
  because that's the other part,
• 33:41
  which you have to sue them.
• 33:43
  You can't just threaten.
• 33:44
  I mean, obviously you threaten,
• 33:46
  seasoned, assist, whatever it is,
• 33:48
  but you have to threaten.
• 33:49
  And according to Tyler, 50K to start.
• 33:54
  Right.
• 33:55
  And the US government,
• 33:59
  nobody protects your patent.
• 34:00
  You have to do it.
• 34:02
  No patent police,
• 34:03
  you're absolutely right.
• 34:05
  Yeah, that's the big
• 34:06
  misnomer with it is the first thing.
• 34:09
  I run an inventors podcast invent with me
• 34:12
  because I got screwed, as
• 34:13
  I told you in the beginning
• 34:14
  by all this false information.
• 34:18
  A patent is not a right to sell.
• 34:22
  A patent is the
• 34:23
  opportunity to stop others
• 34:25
  from selling if they infringe.
• 34:27
  An opportunity, there
• 34:29
  is no patent police,
• 34:30
  there's no one that has your back
• 34:32
  and you have to file a
• 34:34
  suit and have the confidence
• 34:36
  that they have infringed on
• 34:38
  your claims clearly enough.
• 34:40
  And not only that,
• 34:41
  you have to be sure that
• 34:42
  your patent is strong enough
• 34:43
  to uphold that lawsuit because frankly,
• 34:48
  the patent office is
• 34:49
  composed of government workers
• 34:51
  who are trying to push
• 34:53
  too many patents through
• 34:54
  in a short amount of time.
• 34:56
  They could miss something.
• 34:58
  Oh yeah.
• 34:59
  They could have issued
• 35:00
  me the Torx strap patent
• 35:03
  by mistake or with errors, right?
• 35:08
  They're not perfect, nobody's perfect.
• 35:10
  This is all subject to human error.
• 35:12
  So there are so many
• 35:13
  variables in the patent game.
• 35:15
  So it always comes back to
• 35:18
  kick their butt in business.
• 35:19
  That's your best protection.
• 35:21
  Build a strong name.
• 35:23
  Be known as the guy
• 35:24
  who will take your calls
• 35:26
  because that Chinese
• 35:27
  company will not do that.
• 35:29
  Be known as the guy with the lifetime
• 35:30
  warranty who honors it
• 35:31
  because the Chinese
• 35:32
  company is not gonna do that.
• 35:34
  That is your best protection.
• 35:36
  No one can replicate that.
• 35:38
  I think you can lose
• 35:39
  your patent, can't you?
• 35:40
  If you're fighting the patent case
• 35:42
  and the other side argues
• 35:43
  that this isn't patentable.
• 35:46
  You could.
• 35:47
  So you could actually lose the patent
• 35:48
  that you spent a great
• 35:50
  deal of time and money.
• 35:51
  All right, I'm gonna get back to the
• 35:52
  straps, but real quick.
• 35:54
  It sounded like you started
• 35:55
  your business on a shoestring.
• 35:57
  And oh, by the way,
• 35:59
  mention the name of your podcast
• 36:01
  because your podcast sounds like a lot
• 36:03
  of what I'm doing here,
• 36:04
  asking you how you
• 36:05
  started business and stuff.
• 36:06
  What's the name of your podcast?
• 36:08
  It is, definitely.
• 36:09
  It's "Invent With Me."
• 36:10
  You can find it on
• 36:11
  YouTube, Spotify, Apple.
• 36:13
  About to hit episode 100.
• 36:15
  We have like 4,000 subs on YouTube.
• 36:18
  It's gaining some traction,
• 36:19
  but really I just open
• 36:21
  up the whole entire path
• 36:23
  of inventing and anything
• 36:24
  I don't have expertise in.
• 36:26
  I've never invented something electrical.
• 36:29
  I've never invented
• 36:30
  something in the kitchen, whatever.
• 36:33
  Whatever tools, whatever niche you're in,
• 36:36
  I've brought on a guest
• 36:37
  and I don't pull any punches.
• 36:39
  Like we really get
• 36:40
  down to the nitty gritty.
• 36:41
  So yeah, that's "Invent With Me" podcast.
• 36:44
  Thank you for that opportunity.
• 36:45
  Oh no, of course.
• 36:46
  And I think, like I told you,
• 36:47
  I think everybody likes to
• 36:49
  know what the true things are.
• 36:51
  And this is better than some of those
• 36:55
  fly-by-night individuals
• 36:57
  that you ran across about selling
• 36:59
  without having an actual
• 37:00
  product and just collecting money.
• 37:02
  You're out there sharing this information
• 37:05
  and encouraging people to invent things.
• 37:08
  And I think the more small businesses
• 37:10
  and the more things that are invented
• 37:13
  are better in the long run.
• 37:15
  All right, so getting
• 37:16
  back to the torque strap.
• 37:18
  And I apologize.
• 37:19
  I get really excited about getting
• 37:20
  this background information,
• 37:22
  stuff that you've gone through,
• 37:23
  because to me, it's real interesting.
• 37:27
  And I think people find it interesting.
• 37:29
  Maybe not, but that's what
• 37:30
  I find really interesting.
• 37:32
  Now the torque strap themselves,
• 37:34
  I'm guessing that people use
• 37:37
  straps for one or two things.
• 37:39
  Like you said, moving stuff.
• 37:41
  Well, it's always moving stuff,
• 37:42
  but moving small stuff like on a flatbed
• 37:45
  or even in the back of a pickup truck.
• 37:48
  And then the other thing would be like
• 37:50
  when you're towing your
• 37:51
  Jeep out to go off-roading.
• 37:52
  You got your tow rig,
• 37:54
  you got your trailer,
• 37:56
  and you want to strap down your Jeep.
• 37:59
  And I'm thinking that this
• 38:01
  would be a pretty good way
• 38:02
  of strapping down your Jeep.
• 38:03
  My question for you is,
• 38:05
  do you make tow straps big enough
• 38:07
  to tie a vehicle to a flatbed?
• 38:12
  Yes, absolutely.
• 38:14
  So yeah, I mean, I quickly learned
• 38:17
  that I capture a lot of customers.
• 38:19
  I need to cover the
• 38:21
  whole gambit from small,
• 38:23
  I'm moving my daughter to college,
• 38:25
  to I'm taking the Jeep to Moab, right?
• 38:28
  And we definitely cover all that.
• 38:30
  So we sell a medium-sized strap,
• 38:32
  the original I told you
• 38:34
  about, that's a one-incher.
• 38:36
  We sell a one and a half-incher,
• 38:38
  which operates the same
• 38:39
  way, just more robust.
• 38:41
  And then I had to
• 38:42
  invent the Torx Strap Pro,
• 38:44
  which has its own patent,
• 38:45
  which is probably worthless.
• 38:47
  And that one is a two-inch strap,
• 38:50
  3,333 pounds safe workload.
• 38:54
  So I don't nerd out about it,
• 39:00
  but I think it's important
• 39:01
  to understand working loads.
• 39:03
  And it's always some
• 39:04
  value I can give people
• 39:06
  with my expertise.
• 39:08
  And maybe it's interesting, maybe not.
• 39:10
  But when you look at working load,
• 39:13
  a lot of people think I
• 39:14
  need a strap that's rated
• 39:16
  for what my car weighs.
• 39:18
  And that's not really technically right.
• 39:22
  Ratings are very subjective.
• 39:26
  Obviously more is better.
• 39:28
  But if you look at like the FMCA rules,
• 39:31
  Federal Motor Carriage Association,
• 39:36
  they're gonna tell you,
• 39:37
  "Hey, you just need straps
• 39:39
  that have a safe working load
• 39:42
  that is totaled half of the way
• 39:45
  of the object you're hauling."
• 39:46
  Interesting.
• 39:48
  But that's only the weight scenario.
• 39:52
  Like that will get you out of trouble
• 39:54
  if you're hauling something low and flat.
• 39:57
  But a 400-pound
• 39:59
  refrigerator acts much different
• 40:01
  than a 400-pound slab of steel
• 40:04
  on a flatbed trailer with walls, right?
• 40:06
  So there's kind of like
• 40:08
  a three-factor formula.
• 40:10
  And I don't even like
• 40:11
  to call it a formula
• 40:11
  because there's no
• 40:12
  formulas for this stuff.
• 40:14
  It is so dynamic.
• 40:15
  There are so many variables.
• 40:17
  But generally speaking,
• 40:18
  if you take the weight of
• 40:20
  the vehicle you're towing,
• 40:21
  let's say it's a thousand-pound ATV,
• 40:23
  then you ask yourself,
• 40:24
  "Okay, what is the stability of this?"
• 40:28
  You can give it a one, two, or three.
• 40:29
  Three is
• 40:31
  refrigerator, like teeter-totter.
• 40:33
  And a one is perfectly square cube.
• 40:37
  An ATV is gonna get about a one
• 40:39
  because it's a very
• 40:40
  wide-based, firm object.
• 40:43
  And then you take another factor,
• 40:45
  which is how am I gonna be driving?
• 40:47
  Am I doing 75 down a desert highway
• 40:50
  with a 30-mile-an-hour crosswind?
• 40:52
  Okay, that's a level three type of drive.
• 40:55
  That's intense.
• 40:57
  No, I'm just gonna be towing around town,
• 41:00
  a little windy out, but
• 41:01
  I'm not going on the freeway.
• 41:02
  Okay, so that's a two.
• 41:04
  So you take the thousand-pound ATV,
• 41:07
  you times it by one
• 41:08
  because you rated it a one
• 41:09
  for stability, and you times
• 41:11
  it by two for the conditions
• 41:12
  because it's windy outside,
• 41:14
  you need 2,000 pounds
• 41:16
  of strap working load.
• 41:20
  Now, how you divvy that up is up to you.
• 41:22
  Again, this should be all
• 41:24
  four corners for best stability.
• 41:27
  You can take two 1,000-pound straps,
• 41:29
  or you can take four,
• 41:30
  500-pound safe workload straps.
• 41:33
  Right, so anyway,
• 41:35
  I always like to shout that out
• 41:36
  because people always
• 41:37
  look at weight ratings
• 41:38
  and they say, "Oh, my
• 41:39
  car weighs more than that."
• 41:41
  Well, you're looking at the sum
• 41:42
  of how many straps you're gonna use.
• 41:44
  So in other words, if you're
• 41:46
  using three of my big straps,
• 41:48
  you are just north of 10,000
• 41:51
  pounds of safe working load.
• 41:54
  A Jeep weighs, I don't know,
• 41:55
  you would know better than me, Tony,
• 41:57
  was about 3,700 pounds.
• 41:59
  When you buy them, they
• 42:00
  weigh about 3,000 pounds,
• 42:01
  and after you modify them,
• 42:02
  they go up to like 6,000.
• 42:05
  Okay, well, so either way,
• 42:08
  we're far past that half the weight
• 42:10
  of the Jeep rating put out by FMCA.
• 42:14
  So you're putting 10,000
• 42:15
  pounds of safe workload
• 42:16
  on, let's say, a 5,000-pound vehicle.
• 42:18
  You're overkill at that point.
• 42:20
  You're well held down.
• 42:22
  So yes, we make them for any vehicle,
• 42:25
  just no tanks,
• 42:27
  and yeah, consider
• 42:30
  more than just the weight.
• 42:31
  Consider how you're gonna be driving it
• 42:33
  and the conditions outside
• 42:35
  and the center of gravity.
• 42:36
  Well, wait a minute.
• 42:37
  You could tow a tank.
• 42:39
  I mean, you could tie a tank down.
• 42:40
  You just need more straps.
• 42:42
  If I understand your trick.
• 42:43
  Buy more straps, come on.
• 42:44
  Buy more straps.
• 42:45
  Exactly.
• 42:46
  That's my tagline.
• 42:48
  If you don't think it's
• 42:49
  enough, buy more straps.
• 42:51
  You need to get with the Army and do it,
• 42:53
  set up, get the M1 Abrams up,
• 42:56
  and you tie that thing
• 42:57
  down with 3,700 straps.
• 43:01
  Exactly.
• 43:03
  I've always wanted to tie down something.
• 43:06
  I've always wanted to
• 43:07
  tie down something huge
• 43:09
  with my smallest
• 43:10
  strap, just like you said,
• 43:11
  just use 60 of them.
• 43:12
  So are you ever in a situation
• 43:15
  where you need to tow something?
• 43:16
  You're a tow strap
• 43:18
  manufacturer and you can't find one.
• 43:22
  Where the
• 43:23
  (beep)
• 43:23
  are my straps?
• 43:25
  Make the damn things.
• 43:27
  I was going to pick up a TV for my wife,
• 43:32
  as us guys do, Facebook
• 43:35
  marketplace situation.
• 43:36
  You get thrown into
• 43:37
  pretty precarious situations.
• 43:40
  And wife is with me
• 43:42
  buying it from a female.
• 43:43
  And here I am, the owner of
• 43:44
  Torx Strap in front of two women
• 43:46
  helping me load this
• 43:47
  thing into the vehicle.
• 43:49
  And you have any straps?
• 43:51
  No, I don't have any straps.
• 43:54
  Honey, you don't
• 43:55
  understand this person called in
• 43:57
  and they needed to strap really bad.
• 43:59
  So I had to take care of the customer.
• 44:01
  Just make it up as you go.
• 44:03
  Exactly.
• 44:04
  I have my straps on
• 44:05
  display that I don't touch.
• 44:06
  You see them behind me.
• 44:07
  And then my warehouse is in Illinois.
• 44:10
  I'm in Miami.
• 44:10
  I have a warehouse in Illinois and a
• 44:12
  warehouse in California
• 44:13
  because we have so many
• 44:15
  customers in the West.
• 44:16
  So no, I can't get my
• 44:19
  own straps, unfortunately.
• 44:21
  Oh, that's a good question.
• 44:23
  Cause you're from
• 44:24
  Illinois originally, right?
• 44:26
  So that's a lot different weather wise.
• 44:29
  How do your, do you have a yes and a no
• 44:32
  when you use your straps?
• 44:34
  Are they for all weather?
• 44:35
  I mean, how do they hold up
• 44:36
  in ice and snow and all that?
• 44:41
  Right. Yeah. They're
• 44:41
  definitely for all weather.
• 44:42
  Everything holds the same, the pole
• 44:45
  mechanism, all of that.
• 44:46
  Nothing slips, everything holds up.
• 44:48
  And a lot of people ask, you know,
• 44:50
  cause we're big with
• 44:51
  the kayak industry too.
• 44:52
  And a lot of people ask, well,
• 44:53
  how do they hold up with saltwater?
• 44:55
  And the sad fact is with any cargo strap,
• 44:58
  they're all, they all have the same life
• 45:00
  in a saltwater scenario,
• 45:04
  which is try to avoid it
• 45:05
  because it's not a great lifespan.
• 45:07
  Right.
• 45:08
  But with respect and drying
• 45:09
  them out and hanging them up,
• 45:11
  even rinsing them
• 45:12
  off, washing the webbing
• 45:14
  with some light dish
• 45:15
  detergent and handstope
• 45:18
  in like a Home Depot bucket, for example,
• 45:21
  all these things are
• 45:22
  gonna last a long time
• 45:23
  if you respect them,
• 45:24
  but no strap is really
• 45:26
  prepared for saltwater.
• 45:28
  How do the springs hold
• 45:30
  up in rust situations?
• 45:32
  Do they hold up better than?
• 45:35
  Yeah, they're coated,
• 45:36
  they're zinc coated springs.
• 45:38
  And given that the
• 45:39
  average life of a strap
• 45:41
  is about two years,
• 45:42
  they outlast usually
• 45:43
  in the other component.
• 45:44
  Like I said, first, it's
• 45:46
  usually your buddy steals it.
• 45:48
  Next, it's gonna be,
• 45:50
  if it's been subject to so much weather,
• 45:55
  you're probably replacing the webbing
• 45:57
  long before your spring is giving out.
• 46:00
  So do you guys have kits,
• 46:02
  like recommended kits
• 46:04
  for what you're doing,
• 46:05
  what you're gonna be
• 46:05
  using the straps for,
• 46:07
  or you sell them only individually?
• 46:09
  I would think that you'd want
• 46:11
  at least two or three straps
• 46:14
  whenever you're
• 46:15
  getting something all down.
• 46:16
  A strap doesn't really kind of do it.
• 46:19
  Yeah, you can't just get
• 46:20
  one, it just won't do it.
• 46:22
  We sell four packs at minimum,
• 46:24
  and then eight packs and 12 packs.
• 46:26
  So four pack is kind
• 46:29
  of the quintessential
• 46:30
  gonna get you covered
• 46:31
  for everything you need.
• 46:32
  And then you decide,
• 46:33
  okay, do I wanna expand?
• 46:35
  Do I also wanna use these on my ATV?
• 46:37
  Do I also wanna use these
• 46:38
  on my UTV and then my Jeep?
• 46:40
  So yeah, you're right.
• 46:43
  We used to sell two packs,
• 46:44
  and honestly, it was
• 46:45
  just frustrating to clients
• 46:46
  because they buy a two pack,
• 46:49
  then they wanna buy two more,
• 46:52
  but they missed out on
• 46:53
  that kind of quantity price
• 46:55
  of just buying four all at once.
• 46:57
  So now it's kind of an
• 46:58
  awkward exchange we have to do.
• 47:00
  Okay, I'll discount the
• 47:01
  next two, it's just too much.
• 47:03
  So yeah, four packs
• 47:04
  definitely is the minimum you want.
• 47:06
  So on the length of the straps,
• 47:08
  is it just dictated by
• 47:09
  the width of the strap
• 47:10
  and the general length that you want?
• 47:13
  I mean, I know with the ratchet straps,
• 47:14
  you get like 600 feet of extra strap,
• 47:17
  even if you're putting
• 47:19
  it around a transfer case
• 47:21
  or something, and then
• 47:22
  you have all this stuff
• 47:22
  you're crawling around
• 47:23
  under the Jeep flopping over.
• 47:25
  Is there some sort of standard length
• 47:28
  for the width of the strap or?
• 47:31
  That's a tough one.
• 47:33
  The hard part is
• 47:34
  finding, it's like politics,
• 47:35
  is finding a length
• 47:36
  that makes everybody happy.
• 47:37
  Exactly.
• 47:38
  And no matter what length you make it,
• 47:40
  someone's gonna tell you it fell short
• 47:42
  and a lot of people are gonna tell you,
• 47:44
  can you make this shorter?
• 47:46
  I'd rather have a lot of people tell me,
• 47:48
  asking me, can I make this shorter?
• 47:49
  Can you make this shorter?
• 47:51
  Because then I come back
• 47:52
  and I say, just cut it.
• 47:53
  Just take a hot knife, take a lighter,
• 47:56
  just cut it down to
• 47:57
  what you're using it for.
• 47:58
  I can't add strap on,
• 48:00
  you just can't do it.
• 48:02
  But you can always cut strap off,
• 48:03
  just leave yourself
• 48:04
  extra, think about that.
• 48:06
  And the sweet spot
• 48:08
  that I found was 14 feet.
• 48:09
  If we sell them at 14 feet,
• 48:11
  that's enough to get over most,
• 48:13
  and I mean, any truck
• 48:14
  bed from corner to corner,
• 48:16
  most trailers side to
• 48:18
  side, maybe corner to corner.
• 48:21
  And we also sell extensions,
• 48:22
  which is a longer dumb
• 48:24
  end is what we call it.
• 48:26
  So you can go up to 20, 24 feet.
• 48:29
  But most people, they fall in
• 48:31
  that kind of six foot range.
• 48:33
  And so they say, well, I
• 48:34
  wanna strap that six foot.
• 48:35
  Well, if that's really
• 48:36
  what you want, then cut it.
• 48:37
  Right.
• 48:38
  But I recommend just, we sell,
• 48:40
  we give you Velcro ties for free.
• 48:43
  Those nice little Velcro
• 48:44
  straps to hold down the excess.
• 48:47
  Leave the length on
• 48:48
  and just get in the habit
• 48:49
  of bundling up the excess
• 48:51
  nicely and in a secure way.
• 48:53
  Because you invested in a lifetime strap,
• 48:57
  make it work for every
• 48:58
  application that you can.
• 48:59
  Yeah, and when you say lifetime strap,
• 49:02
  that's really if it's
• 49:03
  kept out of the weather
• 49:05
  and probably not used a lot.
• 49:07
  So it will last forever,
• 49:08
  but you're saying in regular use,
• 49:10
  it lasts about two years.
• 49:12
  Did I understand that correctly?
• 49:15
  In my experience, the average person
• 49:17
  is gonna get two years out of any strap
• 49:19
  because they don't respect them.
• 49:21
  Now, when you buy Torx strap,
• 49:23
  I like to think of it
• 49:24
  as more of an experience,
• 49:25
  that tool that you respect.
• 49:27
  In other words, if you
• 49:28
  buy a $600 plumbing crimper
• 49:32
  from the hardware store
• 49:33
  that comes with a kit,
• 49:34
  you're gonna keep it in that kit.
• 49:36
  Those pieces organized,
• 49:38
  you're gonna keep it out of the rain.
• 49:40
  I want people to treat
• 49:41
  their straps the same way
• 49:42
  because at the end of the
• 49:43
  day, this is a huge lifeline.
• 49:45
  This is a huge safety device
• 49:47
  and it's an investment as well.
• 49:49
  Not to say it's overly expensive,
• 49:51
  but there's no reason to be
• 49:53
  replacing these all the time.
• 49:54
  Let's take good care of our straps.
• 49:57
  Every strap I sell, every box,
• 49:59
  those red boxes you see behind me,
• 50:01
  it comes with a poly bag
• 50:02
  that's water resistant.
• 50:04
  I've given you everything you need to
• 50:06
  keep it out of the sun,
• 50:08
  out of the rain, out of the dust,
• 50:10
  and safely under the
• 50:12
  seat, behind the seats,
• 50:13
  in the trailer, what have you.
• 50:15
  Under those conditions, yes,
• 50:17
  this can be a lifetime strap.
• 50:19
  No doubt about it.
• 50:20
  If a part wears out and it's my fault,
• 50:23
  you're taking good care of
• 50:24
  it, but a part just wears out.
• 50:26
  I'm gonna replace it.
• 50:27
  No questions asked.
• 50:28
  I'll cover shipping too.
• 50:30
  But if you're putting it on
• 50:31
  jagged edges with no protection,
• 50:33
  if I can tell you you're leaving it
• 50:35
  in the bed of the truck all winter,
• 50:38
  then that's on you.
• 50:40
  Right.
• 50:41
  Well, I'm glad I asked,
• 50:42
  because you mentioned two years
• 50:43
  and it gave me the feeling
• 50:45
  that your strap is two years.
• 50:48
  You need to get on the subscription plan
• 50:51
  for the Torx straps.
• 50:54
  So it's not that case at all.
• 50:55
  It's just like most things.
• 50:56
  If you take care of it, it lasts longer.
• 50:58
  And in your case, it
• 50:59
  should last a long, long time.
• 51:01
  All right, so let's see.
• 51:06
  We can tie down the Jeep.
• 51:09
  It doesn't have to be a
• 51:10
  Jeep, but that's my preference.
• 51:13
  Oh, I remember what I was gonna ask you.
• 51:15
  Is there ever a case, this is one of
• 51:18
  those gotcha questions.
• 51:19
  Is there ever a case
• 51:21
  that you should be using
• 51:22
  a different type of strap,
• 51:23
  like a ratchet strap
• 51:25
  instead of a Torx strap?
• 51:28
  I would say if the
• 51:31
  item you're strapping down
• 51:35
  needs to have like 500
• 51:38
  pounds of tension on the strap,
• 51:41
  which I can't think of a scenario
• 51:43
  where you really want to do that.
• 51:45
  That's a lot of potential energy.
• 51:48
  So it'd only be if
• 51:48
  you're outside the load range
• 51:50
  of the Torx strap.
• 51:53
  Well, not even because a
• 51:54
  ratchet strap off the shelf
• 51:56
  at Home Depot has a
• 51:57
  500 pound load rating.
• 51:59
  We have a 500 pound load rating.
• 52:02
  The difference is, and again, our pro,
• 52:05
  I didn't mention this earlier,
• 52:06
  the pro two inch, it has
• 52:07
  a ratchet on it, right?
• 52:09
  So there's kind of a
• 52:10
  crossover where typical loads,
• 52:14
  your dirt bike, you're
• 52:15
  gonna pull your coolers,
• 52:17
  your tables, your
• 52:18
  chairs, your camping equipment,
• 52:19
  you're gonna pull it tight.
• 52:21
  That's plenty.
• 52:22
  When you get into the UTV,
• 52:24
  when you get into the Jeep,
• 52:25
  you need to have a
• 52:26
  ratchet mechanism, which we do.
• 52:28
  So that's where you want to transition
• 52:30
  to that mechanical advantage
• 52:31
  of getting something tight.
• 52:33
  But you have a ratchet on there
• 52:34
  so you can still stay
• 52:35
  with the Torx strap.
• 52:36
  I was just kind of make it easier for
• 52:38
  people to understand
• 52:40
  that they can go over to TorxStrap.com
• 52:43
  and they can find whatever they need.
• 52:45
  They don't need to have a ratchet strap.
• 52:48
  They can just go with Torx strap.
• 52:49
  It's just easier if you have
• 52:51
  all the same company's product.
• 52:53
  It's just, to me,
• 52:54
  it's just easier to use.
• 52:56
  You don't have to
• 52:56
  learn two different things.
• 52:58
  Yeah, you have the uniform set up
• 53:01
  and you have one point of
• 53:01
  contact if you have any issues.
• 53:03
  And yes, we cover the whole,
• 53:05
  everything on your rig, we cover it.
• 53:08
  All right, I still got more questions,
• 53:09
  but we need to wrap this thing up.
• 53:12
  So as I warned you,
• 53:14
  the wrap up portion is,
• 53:16
  you know how the kids
• 53:17
  love the social media.
• 53:18
  Where can people find
• 53:19
  you on social media?
• 53:21
  And especially if
• 53:22
  you've got a YouTube channel,
• 53:23
  please mention that one.
• 53:25
  Yeah, so for TorxStrap,
• 53:27
  all my handles are T-O-R-K
• 53:29
  underscore strap.
• 53:31
  It's easier to trademark
• 53:32
  things that you misspell.
• 53:33
  That's why we spelled it that way.
• 53:34
  Well, that's a good idea.
• 53:36
  Torx underscore strap,
• 53:38
  anywhere you wanna find us,
• 53:39
  YouTube, Instagram, TikTok, Facebook.
• 53:43
  I don't do long form
• 53:44
  YouTube videos for TorxStrap,
• 53:46
  but I post every day
• 53:48
  new tools, tips and tricks
• 53:50
  on the TorxStrap social media.
• 53:52
  Don't just talk about straps.
• 53:53
  You can't, you can't
• 53:54
  talk about straps every day
• 53:56
  for six years, you'll lose your mind.
• 53:59
  So what actually what
• 53:59
  I do is pretty cool.
• 54:01
  I go to trade shows and I
• 54:02
  find other cool products.
• 54:03
  So if you're just like
• 54:06
  to look at cool new tools
• 54:07
  and watch fun, quick, interactive videos,
• 54:10
  find out where to, if I get
• 54:11
  the tools, how much they cost,
• 54:13
  I go and I film other
• 54:14
  people's booths, their products.
• 54:16
  So that's a lot of fun.
• 54:17
  And then we
• 54:17
  mentioned, if you're interested
• 54:20
  in inventing your own product,
• 54:21
  I don't have any ulterior motives.
• 54:23
  I just like to tell people
• 54:24
  the truth about the process.
• 54:26
  That's the Invent With Me podcast.
• 54:28
  And that's most popular on
• 54:30
  YouTube long form videos.
• 54:33
  Very cool.
• 54:34
  So do you have
• 54:36
  anything on the drawing board
• 54:39
  that you might wanna tease
• 54:40
  or talk about for TorxStrap?
• 54:43
  I know you said that you
• 54:44
  can't talk about TorxStrap a lot
• 54:47
  like on YouTube and stuff like that.
• 54:48
  Cause I mean, how much can you do?
• 54:50
  Is there more that you
• 54:51
  could do with TorxStrap?
• 54:52
  You got anything planned?
• 54:54
  That's the thing about
• 54:56
  a cargo strap company
• 54:59
  is you could easily kind of get derailed.
• 55:02
  And some of my
• 55:02
  competitors have done that.
• 55:03
  I wouldn't even call it derailed.
• 55:05
  They've just strategized.
• 55:06
  They've tried to make 10
• 55:07
  and $20 million companies
• 55:09
  by selling shackles,
• 55:10
  by selling compressors,
• 55:11
  by selling rescue ropes.
• 55:14
  And that's all fine and dandy.
• 55:16
  That's easy work to do,
• 55:18
  but there's nothing inherently novel
• 55:19
  about any of those products.
• 55:21
  You can get a shackle anywhere.
• 55:22
  You paint it red and it's a TorxStrap
• 55:24
  shackle like Whippy Doo.
• 55:26
  I like to sell products
• 55:27
  that I've really engineered
• 55:29
  that really do something differently.
• 55:31
  Now with that being
• 55:31
  said, it took me a long time.
• 55:33
  It took me four years to kind of make
• 55:35
  this three model mix
• 55:36
  that we talked about, the
• 55:38
  medium heavy duty and the pro.
• 55:42
  I really am focusing
• 55:44
  on those three models,
• 55:45
  the bags to protect them, the extensions
• 55:47
  if you need them and
• 55:48
  taking care of my customers.
• 55:50
  So what's on the horizon for me is now
• 55:53
  that everything's online product wise,
• 55:56
  you're gonna see me at
• 55:56
  a lot more trade shows.
• 55:57
  You're gonna see me at a
• 55:58
  lot more on social media,
• 56:01
  a lot more
• 56:01
  partnerships, things of that nature.
• 56:04
  Marketing is what's next for TorxStrap,
• 56:07
  less engineering and developing.
• 56:09
  Sure.
• 56:10
  Well, there's nothing wrong with that.
• 56:11
  It's just always fun to tease people
• 56:13
  with something that's coming out.
• 56:15
  The thing, especially with
• 56:17
  what happened with your dad,
• 56:18
  now it wasn't a
• 56:18
  TorxStrap that injured him,
• 56:21
  but any strap if used improperly
• 56:23
  could you could injure yourself with.
• 56:25
  I was thinking maybe a TorxStrap Med Kit,
• 56:29
  but that might be a negative.
• 56:30
  (laughing)
• 56:32
  It could be a negative.
• 56:33
  Like I'm gonna need a Med Kit.
• 56:35
  Exactly, exactly, yeah.
• 56:38
  And the next thing you have on there
• 56:39
  is those little fingers,
• 56:41
  the little nylon fingers
• 56:43
  that you put over your nub,
• 56:44
  because you lost a finger.
• 56:47
  I mean, this would
• 56:48
  probably be pretty good
• 56:49
  for April Fools though.
• 56:51
  It would be very good for April Fools
• 56:52
  and it'd be very good
• 56:53
  social media videos.
• 56:54
  Like, hey guys, I
• 56:55
  started selling bungee cords,
• 56:56
  but obviously I need to sell
• 56:58
  the finger tourniquet with it.
• 57:02
  That's right, the Israeli tourniquet.
• 57:03
  I learned about that.
• 57:05
  All right, Grant, I really
• 57:06
  appreciate your time today.
• 57:08
  A fun conversation.
• 57:09
  Good luck with the
• 57:10
  company, TorxStrap.com.
• 57:13
  You guys go check it out.
• 57:14
  And especially if you have a TorxStrap
• 57:17
  or you buy one and use it,
• 57:18
  I would like to hear
• 57:19
  what you think about it.
• 57:20
  I'm sure Grant would like
• 57:22
  to hear about it as well.
• 57:23
  Absolutely.
• 57:24
  Thanks. Thanks for the opportunity.
• 57:26
  Yeah, Grant, have a great day.
• 57:27
  I'll have to check out your podcast.
• 57:30
  What was it again?
• 57:31
  Invent With Me.
• 57:33
  Very, very cool.
• 57:34
  And the podcast helps
• 57:36
  people sell their product
• 57:38
  without actually creating it.
• 57:40
  Just make money, just go to the mailbox.
• 57:43
  Exactly.
• 57:44
  It's just, we sell this dream.
• 57:47
  This seemingly impossible dream,
• 57:51
  or just give it to you.
• 57:52
  Just give me all your money
• 57:54
  and I'll make all your dreams come true.
• 57:55
  Sign up now and don't
• 57:57
  (beep)
• 57:58
  about the flavor Kool-Aid
• 57:59
  that I asked you to
• 57:59
  drink on the final day.
• 58:00
  Exactly, just take it down.
• 58:04
  All right, man, thanks a lot.
• 58:06
  Thank you, Tony.
• 58:07
  You're my friend, you're my new friend.
• 58:09
  (laughing)
• 58:10
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• 58:13
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• 58:14
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