99. David Chavern, President & CEO of the Consumer Brands Association (CBA), on Storytelling and How the Trade Association Business Has Changed
How do you tell the story of your industry? How do you gain the trust of your members so that they have confidence in your advocacy and services?
In this episode of Associations Thrive, host Joanna Pineda interviews David Chavern, President & CEO, of the Consumer Brands Association (CBA).
David discusses:
How CBA members are the makers of almost everything that you buy in the grocery store and the drug store.
How even though it’s a mature industry, there are new CPG (consumer packaged goods) start-ups and new products coming out every day.
How David became introduced to trade associations…
The skinny
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