Latest / The Marketing Brief / Social Fabric Sessions: E14 Lauren Fisher
Transcript
- Brian: Hello and welcome back to the Marketing Brief Podcast. I am your host, Brian Aquan, and this is the podcast where we talk about marketing and people in marketing and people who touch marketing and consumers and everything. And to do that, I always bring in a guest. And in this case, this is a special subset of the Marketing Brief podcast called the Social Fabric Sessions. I brought in a member of the Social Fabric, Lauren Fisher. Please welcome or Audience, please welcome Lauren to the show. Lauren, how are you? Lauren Fisher: I'm good. How are you? Brian: I'm doing well. I'm excited about this conversation. Yeah. Well, I'll have Lauren Fisher: Me too, I think. Brian: you start out how I've had the other members start out. how do you introduce yourself if you don't say what you do for a living? Lauren Fisher: I would say that I am Endlessly curious about aging. I am passionate about both physical and mental health. And I'm also a hospice volunteer because I think I'm pretty sure we're all gonna die. And it helps me learn how to live better. Brian: Yeah. Do you think we're all gonna die imminently or just at some point everyone's gonna die? Lauren Fisher: I think at some point we're all gonna Brian: Okay. I agree with you on that. That that's what all my my Lauren Fisher: Yeah. I mean, are you asking if AI is gonna kill us by twenty thirty? I don't know. Brian: Yeah, I didn't know if that's what you were i intimating. Lauren Fisher: No. No. I just think the world mortality rate is still hovering at a hundred percent. Like Brian: Sure. Yeah. All the data we have has showed us that everyone's gonna die. Although I bet you could find some tech moguls who would say that they're not gonna die. Lauren Fisher: Yeah. Brian Johnson's working really hard at it, but yeah, I don't know. Brian: Yeah. Yeah. I don't know. They're working against a lot of history. Lauren Fisher: Agreed. Agreed. Brian: Well, thank you so much for joining us. maybe we'll start talking about community. how do you view community kind of right now in 2026? And I'll you know, and community can mean a lot of things. So I guess maybe let's start with like, what is it, what does it mean to you? What does community mean to you? Lauren Fisher: It means being around like-minded people and having interesting, cool conversations. Brian: Mm-hmm. Lauren Fisher: And I think it's super important and I think we're lacking in it in a lot of places. I Brian: Yeah. Yeah. Lauren Fisher: think people cr people are craving it, like real, honest conversations. Brian: Absolutely. I mean, I totally agree with you. I I see it as a big macro trend for twenty twenty six of just seeking community. what do you get out of community like personally? Lauren Fisher: I mean, I think it's I'm an extrovert and it it fills me up. Like just talking to interesting cool people, like I it's very important for me. I'm definitely part of a lot of communities and I don't I don't I mean I work for myself and I work in my house. So Brian: Yeah. Lauren Fisher: I need that outside of Brian: Yeah. Lauren Fisher: my business because all my clients are on Zoom. So it's a really important Brian: So it charges you up as an extrovert, talking to people, Lauren Fisher: It does. Brian: being around people charges your battery. Nice. Lauren Fisher: It does. Yeah, very much. Brian: What are some of the communities you're part of? Lauren Fisher: well I'm in Aladdon, which is 12 step. Brian: Uh-huh. Lauren Fisher: the social fabric. I am part of a pickleball league. Brian: Okay. Lauren Fisher: I'm in a book club. And then I guess the Breakfast Club. So like a couple different right, a Brian: Yeah. Lauren Fisher: couple different networking platforms. but Brian: Right. Lauren Fisher: I would say those are the four kind of big ones right now. Brian: Yeah, yeah. How long have you played pickleball? Lauren Fisher: I'm terrible and maybe a year. And Brian: Okay. Lauren Fisher: I'm not even that consistent because it's been so hot that I'm like a sort of a fair weather friend also. But it's fun. Brian: Yeah, yeah, yeah. Well, they built a bunch of stuff in Santa Monica, right? They built like a some major courts there. Lauren Fisher: I play in Westchester, but yes, near you. Yeah. Brian: How did you get into pickleball a year ago? Lauren Fisher: A friend of mine in one of the other communities that I was in asked me to join their league and it just was fun. Brian: Nice. Yeah. Lauren Fisher: Like it's playful and fun, you know. Brian: It's totally playful. and it's low barrier entry, like, you know, it's like you could pick up a racket and go out there and and have fun. A paddle, I guess, are the paddles. I don't play. But that that's in Lauren Fisher: Paddle. Yeah, I think I think that's right. Yeah. It's it's kind of easy. Brian: Yes. Lauren Fisher: It's not as hard as tennis, it's not as much running. Yeah. Brian: Well, it makes sense. I mean, it's been a sport that's been popular with seventy year olds. So you would think that, you know, people could could get in and kind of do it. What Lauren Fisher: Thank thank God. Yeah. Yeah. Yeah. Brian: a what a rise it's had though. that is interesting though, that you were introduced by someone from another community and then that brought you in there. I think that that happens a lot. That, you know, the people that you're hanging out with, someone Lauren Fisher: Mm-hmm. Brian: else has something else and it's like invites you to that, and that's how you're growing your your circle. Lauren Fisher: Yeah. Yeah. And the same thing happened with book club. Another Brian: Mm-hmm. Lauren Fisher: yeah, another member asked me to join. So yeah. Brian: Yeah. Would you read outside of a book club or do you read on your own or is the book club make you read more? Lauren Fisher: I do re I try to read outside the book club. I'm not great at it, honestly. It's the thing that I wanna get better at. Like I'll get I'll get in bed and read and then I'll be asleep in two pages. So Brian: Sure, sure. Lauren Fisher: I struggle to get through it. Yeah. Brian: Yeah. I always find that interesting too, of just like having that goal. and it's a communal goal. Everybody's working Lauren Fisher: Mm-hmm. Brian: towards finishing that book. That can keep you on track versus like trying to do it yourself. But then also you have that community to like discuss the book with, which is is better than just kind of finishing a book and being like, This is what I thought. Lauren Fisher: Yeah, I mean I think the for me at least the through line with pickleball with book club and even in like the work I do is accountability, right? It's like Brian: Mm. Lauren Fisher: so it's so helpful to have someone keep you accountable, you know, whatever you're doing. Because life is distracting. Like we were just talking about, you know, before. Yeah, it's distracting, you know. Brian: Life is the stats. Yeah. life is distracting. I thought you said it was tracking. Yeah. Lauren Fisher: No, it's like life is distracting, you know. Like Brian: Mm-hmm. Lauren Fisher: our parents came home from work at five and there was nothing to do. You know, like there's so much, there's so many options now. Brian: True. Lauren Fisher: Yeah. Brian: Yeah. All pulling our attention in different ways. And they all want it for more more than for more hours than we actually have in the day they would like to take from us. Lauren Fisher: Yeah. I mean, yeah, I don't I don't recall like when we were younger, if you asked someone how they were, that they answered busy. Like that wasn't Brian: Yeah, yeah, yeah, yeah. Lauren Fisher: was that an option? Like now that's all anyone says, you know? I'm busy. Yeah, Brian: All anyone ever says, I'm busy, I'm busy, I'm busy. Yeah. Lauren Fisher: it's like a badge of it's a badge of honor, you know. Brian: It's yeah, you have to be busy, right? Or otherwise, you're lazy or you're not working or something like that. Lauren Fisher: Or someone thinks they're not successful, right? Brian: Sure. Exactly. We equate it with with success. For sure. I agree. Well, you Lauren Fisher: Correct. I think so. Yeah. Brian: are a health coach, an executive coach. I was gonna kinda I was gonna ask you like what's personal about the work that you do? Like why is why is that what you've chosen to do? Lauren Fisher: I mean, I grew up a heavy kid and I spent my life on a diet. Brian: Interesting. Lauren Fisher: I I know that diets work, but it's not a sustainable way to eat. And what I knew was that I needed to learn how to eat. And I also knew that I was never really taught, you know. as I said, like in school we we learned how to dissect a frog. We did not learn How to balance macros, you know. Brian: Yeah. Lauren Fisher: And so I went back to school, and that was when I really learned how to prioritize protein and fiber. And same with exercise. I mean, I spent my 20s and 30s and even some of my 40s doing a lot of cardio, burning calories, or so I thought, you know, but not getting in better shape. I didn't understand strength training, you know, and then same with sleep. didn't really understand how important it was or how to do it. I didn't understand sleep hygiene. Same with managing Brian: Mm-hmm. Lauren Fisher: stress. So I think it was it was sort of my path once I got divorced and moved out of New York and came here to LA to sort of figure that out, to to Brian: Interesting. Lauren Fisher: really like map that for myself and then to help other people do the same. Brian: So the and the turning point would really was that move was like when you did something for yourself. Yeah. Lauren Fisher: Yeah, I I think I never made a lot of decisions for jobs or even men. I I took the job that came next and next and next. Someone asked me to marry them. I said yes. I don't think until I was a little bit older that I kind of looked up and thought, like, was that a choice? So I had to do Brian: Yeah. that's so interesting. Lauren Fisher: it had to do it differently. Had to make more choices. Brian: Yeah, yeah, yeah. but your self-realization is there now, right? Like you see that now, which must have been a turning point of when you're just like, now I can see it clearly. I'm not just doing the next thing. I'm actually looking at my life and saying this is what I want to do. Lauren Fisher: Yes. Yes. I don't I don't know if we were questioning that graduating from college, right? Brian: Mm-hmm. Right. Lauren Fisher: It was like I don't know for me I felt like I felt like I had been shot out of a cannon, you know, get a job, find a boyfriend, get married, get a house, get a the you know, and then you look you sort of look up one day and you're like, is this it? Like Brian: Yeah. Well, I I agree with you. I don't think there's a lot of self realization when you're in your twenties. you're just kind of looking around and saying, Okay, what is everyone else doing? And that's why, Lauren Fisher: Mm-hmm. Brian: you know, people who don't move out of their hometown get married pretty early and they're Lauren Fisher: Sure. Brian: just looking for the next thing to do, right? Lauren Fisher: I think I think so. Yeah. Yeah. Brian: So that so what's personal about your work is like you came from a place where you were dieting and you and your health was something that you were always thinking about and that kinda led you to this eventual path where you are now. Lauren Fisher: Yeah, it was creating something sustainable around food, exercise, sleep, stress management for myself first. Brian: Uh-huh. Lauren Fisher: And then just recognizing that I don't think that any of us learned any of it. And Brian: Yeah. Lauren Fisher: so You know, I I have a lot of compassion for people. I have a lot of compassion for people that can't find time to exercise. I have a lot of compassion for people that don't know what to eat. I have a lot of compassion for people that don't have time to meal prep and plan or even believe everything they think. Cause I don't know if that was something that we did question, you know. So yeah, it's pretty it's pretty important. Brian: Right, right. But but now you do it for other people. Right. So it's like that's that's an interesting turn of just like you learned it for yourself and now you now you coach other people. What do you get out of that? Lauren Fisher: I first of all it's so nice not to live in a me movie. You know, helping other people is amazing and watching their success is a lot of fun. And you know, I don't For me, I don't take responsibility for their successes or their failures because it's my job to sort of lay out the roadmap. And it's just really fun to see people create sustainable habits around all of that. You Brian: Yeah. Lauren Fisher: know, and start and start to question everything that they think and start to ask, you know, real questions and think about their legacy. It's just fun. Brian: Yeah. And you can see it happening. Like you can see that progress in people. That's gotta be very rewarding. Lauren Fisher: Yeah. And I think especially because, you know, there is no wealth without health, right? Brian: Mm-hmm. Lauren Fisher: And I think a lot of people have just sort of learned to be like, not now. I have a stomachache. Brian: Right. Lauren Fisher: later. You know, just sort of ignoring the body. And when you teach people how to listen to the body, everything changes. You Brian: Yeah. Lauren Fisher: know, we just slow down. Because the body's a supercomputer, you know, like but most people are walking around like heads on bodies, you know. Brian: Mm-hmm. Lauren Fisher: So it's fun. Brian: Yeah. And going back to that coming out of your twenties, just kind of doing the next thing. Health is not one of those things that I ever was concerned about in my twenties. Lauren Fisher: No. When did you become concerned about it? Brian: Probably my forties, maybe my thirties. but certainly as I got more self self actualization, more self realization. and you know what when you start to listen to your body, you're like your body tells you, right, when it's time to start to listen to it, because things start to hurt. Yeah. Lauren Fisher: Yeah. Yeah. Yeah. Well and it whispers and then it yells, right? You know? So Brian: Mm. Totally. It totally does. Lauren Fisher: and like we were talking about that, you know, everyone's gonna die. Right? Learning how to listen as we get older is pretty important, you know, because we're we are all gonna get sick and we are all gonna die. As far as I know, I don't know. Brian: I like it. We're gonna name this podcast Everyone's Gonna Die with Lauren Fisher. You're all gonna die. Yeah. That is provocative. Lauren Fisher: Yeah, good idea. I'm sure every everyone's gonna wanna listen to that. Also, it's true. Yeah. Okay, you can name it whatever you want. Brian: Yeah. Well, on the subject of movement, the question I've been asking everyone and having a lot of fun with is Do you know when the last time you danced was? Lauren Fisher: This morning. Brian: There you go. Lauren Fisher: I do a morning dance in my kitchen. I was inconsistent with it for a while and I'm back to it now. Yeah. Brian: Amazing. And it's a daily ritual. Lauren Fisher: It it used to be more of a daily ritual and then I got out of it. Now it's back to being a daily ritual because it makes me feel better. So I take a walk and then I dance. Yeah. Brian: Great. I love it. awesome. Music is music playing. Yeah. Lauren Fisher: Yes, always. I mean, I don't think I'm a great dancer anyway, and without music it would be worse. When's the last time you danced? Brian: Yeah. And probably tough. was it this morning or yesterday morning? I've been dancing and and embarrassing my son in the morning because I can get some great facial reactions out of him. Lauren Fisher: He's at the age now probably where he's just about starting to get embarrassed by you guys. Brian: yeah. Yeah. I could feel it in like, you know, 10, 15% of him is like, okay, now I have my friends at school. I'm starting to think what's cool. Yeah. He's absolutely at that age now. It's really fun. All the stages are fun. Lauren Fisher: Yeah. That's so fun. Yeah, keep it up. Brian: who else should we talk to that's maybe in your world hasn't been invited into the social fabric yet? Is there anyone that you want to kind of bring into this community? Lauren Fisher: You mean for the podcast or to join the social fabric? Brian: Either one. Yeah. Could be one step and then the next step is podcasting. Lauren Fisher: But which one are you asking about? Are you asking for the social fabric? Brian: Yeah, either I'm actually asking either one, is there is there anyone that you think would benefit from this community? Lauren Fisher: I mean I did I brought in a really good friend of mine, my friend Jennifer Hillman. She was there. Yeah, I think so. Yeah, yeah, Brian: Nice. I met her on Friday. Nice. Lauren Fisher: exactly. yeah, we grew we like hung out in New York in our twenties. Brian: Nice. Lauren Fisher: but yeah, I've been working Brian: Did I knew? Lauren Fisher: on recruiting some women. Brian: Good. Lauren Fisher: That's my plan. Brian: Even though you you coach mostly males, right? You coach men. Lauren Fisher: Yes, but I have a lot of female friends. Yeah. Brian: I would imagine. Lauren Fisher: Yeah. I mean I coach a lot of women too. Both. Yeah, both. With the groups. Brian: Yeah, you do. Nice. And you've got all your Lauren Fisher: With the groups usually just men. They're Brian: Gotcha. Lauren Fisher: more they're more fun in a group. Brian: No, but I imagine the the book club, the pickleball, there's women in you. Lauren Fisher: Yeah. Yeah yeah. Yeah. Brian: Yeah, of course there are. Lauren Fisher: There's guys guys that play pickleball with us, more women, but there are men. Brian: Is it is it more women than men in the pickleball? Lauren Fisher: Mm. It is. It's a lot of women. Yeah. Brian: Nice. Interesting. I'm learning more and more about pickleball every day. Lauren Fisher: Well, you can come any time. Come play. Yeah. Brian: Thanks. I think what's interesting is that pickleball has led to like a resurgence in tennis. Is that now more people are playing tennis than ever because pickleball has brought people out on courts and I guess maybe just seeing people play. It's like Lauren Fisher: I played tennis when I was younger. Then I played pickleball. I played tennis one time after pickleball. So much running. The pickleball court's tiny. Brian: Yeah, yeah, yeah. Lauren Fisher: Different. Brian: Yeah. Pickleball, you're essentially like playing ping pong, but you're standing on the table. Yeah. Lauren Fisher: Kinda. Yeah. It's not a l yeah. It's it's a small box. In the tennis court there's a lot there's a lot more running. I wasn't I wasn't used to it. Brian: Yeah, small box, a couple boxes there. Yeah. Well, Lauren Fisher: Kind of weird. Brian: Lauren, I've really enjoyed this conversation and getting to know you a little bit more. thank Lauren Fisher: Me too. Brian: you for being part of the social fabric. Is there anything you want to say to to the social fabric or people to to help them join? Lauren Fisher: No, I mean I think it's super fun. I told I have told AJ, I haven't talked to Corey about this yet, but I think what they're doing is amazing. I really do. I Brian: Mm-hmm. Yeah. Lauren Fisher: think it's a great opportunity for people to spend time together, for people to talk about events that they're going to, 'cause everyone travels a lot and meetups Brian: Mm-hmm. Lauren Fisher: and I I think it's I I have a lot of nice things to say about it and I think everyone should join. Brian: Yeah. And as we said, it's what people want right now. They want community. They want to be with other people. Lauren Fisher: Yeah, I think I do think a lot of people are lacking community and they're busy and they're off balance and they don't know what they need, so Brian: Yeah. Out of I I kind of talk about it as like out of practice a lot. Like COVID, we were kind of shut in and we're out of practice hanging out with people. Lauren Fisher: Yeah. I feel like a lot didn't change after we went back to normal from COVID. I think there's a lot of COVID holdover. I'm still surprised. Brian: Yeah. That's hard to get people out of their routines. Lauren Fisher: I'm still surprised at my clients that haven't been to a grocery store in two years. Brian: my goodness. Lauren Fisher: Cause they're ordering they're still ordering groceries online because that's what they Brian: Yeah. Lauren Fisher: did during COVID. Just feels Brian: I can't do that. I I I'm particular about my produce. I need to pick out the produce. I know what I want it to look like and feel and the coloring. I don't want someone else picking out my produce. Lauren Fisher: Yes, I need to see my food. Brian: Yeah. Lauren Fisher: Yeah. Also when you Instacart, they often sub things. So like you want cottage cheese and yogurt shows up. Like mm. Brian: Mm-hmm. Yeah. And they're they're trained on efficiency. They're like avocado, grab it. Not, is this a one day avocado or a seven day avocado? Lauren Fisher: No, they don't care. Brian: Yeah. Well, I've really Lauren Fisher: They don't care. Brian: enjoyed this conversation, Lauren. Thank you for being a guest on the Marketing Brief Podcast subset, the social fabric sessions. It's a mouthful. Thank you so much. And to the listeners out Lauren Fisher: course. Happy to do it. Yeah. My pleasure. Brian: there, stay curious. Find your community.