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54 // If I Started a Business Podcast From Zero Today, Here’s What I’d Do | Podcast Marketing for Business
You’re not failing at podcast growth because you need more content. Most business podcasters are exhausted because they’re trying to grow a show without the right strategy underneath it. And honestly, that’s the biggest shift inside Podcast Marketing for Business right now — it’s not about doing more, it’s about building smarter.
If I were starting a podcast from scratch today, I would approach everything differently. I wouldn’t obsess over posting more clips, chasing downloads, or trying to “go viral.” I’d focus on creating a podcast that actually functions as a business asset from day one…
The skinny
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