381 : Changing our Perspective on Tea in the Cafe w/ Annie Xiang of Volition Tea

Keys To The Shop : Equipping Coffee Shop Leaders · Nov 29, 2022 · 52m

How we perceive something impacts the decisions we make when buying or selling it. That in turn shapes consumers perceptions and then the market. Tea has long been a part of the coffeehouse, but has suffered from a severe lack of attention and intentionality. As a result the way we represent tea in many cafes has a negative impact of the tea farmer in effectively disappearing their work and craft.

These are the types of issues that today's guest has sought to address.

After leaving her corporate job Annie Xiang founded Volition Tea. As an Asian American owned business is core to how Volition…