Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Miss the Mobile App Deep Link Gap
Episode 68 of Customer Journey with Fexingo explores a blind spot many marketers overlook: the mobile app deep link gap. When a user clicks a link on their phone and lands on a generic app homepage instead of the exact product they expected, the journey breaks. Lucas and Luna walk through a real example from a mid-size e-commerce retailer that saw a 15% drop in conversion after launching their app, traced it to missing deep links, and fixed it with a phased implementation. They also discuss how deep links interact with referral sources, push notification triggers, and attribution models. If…
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