146. Listen To This If… You’re Preparing for a Radio Interview
Been invited to talk about your research on the radio? Congratulations, and welcome to the world of "wild listeners." In this short episode, Jen and Michael explain why radio is unlike almost any other communication opportunity you'll get: your audience hasn't tuned in specifically for you, and they're very likely driving, cooking, or wrangling a toddler while you talk. Michael shares his practical tips for cutting through - short soundbites, signposting ("this matters for three reasons"), and a bit of repetition to help distracted listeners follow you. Jen, who has been talking about science…
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