Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How LEGO Built a Turnaround Brick by Brick
In this episode of The CEO Diary, Lucas and Luna explore the leadership lessons behind LEGO's remarkable turnaround in the early 2000s. When the company nearly went bankrupt in 2003, losing about $800 million, it wasn't just about cutting costs. It was about refocusing on the core product, listening to customers, and making tough portfolio decisions. They discuss how CEO Jørgen Vig Knudstorp shifted the strategy from diversification back to the brick, introduced the LEGO Ideas platform, and turned the company into a case study in brand revival. Along the way, they reflect on the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.