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UK Retail Cyber Attacks Now Target US - Former CEO Reveals Shocking Security Gaps · Omni Talk Retail

• 0:00
  Google
• 0:00
  data
• 0:00
  suggests
• 0:01
  that
• 0:02
  the
• 0:02
  cyber
• 0:03
  crime
• 0:03
  spree
• 0:04
  that
• 0:04
  has
• 0:04
  hobbled
• 0:04
  British
• 0:05
  retailers
• 0:06
  is
• 0:06
  now
• 0:07
  aimed
• 0:07
  at
• 0:07
  the
• 0:07
  U.S.
• 0:09
  according
• 0:09
  to
• 0:10
  NBC
• 0:10
  News,
• 0:10
  this
• 0:11
  time,
• 0:12
  hackers
• 0:12
  behind
• 0:13
  a
• 0:13
  series
• 0:13
  of
• 0:13
  destructive,
• 0:14
  financially
• 0:14
  motivated
• 0:15
  cyber
• 0:15
  attacks
• 0:16
  against
• 0:16
  some
• 0:16
  of
• 0:16
  the
• 0:16
  UK's
• 0:17
  largest
• 0:17
  retailers
• 0:18
  are
• 0:18
  now
• 0:18
  going
• 0:19
  after
• 0:19
  big
• 0:19
  American
• 0:20
  brands.
• 0:21
  Google
• 0:21
  said
• 0:21
  last
• 0:22
  Wednesday,
• 0:22
  quote,
• 0:23
  major
• 0:23
  American
• 0:23
  retailers
• 0:24
  have
• 0:24
  already
• 0:24
  been
• 0:25
  targeted.
• 0:26
  John
• 0:26
  Holtquist,
• 0:27
  the
• 0:27
  chief
• 0:27
  analyst
• 0:28
  for
• 0:28
  Google's
• 0:28
  Threat
• 0:29
  Intelligence
• 0:29
  Group,
• 0:30
  told
• 0:30
  NBC
• 0:30
  News
• 0:31
  at
• 0:31
  least
• 0:32
  three
• 0:32
  top
• 0:32
  British
• 0:32
  retailers
• 0:33
  have
• 0:33
  experienced
• 0:34
  cyber
• 0:34
  attacks
• 0:35
  in
• 0:35
  recent
• 0:35
  weeks.
• 0:35
  Marks
• 0:36
  and
• 0:36
  Spencers
• 0:37
  was
• 0:37
  forced
• 0:37
  to
• 0:37
  pause
• 0:37
  online
• 0:38
  orders
• 0:38
  for
• 0:38
  weeks.
• 0:39
  Hackers
• 0:40
  who
• 0:40
  contacted
• 0:41
  the
• 0:41
  BBC
• 0:41
  provided
• 0:42
  evidence
• 0:42
  of,
• 0:42
  quote,
• 0:42
  huge
• 0:43
  amounts
• 0:43
  of
• 0:43
  customer
• 0:44
  and
• 0:44
  employee
• 0:44
  data.
• 0:45
  Also
• 0:45
  stolen
• 0:46
  from
• 0:46
  the
• 0:46
  Co
• 0:46
  Op
• 0:47
  Group.
• 0:47
  And
• 0:47
  Third
• 0:48
  Harrods
• 0:48
  restricted
• 0:49
  some
• 0:49
  Internet
• 0:50
  access
• 0:50
  at
• 0:50
  store
• 0:51
  locations,
• 0:52
  though
• 0:52
  a
• 0:52
  spokesperson
• 0:53
  told
• 0:53
  NBC
• 0:53
  News
• 0:54
  that
• 0:54
  it
• 0:54
  has
• 0:54
  not
• 0:54
  seen
• 0:55
  evidence
• 0:55
  that
• 0:56
  customer
• 0:56
  data
• 0:56
  was
• 0:57
  stolen.
• 0:58
  Michael,
• 0:58
  I'm
• 0:59
  curious,
• 0:59
  how
• 1:00
  aware,
• 1:00
  especially
• 1:01
  given
• 1:01
  your
• 1:01
  recent
• 1:01
  stint
• 1:02
  as
• 1:02
  the
• 1:02
  interim
• 1:02
  CEO
• 1:03
  at
• 1:03
  joann
• 1:03
  Fabrics,
• 1:04
  how
• 1:04
  aware
• 1:04
  are
• 1:05
  US
• 1:05
  retailers
• 1:05
  of
• 1:06
  the
• 1:06
  cyber
• 1:06
  attacks
• 1:06
  going
• 1:07
  on
• 1:07
  overseas
• 1:08
  and
• 1:08
  are
• 1:09
  they
• 1:09
  prepared
• 1:09
  or
• 1:10
  are
• 1:10
  they
• 1:10
  too
• 1:10
  distracted
• 1:11
  by
• 1:11
  everything
• 1:11
  else
• 1:12
  going
• 1:12
  on
• 1:12
  right
• 1:12
  now
• 1:13
  to
• 1:13
  make
• 1:13
  them
• 1:13
  a
• 1:13
  priority?
• 1:17
  Aware,
• 1:19
  not
• 1:19
  prepared
• 1:20
  enough
• 1:21
  and
• 1:21
  too
• 1:21
  distracted
• 1:22
  on
• 1:22
  the
• 1:22
  difficulties
• 1:23
  in
• 1:23
  the
• 1:23
  market.
• 1:24
  And
• 1:24
  I'm
• 1:24
  speaking
• 1:24
  from
• 1:25
  experience
• 1:26
  at
• 1:26
  Joanne
• 1:27
  as
• 1:27
  the
• 1:27
  interim
• 1:28
  CEO,
• 1:29
  one
• 1:29
  of
• 1:29
  the
• 1:29
  first
• 1:30
  questions
• 1:30
  I
• 1:30
  asked
• 1:30
  was
• 1:31
  how
• 1:31
  prepared
• 1:31
  are
• 1:32
  we
• 1:32
  for
• 1:32
  cybersecurity?
• 1:34
  And
• 1:34
  the
• 1:34
  answer
• 1:34
  was
• 1:35
  lackluster.
• 1:36
  Within
• 1:37
  60
• 1:37
  days
• 1:38
  we
• 1:38
  were
• 1:39
  set
• 1:39
  up
• 1:40
  like
• 1:40
  a
• 1:40
  Brinks
• 1:41
  truck
• 1:42
  picking
• 1:43
  up
• 1:44
  a
• 1:44
  cash
• 1:44
  delivery.
• 1:46
  So
• 1:46
  we
• 1:46
  quickly
• 1:47
  reacted
• 1:47
  and
• 1:48
  really
• 1:48
  protected,
• 1:49
  protected
• 1:49
  ourselves,
• 1:50
  but
• 1:51
  it
• 1:51
  is
• 1:51
  not.
• 1:52
  If
• 1:53
  you
• 1:53
  polled
• 1:53
  CEOs,
• 1:54
  they
• 1:54
  would
• 1:54
  say,
• 1:54
  of
• 1:55
  course
• 1:55
  it's
• 1:55
  a
• 1:55
  high
• 1:55
  priority.
• 1:56
  If
• 1:57
  you
• 1:57
  poll
• 1:57
  CIOs
• 1:59
  in
• 1:59
  the
• 1:59
  US,
• 2:00
  it'd
• 2:00
  be
• 2:00
  very
• 2:01
  interesting
• 2:01
  to
• 2:01
  see
• 2:02
  what
• 2:02
  percentage
• 2:03
  would
• 2:03
  say
• 2:04
  we
• 2:04
  feel
• 2:05
  that
• 2:05
  we
• 2:05
  are
• 2:05
  fully
• 2:06
  prepared
• 2:06
  and
• 2:07
  fully
• 2:07
  protected.
• 2:08
  I
• 2:08
  would
• 2:09
  only
• 2:09
  probably
• 2:09
  gauge
• 2:10
  it
• 2:10
  at
• 2:10
  a
• 2:10
  20%
• 2:11
  mark.
• 2:11
  That's
• 2:12
  fully
• 2:12
  anecdotal.
• 2:13
  I
• 2:13
  don't
• 2:13
  have
• 2:13
  any
• 2:13
  data
• 2:13
  to
• 2:14
  back
• 2:14
  that
• 2:14
  up,
• 2:14
  but
• 2:15
  I
• 2:15
  think
• 2:15
  it
• 2:16
  is
• 2:16
  a
• 2:16
  major
• 2:16
  concern.
• 2:18
  It
• 2:18
  is
• 2:18
  also
• 2:19
  a
• 2:19
  major
• 2:20
  risk.
• 2:21
  I
• 2:21
  just
• 2:21
  don't
• 2:21
  think
• 2:22
  retailers
• 2:23
  are
• 2:24
  as
• 2:24
  prepared
• 2:25
  as
• 2:25
  they
• 2:26
  need
• 2:26
  to
• 2:26
  be
• 2:27
  and
• 2:27
  protected
• 2:27
  as
• 2:28
  they
• 2:28
  need
• 2:28
  to
• 2:28
  be
• 2:29
  in
• 2:29
  a
• 2:30
  global
• 2:31
  US
• 2:32
  format.
• 2:32
  There
• 2:33
  are
• 2:33
  retailers
• 2:34
  out
• 2:34
  there
• 2:34
  that
• 2:34
  are
• 2:34
  spectacular
• 2:35
  at
• 2:35
  this,
• 2:36
  but
• 2:36
  there
• 2:36
  are
• 2:36
  also
• 2:37
  retailers
• 2:37
  that
• 2:37
  are
• 2:38
  the
• 2:38
  opposite
• 2:38
  end
• 2:38
  of
• 2:38
  spectacular.
• 2:39
  And
• 2:40
  in
• 2:40
  today's
• 2:40
  environment,
• 2:41
  being
• 2:41
  anything
• 2:42
  headed
• 2:43
  towards
• 2:43
  the
• 2:43
  opposite
• 2:44
  end
• 2:44
  of
• 2:44
  spectacular
• 2:45
  is
• 2:45
  a
• 2:45
  very
• 2:46
  scary
• 2:46
  and
• 2:46
  risky
• 2:47
  proposition.
• 2:48
  I
• 2:49
  will
• 2:49
  say
• 2:50
  once
• 2:50
  it
• 2:50
  is
• 2:51
  a
• 2:51
  priority,
• 2:53
  it
• 2:53
  is
• 2:54
  generally
• 2:56
  there's
• 2:56
  a
• 2:56
  low
• 2:57
  barrier
• 2:58
  of
• 2:59
  success
• 3:00
  to
• 3:00
  getting
• 3:00
  yourself
• 3:01
  protected
• 3:01
  from
• 3:02
  a
• 3:02
  cybersecurity
• 3:03
  standpoint.
• 3:04
  Now,
• 3:04
  depending
• 3:05
  on
• 3:05
  your
• 3:06
  technology
• 3:06
  stack
• 3:07
  and
• 3:07
  what
• 3:07
  protections
• 3:08
  you
• 3:08
  have
• 3:08
  in
• 3:08
  place,
• 3:09
  it
• 3:09
  may
• 3:10
  be
• 3:10
  more
• 3:11
  expensive
• 3:11
  than
• 3:12
  what
• 3:12
  you
• 3:12
  would
• 3:12
  Expect
• 3:13
  it
• 3:13
  to
• 3:13
  be,
• 3:14
  but
• 3:14
  it's
• 3:14
  definitely
• 3:14
  money
• 3:15
  well
• 3:15
  spent.
• 3:15
  And
• 3:15
  I
• 3:16
  think
• 3:16
  every
• 3:16
  single
• 3:17
  major
• 3:17
  retailer
• 3:18
  and
• 3:18
  every
• 3:19
  single
• 3:19
  major
• 3:21
  hybrid
• 3:22
  wholesale
• 3:23
  retail
• 3:24
  omnichannel,
• 3:25
  provider
• 3:26
  of
• 3:26
  product
• 3:27
  people
• 3:27
  that
• 3:27
  we
• 3:28
  used
• 3:28
  to
• 3:28
  refer
• 3:28
  to
• 3:28
  as
• 3:29
  vertical
• 3:29
  entities,
• 3:31
  they
• 3:31
  all
• 3:31
  need
• 3:31
  to
• 3:32
  have
• 3:32
  this
• 3:32
  as
• 3:32
  a
• 3:32
  top,
• 3:33
  top
• 3:33
  operational
• 3:35
  priority,
• 3:35
  not
• 3:36
  just
• 3:36
  a
• 3:36
  top
• 3:37
  strategic
• 3:37
  priority
• 3:38
  that
• 3:38
  someone
• 3:38
  reports
• 3:39
  in
• 3:39
  the
• 3:39
  board
• 3:39
  meetings
• 3:40
  and
• 3:40
  says,
• 3:41
  it's
• 3:41
  a
• 3:41
  priority
• 3:42
  for
• 3:42
  us.
• 3:43
  Here's
• 3:43
  the
• 3:43
  five
• 3:43
  things
• 3:44
  we've
• 3:44
  done.
• 3:45
  And
• 3:45
  I
• 3:45
  also
• 3:45
  think
• 3:45
  it
• 3:46
  comes
• 3:46
  down
• 3:46
  to
• 3:46
  the
• 3:46
  boards
• 3:49
  and
• 3:49
  ownership
• 3:50
  of
• 3:50
  companies
• 3:51
  to
• 3:52
  be
• 3:53
  hyper
• 3:53
  villagent
• 3:54
  and
• 3:54
  provide
• 3:55
  due
• 3:55
  diligence
• 3:56
  to
• 3:56
  it,
• 3:56
  because
• 3:56
  it
• 3:56
  is
• 3:57
  a
• 3:57
  very
• 3:57
  scary
• 3:58
  thing
• 3:58
  when
• 3:59
  you
• 3:59
  really
• 3:59
  get
• 3:59
  under
• 3:59
  the
• 4:00
  covers
• 4:00
  of
• 4:00
  it.
• 4:00
  And
• 4:01
  there
• 4:01
  have
• 4:01
  been
• 4:01
  some
• 4:01
  highly
• 4:02
  publicized
• 4:02
  challenges
• 4:03
  in
• 4:03
  the
• 4:03
  US
• 4:03
  over
• 4:03
  the
• 4:04
  past
• 4:04
  few
• 4:04
  years.
• 4:05
  I
• 4:05
  think
• 4:05
  it's
• 4:05
  the
• 4:05
  tip
• 4:06
  of
• 4:06
  the
• 4:06
  iceberg,
• 4:06
  and
• 4:06
  I
• 4:07
  think
• 4:07
  everybody
• 4:07
  needs
• 4:08
  to
• 4:08
  be
• 4:08
  very
• 4:08
  aware
• 4:09
  and
• 4:10
  vigilant
• 4:10
  in
• 4:11
  protecting
• 4:11
  themselves.
• 4:12
  Yeah.
• 4:13
  Wow,
• 4:13
  that's
• 4:13
  really
• 4:13
  interesting
• 4:14
  and
• 4:14
  really
• 4:15
  harrowing
• 4:15
  in
• 4:15
  a
• 4:15
  lot
• 4:15
  of
• 4:16
  ways.
• 4:16
  And
• 4:16
  it
• 4:16
  actually
• 4:16
  jives
• 4:17
  very
• 4:17
  nicely
• 4:18
  with
• 4:18
  what
• 4:18
  we
• 4:18
  heard
• 4:18
  at
• 4:19
  WRC
• 4:19
  in
• 4:20
  London.
• 4:20
  And
• 4:20
  I
• 4:20
  mean,
• 4:20
  like,
• 4:20
  yeah,
• 4:21
  you
• 4:21
  know,
• 4:21
  for
• 4:21
  the.
• 4:21
  For
• 4:21
  the
• 4:22
  most
• 4:22
  part,
• 4:22
  you
• 4:22
  know,
• 4:22
  the
• 4:23
  crazy
• 4:23
  thing
• 4:23
  was,
• 4:23
  like,
• 4:23
  people
• 4:24
  could
• 4:24
  not
• 4:24
  get
• 4:24
  groceries
• 4:25
  from
• 4:25
  these
• 4:25
  stores.
• 4:26
  You
• 4:26
  know,
• 4:26
  if
• 4:26
  this
• 4:26
  was
• 4:26
  their
• 4:26
  local
• 4:27
  grocery
• 4:27
  store,
• 4:27
  they
• 4:27
  couldn't
• 4:27
  get
• 4:28
  groceries.
• 4:28
  And
• 4:29
  what
• 4:29
  I
• 4:29
  was
• 4:29
  hearing
• 4:29
  from
• 4:29
  sources
• 4:30
  that
• 4:30
  I
• 4:30
  was
• 4:30
  talking
• 4:30
  to
• 4:31
  about
• 4:31
  this
• 4:31
  is
• 4:31
  they
• 4:32
  told
• 4:32
  me
• 4:32
  that
• 4:32
  this
• 4:32
  hit
• 4:33
  the
• 4:33
  retailers
• 4:33
  that
• 4:33
  were
• 4:33
  huge.
• 4:34
  Not
• 4:34
  all
• 4:34
  of
• 4:34
  them,
• 4:35
  but
• 4:35
  some
• 4:35
  of
• 4:35
  them
• 4:35
  were
• 4:35
  very
• 4:36
  hubristic
• 4:36
  about
• 4:37
  the
• 4:37
  quality
• 4:37
  of
• 4:38
  their
• 4:38
  tech
• 4:38
  stack
• 4:38
  and
• 4:38
  their
• 4:38
  cybersecurity.
• 4:39
  So
• 4:39
  if
• 4:39
  you're
• 4:40
  in
• 4:40
  that
• 4:40
  position.
• 4:40
  Yeah,
• 4:41
  I
• 4:41
  would
• 4:41
  take
• 4:41
  what
• 4:41
  Michael
• 4:42
  has
• 4:42
  to
• 4:42
  say
• 4:42
  here
• 4:42
  very
• 4:43
  seriously.
• 4:43
  Chris,
• 4:44
  are
• 4:44
  you
• 4:44
  seeing
• 4:45
  this
• 4:45
  in
• 4:45
  your
• 4:45
  Com?
• 4:46
  Like,
• 4:46
  do
• 4:46
  your
• 4:46
  conversations
• 4:47
  in
• 4:47
  the
• 4:47
  boardrooms
• 4:48
  hit
• 4:48
  this
• 4:48
  at
• 4:48
  all?
• 4:48
  Like,
• 4:48
  when
• 4:49
  you're
• 4:49
  talking
• 4:49
  to
• 4:49
  retailers,
• 4:50
  what.
• 4:50
  What.
• 4:50
  What
• 4:50
  is
• 4:50
  your
• 4:50
  take?
• 4:52
  I
• 4:52
  think,
• 4:52
  you
• 4:53
  know,
• 4:53
  when
• 4:54
  I
• 4:54
  think
• 4:54
  about
• 4:56
  CyberSecurity,
• 4:57
  I
• 4:57
  think
• 4:58
  two
• 4:58
  things
• 4:58
  are
• 4:58
  kind
• 4:58
  of
• 4:59
  at
• 4:59
  play.
• 4:59
  Right.
• 4:59
  It's
• 5:00
  like,
• 5:00
  one
• 5:00
  is,
• 5:00
  what
• 5:01
  is
• 5:01
  the
• 5:01
  potential
• 5:02
  interruption
• 5:02
  to
• 5:02
  your
• 5:03
  business?
• 5:03
  And
• 5:03
  that's
• 5:03
  always
• 5:04
  top
• 5:04
  of
• 5:04
  mind.
• 5:05
  And
• 5:05
  number
• 5:05
  two
• 5:05
  is
• 5:06
  what
• 5:06
  is
• 5:06
  the
• 5:06
  relationship
• 5:07
  with
• 5:07
  your
• 5:07
  customer?
• 5:08
  Right.
• 5:08
  Because
• 5:08
  if
• 5:08
  we
• 5:09
  go
• 5:09
  back
• 5:09
  and
• 5:09
  think
• 5:09
  about,
• 5:10
  you
• 5:10
  know,
• 5:10
  the
• 5:11
  security
• 5:11
  breach
• 5:12
  for
• 5:12
  in
• 5:13
  with
• 5:13
  Target
• 5:13
  in
• 5:14
  2013
• 5:14
  or
• 5:14
  DoorDash
• 5:15
  in
• 5:15
  2019,
• 5:16
  or
• 5:16
  even
• 5:16
  the
• 5:16
  Vegas
• 5:17
  casinos,
• 5:17
  if
• 5:17
  you
• 5:18
  recall,
• 5:18
  a
• 5:18
  couple
• 5:18
  years
• 5:19
  back,
• 5:19
  you
• 5:20
  know,
• 5:20
  some
• 5:20
  of
• 5:20
  the
• 5:20
  Vegas
• 5:21
  casinos
• 5:21
  had
• 5:21
  to
• 5:21
  close
• 5:22
  down
• 5:22
  because
• 5:22
  of
• 5:22
  the
• 5:22
  security
• 5:23
  reach,
• 5:23
  that
• 5:24
  does
• 5:24
  have
• 5:24
  an
• 5:24
  impact
• 5:25
  on
• 5:25
  your
• 5:25
  relationship
• 5:25
  with
• 5:26
  your
• 5:26
  customer,
• 5:26
  and
• 5:26
  they
• 5:26
  go
• 5:26
  elsewhere.
• 5:27
  So
• 5:27
  I
• 5:27
  think.
• 5:27
  I
• 5:28
  think
• 5:28
  some
• 5:28
  of
• 5:28
  the
• 5:28
  macro
• 5:29
  themes,
• 5:29
  from
• 5:30
  what
• 5:30
  I'm
• 5:30
  hearing,
• 5:30
  are
• 5:30
  always
• 5:31
  top
• 5:31
  of
• 5:31
  mind.
• 5:32
  Yeah.
• 5:33
  And
• 5:33
  anything
• 5:33
  to
• 5:33
  add
• 5:34
  here?
• 5:34
  I
• 5:35
  think
• 5:35
  my
• 5:35
  My
• 5:36
  only
• 5:36
  point
• 5:36
  is
• 5:36
  just
• 5:37
  kind
• 5:37
  of
• 5:37
  reiterating
• 5:38
  what
• 5:38
  Chris
• 5:39
  just
• 5:39
  said.
• 5:39
  Like,
• 5:39
  I
• 5:40
  think
• 5:40
  that's
• 5:40
  the
• 5:40
  biggest
• 5:41
  challenge
• 5:41
  that
• 5:41
  we're
• 5:41
  seeing
• 5:42
  or
• 5:42
  we
• 5:42
  heard
• 5:43
  from
• 5:43
  the
• 5:43
  retailers
• 5:43
  in
• 5:44
  the
• 5:44
  UK
• 5:44
  who
• 5:44
  were
• 5:44
  impacted
• 5:45
  last
• 5:45
  week
• 5:45
  is,
• 5:45
  you
• 5:46
  know,
• 5:46
  when
• 5:46
  you
• 5:47
  are
• 5:47
  walking
• 5:47
  stores
• 5:48
  and
• 5:48
  the
• 5:48
  inventory
• 5:49
  is
• 5:49
  gone,
• 5:49
  they're
• 5:50
  going
• 5:50
  to
• 5:50
  start
• 5:50
  going
• 5:50
  somewhere
• 5:51
  else.
• 5:51
  And
• 5:51
  now
• 5:52
  when
• 5:52
  you
• 5:52
  look
• 5:52
  at
• 5:53
  how
• 5:53
  highly
• 5:53
  competitive
• 5:54
  that
• 5:54
  market
• 5:55
  is,
• 5:55
  especially
• 5:55
  in
• 5:56
  the
• 5:56
  grocery
• 5:56
  space,
• 5:56
  like
• 5:57
  they
• 5:57
  may
• 5:57
  never
• 5:57
  come
• 5:58
  back.
• 5:58
  And
• 5:58
  I
• 5:58
  think
• 5:59
  that's
• 5:59
  what
• 5:59
  the
• 5:59
  real
• 5:59
  concern
• 6:00
  is
• 6:00
  from
• 6:00
  the
• 6:01
  retailers
• 6:01
  that
• 6:01
  we
• 6:01
  talked
• 6:02
  to
• 6:02
  who
• 6:02
  were
• 6:02
  hit
• 6:02
  by
• 6:02
  this
• 6:03
  is
• 6:03
  like,
• 6:04
  you
• 6:04
  know,
• 6:04
  they're,
• 6:05
  they've
• 6:05
  already
• 6:05
  joined
• 6:06
  another
• 6:06
  loyalty
• 6:07
  program
• 6:07
  at
• 6:07
  this
• 6:07
  point
• 6:08
  in
• 6:08
  there
• 6:09
  there's
• 6:09
  shoppers
• 6:09
  that
• 6:10
  you're
• 6:10
  a
• 6:10
  competitor
• 6:10
  now
• 6:11
  and
• 6:11
  there's
• 6:11
  really
• 6:12
  not
• 6:12
  a
• 6:12
  way
• 6:12
  to.
• 6:13
  Like
• 6:13
  Michael
• 6:13
  said,
• 6:13
  it's
• 6:14
  a,
• 6:14
  it's
• 6:14
  an
• 6:14
  investment
• 6:15
  that
• 6:15
  you
• 6:15
  should
• 6:16
  make.
• 6:16
  That's
• 6:16
  a
• 6:16
  great
• 6:17
  investment
• 6:17
  because
• 6:18
  it
• 6:18
  protects
• 6:18
  you
• 6:18
  against
• 6:19
  things
• 6:19
  like
• 6:19
  that
• 6:20
  that
• 6:20
  really
• 6:20
  could
• 6:20
  damage
• 6:21
  your
• 6:21
  business
• 6:21
  long
• 6:21
  term.
• 6:22
  I
• 6:22
  think
• 6:22
  you're
• 6:23
  both
• 6:23
  making
• 6:23
  a
• 6:23
  really
• 6:24
  good
• 6:24
  point
• 6:24
  about
• 6:24
  the
• 6:24
  customer.
• 6:25
  At
• 6:26
  joann,
• 6:26
  we
• 6:27
  had
• 6:27
  an
• 6:27
  immaterial
• 6:28
  service
• 6:28
  provider.
• 6:29
  To
• 6:30
  us
• 6:30
  it
• 6:30
  was
• 6:30
  a
• 6:31
  very
• 6:31
  small
• 6:31
  service
• 6:32
  they
• 6:32
  provided
• 6:32
  us.
• 6:35
  They
• 6:35
  were
• 6:35
  hacked
• 6:36
  and
• 6:36
  originally
• 6:37
  they
• 6:38
  thought
• 6:38
  it
• 6:38
  would
• 6:38
  be
• 6:39
  days.
• 6:40
  It
• 6:40
  was
• 6:41
  multiple
• 6:42
  weeks
• 6:43
  that
• 6:43
  they
• 6:43
  were
• 6:43
  completely
• 6:44
  dark,
• 6:45
  completely
• 6:45
  dark.
• 6:46
  So
• 6:46
  if
• 6:46
  you
• 6:46
  go
• 6:47
  days,
• 6:49
  the
• 6:49
  demands
• 6:49
  of
• 6:49
  a
• 6:50
  customer
• 6:50
  today,
• 6:51
  it's
• 6:51
  going
• 6:51
  to
• 6:52
  shake
• 6:52
  your
• 6:53
  confidence
• 6:53
  as
• 6:53
  a
• 6:53
  customer
• 6:54
  in
• 6:54
  that
• 6:54
  company.
• 6:55
  If
• 6:55
  you
• 6:55
  go
• 6:56
  weeks,
• 6:56
  you're
• 6:57
  definitely
• 6:57
  going
• 6:57
  to
• 6:57
  lose
• 6:57
  that
• 6:58
  customer
• 6:58
  for
• 6:58
  the
• 6:58
  most
• 6:59
  part
• 6:59
  and
• 6:59
  you're
• 6:59
  going
• 6:59
  to
• 6:59
  have
• 6:59
  to
• 7:00
  bring
• 7:00
  them
• 7:00
  back.
• 7:00
  Maybe
• 7:00
  they'll
• 7:01
  come
• 7:01
  back,
• 7:01
  maybe
• 7:01
  she
• 7:01
  won't
• 7:02
  come
• 7:02
  back.
• 7:02
  But
• 7:03
  I
• 7:03
  think
• 7:03
  that's
• 7:03
  the
• 7:03
  other
• 7:04
  scary
• 7:04
  thing
• 7:04
  in
• 7:04
  today's
• 7:05
  cyber
• 7:05
  attacks.
• 7:06
  It's
• 7:06
  sort
• 7:06
  of
• 7:06
  not
• 7:06
  your
• 7:06
  parents
• 7:07
  cyber
• 7:07
  attack
• 7:08
  anymore.
• 7:09
  When
• 7:09
  you
• 7:09
  go
• 7:09
  down,
• 7:10
  you're
• 7:10
  going
• 7:11
  down
• 7:11
  and
• 7:12
  it
• 7:12
  is
• 7:12
  long
• 7:13
  term
• 7:13
  and
• 7:14
  it's
• 7:14
  3,
• 7:15
  4,
• 7:15
  5x
• 7:16
  as
• 7:16
  expensive
• 7:16
  just
• 7:17
  to
• 7:17
  get
• 7:17
  back
• 7:17
  to
• 7:18
  baseline.
• 7:18
  And
• 7:19
  even
• 7:19
  getting
• 7:19
  to
• 7:20
  baseline
• 7:20
  is
• 7:21
  very,
• 7:21
  very
• 7:21
  challenging
• 7:22
  and
• 7:22
  comple
• 7:23
  So
• 7:23
  I
• 7:23
  think
• 7:23
  this
• 7:23
  is
• 7:24
  definitely
• 7:25
  one
• 7:25
  where
• 7:25
  you've
• 7:26
  got
• 7:26
  to
• 7:26
  be
• 7:26
  protected
• 7:27
  ahead
• 7:27
  of
• 7:27
  time.