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Latest / The Fundraising Everywhere Podcast

Bigger Lists, Better Consent: Navigating Email Soft Opt-In for Charities

The biggest data change for UK charities since GDPR is here — and it's an opportunity you can't afford to miss.

In this episode, host Josh Leigh, Co-Founder of Hynt, the digital fundraising agency, is joined by a panel of expert; fundraising compliance specialist Cam St-Omer Donaldson, people and processes consultant Kirsty Mooney, and digital marketing expert Sarah Crowhurst to break down everything charities need to know about the new Email Soft Opt-In rules.

In this episode, we cover:

- What Email Soft Opt-In actually means and what's changed under the new Data Use and Access Act 2025

-…

The skinny

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