Thinking Traps 2/8: Same Facts, Different Words: Why "75% Lean" Beats "25% Fat" (The Framing Effect)

Tales of Life: Ordinary People, Extraordinary True Stories · Oct 28, 2026 · 6m

Chapters:

Thinking Traps, lesson 1 of 7: the framing effect. Two packs of the same minced beef, one labelled 75% lean and one 25% fat. Most people choose the lean one, and even say it tastes better. In 1981 Amos Tversky and Daniel Kahneman showed how far this goes: when the same disease programme was described as lives saved, 72% chose the safe option; when it was described as lives lost, 78% chose the gamble. You'll learn why frames work, where you meet them every day (shops, doctors, deadlines), and three simple ways to see through them.

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(00:00) Lean or fat?(02:29) Frames…