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Improving Profitability by Improving Your Product
I'm a product guy.
I want to believe that if I keep making my product better, I'll make it more profitable.
Unfortunately, that almost never works - we get caught in the Technician's Curse and never stop iterating on our product, tweaking it, improving it...and never having time to market it.
But there are SOME ways that improving your product CAN make it more profitable:
Being the best in class creates a huge advantage, because the best clients will ascend to your service (if they know about it.)
Tactically, you can also try:
Outcome-based pricing
Pursuing greatness as a marketing strategy…
The skinny
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