Sydney Sloan - AEO, GEO, and the New Rules of B2B Visibility
51% of B2B buyers now start their research in an LLM, not Google. A year ago that number was 24%. That shift happened in 12 months, and most GTM teams aren't ready for it.
Sydney Sloan has been studying this longer than almost anyone. As CMO at G2, she sits on top of one of the most cited data sources in the entire AI research ecosystem, and she's watched buyer behavior change in real time.
At Engineering Tailwinds, a live event in San Francisco co-hosted by GTMshift and The Transaction, Sydney joined the group to break down exactly what Answer Engine Optimization is, why it matters more than…
The skinny
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