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The Art of Persuasion by Bob Burg - Book Summary
“Persuasion Isn't About Winning, It's About Connecting”
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Title: The Art of Persuasion
Author: Bob Burg
Category: Startups & Entrepreneurship, Public Speaking & Communication, Decision-Making & Critical Thinking, Psychology & Human Behavior
Sam used to think persuasion was something sleazy, like convincing someone to buy a used car they don't need. Bob Burg's 'The Art of Persuasion' flips that completely: true influence is about…
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