Latest / The Scene Projects / Rich Potter on Franchising, Entrepreneurship, and Navigating Business Challenges

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Rich Potter on Franchising, Entrepreneurship, and Navigating Business Challenges · The Scene Projects

• 0:11
  Welcome in to another exciting episode of Real Biz.
• 0:14
  I am your host, Bubba Starts, and with me today from Franchise Heroes, Rich Potter.
• 0:19
  Rich, welcome to the show.
• 0:20
  Thanks, Bubba.
• 0:21
  Thanks for having me.
• 0:22
  Happy to be here.
• 0:23
  Yeah.
• 0:23
  Well, great to chat again, man.
• 0:25
  It's good to to get this conversation out on the new network and to be growing real biz over
• 0:31
  here.
• 0:32
  Before we get into everything that you're doing with Franchise Heroes now, I would love to, get
• 0:37
  a little bit of your backstory in there.
• 0:39
  I know you've been in business for a long time, and this is a a newer venture.
• 0:43
  So we'll catch up on a little bit of backstory, and then we'll we'll jump in from there.
• 0:48
  Sounds great.
• 0:49
  Yeah.
• 0:49
  So I, live in Arizona.
• 0:51
  An Arizona state graduate.
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  Actually moved out here in 2002 to go to ASU.
• 0:56
  I fell in love with the state and, yeah, stayed here.
• 1:00
  So I met my wife during college, got married, been married for about twenty years now.
• 1:05
  We have three beautiful daughters.
• 1:07
  And so, yeah, right out of ASU, I got a job doing sales, b to b sales for an electronic
• 1:14
  component distributor.
• 1:16
  And I did that for about twelve years.
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  And it was about halfway through my my tenure there where my largest account got bought out
• 1:23
  by a company in India, and I was worried that I was gonna lose, you know, about 70% of my
• 1:28
  commission overnight.
• 1:29
  And, you know, I figured they were gonna offshore all the production and and all that
• 1:33
  was gonna go away.
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  So I came home and told my wife about it, and and we decided that we needed to start a
• 1:39
  business.
• 1:39
  We needed to side starts start some sort of side hustle or something.
• 1:43
  So we started looking around, got on biz by sell, found a photo booth company for sale here
• 1:47
  in Phoenix and ended up not buying it, but we liked the idea of it.
• 1:51
  So I reached out to my dad.
• 1:52
  I got a $10,000 loan and started a photo booth business.
• 1:55
  So real quick, one booth turned into to two, and then we we launched a little side gig with
• 2:02
  bubble soccer.
• 2:03
  And for renewal, we had eight photo booths.
• 2:07
  We had almost a 100 bubbles, and we were just rocking and rolling on the weekends with our
• 2:12
  little side gig.
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  So but a year after that, then we kinda landed into ecommerce.
• 2:18
  A buddy of mine posted on Facebook that he was selling on Amazon.
• 2:21
  So we looked into that and started an an ecommerce business.
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  And still to this day, that business is twelve years old.
• 2:27
  It does a few million a year for us, kind of on autopilot.
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  My office manager runs it with the team of guys there in the warehouse and some virtual
• 2:34
  assistants in The Philippines.
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  So, yeah, so we we did that for about three years as we built that up, and it finally
• 2:41
  eclipsed my income at my job.
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  And so we left.
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  I quit and went full time into businesses.
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  And so now I've been fully self employed for about eight years.
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  Absolutely love it.
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  Started consulting and coaching in the Amazon space a little bit after that, and then that
• 2:59
  turned into eventually turned into what I do now with with consulting in the franchise space
• 3:04
  and helping people, you know, buy good franchises.
• 3:08
  So we sold the event business about two and a half years ago.
• 3:13
  It it wasn't fitting into our lifestyle anymore.
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  You know, I think with my girls getting big, you know, all the weekends that that it would
• 3:21
  take just wasn't right for us anymore.
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  So we sold that, doubled down on the ecommerce business, and then now franchise consulting.
• 3:29
  So I've been doing that for a little bit.
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  Absolutely love it.
• 3:32
  Yeah.
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  That's kind of the abbreviate abbreviated version of my story there.
• 3:38
  No.
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  And I love how the the fear of the loss of income is what pushed you into, going into
• 3:47
  business for yourself.
• 3:48
  And, obviously, that's, you know, not a an easy move to make, you know, coming from being an
• 3:55
  entrepreneur to being an entrepreneur and finding your way in that, especially if you
• 4:01
  don't necessarily have models in in front of you to to look to.
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  Right?
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  And having to investigate and seeing, well, like, what do we want to do and following up on
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  leads and doing your homework to to getting into it.
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  And it's really an incredibly inspiring story to me that you didn't let that fear overcome
• 4:23
  you.
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  You know?
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  A lot of those same fears that you had pushed people into, addictions or into making bad
• 4:31
  decisions, and not that going into business for yourself is always a great decision.
• 4:36
  It it can come with a lot of, other problems.
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  Right?
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  But the freedom that you're going to experience if you stick with it trumps everything to me.
• 4:47
  Absolutely.
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  Yeah.
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  That's the biggest part for me is the freedom.
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  You know?
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  I I don't miss a thing for my kids nowadays.
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  You know?
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  I never have to call off work or or whatever.
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  I get someone else's permission to to go do what's important to me, and that's that's
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  really the biggest part.
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  I love it.
• 5:05
  Yep.
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  So I think you have a unique perspective to bring into the, you know, consulting space
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  because you've worked in a variety of industries and and kind of growing these
• 5:17
  different businesses that you do.
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  Do you feel like it gives you I I don't know necessarily know it's an advantage over
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  competitors, but does it give you a a little bit different insight than maybe other coaches
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  out there in the world?
• 5:29
  Yeah.
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  Absolutely.
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  I think being a business owner and and on both sides too.
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  So, I mean, I didn't didn't mention it in there, but I did buy a franchise as well with
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  my brother about eight months ago.
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  So we're in the middle of launching and and growing a franchise business ourselves.
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  So, yeah, like, a lot of those franchise consultants out there, they're just
• 5:47
  consultants.
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  Right?
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  They come from the business world.
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  They left.
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  They essentially retired, and this is their their second go at life, you know, consulting
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  and and helping people buy businesses.
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  But I do have, I think, a different unique perspective in that.
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  You know, I am self employed.
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  I've I've done start ups.
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  I've done I've done a franchise.
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  I've I've been there.
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  So I can speak to the fear of of jumping all in.
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  I can speak to, you know, what it takes to to build from nothing, for sure.
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  Well, and even with the advantages of working with franchises, right, and having a name to
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  rest on and the reputation of the franchise always, you also have the expectations of that
• 6:30
  franchise as well.
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  And I think that can be a a little overwhelming for some people.
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  Yeah.
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  Yeah.
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  For sure.
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  I mean, if if you look at, like, failure rates and stuff, I mean, typically, 5% of start up
• 6:45
  businesses last ten years according to the SBA, but over 80% of franchises last ten years.
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  Right?
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  So there is that expectation of of success of, like, following the playbook and and making it
• 7:01
  work for sure.
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  But there's the the amount of support that you get with the franchise is is why people are
• 7:07
  successful.
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  So, you know, I would say, like, you don't don't let it overwhelm you because you've got a
• 7:12
  lot of people behind you supporting you and lifting you up and there to help teach you and
• 7:18
  ask answer questions and all that stuff along the way.
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  Well and I'd like to ask you because you've kinda done both.
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  Would you suggest that and I think in this day and age with AI kinda changing everything about
• 7:31
  the world and people getting laid off because of it left and right, that a lot of people are
• 7:36
  considering starting their own business and and going to work for themselves.
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  Would it be your recommendation to thoroughly explore the franchise space before diving into
• 7:48
  just starting up your own company and going in that because of the success rates that you just
• 7:53
  talked about.
• 7:54
  Oh, absolutely.
• 7:55
  I mean, you you think of of any industry, and and I really like home services, for example.
• 8:00
  So, like, take an HVAC company, for example.
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  You can go and you can start your own HVAC company.
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  It will require finding someone with a license to to carry the license for the business stuff.
• 8:12
  You can go to Google.
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  You can join, you know, different Facebook groups to learn stuff, but why not piggyback
• 8:19
  off of the knowledge of someone who's already done it successfully, right, and now has
• 8:24
  replicated it in dozens, if not hundreds of other markets successfully.
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  You know, you look at some of the best HVAC franchises out there.
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  You've got several 100 franchisees.
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  You've got several of them doing tens of millions of dollars a year all because someone
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  launched it successfully.
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  Someone did do a start up, and they launched it successfully.
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  They figured out the marketing.
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  They figured out what works and what doesn't work.
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  They spent probably tens of thousands, if not hundreds of thousands of dollars doing the
• 8:54
  wrong things and learning, and we're able to build a a system of training and a playbook
• 9:02
  essentially to give to you now so that you can avoid all that stuff.
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  You can just kinda skip all the trial and error.
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  You can learn what works from that franchisor, but also the other franchisees, the other
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  dozens of franchisees that have been doing it for for, you know, years.
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  So, I mean, in my opinion, nowadays, like, it's totally worth paying the franchise fee, paying
• 9:26
  the royalties to be able to skip the trial and error, skip all those mistakes, learn from
• 9:32
  someone else who's doing it and doing it very, very and on very high level in their market.
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  In in your work in the franchise space now, have you seen a varying degree of the
• 9:43
  assistance and, from the the franchises themselves in the helping department?
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  And are there ones that stand out from the rest because of that dedication to the education and
• 9:56
  the support that they're giving to their franchisees?
• 9:59
  Oh, absolutely.
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  And then that's one of the reasons I highly recommend working with a franchise consultant
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  like myself because I'm attending weekly webinars, monthly conferences.
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  These franchisors pay for me to travel, to go to their location, and learn what they're
• 10:15
  doing.
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  There are still a lot of terrible franchises out there that don't provide great support.
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  And, you know, like, they do have their week training at corporate.
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  So you'll sign your franchise agreement.
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  You fly out to their corporate.
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  You go through a week training.
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  They'll give you the manual and basically, like, wish you good luck as you get on the
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  plane and fly away.
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  You know?
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  And you're you're all in here from home again.
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  Right.
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  Well and because once they have their fee, they're paid.
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  They don't really care if your business succeeds or fails.
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  You're another just kind of, you know, dot on the map to them whether you're there or not is
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  irrelevant.
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  There there are plenty like that, but there are also a lot of very, very good franchises that
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  absolutely care.
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  They realize that, like honestly, for them to be successful, for for them to increase their
• 11:02
  royalties, they have to have successful franchisees.
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  And if they don't have successful franchisees, like, yeah, maybe they can sell the first 10 or
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  20 locations, but they're not gonna sell more than that because word's gonna get out that the
• 11:16
  the support's not there, the help's not there.
• 11:19
  It's not worth it.
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  So, I mean, you've got some, like like, for example, Vota Cleaning and Air.
• 11:25
  I'm sorry.
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  Vota Cleaning and Restoration.
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  They are are one of my favorites in the restoration space.
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  Only been around for about four years.
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  But Dan Claps, the CEO, invested heavily into support in advance of of selling the franchise
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  locations.
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  And so they've got they've got franchise coaches.
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  They've got, done for you marketing.
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  They've got Vota University, both, like, virtual and in person.
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  They got so much incredible training and support that you need to find franchisors like
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  that that heavily invest in their franchisees' success.
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  And then, like I said, there's a lot of them out there.
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  But if you were to just try to figure it out on your own, you know, it's it's kind of like, I
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  mean, it's a roll of the dice, like, whether or not you're gonna get one of those good ones.
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  Right?
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  So Well and you can hardly trust anything on the Internet anymore as it was as if you ever
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  could anyway.
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  So having someone that has personal relationships with the franchisors to be able
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  to guide you as a potential franchisee in that process, I think, is so key.
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  And that's why I was so interested in having the conversation with you, today is because
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  it's it's kind of the way of the world now.
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  Right?
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  That you're not necessarily growing your business to the point where you're like, oh,
• 12:44
  well, we're gonna open up a 100 locations and run them all on our own.
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  That's almost completely untenable.
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  But what you can do is develop systems and procedures and and, you know, standards of
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  those procedures that can be replicated by really anyone that you can coach up into that
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  space.
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  So and and exactly why you've seen the explosion of franchises and why, you know, in
• 13:06
  some in some aspects, all of our cities are beginning to look the same because you have the
• 13:11
  same stores everywhere you go.
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  But that makes it easier to operate, and people wanna shop with people that they know, like,
• 13:17
  and trust.
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  Right?
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  So what better than to have a store that you're comfortable I mean, a Starbucks, a fantastic
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  example of that.
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  You you like what you like and you know where to get it.
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  Right?
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  Like me, I love a small coffee shop.
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  I don't mind getting something different or not knowing the name of it.
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  My wife is like, no.
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  I wanna order the exact same thing no matter where I am, and that's the way it is.
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  And I think more people in the world are like my wife than they are like me.
• 13:45
  Yeah.
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  They wanna make sure that that that, you know, that whatever that Americano that they get
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  tastes the same in Washington.
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  He's a caramel frappe girl, Reg.
• 13:55
  Okay.
• 13:56
  My bad.
• 13:56
  My bad.
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  But yeah.
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  No.
• 13:59
  Absolutely.
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  I wanna make sure that sandwich is made the same whether they get it in in Atlanta or
• 14:03
  whether they get it, you know, in Salt Lake City.
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  Right?
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  So yeah.
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  And and, also, there's something to be said for like, especially with the service in the
• 14:12
  service industry, someone who shows up in a wrapped van and a clean uniform, They showed up
• 14:17
  on time.
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  You know, they sent you a text that they were on the way.
• 14:21
  Like, very professionally done from from a to z, right, instead of some, you know, guy that,
• 14:29
  you know, maybe you found on Facebook.
• 14:31
  He doesn't he's needing shower.
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  You know?
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  He showed up two hours late.
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  Like, it's a very different experience when you're dealing with on the consumer side of it.
• 14:41
  Right?
• 14:41
  And that's and that's why franchises are so successful because they coach you through that.
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  Some of the things that you think would just be completely obvious, and they're not if you're
• 14:50
  not trained in in some of those things.
• 14:53
  So
• 14:54
  Yeah.
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  And it's such a different experience for me because I've grown up mostly in small towns my
• 14:58
  whole life.
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  My family's originally from the Chicago area and the South Suburbs Of Chicago, but we moved
• 15:04
  to Deadwood, South Dakota.
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  Population, you know, just over a a thousand.
• 15:07
  Right?
• 15:08
  And a few thousand when you draw a circle in a 10 mile radius that my dad was able to start
• 15:14
  his own small business.
• 15:15
  And he's always run his own landscaping business to to that degree.
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  So I grew up in a world with a small business owner and having that.
• 15:23
  But in leaving that world, I've gone out and worked for other, you know, landscape.
• 15:29
  I always fell back on that.
• 15:30
  Right?
• 15:31
  Anywhere I landed, I know I could go.
• 15:32
  I had enough experience landscaping that I could go, you know, dig some ditches and make a
• 15:37
  little bit of money wherever I went to and seeing the way that different places operated
• 15:41
  around there.
• 15:42
  Right?
• 15:42
  Dad didn't necessarily have a a dress code for a long time with his things, but then you're
• 15:47
  going to a a not even necessarily, like, larger company, but one that just operated a little
• 15:53
  bit differently and and to see the way that people treated you in that regard.
• 15:59
  Right?
• 15:59
  And that's been very eye opening to me over the course of of my life, and it's a lot of things
• 16:06
  you said just ring so true, and it it's why we live in the world that we do today where it's
• 16:10
  mostly franchises.
• 16:12
  And even though it's a franchise, it's still a it can still be a small family run shop inside
• 16:18
  of that and a business inside of that even though it has the backing of a franchise behind
• 16:23
  it.
• 16:23
  Absolutely.
• 16:24
  That's what I love about it.
• 16:25
  It's still a family owned, locally owned, unique individual business right there in your
• 16:31
  town.
• 16:32
  Right?
• 16:32
  So by supporting a franchise, you're not you're not supporting, you know, big corporate
• 16:38
  America.
• 16:38
  You are supporting that local, you know, business owner.
• 16:42
  You know?
• 16:42
  Sure sure a small percentage of the royalty goes back to corporate, but you're supporting
• 16:46
  that local a local business owner.
• 16:49
  Mhmm.
• 16:49
  Incredible.
• 16:50
  I don't know if you wanna touch on it.
• 16:52
  You mentioned a little bit about the franchise and being a a franchisee yourself now.
• 16:59
  I don't know how close you guys are to launching now and everything, but I I would
• 17:03
  love to at least know about the experience now from that side of it for yourself and working
• 17:10
  with a franchisor and and in that space.
• 17:13
  Yeah.
• 17:14
  So we're doing, it's called NTV three sixty, and it's a unique franchise in that we're able
• 17:20
  to brand our local business with our own branding.
• 17:23
  So we're we're Blickboard Media.
• 17:27
  We actually bought the South Salt Lake market where my brother lives.
• 17:31
  So I'm up there a couple times a month working a lot of stuff remote, and he's out there kinda
• 17:37
  our local contact.
• 17:38
  We have a local salesperson in the market as well.
• 17:40
  But, essentially, what we're doing is indoor digital billboards and digital marketing
• 17:44
  services.
• 17:45
  So we're we're a few months in the launch, and we're still building up our network of indoor
• 17:50
  billboards.
• 17:51
  So what we've done is we've taken the concept of that billboard you see along the freeway,
• 17:55
  and we put it inside of high traffic businesses.
• 17:58
  So, like, restaurants, gyms, doctor's offices, tire shops, basically anywhere that they've got
• 18:03
  at least 2,000 visitors a month, and their dwell time is fifteen minutes or longer inside
• 18:08
  that business.
• 18:09
  So we've got captured attention.
• 18:12
  We offer these businesses a free TV and free marketing across our network.
• 18:17
  So they get to market their business for free in the five other businesses around town that
• 18:22
  are also hosting our TVs.
• 18:24
  So the host locations get a lot of free exposure in the local market, and then we sell
• 18:30
  ad space to, you know, the local HVAC company, electricians, plumbers, lawyers, real estate
• 18:35
  agents.
• 18:36
  Those guys that like to get their brand out in front of people, spend money on ads to be on
• 18:41
  our TVs.
• 18:42
  So and then we also do, like, websites and Google Business Profile and pay per click and
• 18:47
  all that stuff too.
• 18:47
  So
• 18:48
  Well and I think what's a little bit maybe overlooked in that is the relationships that
• 18:53
  you're building b to b because of the people who are advertising with you than seeing it
• 18:59
  inside of another local restaurant or something there.
• 19:02
  Now you've maybe sparked a conversation between those two companies as well even though it's
• 19:08
  not really one doing the work.
• 19:10
  It's you guys being the in between.
• 19:11
  But I I think it's really incredible how you're stitching together local businesses and really
• 19:17
  building a community with the businesses as well.
• 19:20
  I I think it's incredible, and and I love the explosion of this indoor advertising as the
• 19:26
  price of TVs has come down.
• 19:27
  It makes it a little bit easier, of a task to pull off.
• 19:31
  But it and especially with, you know, QR codes being what they are, it's really easy to throw
• 19:35
  up a a short video with a QR code that people can dig in deeper on their own.
• 19:40
  You don't need to be running even with you know, a a lot of these are with sound off, I
• 19:45
  would imagine.
• 19:45
  So you're just running a, you know, maybe fifteen to thirty second clip up there and then
• 19:50
  having to do it.
• 19:51
  But there it's it's an incredible avenue.
• 19:53
  I think it's only going to continue to grow in that space.
• 19:56
  I we have some good friends of ours that are that are doing that same thing here in Sioux
• 20:00
  Falls, South Dakota as well because these places, right, these waiting rooms and and
• 20:05
  because we don't consume content in magazine form anymore, we're all on our phones, how do
• 20:12
  we get them, how do we get those materials onto their phone and using the spaces that we have?
• 20:18
  So I think that industry is only gonna continue to grow for for many years to come.
• 20:24
  So really grateful to to know someone in that space.
• 20:28
  Yeah.
• 20:28
  It's a it's a fun business.
• 20:30
  You know, we're again, we're still at the very beginning of it.
• 20:32
  So we have 31 host locations that are hosting our TVs now.
• 20:37
  And, yeah, we're really enjoying it.
• 20:39
  The core the corporate support's amazing.
• 20:41
  The training that we've received out of Denver has been top notch.
• 20:45
  You know, we have, like, quarterly boot camps.
• 20:48
  We have webinars every other week.
• 20:51
  Like, they're on top of of the training and support.
• 20:54
  And, again, that's why I love the franchise.
• 20:57
  Like, you can do this on your own.
• 20:58
  You can go get the software.
• 21:00
  You can go get the little Raspberry Pis put on the back of the TV, but there's so much in the
• 21:05
  background that they're doing to help and support their franchisees that it it just it
• 21:10
  vastly increases our ability to be successful.
• 21:14
  It just saves you so much time.
• 21:16
  It it cuts out all of that trial and error.
• 21:17
  Hey.
• 21:18
  Look.
• 21:18
  This is what we do that's successful.
• 21:20
  This is what we're learning, and we're constantly keeping up with you to to further
• 21:24
  educate you because you're in a very new space in the indoor indoor advertising, especially
• 21:30
  that things are changing rapidly and new technology always and, you know, immersive
• 21:35
  technology is becoming more and more, you know, kind of pervasive across the board that it's
• 21:40
  going to change that world, no doubt as well.
• 21:43
  So really incredible.
• 21:45
  I I love what you're doing.
• 21:46
  I I love that you're taking everything that you are learning and immediately being able to
• 21:51
  offer that assistance to others.
• 21:53
  And you're really helping people gain financial freedom by educating them on why they would
• 22:00
  wanna work with a franchise, what franchise may be right for them, and just cutting out a
• 22:06
  massive amount of time and learning and ultimately helping them make more money.
• 22:11
  Yep.
• 22:11
  Yeah.
• 22:11
  No.
• 22:12
  That's that's what I love about it.
• 22:13
  Like, sure, I make good money doing it, which is which is, excuse me, a plus, but, you know,
• 22:19
  I've helped a lot of people get into business and some personal friends of mine.
• 22:22
  You know, I've got my my best friend since we were five, like, he decided to do a vending
• 22:27
  machine business.
• 22:29
  He's in a year almost two years.
• 22:31
  He's up to, like, 23 machines and just killing it.
• 22:35
  You know?
• 22:35
  Another buddy of mine decided to buy a home inspection franchise, and he's a little over a
• 22:39
  year and a half in.
• 22:40
  He's already hired three inspectors.
• 22:42
  He's dominating the Minneapolis, Saint Paul market now.
• 22:45
  So it's cool to see.
• 22:46
  Great to help these my clients.
• 22:48
  It's even better when I'm helping friends do it and and gain that financial independence.
• 22:53
  Yeah.
• 22:53
  It's very rewarding.
• 22:55
  Well, right, because, you know, you you mentioned your ecommerce business doing, you
• 22:59
  know, several million dollars sales a year.
• 23:01
  You could have just rested on your laurels and said, hey.
• 23:03
  We're gonna put that on autopilot and not done anything and just gone out and lived your life.
• 23:09
  But I I don't know that that's necessarily a fulfilling life depending on who you are.
• 23:14
  I think there's a lot of people that could do that and hit the golf course every single day
• 23:18
  and be just fine.
• 23:20
  But I love that you have a heart for helping other people and that it's really become your
• 23:26
  mission.
• 23:26
  And now you have something that you can carry on the rest of your life regardless of what
• 23:31
  else is going on in the background where you are helping other people and ultimately giving
• 23:35
  people financial freedom.
• 23:37
  I I don't know what could feel better than that, and especially when you're able to help
• 23:40
  your friends in that facet as well.
• 23:42
  We'll have to get ahold of your buddy, in the Minneapolis Saint Paul area.
• 23:45
  That's kind of our neck of the woods out here.
• 23:47
  I'm in Southeast South Dakota, but we, we work in the cities quite a bit.
• 23:51
  We actually have a Minnesota couple of Minnesota based sports programs on our on our
• 23:56
  sports network.
• 23:57
  So maybe we'll have to talk to your buddy and see if we can find a way to collaborate there
• 24:01
  too.
• 24:01
  Yeah.
• 24:01
  Very cool.
• 24:02
  That would be awesome.
• 24:03
  Yeah.
• 24:03
  Awesome.
• 24:04
  Like I said, I love it.
• 24:05
  It's it's great.
• 24:06
  Like, I'm pretty young in the industry.
• 24:09
  You know, a lot of consultants, like I said, they're retired.
• 24:12
  I could see myself doing this for the next thirty, forty years.
• 24:16
  I mean, I love it.
• 24:17
  So
• 24:17
  And imagine all the people that you would have helped along the way.
• 24:21
  Right?
• 24:21
  How many lives you will change in that career?
• 24:24
  And, I think that's a part that people miss out on when when you're growing up or, you know,
• 24:31
  going to college and it's it's all about and I think this is changing a little bit in our
• 24:35
  society now.
• 24:36
  But when you're only motivated by money and making money for yourself, I think you're
• 24:41
  ultimately going to land in some pitfalls, that be who you know, are are just going to are
• 24:47
  going to change your life not for the better.
• 24:49
  And when you focus on helping others regardless of, you know, what that is and how you're doing
• 24:56
  that, that your your life is going to be much richer for it.
• 24:59
  Yeah.
• 25:00
  Yeah.
• 25:00
  For sure.
• 25:00
  So I I would like to throw out just one other thing we didn't talk about is is I can also
• 25:05
  help you if you have a successful start up that you want to franchise.
• 25:09
  That is another side of what we do is we help people convert their businesses into a
• 25:13
  franchise and help market it across the country.
• 25:16
  So, if if you're one of those five percenters that launched a successful business, we can we
• 25:23
  can help you get franchise too.
• 25:24
  Well, right.
• 25:25
  And and we grazed over it a little bit, with the, you know, the some of the companies that
• 25:29
  you've been working with.
• 25:31
  But the way to grow now is to be able to build the systems and then sell the system, right, as
• 25:38
  a franchise rather than, well, we're gonna go and take on more stress by opening another
• 25:43
  location.
• 25:44
  And there's only so far that that can go, and you've had a lot of small family owned
• 25:48
  businesses that have done that over the the past several decades.
• 25:53
  Right?
• 25:54
  And you either you burn out or and then everything fails or you just don't have the,
• 25:59
  ability to do that because you don't have enough good people around you to make that
• 26:04
  happen.
• 26:04
  And having a franchise and franchising, which can be a very a very hard thing to do, right,
• 26:09
  especially if you've grown a small successful business, that's your baby.
• 26:13
  Right?
• 26:13
  That is one of your kids.
• 26:14
  They maybe more to you than some of your kids depending on who you are, that you're not
• 26:19
  willing to kind of let some of that go, but it it can be the fastest way for you to grow as a
• 26:26
  business as well.
• 26:27
  So, I think that's awesome that you're helping people to navigate those waters and to, provide
• 26:33
  that education, which is so important.
• 26:36
  Yep.
• 26:36
  And another point to to add to that is owners care about the business more than managers.
• 26:43
  Right?
• 26:43
  So, like, another thing that makes it so hard to open up corporate stores nationwide is those
• 26:50
  local managers, they only care so much.
• 26:53
  Right?
• 26:53
  Like, they love they they like getting a good paycheck, but there's no real loyalty there.
• 26:58
  But an owner, if he's buying that market, he's gonna care about that infinitely more than than
• 27:04
  the local manager that you hire.
• 27:06
  So it it improves it.
• 27:07
  It makes it even that much better because you have someone who cares about it more.
• 27:12
  Yeah.
• 27:13
  I couldn't agree more on that fact.
• 27:15
  It's just a simple fact of life, really, that, you know, ownership is going to invest people
• 27:21
  in it so much more than just a paycheck.
• 27:24
  And with the way the world has changed, especially in the last, you know, I will say
• 27:28
  decade, that, people want more, out of a job.
• 27:33
  And they don't necessarily want to just, you know, grind until you do and inflation steals
• 27:37
  half your money anyway, and and you're left kinda wanting.
• 27:41
  So, loved the conversation, Rich.
• 27:43
  Anything you wanna plug?
• 27:45
  We got the we got the website scrolling there, but anywhere else people can connect with you.
• 27:49
  Yeah.
• 27:50
  You can reach out to me on LinkedIn.
• 27:51
  I'm all over LinkedIn, Rich Potter.
• 27:54
  Pretty easy to find me there.
• 27:57
  Also, my email address, rich@quantumfranchisegroup.com is another place
• 28:03
  you could reach me.
• 28:04
  But, yeah, it's been a fun conversation.
• 28:06
  I I appreciate your time.
• 28:08
  I will also throw out I don't I don't think I mentioned it.
• 28:11
  My service is a 100% free.
• 28:14
  I guide you through the process.
• 28:16
  We we take this entrepreneurial assessment so that I get to know you better.
• 28:21
  We're gonna talk about your goals, your interests, your lifestyle you wanna create, all
• 28:26
  before we ever start looking at brands.
• 28:28
  Right?
• 28:28
  There's this whole process I take you through before we ever even look at a franchise because
• 28:33
  I want to make sure that we're crafting the right lifestyle and looking at the right
• 28:38
  business models before we ever look at any business.
• 28:42
  Right?
• 28:42
  So 100% free service.
• 28:43
  I get paid from the franchise or its marketing budget on the back end, similar like a real
• 28:48
  estate agent when he helps you buy or sell a house.
• 28:51
  Right?
• 28:51
  So whether it takes two months or two years, I don't charge you anything for for working with
• 28:56
  me.
• 28:56
  So, you know, I'd love to work with anybody who's interested in exploring it, and it's a
• 29:00
  great way to AI improve your life.
• 29:03
  You know, there's a lot of people getting let go right now.
• 29:06
  AI's man, unemployment is common.
• 29:09
  It's kinda scary.
• 29:10
  But Yeah.
• 29:11
  It's it's not going anywhere.
• 29:13
  So if you need to learn and you're ready to make a change in your life, get ahold of my
• 29:17
  guy, Rich, here and investigate the options at the very least of becoming a franchisee and not
• 29:25
  just starting a business, but starting a business that you can be a little bit more
• 29:30
  confident in being successful and at least leaving some of those fears at the door.
• 29:36
  Yep.
• 29:37
  For sure.
• 29:37
  Yeah.
• 29:38
  Awesome, Rich.
• 29:39
  Well, thank you so much for the conversation today, and thank you for being part of the
• 29:43
  scene.
• 29:43
  Yeah.
• 29:44
  Thank you.
• 29:44
  It's been a good time.