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Opening Weekend: EP-1 "The Shawshank Redemption" – Liz Glotzer (Producer)
We're proud to introduce Opening Weekend: Selling Hollywood with Jim Fredrick, starting with episode one right here on TG&TG!
The most beloved movie on IMDb was, on opening weekend, a flop. Jim Fredrick, who cut the original trailer at Castle Rock, reunites with producer Liz Glotzer to unpack how The Shawshank Redemption got left at the box office and found its audience anyway.
Takeaways:
The title took the blame. Trimming Rita Hayworth and the Shawshank Redemption down to The Shawshank Redemption was meant to play commercial. The press pinned the soft open on a title nobody could decode.
No…
The skinny
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