191. Identity Over Habits

Grow a Thriving Practice · Sep 1, 2026 · 21m

Being good with time is who you are, not what you do.

In this episode Jillian shares the thought her coach offered her earlier this year that she's been growing into ever since: I am the asset. The first time she heard it, her old programming kicked in and it felt selfish. If you've ever struggled to put yourself first in your own business, this one is for you.

She also talks about why "I'm just lazy" and "I'm not good at time management" are never the real story, what's actually happening in your brain when you avoid the thing on your list, and how she finally sat down with her financials…