Latest / Unshakeable with Human Design - A Human Design For Business Podcast / 372: Scaling by Design: How I Went from $10K to Consistent $25K Months Without Working More
Transcript
- 0:01Nicole Laino: Welcome to Unshakeable with Human Design, the show dedicated
- 0:05to helping entrepreneurs use human design to shift from hustle to
- 0:09flow without sacrificing results.
- 0:11Come here to become an unshakeable human and build an unshakeable business
- 0:15according to your human design.
- 0:17I'm your host, Nicole Laino.
- 0:22Hello everybody and welcome to Unshakeable With Human Design.
- 0:26I am so excited to be here with you.
- 0:29I'm your host, Nicole Laino, and we're here just as today.
- 0:32It is the month of May, which at the time you are listening to this,
- 0:38I believe it is May the fourth, and I am a huge Star Wars fan.
- 0:43So may the fourth be with you all.
- 0:46May we actually, if you guys didn't listen already, we did the transit episode.
- 0:51Christina Luna and I did the May Transit episode, and I talked about how, actually,
- 0:55if you're listening to this, on the day that the episode is released, which
- 0:59is May 4th, then yesterday, May 3rd is the day that we officially moved over
- 1:04into the second gate in the transits.
- 1:07Christina and I talked about this on the May Transit episode.
- 1:11And I'm gonna talk about it not for very long here.
- 1:14I'm just gonna mention this, that we're moving into the second
- 1:16quarter of the human design wheel.
- 1:18And what does that mean?
- 1:20It means that each quarter is broken into a different theme.
- 1:24The first theme is us thinking about things and taking stuff in and having
- 1:29these ideas and little sparks lit.
- 1:31It's about thinking and imagining things, and kind of like getting
- 1:36up the courage to make a move.
- 1:38And now here we are in the second quarter, which is about making
- 1:42the move, like making it and not just making the first move.
- 1:46That's sort of what that first phase is about.
- 1:48It's like.
- 1:49Ideation.
- 1:50Let, let's light the spark.
- 1:51Let's go.
- 1:52Let's see what's here.
- 1:53We've kind of been like playing around with the clay and figuring out,
- 1:56okay, what are we gonna make here?
- 1:58Then the second quarter is where we make something.
- 2:01The second quarter is where we take action to build something.
- 2:06It is continuous action.
- 2:08It is about concretizing bringing into form.
- 2:12This is the manifestation quarter.
- 2:14So this is such a ripe time to take the things that you've been
- 2:18thinking about and make them happen.
- 2:21And how we do this in alignment is we have to commit.
- 2:26We commit and that's what strategy and authority helps us with so much.
- 2:30Now in this episode we're gonna talk about scaling.
- 2:33So I'm gonna talk specifically about how I took my business from 10 K to
- 2:39consistent to $25,000 months, which we make more than that, but like on
- 2:44average, what I can say is consistent and I feel comfortable saying to you.
- 2:48We are at consistent 20 5K months.
- 2:50Like we had a $40,000 month in March, but I don't wanna talk about the one-off.
- 2:55I'm talking about the consistent one.
- 2:56And the consistent is 25,000.
- 2:58So what I can count on is $25,000 months.
- 3:01And I did it without working more.
- 3:03And this is really what scaling is to me.
- 3:05Honestly.
- 3:05Scaling is about getting smarter about how you build your business.
- 3:08That's really what it's about.
- 3:10It's how do we.
- 3:11Scale, and you know, you can scale and blow up and you can
- 3:16blow up your payroll and you can hire a huge team and all of that.
- 3:20But I'm not Grant Cardone, that's not my way.
- 3:23That's not the type of business that I can have really, because
- 3:28I'm a coach and it doesn't mean that I can't have a big business.
- 3:32It's just I do need to be, at least at this point of my business, I do feel like
- 3:36I need to be personally involved with it.
- 3:37I feel like that's what I do.
- 3:39I feel like that's who I am, and the biggest part of my business is the
- 3:42business by design, mentorship, and I don't really know how to do that
- 3:46with taking me out of it and still making it that same level of service
- 3:52that we provide and that level of excellence that we provide in there.
- 3:55It's a special container, and it's not just me, but I think without me
- 4:00it would be very, very different.
- 4:02I don't know what it would be without me.
- 4:04It's that interaction that I have with our clients.
- 4:06It is that close connection that we have.
- 4:08So I'm not gonna scale by hiring 15 coaches or hiring this huge team, and I've
- 4:14hired people and I haven't had it work.
- 4:17And that scaling to me was, I had to get better at making those decisions.
- 4:21What do I need?
- 4:22And when the definition is sort of growing quickly without necessarily
- 4:26having to work more or blow up my payroll.
- 4:30So I more than doubled our revenue in the last two years without working more hours
- 4:35and without massively expanding my team.
- 4:37We did expand our team, but with contractors who just sort of take care of
- 4:42very specific things in the business and not like full-time members of our team.
- 4:47So I have an operations manager and then I have a podcast
- 4:50manager who produces this show.
- 4:52And then I have a YouTube manager who manages the YouTube, and that's brand new.
- 4:58He just joined us.
- 4:59So those are two are contractors.
- 5:01And then I have like my right hand woman, my operations manager, but that's it.
- 5:05And then it's just me.
- 5:07So we've been able to do that and we are continuing to grow
- 5:10and what we're forecasting for this year is to grow again.
- 5:15Probably adding another, you know, growing by another.
- 5:18I'd like to see by another a hundred thousand dollars a year this year.
- 5:22But we'll see.
- 5:23We're on track right now to almost hit that number and we
- 5:26have some things planned, but it's about making smart moves.
- 5:31So I called this Scaling by Design.
- 5:33Why is it scaling by design?
- 5:36Because I think you only get to make those very smart decisions
- 5:40if you're very grounded.
- 5:41And we're gonna talk about the role human design plays in both that
- 5:46grounding process and then also the marketing piece and how it shapes
- 5:51your offers and how it really does.
- 5:53I think people often think that human design, I get questions a lot
- 5:57and you know, it's sort of a joke with my clients where if you ask me,
- 6:01you know, what should my offers be?
- 6:03What does my chart say?
- 6:04Well, your chart says a lot of things.
- 6:07It doesn't say you should sell real estate.
- 6:10That's not in the chart.
- 6:11That doesn't come up.
- 6:12It doesn't say you should be a health coach.
- 6:18Sometimes there are things in there that support it, or they might, more
- 6:21often it'll show us what type of containers that you would probably
- 6:24like creating versus something else.
- 6:27It's so nuanced.
- 6:29So I'm actually gonna explain more my approach to human design and business
- 6:34building, and specifically how it helped me create these results and how human
- 6:38design was with me this entire time.
- 6:40So the other thing that I think is really important is like as I've
- 6:44expanded my business, as I've grown, I make multiple six figures a year.
- 6:49Then I also keep over six figures a year, and that was not always the case.
- 6:53So I wanna say that for anybody who's not keeping a ton of their money, I get that.
- 6:57I've been there too.
- 6:58That was a big thing for me.
- 6:59But increased revenue can sometimes be a vanity metric.
- 7:03Oh, I make $600,000 a year.
- 7:05I make this a year.
- 7:06But then they keep none of it.
- 7:08I remember being at the Powerhouse Women Event last year, and one of the speakers
- 7:12vulnerably shared that she was like.
- 7:15I had this seven figure business, you know, we made like $3 million
- 7:19that year or whatever it was.
- 7:20It was something like that.
- 7:22And she's like, and I kept zero zero.
- 7:25I had nothing to show for it.
- 7:27I don't wanna be in that boat.
- 7:28'cause that actually sounds like a whole lot of work.
- 7:30I. And a whole lot of stress and not a very good life.
- 7:35What changes your life, and I've proven this to myself as well, is an
- 7:38increased profit margin, increased profit margins, increases quality of
- 7:43life, and that's what I'm interested in.
- 7:45And these are all just really important components and I'm gonna break down.
- 7:49Kind of just the three pieces that really matter here and how I put them together.
- 7:55And I'm actually gonna speak a little bit too about like if you haven't
- 7:58hit the 10 K months yet, that's okay.
- 8:00I'll talk to you about that.
- 8:01'cause it's the same process.
- 8:03We are just adding more fire to one piece of this process.
- 8:08When you start to scale, different things become higher priority at
- 8:12different stages, but it's the same stuff that you're doing for the most part.
- 8:17There's really the same as far as the business building pieces of this.
- 8:20So at its core though, when we're talking about scaling that concretizing season
- 8:25that we're in, where we are now, the human design energy, what it's supporting
- 8:30right now is this building stuff, and that's really what scaling means.
- 8:34Scaling means you are not willy-nilly doing things.
- 8:37You can't scale and be willy-nilly.
- 8:39At least I never figured out a way to do that.
- 8:41Willy-nilly got me more work on me and me having to create more and me
- 8:47having to do more and me never feeling sure of anything and creating lots of
- 8:52things for the sake of creating them than taking a ton of energy, but not
- 8:57actually creating a ton of revenue.
- 8:59And then I would spend more money to try to figure more stuff out,
- 9:02and then I kept less of my money.
- 9:04It was not fun for me.
- 9:06So just understanding that, that having a system and having something that is
- 9:11built, so this concretizing of a real idea that's been born and a system that's
- 9:16supports you, that allows you to, in the beginning, make money more in the
- 9:21manual fashion where you're building something but you're building toward it.
- 9:25If I could get the years back that I built toward nothing, that I just built
- 9:31more stuff that I had to start from scratch or from zero with day after
- 9:36day, and then month after month, I would have the seven figure business right
- 9:40now, if I could get those years back.
- 9:43But I had lessons to learn.
- 9:44My hope is that with this episode, that you don't have to learn those lessons
- 9:47the hard way, the way that I did, and you can get the benefit of my experience.
- 9:52If you wanna go deeper with that, we're actually hosting my Authority
- 9:56Accelerator Masterclass, where I take you through this entire thing in depth.
- 10:00I can only do so much in one podcast episode, even in a
- 10:03series, I could only do so much.
- 10:04So we have these sessions set out over five days.
- 10:07It's a free masterclass.
- 10:08This thing is so value packed and so jam packed.
- 10:11People love this and we've actually rewritten it.
- 10:14So the last time, every time I come back and I kind of make it
- 10:18new, but this last one that we ran just a couple of months ago.
- 10:21I rewrote the entire thing.
- 10:23So if you came to it a long time ago, please come again because we did it
- 10:27again and we did it so differently.
- 10:29I speak about it so differently.
- 10:30I'm in a very different place right now than I was at the beginning of last year.
- 10:34So please come to this.
- 10:36This is honestly outside of this show.
- 10:38It is the most value packed, you know, just super, super valuable
- 10:43thing that I do that is free.
- 10:45So it's your chance to kind of come and learn from me for five days and hang
- 10:49out and meet the rest of the people.
- 10:51There's already a great group going in Telegram.
- 10:53You have a chat going, it's a lot of fun.
- 10:56All you have to do to register is to DM me on Instagram.
- 10:59I'm at Nicole Laino official.
- 11:01Send me a DM just with the word masterclass, and we will register you
- 11:04right there in the dms or go to Nicole Laino dot com slash masterclass and
- 11:09you can get registered right there on the website, whichever one you prefer.
- 11:13Okay, so let's talk about scaling, and let's go back to before like the 10 K
- 11:17months thing before I hit $10,000 months.
- 11:20When I was still kind of struggling, where I would hit like a 10 K month
- 11:25and I'd go to eight K, then I'd have like a 5K month, and I was kind of like
- 11:29bouncing around all over the place.
- 11:31If I go back to that time, a lot of that came from what I was
- 11:34talking about, that willy-nilly.
- 11:35I'm just, I'm creating this offer, I'm putting it out there, I'm creating
- 11:38this offer, I'm putting it out there.
- 11:40There was really no strategy behind anything that I was doing.
- 11:44It was just for today and really where that comes from.
- 11:48And if you are there, I get it.
- 11:50Like I said, this was my story.
- 11:52If you are there right now or you've been there recently and
- 11:56you're still maybe in that, you know like, am I really out of this yet?
- 12:01If you are in that place, it's okay.
- 12:03But where that really comes from is there's a bit of survival mode.
- 12:08We're just sort of like, we're right here and we're just fighting
- 12:11for today that it's like, I'll just throw this thing out there.
- 12:14I'll just throw this thing out there.
- 12:16It's like you can't ground yourself long enough to look forward and
- 12:20to say, what do I wanna build?
- 12:22Because everything feels so immediate and so scary that you're just like,
- 12:27I just have to do something now, and I'm a manifesting generator.
- 12:32We happen to be really, really bad culprits of this.
- 12:36This phenomenon of over creating and just overdoing it all and feeling like we
- 12:42have to just put out all of this stuff.
- 12:45Have a million things, half built, putting all these different things
- 12:48out there, changing our branding, changing our offers, changing all
- 12:51these things like every other week.
- 12:53We are big culprits of this, but what human design did.
- 12:57And this is the first thing, 'cause before I hit the 10 K consistent month
- 13:02thing, I hadn't really found human design.
- 13:05I hadn't really like gotten into it.
- 13:07And when I really started to live by it and allow it to work through me,
- 13:11not just learn about it, suddenly it got a lot easier to focus.
- 13:16Suddenly it got a lot easier doing the deconditioning and everything.
- 13:19Suddenly it got a lot easier to show up every day and not allow the
- 13:25survival mechanism to take over.
- 13:27My nervous system wasn't jacked up anymore.
- 13:30Actually, I was deconditioning.
- 13:32That's where the EFT tappings come in and all the deconditioning work
- 13:35that I do is to unravel all of that.
- 13:38Small big T trauma that you're holding that's causing you to feel
- 13:43like today could be the last day.
- 13:45You've gotta make everything count.
- 13:47You've gotta make it all work Now.
- 13:49Nothing slows you down more than the everything now and that
- 13:53feeling like I should be further, so I gotta make it happen now.
- 13:58You really sabotage your own results with that type of thinking and then
- 14:02acting on that type of thinking.
- 14:04So this is what will cause you to spend so much money on coaches.
- 14:08That don't really help you.
- 14:09That will cause you to just be wasting energy and wasting time, which is what I
- 14:14was doing before I hit the 10 K months.
- 14:16And that's usually what the marker is when you're hitting 10 K consistent months.
- 14:20It means you have some system underneath you and basically what you have is
- 14:24you have some system that has enough recurring revenue where you're not
- 14:28starting from zero every month.
- 14:30So you're not just selling the flat products that you have something
- 14:34where there's some payment plans or something that are coming in.
- 14:38Where every month you've got a little bit more, you're starting
- 14:41with something more than zero, and hopefully every month that number grows.
- 14:47That recurring revenue number grows.
- 14:50That's the mark of something going for you.
- 14:54'cause now you're not in that survival mode.
- 14:56Now you aren't in that, oh my God, it's gotta happen today or it's not
- 15:00gonna happen at all, and I'm gonna die.
- 15:01So that's the first area that human design really started to make a difference
- 15:06for me, was I started to recognize where I was not being intentional with
- 15:11my energy and where I wasn't really building anything towards something.
- 15:16I was just throwing things at the wall and hoping that they stuck.
- 15:20Most of them didn't stick.
- 15:21So it was a struggle that I created.
- 15:23So that's the first thing is human design brings you back into like your truth.
- 15:27And this is where you find your real power is from this place of not
- 15:32having to listen to anybody else.
- 15:34But when you do, you're asking them for their expertise, but
- 15:37you're able to come back and figure out, is that really right for me?
- 15:41Or can I take some of it and actually take action on what you take and
- 15:45lay the groundwork for something for you to build on foundations so that
- 15:51the house can stand on it after.
- 15:54Don't hang chandeliers from a house.
- 15:57That is built on sand.
- 15:59The chandelier isn't important.
- 16:01If the house has no foundation, it's going to fall over and that's
- 16:05what most people are building and that's what I built at the beginning.
- 16:08So if you're looking to hit the 10 K months or you're there and you're looking
- 16:13to scale to like the 20 5K months that I'm at right now, the difference is
- 16:18really you are doing the same thing.
- 16:19You are just testing more and doing more of the reps at that 10 K number.
- 16:24When you get to the 20 5K and you're looking to get to that, it's just
- 16:28about stacking that number more.
- 16:29It's a lot of repetition.
- 16:31So these three elements are the pieces that are the ones that stand out as
- 16:36being like how we lay that foundation.
- 16:39The first one is your genius.
- 16:40With your human design, and that's outside of what I'm talking about,
- 16:43about being able to make decisions from your design and ground.
- 16:46I mean, actually what you're here for.
- 16:48I mean actually building your brand around your design.
- 16:50This is a huge piece, and I'll get into why this works so well
- 16:54and why this has such an effect.
- 16:56And I'll talk about, you know, some of my clients are having really
- 16:59interesting breakthroughs right now inside business by design.
- 17:02Just by kind of contemplating and exploring what their energy is.
- 17:07It's been very interesting to see this kind of new crop that came in this spring
- 17:13and see how they've taken to the work and the things that have come up for them, and
- 17:17the little pivots and sometimes big pivots that they're making in their business.
- 17:20So the first one is your genius.
- 17:22The second one is your messaging.
- 17:25Messaging has to be there.
- 17:26And the third one is you need to create a semi evergreen
- 17:30content compounding ecosystem.
- 17:33And I'm gonna explain what each one of these means.
- 17:36The first one is genius by design.
- 17:38You know, really being able to dig into your.
- 17:41Innate genius.
- 17:42This is what keeps you from bouncing from strategy to strategy or
- 17:46from wondering, is it this that I teach or is it this that I teach?
- 17:50We have a few people in the program right now who are kind of, they haven't
- 17:55felt very connected to their business in a while to what they're teaching,
- 17:59and I think the common misconception is.
- 18:02I don't feel connected to it, so I have to like radically change it.
- 18:05I have to take a sledgehammer to it and break it.
- 18:08And this happens a lot, not just with these newer people that have
- 18:10joined, but I hear this a lot.
- 18:12I either have to take a sledgehammer to the whole thing and burn it all
- 18:15down, or I have to keep doing the thing that doesn't really light me up, and
- 18:19neither one of those is really true.
- 18:21What is true is that when you start to explore your design,
- 18:26it's such an interesting organic process, but you start to just see
- 18:29what you do in a different light.
- 18:31And I've talked on this show about how when I first found human design,
- 18:35it was like, well, do I have to get rid of the business stuff?
- 18:39Because I love human design so much.
- 18:40That's all I wanna talk about.
- 18:41I just wanna talk about human design and really the belief that I had in my head.
- 18:45Was that it had to be one or the other.
- 18:48That I couldn't teach both, that I couldn't market both, that
- 18:51I couldn't do both, and that ultimately wasn't the truth.
- 18:55And as I dug into my design more and I got more into the stuff
- 18:58that I teach now, 'cause there are very few people, I really had to.
- 19:02You know, I'm not gonna say I came up with, I didn't invent any of this, but
- 19:06I had to come up with my own process for figuring out how human design
- 19:13played a role in my business and in my marketing and in my branding.
- 19:17A huge piece was the Gene Keys.
- 19:19The Gene Keys opened tons of doors for me, but a lot of it was just my
- 19:23own contemplation and my own sitting with this stuff, and ultimately
- 19:27it turned into what I teach.
- 19:28But what I landed on my incarnation cross is half very mystical.
- 19:34Very head centered inspiration.
- 19:37Gate 64, the Gate of Confusion.
- 19:39The gift is illumination.
- 19:41Illuminating a path that maybe is different for people.
- 19:44Illuminating a path that is aligned with possibility versus aligning
- 19:49with what you do not want or what you feel the past has dictated for you.
- 19:55But then the other side is the most business focused gates in the entire
- 19:59body graph, the 45 and the 26.
- 20:02This is the business brain.
- 20:03This is the ego circuit, and that is what leads the energy of this cross.
- 20:07It's far more ego leaning than it is the other two.
- 20:11So when I looked at that, it was like, oh, this is why it gave me
- 20:14a permission slip to see, to not feel like it had to be either or.
- 20:18And then it gave me this playground to sort of have fun and toss this
- 20:24around and say, oh, well, how could these things go together?
- 20:27How would they fit together?
- 20:29How does this come through me?
- 20:31What is my magic?
- 20:33The more I thought about it, the more I worked with it, the more
- 20:36I noticed the shadows, the more I deconditioned, the easier it became.
- 20:41The more this show changed, so much changed in my business
- 20:45and it came from human design.
- 20:47It came from me understanding what a five one was.
- 20:49It came from me really owning who I am.
- 20:53So, 'cause I'm selling, if you are thinking about joining me in
- 20:56my programs or buying a reading from me or something like that.
- 21:01You are buying me.
- 21:02There are lots of people who do what I do.
- 21:04There are lots of people who do what I do really, really well, but the
- 21:08people who come to me, they come to me.
- 21:10For me, they are attracted to me, and that is because I am a living.
- 21:16Breathing, reflection of the gifts of my design.
- 21:20That's what I work at every day, is how do I step into those gifts further?
- 21:24And the more I do, the more everything works in my life.
- 21:28So it is both this intangible and tangible thing.
- 21:30And nothing will build your power greater than this.
- 21:33You're connecting with your cosmic niche.
- 21:35You're doing the things, it just, it feels like life is working with you.
- 21:38It makes it so much easier to trust that it's all gonna work out.
- 21:42It really does.
- 21:44It increases your magnetism.
- 21:45Life starts working better, and you start to figure out how you can run a
- 21:51business that feels alive again, that makes you feel alive again without
- 21:56having to destroy the whole thing.
- 21:58Most people are just like, oh, it's just this tweak, and sometimes it's just, it's
- 22:02the courage that they needed to go all in on the thing that they wanted to do
- 22:06all along, but they were too scared to.
- 22:08That comes from the human design piece.
- 22:10The second piece is messaging, and this is what I call cash content
- 22:14developing and creating cash content.
- 22:17And really what you need to do is you just need to start
- 22:19thinking in the language of sales.
- 22:21And when you think in the language of sales, that is not to say that you're
- 22:24being salesy all the time, but you're always thinking in a way where you are
- 22:29thinking about what you do and you're thinking about what your person needs.
- 22:33You're thinking about how these two things fit together, and
- 22:35you're doing that in specific ways.
- 22:37There's specific ways that you can write content.
- 22:39And by content, I mean this show is content, obviously.
- 22:42The stuff that we put on social media, the emails, we write, all of it content.
- 22:47And I would go so far as to say that even when it's not
- 22:50content, quote unquote content.
- 22:52Even when you're talking to people and you are sizing up a little bit about
- 22:57who they are, if you're at an event and you're like, my ideal person's in this
- 23:01room, you're the strategic 25 KA month entrepreneur, plus anybody who's in
- 23:08the scaling aspect of their business.
- 23:10They know how to present themselves when they walk in a room.
- 23:15So the people see them as the answer to their problem.
- 23:19They know how to pitch themselves without pitching.
- 23:21That's the beauty of it.
- 23:23When you start to think this way, you don't have to be hard pitching people.
- 23:26You're actually just talking and they're like, oh my God, I need what you do.
- 23:30I need what you say.
- 23:31I need this in my life.
- 23:32That's the beauty of it.
- 23:34And when you're doing that, then everything you say and everything
- 23:37you put out builds demand for what you do for your offers.
- 23:41Now the third piece, the semi evergreen, what I call like I,
- 23:44I've been taken to calling it the content compounding ecosystem.
- 23:48I.
- 23:48Because when we have a content compounding ecosystem, think
- 23:53about compound interest, right?
- 23:55Compounding is when we think about it with our content, it's a
- 23:58content strategy that keeps paying out long after you created it.
- 24:02That's what we want.
- 24:03The problem with Instagram is that you put content out there, then
- 24:07they're not finding that, again, that algorithm dies a few hours
- 24:11after you put that post out there.
- 24:13For the most part.
- 24:14And then you have periods like right now on Instagram, I think reach is terrible.
- 24:19Engagement is terrible.
- 24:21It has just been so slow and it's just been a slog.
- 24:24I don't like that.
- 24:25It's too unpredictable for me.
- 24:27So Instagram is part of the strategy.
- 24:29It's part of the ecosystem, but it's not the only part of it because I
- 24:33don't like how unpredictable it is.
- 24:36I don't like that.
- 24:37It doesn't compound.
- 24:39That is just me making a deposit, but it's not compounding.
- 24:42There's no interest over there.
- 24:44Now, podcasting, YouTube, evergreen, bingeable long form, builds an
- 24:52audience, builds fans, really builds connection, puts your expertise out
- 24:58there, positions you as an expert.
- 25:00Positions you as an authority and it's bingeable where people can keep on going.
- 25:04I love this girl.
- 25:05You know how many times I've been told from people that they've listened to,
- 25:09you know, like they binged my episodes for two weeks and then they join my
- 25:13program for thousands of dollars.
- 25:15I have two people this week book business readings with me, which
- 25:19are over a thousand dollars.
- 25:20Never spoken to them.
- 25:21Listened to a bunch of my episodes, and then bought immediately, never talked
- 25:26to them, didn't ask me a question.
- 25:28Just saw the striped payment.
- 25:29That's what I like.
- 25:31That's semi evergreen.
- 25:32It's not evergreen where it's out there with like an ad and a webinar and all of
- 25:36this stuff, but it's out there without me having to do a damn thing for it.
- 25:40I put it out there and then the search engines do the job for me.
- 25:44People find me through various channels.
- 25:47Might find me through networking.
- 25:48They might find me through Instagram.
- 25:51They might find me through Google search.
- 25:54They might find me on YouTube because they watched somebody else's video
- 25:57and then they served up my video.
- 25:59All of these things could happen and I don't really care, which, because
- 26:03they all lead to the same place.
- 26:05It's just the place where I deliver.
- 26:07Really solid, excellent work that is a reflection of me, and it's a
- 26:13reflection of what I do, and it directly connects to what you can pay me for.
- 26:17That's what a system is.
- 26:19That's what a strategy is.
- 26:20And most people don't have that, and I see it all the time.
- 26:23I see these people with these disjointed offers.
- 26:26I see them on social media and I'm like, why do I never hear about
- 26:30anything that you actually help with?
- 26:33I hear you excited about things.
- 26:35I hear like you have a personal brand where I like you as a person,
- 26:39but I don't get why I would pay you.
- 26:41I see what you do.
- 26:42You talk about your offers, you talk about the programs that you have and stuff,
- 26:45but I don't know what those things are.
- 26:47I don't know what, what value they would have to me.
- 26:49Maybe you could help me, but I have no idea and I see it.
- 26:52It's more often than not.
- 26:54So I wanted to do this episode, but I certainly, if this.
- 26:57Rang true for you.
- 26:58If this hit home for you, if this interests you where you're like, I
- 27:02might need to hear more about this, about how do I build this system that's
- 27:06actually gonna help me build 10 K and then 20 5K months, how do I do that?
- 27:10It's about the compounding.
- 27:11If you're interested in that, then please come to the workshop
- 27:14because that's where I'll be talking about the masterclass Authority.
- 27:16Accelerator Masterclass.
- 27:18It's five days, it's free.
- 27:19Yes.
- 27:19Replays are available, always available unless we say that they are not.
- 27:23So you can jump in if you cannot make it there live with us, that's okay.
- 27:27You can come and you can join us on the replay, and then you can
- 27:31join us in the telegram chat.
- 27:32Tell us what you thought, and still feel like you're part of the group or don't.
- 27:35It's up to you, but all you have to do to register for it,
- 27:38like I said, it's totally free.
- 27:40Just register by DMing me on Instagram.
- 27:43I'm at Nicole Laino official.
- 27:45DM me the word masterclass.
- 27:46Only that word please.
- 27:47Otherwise it doesn't trigger the bots gets us out and it won't get you what you need.
- 27:51You'll be waiting for me to do it manually and that will take longer.
- 27:54DM me the word just masterclass, and then we will register
- 27:57you right there in the dms.
- 27:59Or if you prefer to go to the website, that's fine too.
- 28:01Go to Nicole Laino dot com slash masterclass.
- 28:05You can register right there.
- 28:06Thanks for being here.
- 28:08I hope that you found this episode helpful.
- 28:10That is always our goal here, and I appreciate you making it all the
- 28:14way to the end of this episode.
- 28:16Thank you.
- 28:17I appreciate you.
- 28:18And remember, in order to have an unshakeable business, you must
- 28:21first become an unshakeable human.
- 28:23So thanks for letting us help you become unshakeable with human design, everyone.
- 28:26We'll see you next time.
- 28:27If you love this episode and you're a fan of the show, please show
- 28:30us the love on iTunes, Spotify, or wherever you're listening to
- 28:32the show, and leave us a review.
- 28:33And if you'd like to connect with other entrepreneurs on their human
- 28:36design journey, join our free Facebook community, human Design for Entrepreneurs.
- 28:41Go to Nicole Laino me slash podcast links to join the group, book a human
- 28:46design reading with me, or access our free human design resources.
- 28:50We'll see you there.