Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Master Zero-Party Data
Most marketing teams treat first-party data as a static asset to hoard. This episode flips that script by exploring zero-party data, where customers voluntarily share preferences in exchange for immediate value. We examine how Sephora uses its Beauty Insider program not just to track purchases, but to capture intent through interactive quizzes and personalized rewards. The conversation breaks down the mechanics of consent-based data collection, why trust is the new currency in post-cookie marketing, and how brands can build feedback loops that actually improve customer experience rather than…
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