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Why Rituals Matter in Memberships · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  What
• 0:00
  if
• 0:00
  your
• 0:01
  membership
• 0:01
  was
• 0:01
  the
• 0:02
  third
• 0:02
  space
• 0:03
  for
• 0:03
  your
• 0:03
  members?
• 0:04
  It
• 0:04
  is
• 0:04
  the
• 0:04
  place
• 0:05
  that
• 0:05
  they
• 0:05
  go
• 0:06
  to
• 0:06
  after
• 0:07
  they
• 0:07
  go
• 0:07
  to
• 0:07
  their
• 0:08
  home
• 0:08
  and
• 0:08
  they
• 0:08
  go
• 0:08
  to
• 0:09
  their
• 0:09
  work.
• 0:09
  This
• 0:09
  is
• 0:10
  the
• 0:10
  other
• 0:10
  place
• 0:10
  that
• 0:11
  they
• 0:11
  hang
• 0:11
  out.
• 0:11
  You've
• 0:12
  probably
• 0:12
  heard
• 0:12
  of
• 0:12
  this
• 0:13
  term
• 0:13
  third
• 0:13
  space
• 0:13
  or
• 0:14
  third
• 0:14
  place
• 0:14
  before,
• 0:15
  but
• 0:15
  in
• 0:16
  case
• 0:16
  you
• 0:16
  haven't,
• 0:16
  according
• 0:17
  to
• 0:17
  my
• 0:17
  Google
• 0:18
  search,
• 0:18
  it
• 0:19
  originates
• 0:19
  from
• 0:20
  the
• 0:20
  sociologist
• 0:21
  Ray
• 0:21
  Oldenburg,
• 0:22
  who
• 0:22
  coined
• 0:22
  the
• 0:22
  term
• 0:22
  in
• 0:23
  his
• 0:23
  1989
• 0:24
  book,
• 0:24
  the
• 0:24
  Great
• 0:25
  Good
• 0:25
  Place.
• 0:26
  He
• 0:26
  observed
• 0:26
  that
• 0:27
  people
• 0:27
  move
• 0:27
  between
• 0:27
  two
• 0:28
  primary
• 0:28
  spaces
• 0:28
  in
• 0:29
  daily
• 0:29
  life.
• 0:29
  Their
• 0:30
  first
• 0:30
  place
• 0:30
  is
• 0:30
  their
• 0:31
  home
• 0:31
  and
• 0:31
  their
• 0:32
  second
• 0:32
  place
• 0:32
  is
• 0:32
  their
• 0:33
  work.
• 0:33
  Of
• 0:33
  course,
• 0:33
  this
• 0:33
  is
• 0:34
  a
• 0:34
  little
• 0:34
  bit
• 0:34
  different
• 0:34
  now
• 0:34
  with
• 0:35
  so
• 0:35
  many
• 0:35
  people
• 0:35
  working
• 0:36
  at
• 0:36
  home
• 0:36
  and
• 0:37
  online.
• 0:37
  Like,
• 0:37
  what
• 0:38
  does
• 0:38
  that
• 0:38
  actually
• 0:38
  mean?
• 0:39
  But
• 0:40
  ideally,
• 0:40
  like
• 0:41
  what
• 0:41
  we're
• 0:41
  talking
• 0:41
  about
• 0:42
  here
• 0:42
  is
• 0:42
  you
• 0:42
  have
• 0:42
  the
• 0:43
  two
• 0:43
  places
• 0:44
  that
• 0:44
  you
• 0:44
  spend
• 0:44
  the
• 0:44
  majority
• 0:45
  of
• 0:45
  your
• 0:45
  time.
• 0:46
  And
• 0:46
  then
• 0:46
  he
• 0:46
  argued
• 0:47
  that
• 0:47
  societies
• 0:48
  also
• 0:48
  need
• 0:48
  a
• 0:48
  third
• 0:49
  place.
• 0:49
  So
• 0:50
  the
• 0:50
  idea
• 0:50
  of
• 0:50
  a
• 0:50
  third
• 0:51
  place
• 0:51
  is
• 0:51
  that
• 0:51
  as
• 0:51
  a
• 0:52
  neutral,
• 0:52
  accessible
• 0:53
  social
• 0:54
  environment,
• 0:55
  think
• 0:55
  of
• 0:55
  places
• 0:56
  like
• 0:56
  cafes,
• 0:57
  coffee
• 0:57
  shops,
• 0:58
  pubs,
• 0:59
  it
• 0:59
  used
• 1:00
  to
• 1:00
  be
• 1:00
  barber
• 1:00
  shops,
• 1:01
  community
• 1:01
  centers,
• 1:02
  things
• 1:02
  like
• 1:02
  that.
• 1:03
  And
• 1:04
  what
• 1:04
  we
• 1:04
  can
• 1:05
  create
• 1:05
  as
• 1:05
  online
• 1:06
  community
• 1:06
  builders
• 1:07
  is
• 1:07
  a
• 1:07
  third
• 1:08
  place.
• 1:08
  And
• 1:08
  especially
• 1:09
  when
• 1:09
  we
• 1:09
  have
• 1:10
  this
• 1:10
  in
• 1:10
  person
• 1:10
  component,
• 1:11
  I
• 1:11
  think
• 1:11
  that's
• 1:11
  really
• 1:11
  important.
• 1:12
  When
• 1:13
  I
• 1:13
  lived
• 1:13
  in
• 1:14
  Denver
• 1:14
  with,
• 1:15
  like
• 1:15
  when
• 1:16
  I
• 1:16
  first
• 1:16
  moved
• 1:16
  out
• 1:16
  there,
• 1:17
  one
• 1:17
  of
• 1:17
  my
• 1:17
  best
• 1:17
  friends
• 1:18
  lived,
• 1:19
  I
• 1:19
  think,
• 1:19
  like
• 1:19
  maybe
• 1:20
  five
• 1:20
  or
• 1:20
  six
• 1:20
  blocks
• 1:21
  from
• 1:21
  me.
• 1:21
  We
• 1:21
  were
• 1:21
  very
• 1:22
  close
• 1:22
  and
• 1:23
  in
• 1:23
  between
• 1:23
  us
• 1:23
  was
• 1:24
  this
• 1:24
  total
• 1:24
  dive
• 1:25
  bar.
• 1:25
  And
• 1:26
  a
• 1:26
  couple
• 1:26
  nights
• 1:27
  during
• 1:27
  the
• 1:27
  week,
• 1:27
  like
• 1:28
  two
• 1:28
  or
• 1:28
  three
• 1:28
  days
• 1:28
  of
• 1:28
  the
• 1:29
  week,
• 1:29
  probably
• 1:30
  we
• 1:30
  would
• 1:30
  meet
• 1:30
  up
• 1:30
  there
• 1:31
  especially
• 1:32
  after
• 1:32
  work.
• 1:32
  So
• 1:32
  let's
• 1:33
  say
• 1:33
  it
• 1:33
  was
• 1:33
  like
• 1:33
  two
• 1:33
  days
• 1:33
  a
• 1:33
  week.
• 1:34
  We
• 1:34
  would
• 1:34
  meet
• 1:34
  up
• 1:34
  there
• 1:34
  after
• 1:35
  work
• 1:35
  and
• 1:36
  we
• 1:36
  would
• 1:36
  have
• 1:36
  one
• 1:36
  drink
• 1:37
  and
• 1:37
  we
• 1:37
  would
• 1:37
  just
• 1:37
  hang
• 1:38
  out
• 1:38
  and
• 1:38
  talk.
• 1:38
  And
• 1:38
  we
• 1:39
  used
• 1:39
  to
• 1:39
  call
• 1:39
  it
• 1:39
  our
• 1:39
  living
• 1:40
  room.
• 1:40
  Now
• 1:40
  we
• 1:40
  both
• 1:40
  had
• 1:41
  living
• 1:41
  rooms
• 1:41
  in
• 1:41
  our
• 1:41
  apartments,
• 1:42
  but
• 1:42
  that
• 1:42
  was
• 1:42
  our
• 1:43
  living
• 1:43
  room.
• 1:43
  That
• 1:44
  was
• 1:44
  our
• 1:44
  third
• 1:45
  place
• 1:45
  where
• 1:45
  our
• 1:45
  community
• 1:46
  came
• 1:46
  together.
• 1:46
  There
• 1:47
  was
• 1:47
  me
• 1:47
  and
• 1:47
  my
• 1:48
  friend,
• 1:48
  but
• 1:48
  we
• 1:48
  started
• 1:48
  to
• 1:49
  build
• 1:49
  community
• 1:49
  there.
• 1:49
  The
• 1:49
  people
• 1:50
  that
• 1:50
  also
• 1:50
  hung
• 1:51
  out
• 1:51
  there
• 1:51
  after
• 1:51
  work.
• 1:51
  And
• 1:52
  so
• 1:52
  after,
• 1:53
  you
• 1:53
  know,
• 1:53
  a
• 1:54
  while,
• 1:54
  it
• 1:54
  looked
• 1:55
  like
• 1:55
  you
• 1:55
  would
• 1:55
  look
• 1:55
  around
• 1:55
  our
• 1:56
  picnic
• 1:56
  table
• 1:56
  at
• 1:56
  this
• 1:57
  dive
• 1:57
  bar
• 1:57
  and
• 1:57
  there
• 1:57
  was
• 1:58
  like
• 1:58
  10
• 1:58
  people
• 1:59
  that
• 1:59
  all
• 1:59
  came
• 1:59
  together
• 2:00
  because
• 2:00
  we
• 2:00
  would
• 2:00
  hang
• 2:01
  out
• 2:01
  at
• 2:01
  this,
• 2:01
  you
• 2:01
  know,
• 2:02
  dive
• 2:02
  bar
• 2:02
  after
• 2:03
  work.
• 2:03
  So
• 2:03
  I'm
• 2:04
  telling
• 2:04
  you
• 2:04
  this
• 2:04
  because
• 2:04
  I
• 2:05
  think
• 2:05
  about
• 2:05
  this
• 2:05
  application
• 2:06
  a
• 2:06
  lot
• 2:07
  when
• 2:07
  it
• 2:07
  comes
• 2:07
  to
• 2:08
  online
• 2:08
  community
• 2:09
  building.
• 2:09
  How
• 2:10
  can
• 2:10
  we
• 2:10
  build
• 2:10
  a
• 2:11
  ritual
• 2:11
  and
• 2:11
  a
• 2:12
  habit
• 2:12
  of
• 2:12
  logging
• 2:13
  in
• 2:13
  and
• 2:13
  being
• 2:13
  a
• 2:14
  part
• 2:14
  of
• 2:14
  the
• 2:14
  community?
• 2:15
  This
• 2:15
  is
• 2:15
  the
• 2:15
  heart
• 2:16
  hardest
• 2:16
  thing
• 2:16
  to
• 2:16
  get
• 2:16
  right
• 2:17
  and
• 2:17
  to
• 2:18
  make
• 2:18
  happen
• 2:18
  when
• 2:19
  you're
• 2:19
  building
• 2:20
  a
• 2:20
  membership,
• 2:21
  an
• 2:21
  online
• 2:21
  membership.
• 2:22
  So
• 2:22
  I
• 2:22
  was
• 2:22
  reading
• 2:23
  this
• 2:23
  LinkedIn
• 2:23
  post
• 2:24
  from
• 2:24
  Ellen
• 2:25
  Frost,
• 2:25
  who
• 2:26
  is
• 2:27
  the
• 2:28
  host
• 2:28
  of
• 2:28
  Flower
• 2:29
  More.
• 2:29
  So
• 2:29
  she
• 2:29
  has
• 2:30
  a
• 2:30
  business
• 2:30
  called
• 2:30
  Local
• 2:30
  Color
• 2:31
  Flowers.
• 2:31
  I've
• 2:32
  talked
• 2:32
  about
• 2:32
  her
• 2:32
  before
• 2:33
  and
• 2:33
  she
• 2:33
  has
• 2:33
  a
• 2:33
  community
• 2:34
  of
• 2:34
  people
• 2:34
  that
• 2:34
  love
• 2:34
  flowers.
• 2:35
  Flower
• 2:35
  people.
• 2:36
  And
• 2:37
  she
• 2:37
  wrote
• 2:37
  this
• 2:38
  LinkedIn
• 2:38
  post
• 2:38
  and
• 2:38
  I
• 2:38
  want
• 2:39
  to
• 2:39
  read
• 2:39
  it
• 2:39
  to
• 2:39
  you.
• 2:39
  So
• 2:40
  she
• 2:40
  said
• 2:40
  yesterday
• 2:41
  during
• 2:41
  a
• 2:41
  one
• 2:41
  on
• 2:41
  one
• 2:42
  a
• 2:42
  member
• 2:42
  of
• 2:43
  my
• 2:43
  Flower
• 2:43
  More
• 2:43
  community
• 2:44
  took
• 2:44
  told
• 2:44
  me
• 2:44
  she
• 2:45
  starts
• 2:45
  every
• 2:45
  morning
• 2:45
  with
• 2:46
  coffee
• 2:46
  and
• 2:46
  a
• 2:46
  quick
• 2:47
  check
• 2:47
  in
• 2:47
  with
• 2:47
  her
• 2:47
  flower
• 2:48
  people
• 2:48
  she
• 2:49
  loves
• 2:49
  seeing
• 2:49
  who
• 2:49
  posted
• 2:50
  a
• 2:50
  new
• 2:50
  design
• 2:50
  for
• 2:50
  our
• 2:50
  monthly
• 2:51
  challenge.
• 2:51
  What's
• 2:52
  changed
• 2:52
  in
• 2:52
  the
• 2:52
  seed
• 2:53
  swap
• 2:53
  spreadsheet.
• 2:53
  And
• 2:54
  my
• 2:54
  favorite
• 2:54
  phrase
• 2:54
  doing
• 2:55
  a
• 2:55
  little
• 2:55
  bloom
• 2:56
  scrolling.
• 2:56
  I
• 2:57
  just
• 2:57
  about
• 2:57
  cried
• 2:58
  because
• 2:58
  this
• 2:58
  is
• 2:58
  the
• 2:59
  whole
• 2:59
  point.
• 3:00
  So
• 3:00
  she
• 3:00
  went
• 3:01
  on
• 3:01
  to
• 3:01
  explain
• 3:01
  that
• 3:01
  we're
• 3:01
  building
• 3:02
  a
• 3:02
  space
• 3:02
  that
• 3:03
  feels
• 3:03
  good
• 3:03
  to
• 3:03
  return
• 3:03
  to
• 3:04
  and
• 3:04
  that's
• 3:05
  really
• 3:05
  what
• 3:05
  a
• 3:05
  third
• 3:05
  space
• 3:06
  is
• 3:06
  all
• 3:06
  about.
• 3:06
  So
• 3:07
  how
• 3:07
  can
• 3:07
  you
• 3:07
  create
• 3:08
  that
• 3:08
  third
• 3:09
  space
• 3:09
  experience?
• 3:09
  And
• 3:10
  are
• 3:10
  there
• 3:10
  any
• 3:10
  communities
• 3:12
  that
• 3:12
  you're
• 3:12
  in
• 3:12
  or
• 3:13
  places
• 3:13
  you
• 3:13
  go
• 3:13
  to
• 3:14
  that
• 3:14
  feel
• 3:14
  like
• 3:14
  a
• 3:14
  third
• 3:15
  place
• 3:15
  in
• 3:15
  your
• 3:15
  life?
• 3:15
  And
• 3:16
  I
• 3:16
  think
• 3:16
  this
• 3:16
  is
• 3:16
  a
• 3:16
  really
• 3:16
  helpful
• 3:17
  reflection
• 3:18
  exercise
• 3:18
  to
• 3:19
  help
• 3:19
  you
• 3:19
  decide
• 3:20
  how
• 3:20
  you
• 3:20
  might
• 3:20
  design
• 3:21
  those
• 3:21
  types
• 3:21
  of
• 3:21
  things
• 3:22
  for,
• 3:22
  for
• 3:22
  your
• 3:22
  communities.
• 3:23
  And
• 3:23
  is
• 3:24
  your
• 3:24
  membership
• 3:25
  or
• 3:25
  program
• 3:26
  structured
• 3:26
  in
• 3:27
  a
• 3:27
  way
• 3:27
  that
• 3:27
  there
• 3:27
  is
• 3:27
  a
• 3:28
  place
• 3:28
  to
• 3:28
  actually
• 3:28
  do
• 3:29
  that,
• 3:29
  to
• 3:29
  actually
• 3:30
  scroll
• 3:30
  and
• 3:30
  check
• 3:31
  in?
• 3:31
  Is
• 3:31
  there
• 3:31
  a
• 3:31
  newsfeed?
• 3:32
  Is
• 3:32
  there,
• 3:33
  you
• 3:34
  know,
• 3:34
  updates
• 3:34
  that
• 3:35
  get
• 3:35
  put
• 3:35
  in
• 3:35
  there?
• 3:35
  Is
• 3:35
  there
• 3:36
  a
• 3:36
  way
• 3:36
  for
• 3:36
  people
• 3:36
  to
• 3:37
  connect?
• 3:37
  All
• 3:37
  of
• 3:37
  this
• 3:38
  stuff
• 3:38
  is
• 3:38
  what
• 3:38
  creates
• 3:39
  that
• 3:39
  bonding
• 3:40
  where
• 3:40
  people
• 3:40
  can
• 3:41
  come
• 3:41
  together
• 3:42
  now
• 3:42
  to
• 3:42
  get
• 3:42
  nerdy
• 3:43
  for
• 3:43
  a
• 3:43
  second.
• 3:44
  If
• 3:44
  you
• 3:45
  look
• 3:45
  in
• 3:46
  your
• 3:46
  analytics
• 3:46
  of
• 3:47
  your
• 3:47
  community
• 3:47
  platform,
• 3:48
  ideally,
• 3:48
  if
• 3:48
  you,
• 3:49
  if
• 3:49
  you
• 3:49
  have
• 3:49
  one
• 3:49
  that
• 3:49
  has
• 3:49
  good
• 3:50
  analytics,
• 3:51
  you
• 3:51
  should
• 3:51
  be
• 3:51
  able
• 3:51
  to
• 3:51
  see
• 3:51
  who
• 3:52
  your
• 3:52
  daily
• 3:52
  Active
• 3:52
  users
• 3:53
  are.
• 3:53
  Now
• 3:54
  Monthly
• 3:54
  Active
• 3:54
  Users
• 3:55
  is
• 3:55
  a
• 3:56
  KPI
• 3:56
  that
• 3:56
  I
• 3:56
  like
• 3:56
  to
• 3:57
  track
• 3:57
  month
• 3:57
  over
• 3:57
  month.
• 3:57
  How
• 3:58
  many
• 3:58
  people
• 3:58
  are
• 3:58
  logging
• 3:59
  in
• 3:59
  every
• 3:59
  single
• 3:59
  month?
• 4:00
  That's
• 4:00
  important.
• 4:00
  We
• 4:00
  want
• 4:01
  that
• 4:01
  number
• 4:01
  to
• 4:01
  be
• 4:01
  high.
• 4:02
  Now
• 4:03
  Daily
• 4:03
  Active
• 4:03
  Users
• 4:04
  is
• 4:04
  a
• 4:04
  whole
• 4:04
  other
• 4:05
  breed
• 4:05
  of
• 4:05
  people.
• 4:06
  These
• 4:06
  are
• 4:06
  your
• 4:06
  people
• 4:07
  who
• 4:07
  see
• 4:07
  your
• 4:08
  community
• 4:08
  as
• 4:08
  a
• 4:08
  third
• 4:09
  space.
• 4:10
  Try
• 4:10
  to
• 4:11
  understand
• 4:11
  why.
• 4:11
  What
• 4:12
  do
• 4:12
  they
• 4:12
  do
• 4:12
  when
• 4:12
  they
• 4:12
  log
• 4:13
  in?
• 4:13
  Look
• 4:13
  at
• 4:13
  their
• 4:14
  analytics
• 4:15
  and
• 4:15
  their
• 4:15
  behavior
• 4:15
  and
• 4:16
  what
• 4:16
  are
• 4:16
  they
• 4:16
  posting
• 4:17
  and
• 4:17
  what
• 4:17
  are
• 4:17
  they
• 4:17
  doing
• 4:17
  and
• 4:17
  how
• 4:18
  are
• 4:18
  they
• 4:18
  interacting
• 4:18
  with
• 4:18
  people
• 4:19
  and
• 4:19
  see
• 4:19
  how
• 4:20
  you
• 4:20
  can
• 4:20
  start
• 4:20
  to
• 4:20
  create
• 4:21
  more
• 4:21
  of
• 4:21
  that
• 4:22
  or
• 4:22
  even
• 4:23
  engineer
• 4:24
  what's
• 4:25
  happening
• 4:25
  behind
• 4:26
  the
• 4:26
  scenes.
• 4:26
  Because
• 4:26
  some
• 4:27
  people
• 4:27
  are
• 4:27
  going
• 4:27
  to
• 4:27
  be
• 4:27
  doing
• 4:27
  this
• 4:28
  naturally
• 4:28
  and
• 4:28
  then
• 4:28
  you
• 4:29
  want
• 4:29
  to
• 4:29
  learn
• 4:30
  what
• 4:30
  you
• 4:30
  can
• 4:30
  from
• 4:30
  that
• 4:31
  and
• 4:31
  actually
• 4:31
  foster
• 4:32
  it
• 4:32
  and
• 4:32
  set
• 4:32
  expectations
• 4:33
  for
• 4:33
  that
• 4:33
  kind
• 4:34
  of
• 4:34
  behavior
• 4:34
  with
• 4:35
  your
• 4:35
  new
• 4:35
  people.
• 4:36
  A
• 4:36
  lot
• 4:36
  of
• 4:36
  this
• 4:36
  comes
• 4:37
  down
• 4:37
  to
• 4:37
  building
• 4:38
  really
• 4:38
  meaningful
• 4:39
  rituals.
• 4:40
  So
• 4:40
  something
• 4:41
  that
• 4:41
  when
• 4:41
  people
• 4:42
  log
• 4:42
  in
• 4:42
  every
• 4:42
  day,
• 4:43
  they
• 4:43
  have
• 4:44
  a
• 4:44
  thing
• 4:44
  to
• 4:44
  do
• 4:45
  or
• 4:45
  some
• 4:45
  kind
• 4:45
  of
• 4:45
  ritual
• 4:46
  to
• 4:46
  go
• 4:46
  through
• 4:46
  and
• 4:46
  that
• 4:47
  doesn't
• 4:47
  mean
• 4:47
  that
• 4:47
  you
• 4:47
  need
• 4:48
  to
• 4:48
  put
• 4:48
  up
• 4:48
  some
• 4:48
  content
• 4:49
  prompt
• 4:49
  every
• 4:49
  single
• 4:50
  day
• 4:50
  for
• 4:50
  people
• 4:50
  to
• 4:50
  talk
• 4:51
  about,
• 4:51
  like
• 4:51
  answer.
• 4:52
  That's
• 4:52
  not
• 4:52
  what
• 4:52
  I'm
• 4:53
  saying
• 4:53
  here.
• 4:53
  And
• 4:53
  we
• 4:53
  don't
• 4:53
  want
• 4:53
  to
• 4:54
  necessarily
• 4:54
  make
• 4:54
  more
• 4:55
  noise,
• 4:55
  but
• 4:56
  it's
• 4:56
  about
• 4:56
  how
• 4:57
  can
• 4:57
  we
• 4:57
  curate
• 4:58
  some
• 4:58
  sort
• 4:58
  of
• 4:58
  ritual
• 4:59
  that
• 5:00
  people
• 5:00
  can
• 5:01
  experience.
• 5:02
  So
• 5:02
  in
• 5:03
  Ellen's
• 5:03
  flower
• 5:04
  example,
• 5:05
  she
• 5:05
  described
• 5:06
  that
• 5:06
  her
• 5:06
  member
• 5:06
  said
• 5:07
  she
• 5:07
  did
• 5:07
  quote
• 5:08
  unquote,
• 5:08
  bloom
• 5:08
  scrolling.
• 5:09
  And
• 5:10
  so
• 5:10
  when
• 5:10
  you
• 5:10
  think
• 5:10
  about
• 5:10
  that,
• 5:11
  what
• 5:11
  she's
• 5:12
  created
• 5:12
  is
• 5:12
  a
• 5:12
  place
• 5:12
  where
• 5:12
  people
• 5:13
  are
• 5:13
  sharing
• 5:13
  their
• 5:14
  flower
• 5:14
  creations.
• 5:15
  So
• 5:15
  there's
• 5:16
  always
• 5:16
  something
• 5:16
  to
• 5:16
  look
• 5:16
  at.
• 5:17
  So
• 5:17
  if
• 5:17
  you
• 5:17
  have
• 5:17
  people
• 5:18
  in
• 5:18
  your
• 5:18
  community
• 5:19
  that
• 5:19
  are
• 5:19
  creatives,
• 5:20
  that
• 5:20
  are
• 5:20
  creating
• 5:20
  something,
• 5:21
  encouraging
• 5:22
  them
• 5:22
  to
• 5:22
  share,
• 5:22
  that
• 5:22
  gives
• 5:23
  people
• 5:23
  something
• 5:23
  to
• 5:24
  just
• 5:24
  check
• 5:24
  in
• 5:24
  and
• 5:24
  look
• 5:24
  at
• 5:25
  with
• 5:25
  their
• 5:25
  morning
• 5:26
  coffee
• 5:27
  with
• 5:27
  lab,
• 5:28
  the
• 5:28
  lab,
• 5:28
  the
• 5:29
  J
• 5:29
  class's
• 5:30
  creator
• 5:30
  science
• 5:30
  lab.
• 5:30
  Like
• 5:31
  the
• 5:31
  community
• 5:31
  that
• 5:31
  I'm
• 5:32
  always
• 5:32
  talking
• 5:32
  about.
• 5:33
  For
• 5:33
  me,
• 5:33
  I'm
• 5:34
  definitely
• 5:34
  one
• 5:34
  of
• 5:34
  those
• 5:35
  members
• 5:35
  where
• 5:35
  I
• 5:35
  see
• 5:35
  this
• 5:36
  as
• 5:36
  like
• 5:36
  a
• 5:36
  third
• 5:36
  place.
• 5:37
  And
• 5:37
  so
• 5:37
  when
• 5:38
  I
• 5:38
  log
• 5:38
  in,
• 5:39
  I'm
• 5:39
  looking
• 5:40
  at
• 5:40
  what
• 5:40
  kind
• 5:41
  of
• 5:41
  questions
• 5:41
  came
• 5:41
  up
• 5:41
  from
• 5:42
  other
• 5:42
  community
• 5:42
  members
• 5:43
  to
• 5:43
  see
• 5:43
  if
• 5:43
  there's
• 5:44
  anything
• 5:44
  I
• 5:44
  can
• 5:44
  answer
• 5:45
  or
• 5:45
  anything
• 5:46
  that
• 5:46
  is
• 5:46
  going
• 5:46
  to
• 5:46
  inspire
• 5:47
  me.
• 5:47
  So
• 5:47
  I'm
• 5:47
  looking
• 5:48
  for
• 5:48
  inspiration,
• 5:49
  education
• 5:50
  and
• 5:50
  to
• 5:50
  be
• 5:50
  of
• 5:50
  service
• 5:51
  to
• 5:51
  other
• 5:52
  people
• 5:52
  that
• 5:52
  I
• 5:52
  care
• 5:52
  about
• 5:53
  connecting
• 5:53
  with.
• 5:54
  And
• 5:54
  I
• 5:54
  think
• 5:54
  those
• 5:54
  are
• 5:55
  really
• 5:55
  good
• 5:55
  categories
• 5:56
  for
• 5:56
  us
• 5:56
  to
• 5:56
  think
• 5:56
  about.
• 5:57
  Education,
• 5:57
  inspiration
• 5:58
  and
• 5:58
  connection.
• 5:59
  And
• 5:59
  if
• 5:59
  we
• 5:59
  have
• 6:00
  those
• 6:00
  things
• 6:00
  going
• 6:00
  on
• 6:01
  all
• 6:01
  of
• 6:01
  the
• 6:02
  time,
• 6:02
  there's
• 6:02
  always
• 6:02
  something
• 6:03
  for
• 6:03
  somebody
• 6:04
  to
• 6:04
  have
• 6:05
  that
• 6:05
  little
• 6:05
  ritual
• 6:06
  moment
• 6:06
  with
• 6:07
  and
• 6:07
  building
• 6:08
  in
• 6:08
  some,
• 6:09
  a
• 6:09
  few
• 6:10
  intentional
• 6:10
  things
• 6:11
  every
• 6:11
  once
• 6:11
  in
• 6:11
  a
• 6:11
  while.
• 6:11
  Like
• 6:12
  the
• 6:13
  post,
• 6:14
  like
• 6:14
  an
• 6:14
  engagement,
• 6:15
  meaningful
• 6:15
  engagement
• 6:16
  post.
• 6:16
  That's
• 6:16
  something
• 6:17
  that's
• 6:17
  going
• 6:17
  to
• 6:18
  be
• 6:18
  helpful
• 6:19
  and
• 6:19
  valuable
• 6:20
  for
• 6:20
  everyone
• 6:20
  in
• 6:20
  the
• 6:21
  community
• 6:21
  to
• 6:21
  not
• 6:22
  only
• 6:22
  answer
• 6:22
  but
• 6:22
  to
• 6:23
  scroll
• 6:23
  and
• 6:23
  read.
• 6:24
  That's
• 6:24
  the
• 6:24
  kind
• 6:25
  of
• 6:25
  post
• 6:25
  that's
• 6:25
  worth
• 6:25
  doing
• 6:26
  every
• 6:26
  once
• 6:26
  in
• 6:26
  a
• 6:26
  while.
• 6:27
  Creating
• 6:28
  a
• 6:28
  social
• 6:28
  happy
• 6:29
  hour
• 6:29
  type
• 6:29
  ritual
• 6:30
  maybe
• 6:30
  once
• 6:31
  a
• 6:31
  month.
• 6:32
  It's,
• 6:32
  it's
• 6:32
  awesome
• 6:33
  to
• 6:33
  have
• 6:33
  pattern
• 6:33
  interruptions
• 6:34
  and
• 6:34
  have
• 6:35
  lots
• 6:35
  of
• 6:35
  different
• 6:35
  and
• 6:36
  variety.
• 6:36
  And
• 6:36
  I
• 6:36
  talk
• 6:37
  a
• 6:37
  lot
• 6:37
  about
• 6:37
  this,
• 6:37
  you
• 6:37
  know,
• 6:37
  having
• 6:38
  different
• 6:38
  themes,
• 6:38
  having
• 6:39
  variety,
• 6:39
  that's
• 6:39
  what
• 6:39
  keeps
• 6:40
  people
• 6:40
  coming,
• 6:40
  coming
• 6:40
  back
• 6:41
  because
• 6:41
  they
• 6:41
  don't
• 6:41
  get
• 6:41
  bored
• 6:42
  with
• 6:42
  the
• 6:42
  same
• 6:42
  old
• 6:42
  same
• 6:43
  old.
• 6:43
  But
• 6:43
  at
• 6:43
  the
• 6:44
  same
• 6:44
  time
• 6:44
  we
• 6:44
  need
• 6:44
  to
• 6:44
  balance
• 6:45
  that
• 6:45
  with
• 6:45
  ritual.
• 6:46
  So
• 6:47
  that's
• 6:47
  where
• 6:47
  I'll
• 6:47
  leave
• 6:47
  you
• 6:48
  today.
• 6:48
  I
• 6:48
  want
• 6:48
  you
• 6:48
  to
• 6:49
  think
• 6:49
  about
• 6:49
  how
• 6:49
  to
• 6:49
  create
• 6:50
  rituals
• 6:50
  in
• 6:50
  your
• 6:50
  community,
• 6:51
  how
• 6:51
  to
• 6:51
  get
• 6:51
  your
• 6:51
  people
• 6:52
  sharing,
• 6:52
  connecting,
• 6:53
  think
• 6:53
  about
• 6:53
  those
• 6:54
  categories,
• 6:55
  education,
• 6:55
  inspiration
• 6:56
  and
• 6:56
  connection
• 6:57
  and
• 6:57
  how
• 6:57
  you
• 6:57
  can
• 6:57
  really
• 6:57
  foster
• 6:58
  more
• 6:58
  of
• 6:58
  that
• 6:59
  and
• 6:59
  start
• 6:59
  to
• 6:59
  notice
• 7:00
  who
• 7:00
  your
• 7:00
  daily
• 7:00
  active
• 7:01
  people
• 7:01
  are
• 7:01
  and
• 7:02
  connect
• 7:02
  with
• 7:02
  them
• 7:02
  and
• 7:03
  find
• 7:03
  out
• 7:03
  why.
• 7:03
  Because
• 7:04
  when
• 7:04
  Ellen
• 7:05
  talked
• 7:05
  to
• 7:05
  this
• 7:06
  member
• 7:06
  one
• 7:06
  on
• 7:06
  one.
• 7:07
  She
• 7:07
  really
• 7:07
  learned
• 7:07
  a
• 7:07
  lot
• 7:07
  about
• 7:08
  what's
• 7:08
  valuable
• 7:09
  in
• 7:09
  that
• 7:10
  feedback
• 7:10
  third
• 7:10
  place
• 7:11
  ritual
• 7:12
  that
• 7:12
  they
• 7:12
  have
• 7:12
  with
• 7:12
  their
• 7:12
  morning
• 7:13
  coffee.
• 7:13
  And
• 7:14
  so
• 7:14
  how
• 7:14
  can
• 7:14
  you
• 7:15
  create
• 7:15
  that
• 7:15
  in
• 7:15
  your
• 7:16
  community?
• 7:16
  How
• 7:16
  can
• 7:16
  you
• 7:17
  start
• 7:17
  connecting
• 7:17
  with
• 7:18
  your
• 7:18
  members
• 7:18
  one
• 7:18
  to
• 7:18
  one
• 7:18
  and
• 7:19
  learning
• 7:19
  this?
• 7:19
  And
• 7:20
  I
• 7:20
  can't
• 7:20
  wait
• 7:20
  to
• 7:20
  hear
• 7:21
  what
• 7:21
  you
• 7:21
  come
• 7:21
  up
• 7:21
  with.
• 7:22
  I
• 7:22
  would
• 7:22
  love
• 7:22
  to
• 7:23
  have
• 7:23
  more
• 7:23
  conversations
• 7:24
  about
• 7:24
  the
• 7:24
  third
• 7:24
  place
• 7:25
  because
• 7:25
  it
• 7:25
  is
• 7:26
  so
• 7:26
  philosophical
• 7:27
  and
• 7:28
  also
• 7:28
  at
• 7:29
  the
• 7:29
  same
• 7:29
  time,
• 7:29
  we
• 7:29
  can
• 7:30
  see
• 7:30
  really
• 7:30
  tangible
• 7:31
  things
• 7:31
  in
• 7:31
  practice,
• 7:32
  like
• 7:32
  this
• 7:33
  example.
• 7:33
  So
• 7:34
  anyway,
• 7:34
  I
• 7:34
  hope
• 7:35
  you
• 7:35
  enjoyed
• 7:35
  this
• 7:35
  one
• 7:35
  and
• 7:36
  I'll
• 7:36
  talk
• 7:37
  to
• 7:37
  you
• 7:37
  next
• 7:37
  time.