Latest / Entrepreneurs, Executives, and Eccentrics
How Laura Patterson Built VisionEdge Marketing on Data, Curiosity, and Customer-Centric Growth
In this conversation, Laura Patterson, founder and president of VisionEdge Marketing, discusses the evolution of growth strategy consulting over the past 25 years, emphasizing the importance of data insights and customer centricity. She shares her journey in establishing her firm, the transition to remote work, and the significance of understanding customer success. The discussion also touches on the challenges of marketing attribution and the impact of AI on the industry, concluding with advice for the next generation regarding career opportunities in emerging fields.
Takeaways
Data insights…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.