Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle
What if the moment where the buying decision actually gets made is still the part of the journey we understand the least?
Agility depends on seeing what customers actually do — not just what they clicked — and being able to act on it while the promotion is still running.
Today we're talking about the gap between where brands are putting their media money and where they can actually see it working. Retail media budgets are climbing, stores are getting reinvested in, and yet the shelf itself remains one of the least instrumented parts of the customer journey. We'll be covering:
- Why the surge…
The skinny
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