Sway, Group Chats, and a New Way to Organize Voters

Frogmore Stew · Sep 30, 2026 · 30m

What happens when the political conversations already happening in our group chats become a way to organize? We talk with Sway founder Claire Shorall about how the platform creates voting groups around trusted relationships, helping people navigate their ballots, share recommendations, remember local elections, and see whether members of their group actually turned out to vote. We also explore Sway’s approach to privacy, the role of the “chief political correspondent” in every group chat, and what voting groups could mean for political organizing outside traditional party infrastructure…