Uncovering The Futures Blind Spot in Service Design / Lucy Kimbell / Episode #257
Are we actively designing our own future, or just everyone else's? 🔮 Discover how integrating "futures thinking" into your practice can help you spot industry shifts early and make better, more deliberate decisions today.
It’s easy to get stuck in the day-to-day grind of deadlines and deliverables. But if we don't think about the long-term role of design, we risk building a world we don't actually want to live in.
In this episode, Marc sits down with Professor Lucy Kimbell—author of the upcoming book "Futures for Design"—to tackle a fascinating issue: the "futures blind spot." We explore why…
The skinny
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