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Transcript

How to Find the Root Cause of What’s Holding Your Business Back: The 5 Whys Method for Entrepreneurs · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Welcome
• 0:00
  to
• 0:00
  the
• 0:00
  Rooted
• 0:01
  Business
• 0:01
  Podcast.
• 0:02
  I'm
• 0:02
  Rachel,
• 0:03
  your
• 0:03
  intentional
• 0:04
  marketing
• 0:04
  architect.
• 0:05
  I'm
• 0:05
  Jess,
• 0:06
  your
• 0:06
  systems
• 0:07
  and
• 0:07
  ops
• 0:07
  guru.
• 0:08
  This
• 0:08
  podcast
• 0:09
  will
• 0:09
  talk
• 0:09
  through
• 0:10
  our
• 0:10
  experiences
• 0:11
  as
• 0:11
  seasoned
• 0:12
  business
• 0:12
  owners
• 0:12
  open
• 0:13
  up
• 0:13
  about
• 0:13
  our
• 0:14
  triumphs
• 0:14
  and
• 0:15
  challenges.
• 0:16
  We'll
• 0:16
  share
• 0:16
  candid
• 0:17
  conversations
• 0:18
  and
• 0:18
  invaluable
• 0:19
  insights
• 0:19
  to
• 0:19
  help
• 0:20
  you
• 0:20
  establish
• 0:20
  a
• 0:21
  business
• 0:21
  that
• 0:21
  stands
• 0:22
  the
• 0:22
  test
• 0:22
  of
• 0:22
  time.
• 0:23
  Together,
• 0:23
  we've
• 0:24
  navigated
• 0:24
  the
• 0:24
  ups
• 0:25
  and
• 0:25
  downs
• 0:25
  of
• 0:25
  running
• 0:26
  a
• 0:26
  successful
• 0:27
  online
• 0:27
  business,
• 0:27
  and
• 0:28
  we
• 0:28
  know
• 0:28
  firsthand
• 0:29
  the
• 0:29
  importance
• 0:29
  of
• 0:30
  finding
• 0:30
  harmony
• 0:30
  in
• 0:31
  your
• 0:31
  hustle.
• 0:32
  Each
• 0:32
  episode,
• 0:33
  we'll
• 0:33
  dive
• 0:33
  deep
• 0:34
  into
• 0:34
  the
• 0:34
  inner
• 0:34
  workings
• 0:35
  of
• 0:35
  your
• 0:35
  business
• 0:35
  operations
• 0:37
  and
• 0:37
  marketing
• 0:37
  strategies
• 0:38
  while
• 0:38
  we
• 0:38
  peel
• 0:39
  back
• 0:39
  the
• 0:39
  layers
• 0:40
  to
• 0:40
  reveal
• 0:40
  actionable
• 0:41
  advice
• 0:42
  and
• 0:42
  practical
• 0:43
  tips
• 0:43
  that
• 0:43
  you
• 0:43
  can
• 0:43
  implement
• 0:44
  right
• 0:44
  away.
• 0:45
  We've
• 0:45
  all
• 0:45
  stopped
• 0:46
  there.
• 0:46
  We
• 0:46
  believe
• 0:47
  that
• 0:47
  true
• 0:47
  success
• 0:48
  goes
• 0:48
  beyond
• 0:48
  profits
• 0:49
  and
• 0:49
  the
• 0:49
  growth
• 0:50
  charts.
• 0:50
  That's
• 0:50
  why
• 0:51
  we'll
• 0:51
  explore
• 0:51
  the
• 0:51
  critical
• 0:52
  role
• 0:52
  of
• 0:52
  wellness
• 0:53
  and
• 0:53
  mindset
• 0:54
  in
• 0:54
  your
• 0:54
  entrepreneurial.
• 0:55
  Journey
• 0:55
  as
• 0:55
  BRNO
• 0:56
  is
• 0:56
  a
• 0:56
  real
• 0:56
  threat
• 0:57
  and
• 0:57
  we're
• 0:57
  here
• 0:57
  to
• 0:58
  help
• 0:58
  you
• 0:58
  avoid
• 0:58
  avoid
• 0:58
  that.
• 0:59
  Together,
• 0:59
  we'll
• 1:00
  uncover
• 1:00
  the
• 1:00
  strategies
• 1:01
  and
• 1:01
  practices
• 1:02
  that
• 1:02
  prioritize
• 1:03
  your
• 1:03
  well
• 1:03
  being,
• 1:04
  ensuring
• 1:04
  you
• 1:05
  have
• 1:05
  the
• 1:05
  energy
• 1:05
  and
• 1:06
  resilience
• 1:06
  to
• 1:07
  thrive
• 1:07
  in
• 1:07
  the
• 1:07
  long
• 1:08
  run.
• 1:08
  Join
• 1:09
  us
• 1:09
  as
• 1:09
  we
• 1:09
  delve
• 1:09
  into
• 1:10
  intentional
• 1:10
  business
• 1:11
  growth,
• 1:11
  sharing
• 1:12
  personal
• 1:12
  stories,
• 1:13
  lessons
• 1:13
  learned,
• 1:14
  and
• 1:14
  expert
• 1:14
  advice
• 1:15
  that
• 1:15
  will
• 1:15
  empower
• 1:16
  you
• 1:16
  to
• 1:16
  make
• 1:16
  informed
• 1:17
  decisions
• 1:17
  to
• 1:18
  grow
• 1:18
  your
• 1:18
  business.
• 1:19
  So
• 1:19
  if
• 1:19
  you're
• 1:20
  ready
• 1:20
  to
• 1:20
  harmonize
• 1:21
  your
• 1:21
  hustle
• 1:21
  and
• 1:21
  create
• 1:22
  a
• 1:22
  business
• 1:22
  that
• 1:23
  thrives
• 1:23
  while
• 1:23
  honoring
• 1:24
  your
• 1:24
  inner
• 1:24
  balance,
• 1:25
  don't
• 1:25
  miss
• 1:26
  out
• 1:26
  on
• 1:26
  the
• 1:26
  rooted
• 1:27
  business.
• 1:27
  Subscribe
• 1:28
  now
• 1:28
  and
• 1:28
  embark
• 1:29
  on
• 1:29
  this
• 1:29
  transformative
• 1:30
  journey.
• 1:30
  Journey
• 1:30
  with
• 1:31
  us.
• 1:36
  So
• 1:37
  is
• 1:37
  it
• 1:37
  just
• 1:37
  me
• 1:38
  or
• 1:38
  is
• 1:38
  it
• 1:38
  so
• 1:39
  funny
• 1:39
  how
• 1:39
  you
• 1:40
  change
• 1:40
  one
• 1:41
  part
• 1:41
  of
• 1:41
  your
• 1:41
  computer
• 1:42
  setup
• 1:42
  and
• 1:43
  you
• 1:43
  feel
• 1:43
  like
• 1:44
  a
• 1:44
  complete
• 1:45
  toddler?
• 1:46
  Like
• 1:46
  you
• 1:47
  don't
• 1:48
  your
• 1:48
  stuff
• 1:48
  anymore.
• 1:50
  That's
• 1:50
  me.
• 1:51
  Yeah,
• 1:51
  I
• 1:52
  got
• 1:52
  this
• 1:52
  new
• 1:52
  webcam
• 1:53
  and
• 1:53
  I
• 1:53
  went
• 1:53
  from
• 1:53
  having
• 1:54
  to
• 1:54
  like
• 1:54
  have
• 1:54
  client
• 1:55
  calls
• 1:55
  over
• 1:55
  there
• 1:56
  on
• 1:56
  the
• 1:56
  other
• 1:56
  screen
• 1:57
  to
• 1:57
  hear,
• 1:58
  but
• 1:59
  now
• 1:59
  it's
• 1:59
  like
• 1:59
  everything
• 2:00
  I
• 2:00
  do,
• 2:01
  I
• 2:01
  like.
• 2:02
  I
• 2:02
  don't
• 2:02
  know
• 2:02
  how
• 2:02
  to
• 2:02
  do
• 2:02
  it
• 2:02
  anymore.
• 2:03
  I
• 2:03
  have
• 2:03
  to
• 2:03
  retrain
• 2:05
  myself
• 2:05
  and
• 2:05
  I
• 2:05
  feel
• 2:06
  like
• 2:06
  a
• 2:06
  fumbling
• 2:07
  little
• 2:08
  person
• 2:08
  trying
• 2:09
  to
• 2:09
  figure
• 2:09
  it
• 2:09
  out.
• 2:10
  With
• 2:10
  your
• 2:10
  fancy
• 2:11
  AI
• 2:12
  tracking
• 2:13
  webcam,
• 2:15
  I'm.
• 2:15
  Gonna
• 2:15
  not
• 2:15
  raise
• 2:16
  my
• 2:16
  hands
• 2:16
  because
• 2:17
  then
• 2:17
  he'll
• 2:17
  start
• 2:17
  tracking
• 2:18
  me.
• 2:19
  Yeah,
• 2:19
  that's
• 2:19
  the
• 2:19
  main
• 2:20
  reason
• 2:20
  why
• 2:20
  I
• 2:20
  can't
• 2:21
  have
• 2:21
  that,
• 2:21
  because
• 2:21
  I
• 2:21
  would
• 2:22
  100%,
• 2:22
  like,
• 2:23
  zoom
• 2:23
  over
• 2:23
  here.
• 2:26
  Yeah.
• 2:26
  And
• 2:26
  then
• 2:26
  if
• 2:26
  I,
• 2:26
  like,
• 2:27
  do
• 2:27
  it
• 2:27
  on
• 2:27
  a
• 2:27
  client
• 2:27
  call
• 2:28
  and
• 2:28
  he
• 2:28
  decides
• 2:28
  to
• 2:28
  go
• 2:29
  that
• 2:29
  way,
• 2:29
  you're
• 2:29
  going
• 2:29
  to
• 2:29
  see
• 2:29
  all
• 2:30
  the
• 2:30
  mess
• 2:30
  that
• 2:30
  I've
• 2:30
  hidden
• 2:31
  from.
• 2:32
  That
• 2:33
  is
• 2:33
  true.
• 2:34
  Oh
• 2:34
  my
• 2:34
  gosh.
• 2:35
  I
• 2:35
  didn't
• 2:35
  even
• 2:35
  think
• 2:35
  about.
• 2:38
  All
• 2:38
  right,
• 2:38
  let's
• 2:38
  get
• 2:39
  into
• 2:39
  the
• 2:39
  episode.
• 2:41
  So
• 2:41
  what
• 2:42
  Are
• 2:42
  we
• 2:42
  talking
• 2:42
  about
• 2:42
  today?
• 2:44
  All
• 2:44
  right.
• 2:44
  Today
• 2:44
  we
• 2:45
  are
• 2:45
  talking
• 2:45
  about
• 2:46
  getting
• 2:47
  to
• 2:48
  the
• 2:48
  root
• 2:48
  cause
• 2:49
  of
• 2:49
  your
• 2:50
  business
• 2:51
  problems
• 2:51
  or
• 2:52
  your
• 2:52
  business
• 2:53
  woes.
• 2:54
  I
• 2:55
  think
• 2:55
  really
• 2:55
  part
• 2:55
  of
• 2:55
  being
• 2:56
  an
• 2:56
  intentional
• 2:56
  business
• 2:57
  owner
• 2:57
  is,
• 2:57
  like,
• 2:58
  not
• 2:58
  trying
• 2:58
  to
• 2:59
  just
• 3:00
  take
• 3:00
  things
• 3:00
  surface
• 3:01
  level,
• 3:01
  and
• 3:02
  we
• 3:02
  want
• 3:02
  to
• 3:02
  go
• 3:03
  deeper.
• 3:04
  So
• 3:04
  today
• 3:05
  we're
• 3:05
  talking
• 3:05
  about
• 3:05
  how
• 3:06
  to
• 3:06
  get
• 3:06
  to
• 3:06
  the
• 3:07
  root
• 3:07
  cause
• 3:08
  of
• 3:08
  our
• 3:08
  business
• 3:09
  problems.
• 3:10
  If
• 3:10
  you're
• 3:11
  anything
• 3:11
  like
• 3:11
  me,
• 3:12
  when
• 3:12
  you
• 3:12
  were
• 3:12
  just
• 3:12
  starting
• 3:13
  out,
• 3:13
  you
• 3:13
  thought
• 3:13
  that
• 3:14
  your
• 3:14
  biggest
• 3:14
  problem
• 3:14
  as
• 3:15
  business
• 3:15
  owner
• 3:16
  was
• 3:17
  just
• 3:17
  getting
• 3:18
  clients.
• 3:18
  Or
• 3:19
  at
• 3:19
  least
• 3:19
  that's
• 3:20
  the
• 3:20
  lie
• 3:20
  that
• 3:20
  I
• 3:20
  kept
• 3:21
  telling
• 3:21
  myself.
• 3:21
  As
• 3:22
  soon
• 3:22
  as
• 3:22
  I'm
• 3:22
  able
• 3:23
  to
• 3:23
  magnetically
• 3:23
  attract
• 3:24
  all
• 3:24
  the
• 3:24
  clients
• 3:25
  that
• 3:25
  I
• 3:25
  want,
• 3:27
  all
• 3:27
  my
• 3:27
  business
• 3:28
  issues
• 3:28
  will
• 3:28
  be
• 3:29
  solved.
• 3:29
  I'll
• 3:30
  be
• 3:30
  happy.
• 3:31
  I'll
• 3:31
  be
• 3:32
  peaceful.
• 3:33
  And
• 3:34
  that
• 3:34
  could
• 3:35
  probably
• 3:35
  not
• 3:35
  be
• 3:36
  farther
• 3:36
  from
• 3:36
  the
• 3:36
  truth.
• 3:38
  Truth
• 3:38
  that
• 3:38
  is
• 3:39
  seriously
• 3:39
  so
• 3:40
  true.
• 3:41
  More
• 3:41
  clients,
• 3:42
  more
• 3:42
  problems.
• 3:44
  I
• 3:44
  don't
• 3:44
  know.
• 3:44
  Seriously?
• 3:45
  No.
• 3:46
  That
• 3:46
  needs
• 3:46
  to
• 3:47
  be
• 3:47
  put
• 3:47
  on
• 3:47
  a
• 3:47
  shirt.
• 3:48
  Yes.
• 3:50
  No
• 3:50
  one
• 3:50
  tells
• 3:50
  you
• 3:51
  that
• 3:51
  when
• 3:51
  you
• 3:51
  sign
• 3:51
  up
• 3:51
  for
• 3:52
  entrepreneurship,
• 3:53
  that
• 3:54
  solving
• 3:54
  problems
• 3:55
  is
• 3:56
  your
• 3:56
  main
• 3:56
  job
• 3:57
  and
• 3:57
  there's
• 3:58
  no
• 3:58
  one
• 3:58
  else
• 3:58
  to
• 3:58
  solve
• 3:59
  them
• 3:59
  except
• 4:00
  for
• 4:00
  you.
• 4:01
  When
• 4:02
  I
• 4:02
  think
• 4:02
  to
• 4:02
  add
• 4:02
  to
• 4:03
  that,
• 4:03
  no
• 4:03
  one
• 4:03
  else
• 4:04
  tells
• 4:04
  you
• 4:04
  that
• 4:05
  when
• 4:05
  you
• 4:06
  start
• 4:06
  your
• 4:06
  journey
• 4:07
  of
• 4:07
  entrepreneurship
• 4:08
  or
• 4:08
  your
• 4:08
  business,
• 4:10
  that
• 4:10
  you're
• 4:10
  about
• 4:10
  to
• 4:11
  open
• 4:11
  a
• 4:11
  fire
• 4:12
  hose
• 4:12
  of,
• 4:12
  like,
• 4:13
  self
• 4:13
  awareness
• 4:14
  directly
• 4:15
  straight
• 4:15
  to
• 4:15
  your
• 4:15
  face.
• 4:16
  And
• 4:17
  it's
• 4:17
  something
• 4:17
  that
• 4:18
  can
• 4:18
  make
• 4:18
  and
• 4:19
  break
• 4:19
  business
• 4:19
  owners.
• 4:20
  Or
• 4:20
  wait,
• 4:20
  make
• 4:20
  or
• 4:21
  break
• 4:21
  business
• 4:21
  owners.
• 4:22
  And
• 4:23
  it's
• 4:24
  something
• 4:24
  I've
• 4:24
  dealt
• 4:24
  with.
• 4:24
  I
• 4:25
  know
• 4:25
  you
• 4:25
  have.
• 4:25
  I
• 4:25
  talked
• 4:26
  to
• 4:26
  a
• 4:26
  lot
• 4:26
  of
• 4:26
  people
• 4:27
  who
• 4:28
  have
• 4:28
  gone
• 4:28
  through
• 4:29
  that
• 4:29
  kind
• 4:29
  of
• 4:29
  roller
• 4:30
  coaster
• 4:30
  of
• 4:30
  emotions,
• 4:31
  of
• 4:32
  imposter
• 4:32
  syndrome,
• 4:33
  self
• 4:33
  doubt,
• 4:34
  all
• 4:34
  of
• 4:35
  that.
• 4:35
  And
• 4:36
  really,
• 4:36
  like,
• 4:36
  self
• 4:37
  awareness
• 4:37
  is
• 4:38
  absolutely
• 4:39
  key
• 4:39
  to
• 4:40
  understanding
• 4:40
  and
• 4:41
  going
• 4:41
  deeper
• 4:42
  for
• 4:43
  your
• 4:43
  business
• 4:43
  problems,
• 4:44
  for
• 4:44
  your
• 4:44
  own
• 4:45
  problems.
• 4:46
  And
• 4:46
  so
• 4:47
  this
• 4:47
  episode,
• 4:47
  we're
• 4:47
  really
• 4:47
  going
• 4:48
  to
• 4:48
  talk
• 4:48
  about
• 4:48
  getting
• 4:49
  to
• 4:49
  the
• 4:49
  root
• 4:49
  of
• 4:50
  the
• 4:50
  business
• 4:51
  problems,
• 4:51
  the
• 4:52
  issues,
• 4:52
  the
• 4:52
  woes,
• 4:54
  and
• 4:54
  just
• 4:54
  have
• 4:54
  a
• 4:55
  conversation
• 4:55
  about
• 4:55
  some
• 4:56
  of
• 4:56
  the
• 4:56
  practices
• 4:56
  that
• 4:57
  we
• 4:57
  use
• 4:57
  to
• 4:58
  identify
• 4:58
  and
• 4:59
  solve
• 4:59
  the
• 4:59
  problems
• 4:59
  in
• 4:59
  our
• 5:00
  business.
• 5:00
  So
• 5:00
  that
• 5:00
  one
• 5:01
  you
• 5:01
  don't
• 5:01
  get
• 5:01
  completely
• 5:02
  ran
• 5:02
  into
• 5:02
  a
• 5:03
  wall
• 5:03
  of
• 5:04
  burnout,
• 5:04
  but
• 5:04
  you
• 5:05
  have
• 5:05
  a
• 5:05
  lot
• 5:05
  of
• 5:06
  support
• 5:07
  around
• 5:07
  you
• 5:07
  to
• 5:08
  maintain
• 5:08
  the
• 5:08
  momentum
• 5:09
  that
• 5:09
  you're
• 5:09
  building.
• 5:10
  Yeah,
• 5:11
  I
• 5:11
  completely
• 5:11
  agree.
• 5:12
  I
• 5:12
  consider
• 5:13
  myself
• 5:13
  a
• 5:14
  personal
• 5:15
  and
• 5:15
  business
• 5:15
  development
• 5:16
  junkie.
• 5:17
  Like,
• 5:17
  I'm
• 5:17
  here
• 5:17
  for
• 5:17
  it.
• 5:18
  Show
• 5:18
  me
• 5:18
  all
• 5:18
  my
• 5:19
  scars
• 5:19
  and
• 5:20
  let's
• 5:20
  heal
• 5:20
  them.
• 5:21
  But
• 5:21
  I
• 5:22
  was
• 5:22
  like,
• 5:22
  this
• 5:23
  is
• 5:23
  another
• 5:23
  level.
• 5:23
  Like,
• 5:24
  I
• 5:24
  do
• 5:24
  yoga
• 5:24
  and
• 5:25
  you
• 5:25
  get
• 5:25
  to
• 5:25
  the
• 5:25
  deep
• 5:25
  shit
• 5:26
  with
• 5:26
  that.
• 5:26
  But
• 5:26
  this
• 5:26
  is
• 5:27
  another
• 5:27
  level.
• 5:28
  I
• 5:28
  just
• 5:28
  made
• 5:28
  her
• 5:28
  podcast
• 5:29
  explicit.
• 5:31
  It's
• 5:32
  fine.
• 5:32
  It'll
• 5:32
  make
• 5:32
  it
• 5:33
  more
• 5:33
  interesting.
• 5:36
  But,
• 5:36
  yeah,
• 5:36
  you
• 5:36
  get
• 5:36
  to.
• 5:37
  And
• 5:38
  I
• 5:38
  think
• 5:38
  it's
• 5:39
  so
• 5:39
  easy
• 5:40
  as
• 5:41
  a.
• 5:42
  Especially
• 5:42
  when
• 5:42
  you're
• 5:42
  A
• 5:43
  solo
• 5:43
  purviewer.
• 5:43
  And
• 5:43
  you're
• 5:44
  doing
• 5:44
  everything
• 5:44
  to
• 5:45
  get
• 5:45
  caught
• 5:45
  up.
• 5:46
  I
• 5:46
  know
• 5:46
  this
• 5:46
  sounds
• 5:47
  cliche,
• 5:47
  but
• 5:48
  get
• 5:48
  caught
• 5:48
  up
• 5:48
  in
• 5:48
  that
• 5:48
  hustle
• 5:49
  and
• 5:49
  bustle
• 5:50
  and
• 5:50
  getting
• 5:50
  stuck
• 5:51
  in
• 5:51
  doing
• 5:51
  mode
• 5:52
  and
• 5:52
  not
• 5:53
  ever
• 5:53
  taking
• 5:54
  a
• 5:54
  step
• 5:54
  back
• 5:55
  to
• 5:56
  pause
• 5:57
  so
• 5:57
  that
• 5:57
  you
• 5:57
  could
• 5:58
  be
• 5:58
  self
• 5:59
  aware.
• 5:59
  And
• 5:59
  if
• 6:00
  you're
• 6:00
  always
• 6:00
  like
• 6:01
  skimming
• 6:01
  on
• 6:01
  that
• 6:02
  level
• 6:03
  then,
• 6:03
  and
• 6:03
  you're
• 6:03
  never
• 6:04
  going
• 6:04
  deeper,
• 6:05
  then
• 6:05
  you're
• 6:05
  going
• 6:06
  to
• 6:06
  just
• 6:06
  get
• 6:06
  stuck
• 6:07
  in
• 6:07
  this
• 6:07
  cycle
• 6:08
  and
• 6:09
  be
• 6:09
  treading
• 6:10
  water
• 6:10
  basically
• 6:11
  where
• 6:11
  you're
• 6:11
  at
• 6:12
  and
• 6:12
  constantly
• 6:13
  being
• 6:14
  reactive
• 6:15
  to
• 6:15
  issues
• 6:15
  rather
• 6:16
  than
• 6:17
  proactive
• 6:18
  to
• 6:18
  issues.
• 6:19
  This
• 6:19
  was
• 6:20
  one
• 6:20
  thing
• 6:20
  too,
• 6:20
  that
• 6:21
  I
• 6:21
  definitely.
• 6:21
  I
• 6:21
  had
• 6:22
  a
• 6:22
  great
• 6:22
  mentor
• 6:22
  when
• 6:23
  I
• 6:23
  was
• 6:23
  back
• 6:23
  in
• 6:23
  the
• 6:23
  corporate
• 6:24
  world
• 6:24
  and
• 6:24
  she
• 6:25
  was
• 6:25
  a
• 6:25
  big
• 6:25
  proponent
• 6:26
  of
• 6:26
  white
• 6:26
  space.
• 6:27
  She
• 6:27
  would
• 6:27
  always
• 6:28
  say,
• 6:28
  you
• 6:28
  need
• 6:29
  to
• 6:29
  create
• 6:29
  white
• 6:29
  space
• 6:29
  so
• 6:30
  that
• 6:30
  you
• 6:30
  can
• 6:30
  take
• 6:31
  the
• 6:31
  time
• 6:31
  to
• 6:31
  plan.
• 6:32
  I
• 6:32
  worked
• 6:32
  at
• 6:33
  a
• 6:33
  retail
• 6:33
  store,
• 6:33
  but
• 6:33
  she
• 6:33
  would
• 6:34
  make
• 6:34
  us
• 6:34
  work
• 6:34
  from
• 6:34
  home
• 6:35
  the
• 6:35
  first
• 6:35
  two
• 6:35
  hours
• 6:35
  of
• 6:36
  our
• 6:36
  week
• 6:36
  to
• 6:36
  carve
• 6:37
  out
• 6:37
  that
• 6:37
  white
• 6:37
  space
• 6:38
  so
• 6:39
  that
• 6:39
  we
• 6:39
  could
• 6:40
  look
• 6:40
  at
• 6:40
  our
• 6:40
  numbers
• 6:41
  from
• 6:41
  the
• 6:41
  past
• 6:41
  couple
• 6:42
  of
• 6:42
  weeks,
• 6:42
  think
• 6:43
  about
• 6:43
  what
• 6:43
  happened
• 6:44
  in
• 6:44
  our
• 6:44
  businesses
• 6:45
  last
• 6:45
  week
• 6:46
  and
• 6:47
  identify
• 6:48
  what
• 6:48
  was
• 6:48
  working,
• 6:48
  what
• 6:49
  didn't
• 6:49
  work,
• 6:49
  how
• 6:50
  did
• 6:50
  we
• 6:50
  feel.
• 6:51
  And
• 6:51
  then
• 6:51
  from
• 6:51
  that
• 6:52
  self
• 6:52
  awareness,
• 6:52
  you're
• 6:53
  able
• 6:53
  to
• 6:53
  take
• 6:53
  it
• 6:54
  and
• 6:54
  figure
• 6:54
  out
• 6:54
  the
• 6:55
  most
• 6:55
  aligned
• 6:56
  way
• 6:57
  of
• 6:58
  moving
• 6:58
  forward.
• 7:00
  Yeah,
• 7:00
  I
• 7:01
  think
• 7:01
  that
• 7:01
  is
• 7:01
  such
• 7:02
  a
• 7:03
  great
• 7:03
  practice.
• 7:04
  I
• 7:04
  don't
• 7:04
  know
• 7:04
  if
• 7:04
  a
• 7:04
  lot
• 7:04
  of
• 7:05
  corporate
• 7:06
  entities
• 7:06
  do
• 7:07
  that,
• 7:07
  but
• 7:08
  I
• 7:08
  also,
• 7:08
  and
• 7:09
  I
• 7:09
  would
• 7:09
  say
• 7:09
  they
• 7:09
  probably
• 7:10
  don't
• 7:10
  because
• 7:10
  you
• 7:11
  have
• 7:11
  so
• 7:11
  many
• 7:11
  business
• 7:11
  owners
• 7:12
  that
• 7:12
  are
• 7:12
  now
• 7:13
  existing
• 7:14
  independently
• 7:16
  and
• 7:17
  they're
• 7:17
  launching
• 7:17
  and
• 7:18
  they're
• 7:18
  not
• 7:18
  looking
• 7:18
  at
• 7:19
  numbers
• 7:19
  or
• 7:19
  they're
• 7:20
  putting
• 7:21
  out
• 7:21
  new
• 7:21
  offers
• 7:22
  and
• 7:22
  they're
• 7:22
  not
• 7:22
  selling
• 7:23
  something
• 7:23
  and
• 7:23
  then
• 7:23
  they
• 7:24
  immediately
• 7:24
  go
• 7:24
  and
• 7:24
  make
• 7:25
  a
• 7:25
  new
• 7:25
  one
• 7:25
  and
• 7:26
  they
• 7:26
  do
• 7:26
  all
• 7:26
  of
• 7:26
  these
• 7:26
  things,
• 7:27
  but
• 7:27
  all
• 7:27
  they
• 7:28
  have
• 7:28
  to
• 7:28
  do
• 7:28
  is
• 7:29
  pause
• 7:30
  and
• 7:30
  look
• 7:30
  back
• 7:31
  and
• 7:31
  get
• 7:32
  a
• 7:32
  little
• 7:32
  analytical,
• 7:33
  get
• 7:33
  a
• 7:33
  little
• 7:33
  reflective
• 7:34
  into
• 7:35
  the
• 7:35
  process.
• 7:37
  And
• 7:37
  if
• 7:38
  they
• 7:38
  only
• 7:38
  had
• 7:39
  that
• 7:39
  practice
• 7:40
  or
• 7:40
  somebody
• 7:41
  telling
• 7:41
  them
• 7:42
  like,
• 7:42
  hey,
• 7:42
  this
• 7:43
  part
• 7:44
  of
• 7:44
  reflection
• 7:45
  is
• 7:45
  probably
• 7:46
  the
• 7:47
  most
• 7:47
  important
• 7:47
  thing.
• 7:48
  When
• 7:48
  things
• 7:48
  are
• 7:49
  not
• 7:49
  going
• 7:49
  well,
• 7:50
  when
• 7:51
  you
• 7:51
  want
• 7:51
  to
• 7:51
  do
• 7:51
  better,
• 7:52
  anything,
• 7:53
  whatever
• 7:53
  that
• 7:53
  looks
• 7:54
  like,
• 7:54
  if
• 7:54
  you
• 7:54
  just
• 7:54
  have
• 7:55
  that
• 7:55
  pause,
• 7:56
  it
• 7:56
  gives
• 7:56
  you
• 7:57
  so
• 7:57
  much
• 7:57
  clarity.
• 7:58
  It's
• 7:58
  so
• 7:59
  powerful.
• 7:59
  Yeah,
• 8:00
  I
• 8:00
  agree.
• 8:00
  The
• 8:00
  magic
• 8:01
  is
• 8:01
  definitely
• 8:02
  in
• 8:02
  the
• 8:02
  debrief
• 8:04
  all
• 8:04
  the
• 8:04
  time.
• 8:04
  And
• 8:05
  I
• 8:05
  like
• 8:05
  to
• 8:05
  look
• 8:05
  at
• 8:05
  both
• 8:06
  quantitative.
• 8:07
  I
• 8:07
  know
• 8:07
  we're
• 8:07
  both
• 8:07
  fan
• 8:08
  of
• 8:08
  using
• 8:08
  data
• 8:08
  to
• 8:09
  make
• 8:09
  our
• 8:09
  decisions
• 8:09
  in
• 8:09
  our
• 8:10
  business.
• 8:10
  I'm
• 8:10
  a
• 8:10
  numbers
• 8:11
  girl,
• 8:11
  so
• 8:11
  are
• 8:11
  you.
• 8:12
  But
• 8:12
  also
• 8:12
  qualitative
• 8:13
  data,
• 8:13
  because
• 8:13
  you
• 8:13
  also
• 8:14
  want
• 8:14
  to.
• 8:14
  And
• 8:14
  that's
• 8:14
  how
• 8:14
  you
• 8:15
  find
• 8:15
  the
• 8:15
  balance
• 8:15
  of
• 8:15
  that
• 8:16
  masculine
• 8:16
  and
• 8:17
  feminine
• 8:17
  energy
• 8:17
  in
• 8:18
  your
• 8:18
  business,
• 8:18
  is
• 8:18
  that
• 8:19
  you're
• 8:19
  balancing
• 8:19
  that
• 8:20
  masculine
• 8:20
  numbers
• 8:21
  with
• 8:21
  also.
• 8:22
  But
• 8:22
  like
• 8:22
  how
• 8:23
  did
• 8:23
  it
• 8:23
  make
• 8:23
  you
• 8:23
  feel
• 8:24
  feel
• 8:24
  when
• 8:24
  you
• 8:24
  were
• 8:24
  doing
• 8:25
  yes
• 8:25
  or
• 8:26
  did
• 8:26
  you
• 8:26
  feel
• 8:26
  excited
• 8:27
  doing
• 8:27
  this?
• 8:28
  Because
• 8:28
  that's
• 8:28
  what's
• 8:29
  going
• 8:29
  to
• 8:29
  keep
• 8:29
  you
• 8:30
  going
• 8:30
  for
• 8:30
  long.
• 8:31
  But
• 8:31
  really
• 8:32
  digging
• 8:32
  into
• 8:33
  the
• 8:33
  numbers
• 8:33
  can
• 8:33
  help
• 8:34
  you.
• 8:35
  Not
• 8:35
  like,
• 8:36
  I
• 8:36
  don't
• 8:36
  know,
• 8:36
  I've
• 8:37
  been
• 8:37
  in
• 8:37
  part
• 8:37
  of
• 8:37
  so
• 8:38
  many
• 8:38
  launches
• 8:38
  where
• 8:38
  like
• 8:39
  the
• 8:39
  numbers
• 8:39
  don't
• 8:40
  are
• 8:40
  in
• 8:40
  part
• 8:41
  of
• 8:41
  a
• 8:41
  launch.
• 8:41
  Actually
• 8:41
  right
• 8:42
  now
• 8:42
  that
• 8:42
  is
• 8:42
  going
• 8:43
  on.
• 8:43
  The
• 8:43
  numbers
• 8:44
  are
• 8:44
  this
• 8:45
  has,
• 8:45
  this
• 8:45
  person
• 8:46
  has
• 8:46
  a
• 8:46
  phenomenal
• 8:47
  community.
• 8:48
  Like
• 8:48
  they
• 8:48
  show
• 8:48
  up
• 8:49
  the
• 8:49
  conversion
• 8:49
  rates
• 8:50
  when
• 8:50
  I
• 8:50
  are
• 8:50
  like
• 8:51
  out
• 8:51
  of
• 8:51
  this
• 8:51
  world.
• 8:51
  Like
• 8:52
  we're
• 8:52
  used
• 8:52
  to
• 8:52
  seeing
• 8:52
  30%
• 8:53
  sales
• 8:53
  page
• 8:54
  conversion
• 8:54
  rates,
• 8:55
  which
• 8:55
  is
• 8:55
  crazy
• 8:56
  in
• 8:56
  any
• 8:57
  other
• 8:57
  world.
• 8:57
  And
• 8:58
  for
• 8:58
  this
• 8:58
  one
• 8:58
  we
• 8:59
  are
• 8:59
  seeing
• 8:59
  13%
• 9:00
  conversion
• 9:01
  rates
• 9:01
  on
• 9:01
  the
• 9:02
  sales
• 9:02
  page.
• 9:02
  We
• 9:03
  still
• 9:03
  had
• 9:03
  100
• 9:04
  people
• 9:04
  buy,
• 9:05
  but
• 9:05
  this
• 9:06
  client
• 9:06
  was
• 9:06
  like,
• 9:06
  oh
• 9:07
  maybe,
• 9:07
  maybe
• 9:07
  this
• 9:08
  offer
• 9:08
  is
• 9:08
  just
• 9:08
  not
• 9:08
  a
• 9:08
  good
• 9:08
  offer.
• 9:09
  We
• 9:09
  should
• 9:09
  get
• 9:09
  rid
• 9:09
  of
• 9:09
  it.
• 9:10
  I'm
• 9:10
  like,
• 9:10
  there
• 9:10
  are
• 9:11
  a
• 9:11
  hundred
• 9:11
  people
• 9:11
  buy
• 9:11
  it.
• 9:13
  That
• 9:13
  means
• 9:13
  your
• 9:14
  offer
• 9:14
  is
• 9:15
  validated.
• 9:15
  If
• 9:15
  100
• 9:16
  people
• 9:16
  have
• 9:16
  bought
• 9:16
  your
• 9:17
  offer,
• 9:17
  it
• 9:18
  is
• 9:18
  validated.
• 9:19
  Now
• 9:19
  let's
• 9:19
  back
• 9:19
  up
• 9:20
  through
• 9:20
  the
• 9:20
  sales
• 9:20
  process
• 9:21
  and
• 9:21
  see
• 9:21
  where
• 9:22
  things
• 9:22
  are
• 9:22
  getting
• 9:22
  a
• 9:23
  little
• 9:23
  off.
• 9:23
  And
• 9:23
  we
• 9:23
  were
• 9:24
  able
• 9:24
  to
• 9:24
  see
• 9:25
  that
• 9:25
  it
• 9:25
  was
• 9:26
  the
• 9:26
  messaging
• 9:27
  on
• 9:27
  her
• 9:27
  sales
• 9:27
  page
• 9:27
  that
• 9:28
  was
• 9:28
  where
• 9:28
  people
• 9:28
  were
• 9:28
  getting
• 9:28
  off.
• 9:29
  So
• 9:29
  we
• 9:29
  go,
• 9:29
  we
• 9:30
  tweak
• 9:30
  that
• 9:30
  for
• 9:30
  next
• 9:31
  go
• 9:31
  around.
• 9:31
  But
• 9:31
  do
• 9:31
  not
• 9:32
  throw
• 9:32
  your
• 9:32
  offer
• 9:33
  out
• 9:33
  if
• 9:33
  your
• 9:33
  numbers
• 9:34
  are
• 9:34
  numbering.
• 9:36
  I've
• 9:36
  had
• 9:36
  a
• 9:36
  client,
• 9:37
  I've
• 9:38
  also
• 9:38
  seen
• 9:38
  people
• 9:38
  where
• 9:39
  they'll
• 9:40
  launch
• 9:41
  and
• 9:41
  they're
• 9:41
  expecting
• 9:42
  these
• 9:42
  big
• 9:42
  numbers
• 9:42
  because
• 9:43
  on
• 9:43
  online
• 9:43
  we're
• 9:44
  told
• 9:44
  we
• 9:44
  can
• 9:44
  have
• 9:44
  seven
• 9:45
  figure
• 9:45
  launches
• 9:45
  in
• 9:45
  14
• 9:46
  days,
• 9:46
  which
• 9:46
  is
• 9:47
  not
• 9:47
  with.
• 9:47
  10
• 9:48
  people
• 9:48
  in
• 9:48
  your
• 9:48
  audience.
• 9:49
  Yeah.
• 9:50
  And
• 9:50
  they'll
• 9:50
  launch
• 9:51
  and
• 9:51
  they'll
• 9:51
  have
• 9:52
  a
• 9:52
  small
• 9:52
  email
• 9:52
  list.
• 9:53
  But
• 9:53
  all
• 9:53
  of
• 9:54
  their
• 9:54
  conversion
• 9:54
  rates,
• 9:55
  all
• 9:55
  of
• 9:55
  their
• 9:55
  open
• 9:55
  rates,
• 9:56
  all
• 9:56
  of
• 9:56
  their
• 9:56
  click
• 9:57
  rates,
• 9:57
  everything
• 9:57
  is
• 9:58
  above
• 9:58
  industry
• 9:59
  standard.
• 9:59
  And
• 10:00
  I'm
• 10:00
  like,
• 10:00
  that's
• 10:01
  a
• 10:01
  win
• 10:01
  in
• 10:01
  your
• 10:01
  book
• 10:02
  because
• 10:02
  you're
• 10:03
  performing.
• 10:04
  Don't
• 10:05
  throw
• 10:05
  and.
• 10:05
  But
• 10:05
  they'll
• 10:06
  throw
• 10:06
  the
• 10:06
  offer
• 10:06
  out.
• 10:06
  I'm
• 10:06
  like,
• 10:07
  no,
• 10:07
  don't
• 10:07
  throw
• 10:07
  the
• 10:07
  offer.
• 10:07
  The
• 10:08
  offer
• 10:08
  is
• 10:08
  good.
• 10:08
  Your
• 10:08
  funnel
• 10:09
  is
• 10:09
  even
• 10:09
  great.
• 10:09
  Your
• 10:10
  funnel
• 10:10
  is
• 10:10
  working.
• 10:10
  The
• 10:11
  machine
• 10:11
  is
• 10:11
  working
• 10:11
  how
• 10:11
  it
• 10:11
  should
• 10:12
  be.
• 10:12
  You
• 10:12
  just
• 10:12
  have
• 10:12
  to
• 10:13
  feed
• 10:13
  it
• 10:13
  more.
• 10:13
  Like
• 10:14
  you
• 10:14
  just
• 10:14
  have
• 10:14
  to
• 10:15
  get
• 10:15
  more.
• 10:15
  And
• 10:15
  that's
• 10:16
  usually,
• 10:16
  I
• 10:16
  don't
• 10:16
  know,
• 10:16
  but
• 10:17
  that's
• 10:17
  normally
• 10:17
  the
• 10:18
  number
• 10:18
  one
• 10:18
  thing
• 10:18
  that
• 10:18
  I
• 10:19
  see
• 10:19
  is
• 10:19
  that
• 10:19
  like
• 10:20
  everything
• 10:20
  is
• 10:20
  working
• 10:21
  fine,
• 10:21
  but
• 10:21
  it
• 10:22
  just
• 10:22
  beat
• 10:22
  the
• 10:22
  funnel
• 10:22
  a
• 10:23
  little
• 10:23
  bit
• 10:23
  more.
• 10:23
  And
• 10:23
  yeah,
• 10:24
  there's
• 10:24
  two
• 10:25
  layers
• 10:26
  before
• 10:26
  any
• 10:27
  launch
• 10:27
  that
• 10:28
  I
• 10:28
  go
• 10:28
  in
• 10:29
  with
• 10:29
  my
• 10:29
  clients.
• 10:30
  The
• 10:30
  first
• 10:31
  layer,
• 10:31
  super
• 10:32
  analytical,
• 10:32
  I
• 10:33
  will
• 10:33
  pull.
• 10:34
  I
• 10:34
  think
• 10:34
  it's
• 10:34
  a
• 10:34
  calculator
• 10:35
  that
• 10:35
  you
• 10:35
  gave
• 10:36
  me.
• 10:36
  It's
• 10:37
  like
• 10:37
  I
• 10:37
  will
• 10:37
  Pull
• 10:37
  all
• 10:38
  of
• 10:38
  my
• 10:38
  numbers,
• 10:38
  put
• 10:39
  in
• 10:39
  our
• 10:39
  average
• 10:40
  conversion
• 10:40
  rates,
• 10:41
  top
• 10:41
  of
• 10:41
  funnel
• 10:42
  sales
• 10:43
  page
• 10:43
  numbers,
• 10:43
  all
• 10:44
  of
• 10:44
  those
• 10:44
  things.
• 10:44
  And
• 10:45
  I
• 10:45
  would
• 10:45
  say,
• 10:45
  okay,
• 10:45
  realistically,
• 10:47
  if
• 10:47
  you
• 10:47
  maintain
• 10:48
  traffic
• 10:49
  or
• 10:49
  got
• 10:50
  this
• 10:50
  many
• 10:50
  people
• 10:50
  here,
• 10:51
  this
• 10:51
  is
• 10:51
  the
• 10:52
  sales
• 10:52
  results
• 10:53
  that
• 10:53
  we're
• 10:53
  expecting,
• 10:54
  like
• 10:54
  realistically.
• 10:56
  But
• 10:56
  then
• 10:57
  from
• 10:57
  more
• 10:58
  of
• 10:58
  an
• 10:58
  emotional
• 10:59
  side
• 10:59
  of
• 10:59
  things,
• 11:00
  I
• 11:00
  always
• 11:01
  dive
• 11:01
  into
• 11:02
  something
• 11:03
  with
• 11:03
  my
• 11:03
  clients
• 11:03
  where
• 11:04
  I
• 11:04
  say,
• 11:04
  we
• 11:04
  need
• 11:05
  to
• 11:05
  know
• 11:05
  emotionally
• 11:06
  what
• 11:06
  is
• 11:07
  enough.
• 11:08
  What
• 11:08
  is
• 11:08
  enough
• 11:08
  in
• 11:09
  our
• 11:09
  eyes.
• 11:09
  Because
• 11:10
  a
• 11:11
  30%
• 11:11
  conversion
• 11:12
  rate
• 11:12
  on
• 11:13
  a
• 11:13
  sales
• 11:13
  page,
• 11:14
  phenomenal.
• 11:16
  People
• 11:16
  would
• 11:17
  pay
• 11:18
  a
• 11:18
  million
• 11:19
  dollars
• 11:19
  for
• 11:20
  that
• 11:20
  secret
• 11:20
  formula.
• 11:22
  But
• 11:23
  for
• 11:23
  someone
• 11:23
  that
• 11:23
  maybe
• 11:24
  has
• 11:24
  a
• 11:25
  little
• 11:25
  bit
• 11:25
  of
• 11:25
  perfectionism
• 11:26
  or
• 11:27
  a
• 11:27
  layer
• 11:28
  of
• 11:29
  something
• 11:30
  in
• 11:30
  the
• 11:30
  emotional
• 11:31
  side,
• 11:31
  if
• 11:31
  they
• 11:32
  don't
• 11:32
  have
• 11:33
  the
• 11:33
  defined
• 11:34
  enough
• 11:35
  in
• 11:35
  their
• 11:35
  business,
• 11:36
  you're
• 11:36
  going
• 11:36
  to
• 11:37
  keep
• 11:37
  chasing.
• 11:37
  You're
• 11:37
  going
• 11:37
  to
• 11:38
  keep
• 11:38
  chasing
• 11:38
  and
• 11:38
  pushing
• 11:39
  and
• 11:39
  burning
• 11:40
  things
• 11:40
  down
• 11:40
  and
• 11:41
  rebuilding
• 11:41
  and
• 11:41
  doing
• 11:42
  all
• 11:42
  of
• 11:42
  this.
• 11:42
  When
• 11:42
  ultimately
• 11:43
  there's
• 11:44
  two
• 11:44
  levels
• 11:45
  to
• 11:45
  it.
• 11:45
  You
• 11:45
  can
• 11:46
  look
• 11:46
  at
• 11:46
  the
• 11:46
  data,
• 11:46
  say,
• 11:47
  hey,
• 11:47
  we're
• 11:47
  on.
• 11:48
  Be
• 11:48
  on
• 11:49
  track.
• 11:49
  Or
• 11:50
  and
• 11:50
  then
• 11:50
  two
• 11:51
  say,
• 11:52
  I'm
• 11:52
  good.
• 11:53
  I'm
• 11:53
  really
• 11:53
  good
• 11:53
  with
• 11:54
  this.
• 11:54
  Let's
• 11:54
  celebrate
• 11:54
  this
• 11:55
  because
• 11:55
  this
• 11:55
  is
• 11:55
  really
• 11:56
  powerful.
• 11:56
  I
• 11:57
  think
• 11:57
  those
• 11:57
  are
• 11:57
  the
• 11:57
  two
• 11:58
  things
• 11:58
  that
• 11:58
  I
• 11:58
  always
• 11:58
  do
• 11:59
  with
• 11:59
  my
• 11:59
  clients
• 11:59
  because
• 11:59
  it's
• 12:00
  so
• 12:00
  impactful.
• 12:01
  Yeah,
• 12:02
  I
• 12:02
  love
• 12:02
  that.
• 12:02
  I
• 12:03
  love
• 12:03
  that.
• 12:03
  Being
• 12:03
  proactive
• 12:04
  before.
• 12:04
  We
• 12:04
  definitely
• 12:05
  have
• 12:05
  now
• 12:05
  debriefed
• 12:06
  after
• 12:06
  and
• 12:06
  been
• 12:07
  like,
• 12:07
  okay,
• 12:08
  so
• 12:08
  we
• 12:08
  know
• 12:08
  that
• 12:09
  the
• 12:09
  numbers
• 12:10
  are
• 12:10
  going
• 12:10
  to
• 12:10
  come
• 12:10
  and
• 12:10
  that
• 12:11
  perfectionism.
• 12:12
  I
• 12:12
  have
• 12:12
  healthy
• 12:13
  perfectionism,
• 12:14
  unhealthy
• 12:14
  perfectionism
• 12:15
  myself.
• 12:15
  But
• 12:16
  we
• 12:16
  know
• 12:16
  that
• 12:16
  the
• 12:16
  numbers
• 12:17
  are
• 12:17
  going
• 12:17
  to
• 12:17
  come
• 12:17
  and
• 12:17
  you
• 12:18
  feel
• 12:18
  so
• 12:18
  exposed
• 12:19
  and
• 12:19
  if
• 12:19
  it's
• 12:19
  not
• 12:19
  what
• 12:19
  you
• 12:20
  you
• 12:20
  thought
• 12:20
  you
• 12:21
  were
• 12:21
  expecting
• 12:21
  or
• 12:22
  if
• 12:22
  you
• 12:22
  get
• 12:22
  any
• 12:22
  inkling
• 12:23
  that
• 12:23
  this
• 12:23
  is
• 12:23
  not
• 12:24
  going
• 12:24
  right
• 12:24
  because
• 12:24
  you're
• 12:25
  so
• 12:25
  exposed
• 12:25
  during
• 12:25
  a
• 12:25
  launch,
• 12:26
  then
• 12:26
  you're
• 12:27
  going
• 12:27
  to
• 12:27
  shut
• 12:27
  down,
• 12:27
  which
• 12:27
  is
• 12:28
  what
• 12:28
  happened
• 12:29
  in
• 12:29
  this
• 12:29
  launch.
• 12:30
  So
• 12:30
  let's
• 12:30
  be
• 12:31
  proactive
• 12:31
  next
• 12:31
  time
• 12:31
  and
• 12:31
  record
• 12:32
  the
• 12:32
  stories
• 12:32
  ahead
• 12:33
  of
• 12:33
  time
• 12:33
  so
• 12:33
  that
• 12:33
  you
• 12:34
  don't
• 12:34
  have
• 12:34
  to
• 12:34
  feeling
• 12:35
  energetically
• 12:36
  aligned
• 12:36
  by
• 12:36
  that
• 12:37
  launch
• 12:37
  that
• 12:37
  you
• 12:37
  can
• 12:37
  still
• 12:37
  keep
• 12:38
  showing
• 12:38
  up
• 12:38
  and
• 12:38
  you're
• 12:39
  not
• 12:39
  like
• 12:40
  sabotaging
• 12:40
  yourself.
• 12:41
  But
• 12:41
  that's
• 12:41
  when
• 12:41
  like
• 12:42
  reflection.
• 12:43
  We
• 12:43
  wouldn't
• 12:43
  got
• 12:43
  any
• 12:44
  of
• 12:44
  those,
• 12:45
  I
• 12:45
  guess
• 12:45
  being
• 12:45
  able
• 12:46
  to
• 12:46
  pull
• 12:46
  out
• 12:46
  any
• 12:46
  of
• 12:46
  those
• 12:46
  like
• 12:47
  action
• 12:47
  items.
• 12:47
  If
• 12:47
  we
• 12:48
  didn't
• 12:48
  take
• 12:48
  the
• 12:48
  time
• 12:48
  to
• 12:49
  stop
• 12:49
  and
• 12:49
  reflect,
• 12:50
  she
• 12:50
  would
• 12:50
  have
• 12:50
  grown
• 12:51
  full
• 12:51
  offer
• 12:52
  that
• 12:52
  sold
• 12:54
  100
• 12:54
  and
• 12:54
  made
• 12:55
  $50,000
• 12:55
  in
• 12:55
  her
• 12:56
  business
• 12:56
  this
• 12:57
  week
• 12:57
  away.
• 12:58
  And
• 12:58
  I'm
• 12:58
  like,
• 12:58
  those
• 12:58
  are
• 12:59
  phenomenal
• 12:59
  results.
• 12:59
  We're
• 13:00
  not
• 13:00
  throwing
• 13:00
  those
• 13:00
  away.
• 13:00
  This
• 13:01
  is
• 13:01
  working.
• 13:01
  There's
• 13:01
  just
• 13:01
  a
• 13:02
  couple
• 13:02
  of
• 13:02
  tweaks
• 13:02
  that
• 13:02
  we
• 13:02
  need
• 13:02
  to
• 13:03
  do.
• 13:03
  And
• 13:03
  I
• 13:03
  think
• 13:03
  that's
• 13:04
  why
• 13:04
  maintaining
• 13:05
  a
• 13:05
  growth
• 13:05
  mindset
• 13:06
  I
• 13:06
  don't
• 13:06
  know
• 13:06
  if
• 13:06
  you've
• 13:07
  ever
• 13:07
  read
• 13:07
  that
• 13:07
  book,
• 13:08
  but
• 13:08
  it's
• 13:08
  by
• 13:08
  Carolyn
• 13:09
  Dweck.
• 13:10
  Everything
• 13:10
  is
• 13:10
  an
• 13:11
  experimentation.
• 13:12
  Everything
• 13:12
  is
• 13:13
  a
• 13:13
  skill
• 13:13
  you
• 13:13
  can
• 13:13
  learn.
• 13:14
  There's
• 13:14
  always
• 13:15
  room
• 13:15
  for
• 13:15
  an
• 13:15
  improvement
• 13:16
  and
• 13:16
  like
• 13:16
  fail
• 13:17
  forward
• 13:18
  in
• 13:18
  your
• 13:18
  business.
• 13:19
  And
• 13:19
  that
• 13:19
  is
• 13:19
  all
• 13:19
  I
• 13:20
  have
• 13:20
  to
• 13:20
  say
• 13:20
  about
• 13:20
  why
• 13:22
  so
• 13:22
  important
• 13:22
  in
• 13:22
  your
• 13:23
  business.
• 13:23
  But
• 13:23
  if
• 13:23
  you
• 13:23
  have
• 13:24
  something
• 13:24
  to
• 13:24
  add,
• 13:24
  go
• 13:24
  ahead.
• 13:26
  I
• 13:26
  think
• 13:26
  you
• 13:26
  said
• 13:27
  it
• 13:27
  really
• 13:27
  well.
• 13:27
  It's
• 13:28
  so
• 13:28
  powerful.
• 13:29
  And
• 13:29
  I
• 13:29
  want
• 13:29
  to
• 13:30
  add
• 13:30
  something
• 13:30
  to
• 13:30
  the
• 13:31
  hilariousness
• 13:32
  of
• 13:32
  the
• 13:32
  online
• 13:33
  space
• 13:33
  because
• 13:33
  it's.
• 13:34
  You
• 13:34
  know
• 13:34
  how
• 13:34
  they
• 13:34
  always
• 13:34
  say
• 13:34
  on
• 13:35
  TikTok
• 13:35
  to
• 13:35
  live
• 13:36
  delusional
• 13:36
  and
• 13:36
  be
• 13:37
  delusional.
• 13:37
  There's
• 13:38
  a
• 13:38
  lot
• 13:38
  of
• 13:38
  delusional
• 13:39
  people,
• 13:39
  healthy
• 13:40
  and
• 13:40
  unhealthy
• 13:41
  in
• 13:41
  the
• 13:41
  online
• 13:41
  space
• 13:42
  where
• 13:42
  they're
• 13:42
  saying,
• 13:43
  like,
• 13:43
  push
• 13:44
  forward
• 13:44
  with
• 13:44
  this
• 13:45
  and
• 13:45
  you'll
• 13:45
  get
• 13:47
  a
• 13:47
  hundred
• 13:47
  thousand
• 13:48
  dollars
• 13:49
  and
• 13:49
  all
• 13:49
  of
• 13:49
  those
• 13:50
  things.
• 13:50
  And
• 13:50
  I
• 13:50
  think
• 13:51
  that
• 13:51
  the
• 13:52
  tech,
• 13:53
  like
• 13:53
  the.
• 13:54
  Not
• 13:54
  the
• 13:54
  literal.
• 13:54
  What
• 13:55
  is
• 13:55
  the
• 13:55
  word
• 13:55
  that
• 13:55
  I'm
• 13:55
  trying
• 13:56
  to
• 13:56
  say
• 13:56
  the
• 13:57
  analytical
• 13:57
  side
• 13:58
  of
• 13:58
  things
• 13:58
  where
• 13:58
  if
• 13:59
  you
• 13:59
  quite
• 13:59
  literally
• 14:00
  approached
• 14:01
  it
• 14:02
  and
• 14:02
  it
• 14:02
  doesn't
• 14:02
  take
• 14:03
  any
• 14:03
  like
• 14:03
  energy
• 14:04
  out
• 14:04
  of
• 14:04
  it.
• 14:04
  I
• 14:04
  used
• 14:04
  to
• 14:05
  have
• 14:05
  a
• 14:05
  client
• 14:05
  that
• 14:05
  would
• 14:05
  say,
• 14:06
  I
• 14:06
  can't
• 14:06
  look
• 14:06
  at
• 14:07
  numbers
• 14:07
  because
• 14:07
  it
• 14:08
  kills
• 14:08
  my
• 14:08
  energy.
• 14:08
  I'm
• 14:09
  like,
• 14:09
  I
• 14:09
  feel
• 14:09
  like
• 14:09
  it
• 14:09
  should
• 14:10
  support.
• 14:10
  Port
• 14:10
  your
• 14:11
  energy
• 14:11
  because
• 14:12
  you
• 14:13
  can
• 14:13
  look
• 14:13
  at
• 14:13
  it,
• 14:13
  you
• 14:13
  can
• 14:14
  have
• 14:14
  more
• 14:14
  confidence,
• 14:15
  you
• 14:15
  can
• 14:15
  do
• 14:16
  a
• 14:16
  lot
• 14:16
  with
• 14:17
  it.
• 14:17
  But
• 14:18
  when
• 14:18
  you're
• 14:18
  not
• 14:18
  looking
• 14:19
  at
• 14:19
  your
• 14:19
  numbers,
• 14:20
  you
• 14:20
  can
• 14:20
  get
• 14:21
  that
• 14:22
  comparisonitis
• 14:23
  where
• 14:24
  you're
• 14:24
  like,
• 14:24
  oh,
• 14:24
  they
• 14:24
  just
• 14:25
  said
• 14:25
  I
• 14:25
  had
• 14:25
  to
• 14:25
  have
• 14:25
  high
• 14:26
  vibes
• 14:26
  and
• 14:27
  good
• 14:27
  energy
• 14:27
  and
• 14:28
  I
• 14:28
  would
• 14:28
  have
• 14:28
  made
• 14:28
  a
• 14:28
  hundred
• 14:28
  thousand
• 14:29
  dollars
• 14:29
  and
• 14:29
  it's
• 14:29
  okay,
• 14:30
  let's
• 14:30
  work
• 14:31
  back
• 14:31
  into
• 14:31
  it.
• 14:31
  I
• 14:32
  think
• 14:32
  that's
• 14:32
  fascinating
• 14:32
  and
• 14:33
  I
• 14:33
  think
• 14:33
  that's
• 14:33
  something
• 14:33
  that's
• 14:34
  always
• 14:34
  going
• 14:34
  to
• 14:34
  be.
• 14:34
  We're
• 14:35
  going
• 14:35
  to
• 14:35
  be
• 14:35
  very
• 14:35
  transparent
• 14:36
  about
• 14:36
  on
• 14:37
  this
• 14:37
  show
• 14:37
  is
• 14:38
  like
• 14:38
  the
• 14:39
  delusion,
• 14:41
  the
• 14:41
  unhealthy
• 14:42
  delusion
• 14:42
  of
• 14:42
  the
• 14:43
  online
• 14:43
  space
• 14:43
  because
• 14:43
  it's.
• 14:44
  Because
• 14:44
  it's
• 14:44
  not
• 14:45
  there.
• 14:45
  Yeah,
• 14:45
  it's
• 14:46
  not
• 14:46
  fun
• 14:46
  to
• 14:47
  talk.
• 14:47
  I
• 14:47
  felt.
• 14:47
  And
• 14:48
  it
• 14:48
  could
• 14:48
  be
• 14:48
  fun.
• 14:48
  I
• 14:49
  think
• 14:49
  it
• 14:49
  can
• 14:49
  be
• 14:49
  fun.
• 14:50
  But
• 14:50
  it's
• 14:50
  as
• 14:50
  someone
• 14:50
  that's
• 14:51
  working
• 14:51
  in
• 14:51
  this
• 14:52
  space
• 14:52
  and
• 14:52
  very
• 14:52
  versed
• 14:53
  in
• 14:53
  it
• 14:53
  now
• 14:53
  it's
• 14:54
  like
• 14:54
  now
• 14:54
  when
• 14:54
  I
• 14:54
  see
• 14:54
  someone
• 14:55
  like
• 14:55
  spit
• 14:55
  out
• 14:55
  a
• 14:56
  revenue
• 14:56
  number
• 14:56
  and
• 14:56
  I'm
• 14:57
  like,
• 14:57
  yeah,
• 14:58
  but
• 14:58
  what
• 14:58
  was
• 14:58
  the.
• 14:58
  I'm
• 14:58
  not
• 14:59
  interested
• 14:59
  in
• 14:59
  revenue.
• 14:59
  I
• 15:00
  want
• 15:00
  to
• 15:00
  know
• 15:00
  profit.
• 15:00
  I
• 15:00
  want
• 15:00
  to
• 15:00
  know
• 15:01
  conversion.
• 15:01
  Like,
• 15:01
  I
• 15:02
  want
• 15:02
  to
• 15:02
  know
• 15:03
  those
• 15:03
  are
• 15:03
  the
• 15:03
  real
• 15:04
  win
• 15:04
  behind
• 15:04
  the
• 15:05
  numbers
• 15:05
  because
• 15:06
  I
• 15:06
  want
• 15:06
  to
• 15:06
  know
• 15:07
  the
• 15:07
  deeper
• 15:07
  story.
• 15:08
  Actually
• 15:08
  just
• 15:09
  had
• 15:09
  a
• 15:09
  thread
• 15:10
  convo
• 15:11
  with
• 15:11
  somebody
• 15:12
  about
• 15:12
  this
• 15:12
  and
• 15:12
  I'm
• 15:12
  like,
• 15:13
  anyone
• 15:13
  who's
• 15:13
  really
• 15:14
  throwing
• 15:14
  out
• 15:14
  like
• 15:15
  those
• 15:15
  income
• 15:15
  claim,
• 15:16
  marketing
• 15:17
  and
• 15:17
  you
• 15:17
  might
• 15:18
  feel
• 15:18
  different
• 15:18
  to
• 15:18
  me.
• 15:19
  Income
• 15:20
  claim
• 15:20
  marketing
• 15:20
  claims
• 15:21
  is
• 15:21
  probably
• 15:22
  trying
• 15:22
  to
• 15:22
  sell
• 15:22
  you
• 15:22
  like
• 15:23
  hot
• 15:23
  garbage
• 15:23
  because
• 15:24
  like
• 15:24
  they
• 15:24
  need
• 15:25
  to
• 15:25
  understand
• 15:25
  and
• 15:25
  go
• 15:26
  different.
• 15:26
  So
• 15:26
  I
• 15:26
  had
• 15:26
  a
• 15:27
  little
• 15:27
  back
• 15:27
  and
• 15:27
  forth
• 15:27
  because
• 15:27
  I
• 15:28
  know
• 15:28
  not
• 15:28
  everyone
• 15:28
  agrees
• 15:29
  with
• 15:29
  me
• 15:29
  on
• 15:29
  that.
• 15:29
  Like
• 15:30
  income
• 15:30
  claim
• 15:30
  marketing
• 15:31
  I
• 15:31
  guess
• 15:31
  might
• 15:32
  be
• 15:32
  useful.
• 15:32
  I
• 15:33
  don't
• 15:33
  personally
• 15:33
  like
• 15:34
  to
• 15:34
  use
• 15:34
  it
• 15:34
  in
• 15:34
  my
• 15:34
  business
• 15:35
  because
• 15:35
  there's
• 15:36
  so
• 15:36
  many
• 15:36
  caveats
• 15:37
  like
• 15:37
  this.
• 15:37
  I
• 15:37
  just
• 15:38
  shared
• 15:38
  how
• 15:38
  much
• 15:38
  this
• 15:39
  client
• 15:39
  makes.
• 15:39
  But
• 15:39
  like
• 15:40
  she
• 15:40
  has
• 15:40
  worked
• 15:41
  years
• 15:41
  to
• 15:41
  build
• 15:42
  that
• 15:42
  Instagram
• 15:43
  community.
• 15:44
  It
• 15:44
  wasn't
• 15:44
  like.
• 15:45
  And
• 15:45
  my
• 15:45
  client
• 15:46
  implemented
• 15:47
  my
• 15:47
  five
• 15:47
  step
• 15:47
  launch
• 15:47
  plan
• 15:48
  and
• 15:48
  she
• 15:48
  made
• 15:48
  $50,000
• 15:49
  in
• 15:49
  one
• 15:50
  week.
• 15:50
  No,
• 15:50
  like
• 15:50
  we've
• 15:51
  been
• 15:51
  working
• 15:51
  together
• 15:51
  three
• 15:51
  years
• 15:52
  to
• 15:52
  build
• 15:52
  this
• 15:53
  up
• 15:53
  to
• 15:53
  this
• 15:54
  point.
• 15:54
  And
• 15:54
  that's
• 15:55
  what
• 15:55
  a
• 15:55
  lot
• 15:55
  of
• 15:55
  those
• 15:56
  like
• 15:56
  60
• 15:57
  second
• 15:57
  TikToks
• 15:58
  will
• 15:58
  tell
• 15:58
  you
• 15:58
  anyway.
• 15:59
  Yeah,
• 15:59
  no,
• 15:59
  I
• 15:59
  need
• 16:00
  to
• 16:00
  add
• 16:00
  to
• 16:00
  this
• 16:00
  because
• 16:00
  literally
• 16:01
  I
• 16:01
  have
• 16:02
  all
• 16:02
  other
• 16:02
  things.
• 16:03
  I
• 16:03
  know
• 16:03
  the
• 16:04
  only
• 16:04
  thing
• 16:04
  is
• 16:04
  that
• 16:04
  I'm
• 16:04
  writing
• 16:05
  this
• 16:05
  back
• 16:05
  end.
• 16:07
  Okay.
• 16:07
  Literally.
• 16:08
  I
• 16:08
  made
• 16:09
  an
• 16:09
  Instagram
• 16:09
  post
• 16:10
  the
• 16:10
  other
• 16:10
  day
• 16:10
  about
• 16:10
  this,
• 16:11
  but
• 16:11
  I
• 16:11
  didn't
• 16:11
  post.
• 16:12
  It's
• 16:12
  quite
• 16:12
  fascinating,
• 16:13
  but
• 16:13
  it
• 16:13
  was
• 16:14
  the
• 16:14
  conversation
• 16:14
  in
• 16:15
  my
• 16:15
  head
• 16:15
  that
• 16:15
  I
• 16:16
  can't
• 16:16
  claim
• 16:17
  my
• 16:17
  clients
• 16:18
  income
• 16:19
  successes.
• 16:20
  There
• 16:20
  was
• 16:20
  a
• 16:21
  component
• 16:21
  of
• 16:21
  it
• 16:21
  that
• 16:22
  I
• 16:22
  supported
• 16:22
  which
• 16:23
  was
• 16:23
  their
• 16:23
  email
• 16:23
  list
• 16:24
  and
• 16:24
  their
• 16:24
  email
• 16:25
  strategy.
• 16:26
  But
• 16:26
  if
• 16:26
  I
• 16:27
  personally,
• 16:27
  and
• 16:27
  this
• 16:28
  is
• 16:28
  where
• 16:28
  I
• 16:28
  get
• 16:29
  really
• 16:30
  bothered
• 16:30
  by
• 16:30
  the
• 16:30
  people
• 16:31
  that
• 16:31
  are
• 16:31
  like
• 16:32
  I
• 16:32
  made
• 16:32
  or
• 16:33
  my
• 16:33
  client
• 16:34
  made
• 16:34
  X
• 16:34
  amount
• 16:34
  of
• 16:34
  money,
• 16:35
  blah
• 16:35
  blah
• 16:35
  blah.
• 16:36
  There's
• 16:36
  so
• 16:36
  many
• 16:36
  layers
• 16:37
  to
• 16:37
  it.
• 16:37
  Like
• 16:37
  my
• 16:38
  clients
• 16:38
  aren't
• 16:39
  solopreneurs.
• 16:40
  They
• 16:40
  have
• 16:40
  teams,
• 16:41
  they
• 16:41
  have
• 16:42
  OBMs,
• 16:43
  they
• 16:43
  have
• 16:43
  copywriters,
• 16:44
  they
• 16:44
  have
• 16:44
  me.
• 16:45
  They
• 16:45
  have
• 16:45
  all
• 16:45
  of
• 16:45
  these
• 16:46
  different
• 16:46
  people
• 16:46
  who
• 16:47
  are
• 16:48
  meeting
• 16:48
  very
• 16:49
  frequently
• 16:50
  to
• 16:50
  ensure
• 16:50
  the
• 16:51
  success
• 16:51
  of
• 16:51
  a
• 16:51
  launch.
• 16:52
  And
• 16:52
  if
• 16:52
  I
• 16:53
  put
• 16:53
  out
• 16:53
  a
• 16:53
  marketing
• 16:54
  promotional
• 16:55
  post
• 16:56
  saying
• 16:56
  one
• 16:56
  of
• 16:57
  my
• 16:57
  clients
• 16:57
  made
• 16:58
  $150,000
• 16:59
  the
• 16:59
  other
• 16:59
  day
• 16:59
  on
• 17:00
  her
• 17:00
  launch,
• 17:01
  I'm
• 17:01
  proud
• 17:02
  of
• 17:02
  her.
• 17:02
  Right?
• 17:02
  Like
• 17:03
  her
• 17:03
  win
• 17:03
  is
• 17:03
  my
• 17:04
  win.
• 17:04
  But
• 17:04
  I
• 17:05
  can't
• 17:05
  claim
• 17:06
  that
• 17:06
  I
• 17:06
  made
• 17:07
  my
• 17:07
  client
• 17:07
  $150,000.
• 17:09
  That's
• 17:09
  just
• 17:09
  not
• 17:10
  reality.
• 17:11
  Is
• 17:11
  it
• 17:11
  clickbaity?
• 17:12
  Yeah,
• 17:13
  totally.
• 17:13
  But
• 17:14
  I
• 17:14
  think
• 17:14
  there's
• 17:15
  a
• 17:15
  layer
• 17:15
  to
• 17:15
  it
• 17:15
  that
• 17:16
  is
• 17:16
  like
• 17:16
  the
• 17:16
  integrity
• 17:17
  and
• 17:17
  the
• 17:17
  values
• 17:18
  of
• 17:19
  how
• 17:19
  you
• 17:19
  run
• 17:19
  your
• 17:20
  business.
• 17:21
  And
• 17:21
  any
• 17:22
  person
• 17:23
  who
• 17:23
  is
• 17:23
  strategic
• 17:24
  in
• 17:24
  a
• 17:24
  business,
• 17:24
  like
• 17:25
  you
• 17:25
  or
• 17:25
  like
• 17:25
  me
• 17:26
  can
• 17:26
  understand
• 17:27
  that
• 17:27
  because
• 17:27
  I
• 17:28
  participated,
• 17:29
  I
• 17:29
  supported
• 17:29
  the
• 17:30
  dream
• 17:30
  and
• 17:30
  the
• 17:31
  result.
• 17:31
  But
• 17:32
  I
• 17:32
  ultimately
• 17:33
  like
• 17:33
  my
• 17:33
  existence
• 17:34
  didn't
• 17:34
  generate
• 17:35
  that
• 17:35
  $150,000.
• 17:36
  It's
• 17:36
  her
• 17:37
  authority
• 17:37
  online,
• 17:38
  it's
• 17:38
  her
• 17:38
  confidence,
• 17:39
  her
• 17:39
  messaging,
• 17:40
  the
• 17:41
  consistency
• 17:41
  that
• 17:42
  she's
• 17:42
  built.
• 17:42
  So
• 17:43
  I.
• 17:43
  Oh,
• 17:45
  thread.
• 17:46
  Because
• 17:46
  I
• 17:46
  want
• 17:46
  to
• 17:46
  go
• 17:46
  off
• 17:47
  that
• 17:47
  thread.
• 17:48
  Post
• 17:49
  that
• 17:49
  post
• 17:49
  and
• 17:50
  I
• 17:50
  will
• 17:50
  definitely
• 17:50
  tag
• 17:51
  you.
• 17:51
  I
• 17:51
  actually
• 17:51
  haven't
• 17:51
  been
• 17:52
  on
• 17:52
  threads.
• 17:52
  That's
• 17:52
  a
• 17:52
  whole
• 17:53
  nother
• 17:53
  story
• 17:53
  about
• 17:53
  how
• 17:53
  that
• 17:54
  was
• 17:54
  like
• 17:54
  either
• 17:55
  I
• 17:55
  feel.
• 17:55
  But
• 17:56
  anyway,
• 17:57
  so
• 17:57
  if
• 17:57
  we
• 17:57
  could
• 17:57
  have
• 17:57
  a
• 17:57
  conversation
• 17:58
  about
• 17:58
  threads
• 17:59
  and
• 17:59
  the
• 17:59
  Barbie
• 18:00
  movie
• 18:00
  and
• 18:00
  like
• 18:01
  what
• 18:01
  they
• 18:01
  did
• 18:01
  right
• 18:02
  with
• 18:02
  that
• 18:02
  with
• 18:03
  Barbie
• 18:03
  and
• 18:03
  what
• 18:04
  they're
• 18:05
  doing
• 18:05
  wrong
• 18:05
  with
• 18:05
  threads
• 18:06
  for
• 18:06
  retention.
• 18:06
  Anyway,
• 18:07
  things
• 18:07
  that
• 18:07
  are
• 18:07
  happening
• 18:08
  on
• 18:08
  I
• 18:09
  constantly
• 18:09
  analyze
• 18:10
  operations,
• 18:10
  marketing.
• 18:11
  Everywhere
• 18:11
  I
• 18:11
  go
• 18:11
  it's
• 18:12
  a
• 18:12
  thing.
• 18:12
  Okay,
• 18:13
  back
• 18:13
  to
• 18:14
  the
• 18:14
  topic.
• 18:14
  So
• 18:14
  we're
• 18:15
  talking
• 18:15
  about
• 18:15
  getting
• 18:15
  to
• 18:15
  the
• 18:15
  root
• 18:16
  cause.
• 18:16
  So
• 18:16
  I
• 18:17
  want
• 18:17
  to
• 18:18
  the
• 18:18
  problem
• 18:18
  is
• 18:19
  if
• 18:19
  you
• 18:19
  don't
• 18:19
  identify
• 18:20
  the
• 18:20
  root
• 18:21
  cause,
• 18:21
  you're
• 18:22
  going
• 18:22
  to
• 18:22
  see
• 18:23
  stay
• 18:24
  stuck
• 18:24
  and
• 18:25
  you're
• 18:25
  going
• 18:25
  to
• 18:25
  probably
• 18:26
  make
• 18:26
  some
• 18:26
  bad
• 18:27
  investments
• 18:28
  and
• 18:28
  you're
• 18:29
  going
• 18:29
  to
• 18:29
  probably
• 18:29
  waste
• 18:29
  a
• 18:29
  lot
• 18:29
  of
• 18:30
  time.
• 18:31
  And
• 18:31
  that's
• 18:31
  why
• 18:31
  it's
• 18:32
  so
• 18:32
  important
• 18:32
  today.
• 18:32
  And
• 18:33
  that
• 18:33
  we
• 18:33
  want
• 18:33
  to
• 18:33
  talk
• 18:33
  to
• 18:33
  you
• 18:34
  about
• 18:35
  not
• 18:35
  like
• 18:36
  how
• 18:36
  to
• 18:36
  get
• 18:36
  to
• 18:36
  that,
• 18:37
  but
• 18:38
  we
• 18:38
  also
• 18:38
  want
• 18:38
  to
• 18:38
  talk
• 18:38
  about
• 18:39
  some
• 18:39
  of
• 18:39
  the
• 18:39
  symptoms
• 18:40
  or
• 18:40
  some
• 18:40
  of
• 18:41
  the
• 18:41
  common
• 18:41
  things
• 18:41
  that
• 18:42
  we
• 18:42
  see
• 18:42
  when
• 18:42
  people
• 18:42
  do
• 18:43
  get
• 18:43
  stuck
• 18:44
  and
• 18:44
  why
• 18:44
  they're
• 18:45
  getting
• 18:45
  stuck
• 18:47
  and
• 18:47
  not
• 18:47
  finding
• 18:48
  the
• 18:48
  root
• 18:48
  cause.
• 18:48
  And
• 18:49
  so
• 18:49
  one
• 18:49
  of
• 18:49
  those
• 18:49
  is
• 18:49
  stuck
• 18:50
  in
• 18:50
  do
• 18:51
  what
• 18:51
  we
• 18:52
  just
• 18:52
  talked
• 18:52
  about
• 18:52
  a
• 18:52
  lot.
• 18:53
  It's
• 18:53
  really
• 18:53
  important
• 18:54
  to
• 18:54
  carve
• 18:54
  out
• 18:55
  that
• 18:56
  space
• 18:57
  so
• 18:57
  that
• 18:58
  you
• 18:58
  can
• 18:59
  self
• 18:59
  reflect.
• 19:00
  I
• 19:00
  recommend
• 19:02
  weekly
• 19:02
  at
• 19:03
  least
• 19:03
  30
• 19:03
  minutes.
• 19:04
  Doing
• 19:04
  like
• 19:04
  a
• 19:04
  reflection
• 19:05
  on
• 19:05
  last
• 19:05
  week.
• 19:06
  I
• 19:06
  love
• 19:06
  seasonal
• 19:07
  I
• 19:07
  call
• 19:07
  them
• 19:07
  seasonal
• 19:08
  resets,
• 19:08
  call
• 19:09
  them
• 19:09
  quarterly
• 19:09
  planning
• 19:10
  meetings.
• 19:10
  But
• 19:11
  that
• 19:11
  sounds
• 19:11
  too
• 19:11
  corporate
• 19:11
  for
• 19:12
  me
• 19:12
  as
• 19:12
  a
• 19:12
  chance
• 19:12
  to
• 19:13
  just
• 19:13
  take
• 19:14
  a
• 19:14
  minute
• 19:14
  and
• 19:14
  like
• 19:15
  one
• 19:16
  because
• 19:16
  we
• 19:16
  don't
• 19:16
  do
• 19:16
  this
• 19:16
  enough
• 19:16
  as
• 19:17
  entrepreneurs.
• 19:17
  Celebrate
• 19:18
  everything
• 19:18
  that
• 19:19
  you
• 19:19
  did
• 19:19
  the
• 19:19
  last
• 19:19
  three
• 19:20
  months.
• 19:20
  I
• 19:21
  did
• 19:21
  it
• 19:21
  like
• 19:21
  two
• 19:22
  times
• 19:22
  where
• 19:23
  I
• 19:23
  would
• 19:23
  do
• 19:23
  this
• 19:23
  whole
• 19:24
  blog
• 19:24
  post
• 19:24
  of
• 19:24
  celebrating
• 19:25
  like
• 19:25
  my
• 19:25
  quarterly
• 19:26
  recap
• 19:26
  and
• 19:26
  it's
• 19:27
  like
• 19:27
  I
• 19:27
  could
• 19:27
  not
• 19:28
  believe
• 19:28
  how
• 19:29
  much
• 19:29
  I
• 19:29
  did
• 19:29
  in
• 19:29
  freaking
• 19:30
  three
• 19:30
  months
• 19:30
  by
• 19:30
  myself
• 19:31
  as
• 19:31
  a
• 19:31
  little
• 19:31
  solo
• 19:31
  pumpkin.
• 19:32
  1.
• 19:33
  The
• 19:33
  seasonal
• 19:33
  resets
• 19:34
  give
• 19:34
  you
• 19:34
  a
• 19:34
  chance
• 19:35
  to
• 19:35
  re
• 19:36
  celebrate
• 19:37
  or
• 19:37
  celebrate
• 19:38
  what
• 19:38
  you've
• 19:38
  done
• 19:39
  so
• 19:39
  far,
• 19:40
  but
• 19:40
  also
• 19:40
  reconnect
• 19:42
  to
• 19:42
  your
• 19:42
  core
• 19:43
  values.
• 19:43
  So
• 19:43
  I
• 19:43
  love
• 19:43
  to
• 19:44
  revisit
• 19:44
  like
• 19:45
  what
• 19:45
  my
• 19:46
  core
• 19:46
  values
• 19:47
  and
• 19:48
  my
• 19:48
  priorities
• 19:49
  and
• 19:49
  where
• 19:49
  am
• 19:50
  I
• 19:50
  am
• 19:50
  I
• 19:50
  carving
• 19:51
  up
• 19:51
  a
• 19:51
  health
• 19:51
  and
• 19:52
  wellness
• 19:52
  is
• 19:52
  a
• 19:52
  it's
• 19:53
  a
• 19:53
  core
• 19:53
  value
• 19:53
  of
• 19:53
  mine.
• 19:54
  Am
• 19:54
  I
• 19:54
  carving
• 19:54
  up
• 19:54
  enough
• 19:55
  time
• 19:56
  for
• 19:56
  that?
• 19:57
  If
• 19:57
  not,
• 19:58
  that's
• 19:58
  where
• 19:58
  we
• 19:58
  can
• 19:58
  go
• 19:59
  like
• 19:59
  root
• 19:59
  cause
• 20:00
  but
• 20:00
  those
• 20:00
  sort
• 20:00
  of
• 20:00
  things
• 20:02
  and
• 20:02
  then
• 20:02
  reprioritizing
• 20:04
  for
• 20:04
  the
• 20:04
  future.
• 20:05
  So
• 20:05
  I
• 20:05
  think
• 20:06
  carving
• 20:06
  out
• 20:07
  those
• 20:07
  seasonal
• 20:07
  reset
• 20:08
  days.
• 20:09
  Carving
• 20:09
  out
• 20:10
  we
• 20:10
  talked
• 20:10
  about
• 20:11
  annual
• 20:11
  planning
• 20:12
  time,
• 20:13
  all
• 20:13
  of
• 20:13
  these
• 20:13
  little
• 20:14
  planning,
• 20:14
  having
• 20:15
  a
• 20:15
  plan
• 20:15
  to
• 20:15
  plan.
• 20:16
  I
• 20:16
  did
• 20:16
  do
• 20:16
  a
• 20:16
  post
• 20:17
  about
• 20:17
  this
• 20:17
  the
• 20:17
  other
• 20:18
  day.
• 20:18
  Here's
• 20:18
  my
• 20:18
  plan
• 20:19
  to
• 20:19
  plan
• 20:19
  and
• 20:19
  it's
• 20:20
  like
• 20:21
  plan
• 20:21
  on.
• 20:22
  I'm
• 20:22
  planning
• 20:22
  on
• 20:23
  weekly.
• 20:23
  I'm
• 20:24
  planning
• 20:24
  daily
• 20:24
  weekly
• 20:25
  Quarterly
• 20:25
  and
• 20:26
  annually
• 20:26
  at
• 20:26
  this
• 20:27
  point.
• 20:27
  And.
• 20:30
  And
• 20:30
  I'm
• 20:31
  basically
• 20:32
  that's.
• 20:33
  And
• 20:33
  really
• 20:33
  when
• 20:33
  I
• 20:33
  start
• 20:34
  to
• 20:34
  implement
• 20:34
  these
• 20:34
  in
• 20:34
  my
• 20:35
  clients,
• 20:35
  they're
• 20:35
  like,
• 20:36
  whoa.
• 20:36
  Like,
• 20:37
  it's
• 20:37
  so
• 20:37
  much
• 20:37
  different
• 20:38
  now
• 20:38
  that
• 20:38
  I'm
• 20:38
  having
• 20:38
  a
• 20:38
  proactive
• 20:39
  approach
• 20:39
  to
• 20:40
  my
• 20:40
  business
• 20:40
  rather
• 20:41
  than,
• 20:41
  like,
• 20:41
  constantly,
• 20:42
  like,
• 20:42
  just
• 20:42
  showing
• 20:42
  up
• 20:42
  and
• 20:43
  like,
• 20:43
  squashing
• 20:43
  emergencies
• 20:44
  and
• 20:44
  trying
• 20:44
  to
• 20:45
  figure
• 20:45
  out
• 20:45
  what
• 20:45
  to
• 20:45
  do
• 20:45
  next.
• 20:46
  Yeah.
• 20:47
  Laptop.
• 20:48
  And
• 20:48
  for
• 20:48
  the
• 20:49
  most
• 20:49
  part,
• 20:49
  know
• 20:50
  things
• 20:50
  shift,
• 20:51
  but
• 20:51
  for
• 20:51
  the
• 20:51
  most
• 20:51
  part,
• 20:52
  know
• 20:52
  what
• 20:52
  you're
• 20:52
  doing
• 20:53
  each
• 20:53
  day.
• 20:54
  Yeah.
• 20:54
  One
• 20:55
  of
• 20:55
  the
• 20:55
  non
• 20:56
  negotiables
• 20:56
  in
• 20:57
  my
• 20:57
  coaches
• 20:58
  like
• 20:58
  the
• 20:58
  way
• 20:58
  that
• 20:58
  she
• 20:59
  does
• 20:59
  it
• 20:59
  with
• 20:59
  us.
• 20:59
  Our
• 21:00
  planning
• 21:00
  process
• 21:01
  is
• 21:01
  to
• 21:01
  designate
• 21:02
  rest
• 21:03
  days
• 21:03
  to
• 21:04
  like,
• 21:04
  literally
• 21:05
  put
• 21:05
  in
• 21:05
  there.
• 21:06
  I
• 21:06
  am
• 21:06
  resting.
• 21:07
  I
• 21:07
  am
• 21:07
  taking
• 21:08
  this
• 21:08
  time
• 21:08
  off.
• 21:09
  And
• 21:09
  what's
• 21:10
  fascinating
• 21:10
  is
• 21:10
  that
• 21:11
  I
• 21:11
  personally
• 21:12
  resist
• 21:12
  rest.
• 21:13
  I
• 21:13
  don't
• 21:13
  know
• 21:14
  how
• 21:14
  to
• 21:14
  chill.
• 21:15
  That's
• 21:15
  just
• 21:16
  not
• 21:16
  a
• 21:17
  default
• 21:17
  setting
• 21:18
  that
• 21:19
  it
• 21:19
  gets
• 21:20
  overrided
• 21:20
  every
• 21:20
  time.
• 21:21
  But
• 21:21
  every
• 21:22
  single
• 21:22
  time
• 21:22
  I've
• 21:22
  ever
• 21:23
  gone
• 21:23
  on
• 21:23
  vacation
• 21:23
  and
• 21:24
  actually
• 21:24
  slowed
• 21:25
  down
• 21:25
  and
• 21:25
  got
• 21:26
  out
• 21:26
  of
• 21:26
  do
• 21:27
  mode,
• 21:27
  I
• 21:28
  come
• 21:28
  back
• 21:28
  with
• 21:29
  so
• 21:29
  many
• 21:30
  ideas
• 21:31
  and
• 21:31
  this,
• 21:31
  like,
• 21:31
  revitalization
• 21:33
  of
• 21:34
  like,
• 21:35
  life
• 21:35
  and
• 21:35
  everything
• 21:36
  and
• 21:36
  for
• 21:36
  business.
• 21:37
  So
• 21:37
  I
• 21:37
  think
• 21:37
  that's
• 21:38
  important,
• 21:38
  especially
• 21:39
  if
• 21:39
  you're
• 21:39
  going
• 21:40
  to
• 21:40
  be
• 21:40
  intentionally.
• 21:41
  Planning
• 21:41
  is
• 21:42
  like,
• 21:42
  to
• 21:42
  plan
• 21:42
  your
• 21:43
  rest
• 21:43
  in
• 21:44
  there
• 21:44
  as
• 21:44
  well.
• 21:45
  I
• 21:45
  love
• 21:46
  that
• 21:46
  as
• 21:46
  well.
• 21:47
  We
• 21:48
  also
• 21:48
  just
• 21:49
  talked
• 21:49
  about
• 21:50
  data,
• 21:50
  not
• 21:51
  emotions.
• 21:52
  Was
• 21:52
  there
• 21:52
  anything
• 21:52
  you
• 21:53
  had
• 21:53
  to
• 21:53
  add
• 21:53
  about
• 21:55
  data
• 21:56
  as
• 21:56
  a
• 21:56
  numbers
• 21:57
  girl?
• 21:58
  Yeah.
• 21:59
  Don't
• 21:59
  let
• 21:59
  it
• 21:59
  kill
• 21:59
  your
• 22:00
  vibe
• 22:00
  because
• 22:00
  it's.
• 22:00
  I
• 22:01
  always
• 22:01
  say
• 22:01
  it's
• 22:01
  the
• 22:02
  microscope
• 22:02
  of
• 22:03
  your
• 22:03
  business,
• 22:03
  that
• 22:04
  if
• 22:04
  you
• 22:05
  literally
• 22:05
  look
• 22:06
  at
• 22:06
  your.
• 22:07
  And
• 22:07
  I
• 22:07
  do
• 22:07
  this
• 22:07
  thing
• 22:08
  with
• 22:08
  my
• 22:08
  clients
• 22:08
  who
• 22:09
  AB
• 22:09
  test.
• 22:10
  All
• 22:10
  my
• 22:10
  clients
• 22:11
  AB
• 22:11
  test,
• 22:11
  but
• 22:11
  I
• 22:12
  do
• 22:12
  this
• 22:12
  with
• 22:12
  my
• 22:12
  clients
• 22:13
  who
• 22:13
  AB
• 22:13
  test,
• 22:14
  where
• 22:14
  I'm
• 22:14
  saying,
• 22:14
  okay,
• 22:15
  we're
• 22:15
  running
• 22:15
  this
• 22:16
  test
• 22:16
  and
• 22:17
  I'm
• 22:17
  like,
• 22:17
  I
• 22:18
  want
• 22:18
  to
• 22:18
  know
• 22:18
  what
• 22:18
  your
• 22:18
  assumption
• 22:19
  is.
• 22:19
  What
• 22:20
  is
• 22:20
  your
• 22:20
  assumption
• 22:20
  that
• 22:20
  your
• 22:21
  audience
• 22:21
  is
• 22:21
  going
• 22:21
  to
• 22:22
  behave
• 22:22
  off
• 22:22
  of
• 22:22
  this?
• 22:23
  And
• 22:23
  it
• 22:23
  takes
• 22:23
  these
• 22:24
  emotions
• 22:25
  that
• 22:25
  people
• 22:25
  have
• 22:26
  where
• 22:26
  it's
• 22:26
  like,
• 22:27
  I
• 22:27
  send
• 22:28
  this
• 22:28
  because
• 22:28
  my
• 22:28
  audience
• 22:29
  likes
• 22:29
  this
• 22:29
  and
• 22:29
  as
• 22:30
  do.
• 22:31
  Is
• 22:31
  that
• 22:31
  a
• 22:31
  fact
• 22:32
  or
• 22:32
  is
• 22:32
  that
• 22:32
  an
• 22:32
  assumption
• 22:33
  that
• 22:33
  you
• 22:33
  have?
• 22:34
  And
• 22:34
  then
• 22:34
  we
• 22:35
  run
• 22:35
  the
• 22:35
  test
• 22:35
  and
• 22:36
  put
• 22:36
  it
• 22:36
  out
• 22:36
  there.
• 22:37
  And
• 22:37
  then
• 22:37
  whatever
• 22:38
  the
• 22:38
  actual
• 22:39
  response
• 22:39
  was,
• 22:39
  we
• 22:40
  reflect
• 22:40
  on
• 22:40
  it.
• 22:40
  We're
• 22:41
  like,
• 22:41
  did
• 22:41
  you
• 22:41
  expect
• 22:41
  your
• 22:42
  audience
• 22:42
  to
• 22:43
  do
• 22:43
  this?
• 22:43
  Or
• 22:43
  oh,
• 22:44
  my
• 22:44
  gosh,
• 22:44
  they
• 22:44
  behaved
• 22:45
  completely
• 22:45
  opposite
• 22:46
  of
• 22:47
  how
• 22:47
  you
• 22:47
  thought
• 22:47
  they
• 22:47
  were
• 22:48
  going
• 22:48
  to
• 22:48
  behave.
• 22:49
  And
• 22:49
  it's
• 22:49
  a
• 22:49
  way
• 22:49
  to
• 22:50
  bridge
• 22:50
  the,
• 22:51
  like,
• 22:51
  emotions,
• 22:52
  like
• 22:53
  the
• 22:53
  actions
• 22:53
  that
• 22:53
  are
• 22:54
  driven
• 22:54
  based
• 22:54
  off
• 22:54
  of
• 22:54
  emotions
• 22:55
  and
• 22:55
  actions
• 22:56
  that
• 22:56
  are
• 22:56
  driven
• 22:57
  based
• 22:57
  off
• 22:57
  of
• 22:57
  data
• 22:58
  and
• 22:58
  kind
• 22:58
  of
• 22:58
  bridge
• 22:59
  it
• 22:59
  together.
• 22:59
  And
• 23:00
  what
• 23:00
  I've
• 23:00
  noticed
• 23:00
  is
• 23:01
  that
• 23:01
  it
• 23:01
  helps
• 23:01
  my
• 23:02
  clients
• 23:02
  with.
• 23:02
  With
• 23:02
  confidence
• 23:03
  in
• 23:03
  their,
• 23:04
  like,
• 23:04
  messaging
• 23:05
  and
• 23:06
  Just
• 23:06
  like,
• 23:07
  no
• 23:07
  longer
• 23:07
  just
• 23:08
  be,
• 23:08
  like,
• 23:08
  still
• 23:08
  energetically
• 23:09
  be
• 23:10
  doing
• 23:10
  what
• 23:11
  you
• 23:11
  want
• 23:11
  to
• 23:11
  do,
• 23:11
  but
• 23:12
  have
• 23:12
  that,
• 23:12
  like,
• 23:13
  subconscious
• 23:13
  layer
• 23:14
  of,
• 23:14
  ooh,
• 23:15
  I
• 23:15
  know
• 23:15
  this
• 23:16
  is
• 23:16
  going
• 23:16
  to
• 23:16
  do
• 23:16
  well,
• 23:16
  which
• 23:17
  is
• 23:17
  then
• 23:17
  going
• 23:17
  to
• 23:17
  reboost
• 23:18
  them
• 23:18
  and
• 23:19
  give
• 23:19
  them
• 23:19
  more
• 23:19
  energy
• 23:20
  and.
• 23:21
  Yeah.
• 23:21
  So
• 23:21
  I
• 23:21
  think
• 23:22
  there's
• 23:22
  so
• 23:23
  many
• 23:23
  layers
• 23:23
  to
• 23:23
  it.
• 23:23
  If
• 23:24
  you're
• 23:24
  not
• 23:25
  an
• 23:25
  analytical
• 23:26
  person,
• 23:26
  don't
• 23:26
  be
• 23:27
  afraid
• 23:27
  of
• 23:27
  it.
• 23:27
  Embrace
• 23:28
  it,
• 23:28
  because
• 23:28
  it'll
• 23:29
  tell
• 23:29
  you
• 23:29
  so
• 23:30
  much.
• 23:30
  It's
• 23:30
  so
• 23:31
  fascinating.
• 23:32
  Yeah.
• 23:33
  Yeah.
• 23:34
  So
• 23:34
  I
• 23:34
  think
• 23:35
  another
• 23:35
  issue
• 23:36
  that
• 23:36
  we
• 23:37
  both
• 23:37
  have
• 23:37
  seen
• 23:38
  our
• 23:38
  clients
• 23:39
  do
• 23:39
  is
• 23:40
  delegating
• 23:41
  responsibility.
• 23:43
  Does
• 23:43
  that
• 23:44
  ever
• 23:44
  happen
• 23:44
  to
• 23:44
  you?
• 23:45
  Yes,
• 23:47
  so
• 23:47
  many
• 23:48
  times.
• 23:48
  I
• 23:48
  started
• 23:49
  putting
• 23:49
  this
• 23:49
  in
• 23:49
  my
• 23:50
  onboarding
• 23:50
  paperwork.
• 23:51
  It's
• 23:52
  a
• 23:52
  boundary,
• 23:52
  I
• 23:53
  think,
• 23:53
  where
• 23:53
  I
• 23:54
  say,
• 23:54
  I
• 23:54
  can't
• 23:55
  care
• 23:56
  more
• 23:56
  than
• 23:56
  you
• 23:57
  care
• 23:57
  about
• 23:57
  your
• 23:57
  business.
• 23:58
  And
• 23:59
  even
• 23:59
  though
• 23:59
  I
• 23:59
  do
• 24:00
  care
• 24:00
  a
• 24:01
  lot
• 24:01
  about
• 24:01
  your
• 24:01
  business,
• 24:02
  I
• 24:02
  need
• 24:02
  you
• 24:02
  to
• 24:02
  care
• 24:03
  more.
• 24:04
  I
• 24:04
  think
• 24:04
  that's
• 24:05
  one
• 24:05
  of
• 24:05
  the
• 24:05
  biggest,
• 24:06
  I
• 24:07
  don't
• 24:07
  know,
• 24:07
  downfalls
• 24:08
  or
• 24:08
  like,
• 24:09
  roadblocks,
• 24:10
  bottlenecks,
• 24:11
  I
• 24:11
  guess
• 24:11
  if
• 24:11
  we
• 24:11
  want
• 24:11
  to
• 24:12
  call
• 24:12
  it
• 24:12
  that,
• 24:12
  where
• 24:14
  people
• 24:14
  will
• 24:14
  think,
• 24:15
  oh,
• 24:15
  I'm
• 24:15
  not
• 24:15
  good
• 24:16
  at
• 24:16
  this,
• 24:16
  or
• 24:16
  I
• 24:17
  don't
• 24:17
  want
• 24:17
  to
• 24:17
  do
• 24:17
  this
• 24:18
  anymore.
• 24:18
  And
• 24:18
  people
• 24:19
  always
• 24:19
  say
• 24:19
  outsource.
• 24:20
  Outsource
• 24:21
  what
• 24:21
  doesn't
• 24:21
  bring
• 24:21
  you
• 24:22
  joy,
• 24:22
  but
• 24:23
  if
• 24:23
  it's
• 24:23
  something
• 24:23
  that's,
• 24:24
  like,
• 24:24
  really
• 24:24
  crucial,
• 24:25
  the
• 24:25
  message
• 24:25
  of
• 24:26
  the
• 24:26
  brand
• 24:26
  or
• 24:27
  the
• 24:27
  visibility
• 24:28
  of
• 24:28
  the
• 24:28
  business,
• 24:29
  you
• 24:30
  cannot
• 24:30
  outsource
• 24:31
  that
• 24:31
  because
• 24:32
  that's
• 24:32
  your
• 24:32
  passion.
• 24:33
  These
• 24:33
  people
• 24:33
  are
• 24:33
  buying
• 24:34
  from,
• 24:34
  like,
• 24:34
  you,
• 24:35
  and
• 24:36
  they're
• 24:36
  buying
• 24:36
  from
• 24:37
  your
• 24:38
  energy.
• 24:38
  And
• 24:39
  so
• 24:39
  when
• 24:39
  you
• 24:39
  think,
• 24:39
  oh,
• 24:40
  I'll
• 24:40
  just
• 24:40
  hire
• 24:40
  someone
• 24:41
  to
• 24:41
  do
• 24:41
  that
• 24:41
  for
• 24:41
  me,
• 24:41
  I
• 24:41
  think
• 24:42
  that's
• 24:42
  one
• 24:42
  of
• 24:42
  the
• 24:42
  biggest
• 24:43
  mistakes.
• 24:43
  Because
• 24:43
  you
• 24:43
  can't
• 24:44
  out.
• 24:44
  That's
• 24:44
  not.
• 24:45
  That's
• 24:45
  not
• 24:45
  a
• 24:45
  successful
• 24:46
  delegation.
• 24:46
  What
• 24:47
  has
• 24:47
  been
• 24:47
  your
• 24:47
  experience
• 24:47
  with
• 24:48
  it?
• 24:49
  Yeah,
• 24:49
  I
• 24:50
  feel
• 24:50
  like
• 24:50
  there's
• 24:51
  delegating
• 24:51
  and
• 24:51
  then
• 24:52
  there's
• 24:52
  dumping.
• 24:52
  And
• 24:53
  I
• 24:53
  think
• 24:53
  successful,
• 24:54
  successful
• 24:55
  delegation
• 24:55
  is
• 24:56
  the
• 24:56
  person
• 24:56
  still
• 24:57
  bought
• 24:57
  into
• 24:58
  being
• 24:58
  responsible
• 24:59
  for
• 24:59
  it.
• 24:59
  But
• 25:00
  maybe
• 25:00
  you're
• 25:00
  the
• 25:00
  accountable
• 25:02
  for
• 25:02
  making
• 25:02
  sure
• 25:02
  that
• 25:03
  happens.
• 25:03
  But
• 25:03
  ultimately
• 25:04
  the
• 25:04
  success
• 25:05
  of
• 25:06
  their
• 25:06
  business,
• 25:07
  they're
• 25:07
  responsible
• 25:08
  for
• 25:08
  that.
• 25:09
  I
• 25:09
  think
• 25:09
  if
• 25:10
  that
• 25:10
  you
• 25:10
  do
• 25:10
  get
• 25:11
  to
• 25:11
  a
• 25:11
  point
• 25:11
  where
• 25:11
  you
• 25:12
  want
• 25:12
  to
• 25:13
  step
• 25:13
  back
• 25:13
  and
• 25:14
  let
• 25:14
  your
• 25:14
  team
• 25:14
  run
• 25:15
  things.
• 25:16
  A
• 25:16
  good
• 25:16
  workaround
• 25:17
  and
• 25:17
  have
• 25:17
  them
• 25:17
  be
• 25:17
  a
• 25:18
  little
• 25:18
  more
• 25:18
  responsible
• 25:19
  is
• 25:20
  to
• 25:20
  offer
• 25:20
  some
• 25:21
  sort
• 25:21
  of
• 25:21
  bonus
• 25:21
  or
• 25:22
  incentive
• 25:22
  structure
• 25:23
  to
• 25:23
  them.
• 25:24
  That's
• 25:24
  why
• 25:24
  corporations
• 25:25
  do
• 25:25
  it.
• 25:25
  Every
• 25:26
  corporation
• 25:26
  I've
• 25:26
  ever
• 25:27
  worked
• 25:27
  for
• 25:27
  has
• 25:27
  a.
• 25:28
  Has
• 25:28
  had
• 25:28
  a
• 25:28
  bonus
• 25:28
  or
• 25:29
  incentive
• 25:29
  structure.
• 25:30
  And
• 25:30
  that's
• 25:30
  simply
• 25:31
  because
• 25:31
  if
• 25:31
  there
• 25:32
  is
• 25:32
  not
• 25:32
  any,
• 25:34
  as
• 25:34
  much
• 25:34
  as
• 25:34
  I
• 25:34
  want
• 25:34
  my
• 25:35
  clients
• 25:35
  to
• 25:35
  be
• 25:35
  successful,
• 25:37
  no
• 25:37
  one's
• 25:37
  going
• 25:38
  to
• 25:38
  work
• 25:38
  as
• 25:38
  hard
• 25:38
  as
• 25:39
  you
• 25:40
  for
• 25:40
  your
• 25:40
  business
• 25:41
  success.
• 25:42
  Because
• 25:43
  at
• 25:43
  the
• 25:43
  end
• 25:43
  of
• 25:43
  the
• 25:43
  day
• 25:44
  it's
• 25:44
  like,
• 25:44
  we
• 25:44
  need
• 25:45
  to
• 25:45
  survive.
• 25:45
  So
• 25:45
  tying
• 25:46
  some
• 25:46
  sort
• 25:46
  of
• 25:47
  incentive
• 25:47
  can
• 25:48
  help
• 25:48
  drive
• 25:49
  a
• 25:49
  little
• 25:49
  bit
• 25:50
  more
• 25:50
  responsibility.
• 25:51
  If
• 25:51
  you
• 25:51
  are
• 25:52
  wanting
• 25:52
  to
• 25:52
  take
• 25:52
  a
• 25:53
  step
• 25:53
  back.
• 25:53
  But
• 25:54
  that's
• 25:54
  only
• 25:54
  after
• 25:55
  you
• 25:55
  have
• 25:55
  done
• 25:56
  all
• 25:56
  of
• 25:56
  the
• 25:56
  foundational
• 25:57
  work
• 25:57
  of
• 25:57
  setting
• 25:58
  up
• 25:58
  like
• 25:59
  you
• 25:59
  know,
• 26:00
  establishing
• 26:00
  your
• 26:00
  brand,
• 26:01
  establishing
• 26:02
  your
• 26:02
  message,
• 26:02
  your
• 26:02
  community
• 26:03
  and
• 26:03
  stuff
• 26:03
  like
• 26:03
  that.
• 26:04
  Then
• 26:04
  you
• 26:05
  can
• 26:05
  start
• 26:05
  outsourcing
• 26:06
  some
• 26:06
  of
• 26:06
  the
• 26:07
  responsibilities
• 26:08
  in
• 26:08
  your
• 26:08
  business.
• 26:09
  But
• 26:09
  yeah,
• 26:09
  I
• 26:09
  had
• 26:10
  someone
• 26:10
  the
• 26:10
  other
• 26:10
  day
• 26:11
  be
• 26:11
  like,
• 26:11
  I
• 26:11
  don't
• 26:11
  want
• 26:12
  to
• 26:12
  come
• 26:12
  to
• 26:12
  these
• 26:13
  weekly
• 26:13
  calls.
• 26:14
  And
• 26:14
  I'm
• 26:14
  like,
• 26:15
  but
• 26:15
  we
• 26:15
  need
• 26:16
  you
• 26:16
  here
• 26:16
  because
• 26:16
  we
• 26:17
  need
• 26:17
  your
• 26:17
  input
• 26:18
  ultimately.
• 26:18
  And
• 26:19
  ultimately
• 26:19
  it's
• 26:19
  your
• 26:19
  business.
• 26:20
  We
• 26:21
  have
• 26:21
  our
• 26:21
  own
• 26:21
  businesses
• 26:21
  that
• 26:22
  were.
• 26:22
  I
• 26:22
  would
• 26:22
  say,
• 26:23
  well,
• 26:23
  I'm
• 26:23
  going
• 26:23
  to
• 26:24
  add
• 26:24
  one
• 26:24
  more
• 26:24
  thing
• 26:25
  so
• 26:25
  I
• 26:25
  don't
• 26:25
  derail
• 26:26
  it,
• 26:26
  but
• 26:27
  I'm
• 26:27
  going
• 26:27
  to
• 26:27
  add
• 26:28
  like,
• 26:28
  I
• 26:28
  think
• 26:29
  one
• 26:29
  of
• 26:30
  the
• 26:30
  things
• 26:30
  that
• 26:30
  is
• 26:31
  evolved
• 26:32
  in
• 26:32
  me
• 26:33
  as
• 26:33
  a
• 26:33
  business
• 26:33
  owner
• 26:34
  is
• 26:35
  turning
• 26:35
  down
• 26:36
  people
• 26:37
  who
• 26:37
  I
• 26:37
  feel
• 26:38
  that
• 26:38
  energy
• 26:38
  from
• 26:39
  on
• 26:40
  the
• 26:40
  get.
• 26:41
  Like
• 26:41
  from
• 26:41
  the
• 26:42
  initial
• 26:42
  lines
• 26:42
  of,
• 26:43
  oh,
• 26:43
  I'm
• 26:43
  like
• 26:43
  a
• 26:44
  little
• 26:44
  bit
• 26:44
  of
• 26:44
  desperation,
• 26:45
  I'm
• 26:45
  not
• 26:45
  making
• 26:45
  sales,
• 26:46
  so
• 26:46
  I
• 26:46
  need
• 26:46
  to
• 26:46
  hire
• 26:46
  you
• 26:47
  so
• 26:47
  that
• 26:47
  I
• 26:47
  can
• 26:47
  do
• 26:47
  this.
• 26:48
  That
• 26:48
  has
• 26:49
  been
• 26:49
  my
• 26:49
  biggest
• 26:50
  like
• 26:50
  red
• 26:50
  flag
• 26:51
  for
• 26:51
  clients
• 26:51
  where
• 26:51
  I'm
• 26:52
  like,
• 26:52
  I
• 26:52
  think
• 26:52
  you
• 26:52
  should
• 26:53
  focus
• 26:53
  on
• 26:53
  your
• 26:54
  messaging,
• 26:55
  your
• 26:56
  like
• 26:57
  sales,
• 26:58
  like
• 26:58
  all
• 26:58
  of
• 26:58
  your
• 26:59
  like
• 26:59
  the
• 26:59
  things
• 26:59
  that
• 26:59
  are
• 27:00
  going
• 27:00
  to
• 27:00
  help
• 27:00
  me
• 27:00
  be
• 27:01
  successful.
• 27:01
  Before
• 27:02
  you
• 27:02
  ever
• 27:02
  sign
• 27:03
  a
• 27:03
  contract
• 27:03
  with
• 27:03
  me,
• 27:03
  I
• 27:04
  need
• 27:04
  you
• 27:04
  to
• 27:04
  work
• 27:04
  on
• 27:04
  this.
• 27:05
  And
• 27:05
  that's
• 27:06
  been
• 27:06
  this
• 27:06
  big
• 27:07
  evolution
• 27:08
  that
• 27:08
  I
• 27:08
  know
• 27:09
  as
• 27:09
  baby
• 27:09
  business
• 27:10
  owners
• 27:10
  it's
• 27:10
  hard
• 27:11
  to
• 27:11
  do
• 27:11
  when
• 27:12
  you
• 27:12
  have
• 27:13
  somebody
• 27:13
  that's
• 27:13
  like
• 27:14
  literally
• 27:15
  ready
• 27:15
  to
• 27:15
  throw
• 27:15
  their
• 27:16
  money
• 27:16
  at
• 27:16
  you.
• 27:17
  But
• 27:17
  if
• 27:18
  you
• 27:18
  look
• 27:18
  at
• 27:18
  it
• 27:18
  from
• 27:19
  a
• 27:19
  place
• 27:19
  of
• 27:19
  like,
• 27:19
  where's
• 27:20
  their
• 27:20
  energy
• 27:21
  coming
• 27:21
  from?
• 27:21
  Is
• 27:21
  this
• 27:22
  to
• 27:22
  efficient,
• 27:23
  like
• 27:23
  to
• 27:23
  make
• 27:23
  something
• 27:24
  more
• 27:24
  efficient
• 27:24
  in
• 27:25
  their
• 27:25
  business
• 27:25
  or
• 27:25
  is
• 27:26
  it
• 27:26
  to
• 27:27
  fill
• 27:27
  a
• 27:29
  non
• 27:30
  successful
• 27:30
  hole?
• 27:31
  I
• 27:31
  guess
• 27:31
  like
• 27:31
  a
• 27:31
  hole
• 27:32
  that's,
• 27:32
  oh,
• 27:32
  I'm
• 27:32
  not
• 27:32
  making
• 27:33
  sales,
• 27:33
  I'm
• 27:33
  not
• 27:34
  doing
• 27:34
  this,
• 27:34
  like
• 27:34
  coming
• 27:34
  from
• 27:35
  a
• 27:35
  place
• 27:35
  of
• 27:35
  desperation.
• 27:36
  It's
• 27:37
  one
• 27:37
  of
• 27:37
  the
• 27:37
  things
• 27:37
  that,
• 27:38
  I
• 27:38
  don't
• 27:38
  know,
• 27:38
  a
• 27:38
  lot
• 27:39
  of
• 27:39
  people
• 27:39
  talk
• 27:39
  about
• 27:40
  in
• 27:42
  the
• 27:42
  online
• 27:43
  space.
• 27:43
  Being
• 27:43
  able
• 27:43
  to
• 27:44
  turn
• 27:44
  down
• 27:44
  a
• 27:44
  client
• 27:45
  confidently
• 27:45
  because
• 27:46
  you're
• 27:46
  like,
• 27:47
  I
• 27:47
  can't
• 27:48
  care
• 27:48
  more
• 27:48
  about
• 27:48
  this.
• 27:49
  You
• 27:49
  need
• 27:49
  to
• 27:49
  figure
• 27:50
  this
• 27:50
  is
• 27:50
  not
• 27:50
  your
• 27:50
  answer.
• 27:51
  Okay,
• 27:51
  so
• 27:51
  now
• 27:52
  that
• 27:52
  we've
• 27:52
  talked
• 27:52
  about
• 27:53
  some
• 27:53
  this
• 27:53
  of
• 27:53
  the
• 27:53
  common
• 27:54
  symptoms
• 27:55
  that
• 27:55
  we
• 27:55
  see
• 27:55
  when
• 27:55
  people
• 27:55
  are
• 27:56
  skimming
• 27:56
  over
• 27:56
  the
• 27:57
  root
• 27:57
  cause
• 27:57
  and
• 27:57
  some
• 27:57
  of
• 27:58
  the
• 27:58
  issues
• 27:58
  that
• 27:58
  could
• 27:58
  cause.
• 27:59
  I
• 27:59
  wanted
• 28:00
  to
• 28:00
  talk
• 28:00
  about
• 28:02
  a
• 28:02
  kind
• 28:03
  of
• 28:03
  technique
• 28:03
  that
• 28:04
  I
• 28:04
  like
• 28:04
  to
• 28:05
  use
• 28:05
  or
• 28:05
  go
• 28:05
  back
• 28:05
  to
• 28:06
  whenever
• 28:06
  I
• 28:06
  identify
• 28:07
  a
• 28:07
  root
• 28:08
  cause
• 28:08
  of
• 28:08
  my
• 28:08
  business.
• 28:09
  And
• 28:09
  that
• 28:09
  is
• 28:09
  the
• 28:09
  five
• 28:10
  whys.
• 28:10
  And
• 28:11
  it's
• 28:11
  really
• 28:11
  Easy.
• 28:11
  It's
• 28:12
  basically
• 28:12
  just
• 28:12
  asking
• 28:13
  why
• 28:14
  until
• 28:14
  you
• 28:15
  get
• 28:15
  to.
• 28:15
  You
• 28:15
  might
• 28:16
  need
• 28:16
  more
• 28:16
  than
• 28:16
  five
• 28:17
  of
• 28:17
  them,
• 28:17
  but
• 28:17
  until
• 28:17
  you
• 28:18
  get
• 28:19
  to
• 28:19
  the
• 28:20
  root
• 28:21
  cause
• 28:21
  of
• 28:22
  your
• 28:22
  problem
• 28:23
  so
• 28:24
  that
• 28:24
  you're
• 28:24
  not
• 28:24
  just
• 28:25
  slapping
• 28:25
  a
• 28:25
  band
• 28:25
  aid
• 28:26
  on
• 28:26
  it
• 28:26
  or
• 28:27
  kind
• 28:27
  of
• 28:28
  throwing
• 28:28
  the
• 28:28
  baby
• 28:28
  out
• 28:28
  with
• 28:28
  bathwater
• 28:29
  when
• 28:29
  you
• 28:29
  see
• 28:29
  it.
• 28:29
  When
• 28:30
  you
• 28:30
  see
• 28:30
  a
• 28:30
  problem.
• 28:31
  So
• 28:31
  the
• 28:32
  first
• 28:32
  thing,
• 28:32
  the
• 28:33
  first
• 28:33
  step,
• 28:33
  saying
• 28:35
  the
• 28:35
  baby
• 28:35
  out
• 28:36
  with
• 28:36
  bathwater.
• 28:36
  I
• 28:36
  don't
• 28:37
  know
• 28:37
  as
• 28:37
  the
• 28:37
  third
• 28:37
  time
• 28:37
  I've
• 28:38
  said
• 28:38
  it
• 28:38
  today.
• 28:38
  Why?
• 28:41
  Why?
• 28:41
  What's
• 28:42
  manifesting
• 28:43
  in
• 28:43
  your
• 28:43
  life?
• 28:44
  Why
• 28:44
  are
• 28:44
  we
• 28:44
  throwing
• 28:45
  babies
• 28:46
  out
• 28:46
  of
• 28:46
  the
• 28:46
  bathwater?
• 28:47
  I
• 28:47
  don't
• 28:47
  know
• 28:48
  the
• 28:48
  origin
• 28:49
  of
• 28:49
  that.
• 28:50
  I
• 28:50
  don't
• 28:50
  even
• 28:51
  know
• 28:51
  where
• 28:51
  that
• 28:51
  came
• 28:51
  from.
• 28:51
  I
• 28:52
  probably
• 28:52
  picked
• 28:52
  that
• 28:52
  up.
• 28:53
  That
• 28:53
  doesn't
• 28:53
  sound
• 28:53
  like
• 28:54
  anything
• 28:54
  in
• 28:54
  New
• 28:54
  Orleans
• 28:54
  person
• 28:55
  would
• 28:55
  say,
• 28:55
  so
• 28:55
  I
• 28:56
  did
• 28:56
  not
• 28:56
  get
• 28:56
  that
• 28:56
  for
• 28:56
  me.
• 28:56
  What
• 28:57
  TV
• 28:57
  show
• 28:57
  did
• 28:57
  I
• 28:57
  watch
• 28:58
  with?
• 28:58
  The
• 28:58
  first
• 28:59
  thing
• 28:59
  is
• 28:59
  a
• 29:00
  challenge.
• 29:01
  Do
• 29:01
  we
• 29:01
  want
• 29:01
  to
• 29:01
  do
• 29:02
  a
• 29:02
  challenge?
• 29:02
  We're
• 29:03
  currently
• 29:03
  facing.
• 29:06
  Coaching.
• 29:07
  Yeah,
• 29:07
  let
• 29:08
  me
• 29:08
  see.
• 29:09
  Let
• 29:09
  me
• 29:09
  try
• 29:09
  to
• 29:10
  think
• 29:10
  of
• 29:10
  a
• 29:10
  challenge.
• 29:11
  I
• 29:11
  don't
• 29:11
  know.
• 29:11
  You
• 29:11
  go
• 29:12
  first.
• 29:12
  I'm
• 29:12
  blanking.
• 29:12
  I'm
• 29:13
  like,
• 29:14
  you
• 29:14
  be
• 29:14
  the
• 29:14
  coach,
• 29:15
  so.
• 29:15
  I'm
• 29:15
  going
• 29:15
  to
• 29:15
  be
• 29:15
  the
• 29:16
  problem.
• 29:16
  Okay.
• 29:16
  So
• 29:17
  I
• 29:17
  think
• 29:17
  the
• 29:17
  problem
• 29:17
  that
• 29:18
  I
• 29:18
  used
• 29:18
  earlier
• 29:19
  is
• 29:19
  like,
• 29:19
  I'm
• 29:19
  doing
• 29:19
  my
• 29:20
  seasonal
• 29:20
  reset
• 29:22
  and
• 29:22
  I
• 29:22
  identified
• 29:23
  that
• 29:23
  I
• 29:23
  have
• 29:24
  not.
• 29:24
  My
• 29:25
  problem
• 29:25
  is
• 29:26
  that
• 29:26
  I
• 29:26
  am
• 29:26
  not
• 29:27
  going
• 29:27
  to.
• 29:29
  And
• 29:29
  this
• 29:29
  is
• 29:30
  not
• 29:30
  a
• 29:30
  business
• 29:30
  problem
• 29:30
  necessarily,
• 29:31
  but
• 29:31
  it
• 29:31
  does
• 29:31
  affect
• 29:32
  my
• 29:32
  business
• 29:32
  because
• 29:32
  how
• 29:33
  I
• 29:33
  show
• 29:33
  up
• 29:33
  my
• 29:33
  clients
• 29:34
  is
• 29:34
  not
• 29:34
  going
• 29:35
  to
• 29:35
  my
• 29:35
  yoga
• 29:36
  classes
• 29:36
  consistently.
• 29:37
  I'm
• 29:37
  not
• 29:37
  being
• 29:37
  able
• 29:37
  to
• 29:37
  make
• 29:38
  them.
• 29:38
  Why?
• 29:40
  Because
• 29:41
  I
• 29:42
  am
• 29:42
  working
• 29:43
  too
• 29:44
  many
• 29:44
  hours.
• 29:46
  Why?
• 29:49
  I've
• 29:49
  thought
• 29:49
  about
• 29:50
  this
• 29:50
  before,
• 29:50
  so
• 29:50
  it
• 29:51
  might
• 29:51
  not
• 29:51
  come
• 29:51
  to
• 29:51
  strength,
• 29:52
  but,
• 29:52
  like,
• 29:52
  I'm
• 29:52
  working
• 29:53
  too
• 29:53
  many
• 29:53
  hours
• 29:54
  because
• 29:54
  I
• 29:54
  have.
• 29:54
  There
• 29:55
  is
• 29:55
  a
• 29:55
  certain
• 29:55
  income
• 29:56
  goal
• 29:56
  that
• 29:56
  is
• 29:56
  my
• 29:57
  enough
• 29:57
  number
• 29:58
  that
• 30:00
  I
• 30:00
  have
• 30:01
  to
• 30:01
  work
• 30:01
  this
• 30:01
  many
• 30:02
  hours
• 30:02
  to
• 30:03
  meet
• 30:03
  that
• 30:03
  enough
• 30:04
  number
• 30:04
  that
• 30:05
  I
• 30:05
  set
• 30:05
  for
• 30:05
  myself.
• 30:08
  So
• 30:09
  does
• 30:09
  that.
• 30:09
  Is
• 30:10
  that
• 30:10
  the
• 30:10
  end
• 30:10
  of
• 30:11
  the.
• 30:11
  No,
• 30:12
  keep
• 30:12
  asking.
• 30:12
  Why?
• 30:13
  So
• 30:13
  why
• 30:13
  am
• 30:13
  I.
• 30:14
  Why?
• 30:15
  Okay,
• 30:15
  so
• 30:15
  then
• 30:16
  I
• 30:16
  might
• 30:17
  have
• 30:17
  messed
• 30:17
  this
• 30:17
  up,
• 30:17
  but
• 30:18
  basically
• 30:19
  my
• 30:19
  why
• 30:19
  is
• 30:20
  I'm
• 30:20
  working
• 30:20
  too
• 30:20
  many
• 30:20
  hours.
• 30:21
  Why
• 30:21
  am
• 30:21
  I
• 30:21
  working
• 30:21
  too
• 30:22
  many
• 30:22
  hours?
• 30:22
  Because
• 30:22
  I'm
• 30:23
  not
• 30:24
  charging
• 30:25
  enough.
• 30:26
  Because
• 30:26
  I.
• 30:27
  There's
• 30:27
  an
• 30:27
  income
• 30:27
  goal
• 30:28
  that
• 30:28
  I
• 30:28
  need,
• 30:29
  but
• 30:29
  I'm
• 30:29
  not
• 30:29
  charging
• 30:30
  enough
• 30:31
  to
• 30:31
  be
• 30:31
  able
• 30:31
  to
• 30:31
  make
• 30:31
  the
• 30:32
  amount
• 30:32
  of
• 30:32
  money
• 30:32
  revenue
• 30:33
  that
• 30:33
  I
• 30:33
  need
• 30:33
  to
• 30:33
  bring
• 30:33
  in
• 30:33
  to
• 30:34
  support
• 30:34
  my
• 30:34
  life
• 30:34
  and
• 30:35
  my
• 30:35
  family
• 30:36
  by
• 30:37
  working
• 30:37
  this
• 30:37
  many
• 30:37
  hours.
• 30:39
  So
• 30:39
  why
• 30:40
  am
• 30:40
  I
• 30:40
  not
• 30:40
  charging
• 30:41
  enough?
• 30:41
  That
• 30:42
  would
• 30:42
  be
• 30:42
  the
• 30:42
  next
• 30:44
  charging
• 30:44
  up.
• 30:45
  I'm
• 30:45
  currently
• 30:46
  booked
• 30:46
  out
• 30:46
  with
• 30:46
  clients
• 30:48
  and
• 30:48
  I
• 30:49
  have
• 30:49
  a
• 30:49
  couple
• 30:49
  of
• 30:49
  clients
• 30:50
  that
• 30:50
  I
• 30:50
  need
• 30:51
  to
• 30:52
  raise
• 30:53
  their
• 30:53
  rates,
• 30:54
  but
• 30:55
  I
• 30:55
  haven't
• 30:55
  done
• 30:55
  it
• 30:55
  yet.
• 30:56
  Why
• 30:57
  not?
• 30:58
  Because
• 30:58
  I'm
• 30:59
  scared
• 30:59
  and
• 30:59
  I
• 31:00
  have
• 31:00
  imposter
• 31:01
  issues.
• 31:02
  Okay.
• 31:04
  Oh,
• 31:05
  wow,
• 31:05
  that's
• 31:06
  good.
• 31:06
  I.
• 31:07
  I
• 31:07
  have
• 31:07
  a
• 31:07
  problem.
• 31:08
  Okay.
• 31:09
  But
• 31:09
  if
• 31:09
  I
• 31:09
  didn't
• 31:10
  go
• 31:10
  that
• 31:10
  deep.
• 31:10
  Let's
• 31:10
  start
• 31:11
  out,
• 31:11
  like,
• 31:11
  at
• 31:11
  first,
• 31:12
  I
• 31:12
  might.
• 31:12
  I
• 31:12
  could
• 31:12
  have
• 31:13
  just
• 31:13
  thought
• 31:13
  it
• 31:13
  was,
• 31:13
  like,
• 31:13
  a
• 31:13
  time
• 31:14
  management
• 31:14
  problem,
• 31:15
  and
• 31:15
  then
• 31:15
  maybe
• 31:16
  I'm
• 31:16
  like,
• 31:16
  over
• 31:17
  here
• 31:17
  a
• 31:17
  course
• 31:17
  on
• 31:18
  how
• 31:18
  to
• 31:18
  manage
• 31:19
  my
• 31:19
  time
• 31:20
  better.
• 31:20
  You
• 31:21
  know,
• 31:21
  Like,
• 31:21
  I
• 31:21
  could
• 31:21
  have
• 31:22
  went
• 31:22
  off
• 31:22
  straight
• 31:22
  then,
• 31:22
  like,
• 31:23
  by
• 31:23
  getting
• 31:23
  to
• 31:23
  the
• 31:24
  root
• 31:24
  cause
• 31:24
  of.
• 31:25
  I
• 31:25
  am
• 31:25
  not
• 31:26
  doing
• 31:26
  this
• 31:26
  because
• 31:26
  I'm
• 31:27
  scared.
• 31:27
  I'm
• 31:27
  having
• 31:27
  imposter
• 31:28
  syndrome.
• 31:29
  I
• 31:29
  can
• 31:29
  either
• 31:30
  look
• 31:30
  at
• 31:30
  myself
• 31:31
  in
• 31:31
  the
• 31:31
  face
• 31:31
  and
• 31:31
  be
• 31:31
  like,
• 31:32
  you
• 31:32
  need
• 31:32
  to
• 31:32
  charge
• 31:32
  more
• 31:32
  money.
• 31:33
  Just
• 31:33
  man
• 31:33
  up
• 31:33
  and
• 31:33
  do
• 31:33
  it.
• 31:34
  Or
• 31:34
  if
• 31:34
  I
• 31:34
  really
• 31:34
  can't
• 31:34
  work
• 31:35
  through
• 31:35
  that
• 31:35
  on
• 31:35
  my
• 31:35
  own,
• 31:35
  then
• 31:36
  I
• 31:36
  can
• 31:36
  make
• 31:36
  a
• 31:36
  smart
• 31:37
  investment
• 31:37
  of
• 31:37
  finding
• 31:37
  a
• 31:38
  coach
• 31:38
  that
• 31:38
  can
• 31:38
  help
• 31:39
  talk
• 31:39
  me
• 31:39
  through
• 31:39
  why
• 31:40
  I'm
• 31:40
  having
• 31:40
  issues
• 31:41
  right
• 31:41
  away.
• 31:42
  So
• 31:42
  I
• 31:42
  feel
• 31:42
  like
• 31:42
  going
• 31:42
  through
• 31:43
  this
• 31:43
  helps
• 31:43
  you,
• 31:43
  like,
• 31:44
  identify
• 31:44
  where
• 31:45
  you're
• 31:45
  going
• 31:46
  astray
• 31:46
  and,
• 31:46
  like,
• 31:47
  what
• 31:47
  kind
• 31:47
  of
• 31:47
  support.
• 31:47
  If
• 31:48
  you
• 31:48
  do
• 31:48
  need
• 31:48
  to
• 31:48
  bring
• 31:49
  support
• 31:49
  in,
• 31:50
  bring
• 31:50
  it
• 31:50
  into
• 31:51
  your
• 31:51
  business.
• 31:53
  That's
• 31:53
  good.
• 31:55
  Yeah.
• 31:56
  So
• 31:56
  good.
• 31:57
  Okay.
• 31:58
  Do
• 31:58
  you
• 31:58
  want
• 31:58
  to.
• 31:58
  Do
• 31:58
  you.
• 31:59
  No.
• 31:59
  Oh,
• 32:00
  my
• 32:00
  gosh.
• 32:00
  Yeah.
• 32:01
  Let's
• 32:01
  do
• 32:01
  mine.
• 32:02
  So
• 32:02
  I
• 32:03
  have
• 32:04
  built
• 32:04
  and
• 32:05
  created
• 32:06
  a
• 32:07
  very
• 32:07
  beautiful
• 32:08
  online
• 32:08
  product,
• 32:09
  but
• 32:09
  it
• 32:09
  is
• 32:10
  sitting
• 32:10
  in
• 32:11
  my
• 32:11
  desktop
• 32:12
  and
• 32:13
  nobody
• 32:13
  has
• 32:13
  seen
• 32:13
  it.
• 32:15
  Why
• 32:15
  is
• 32:16
  it
• 32:16
  sitting.
• 32:16
  Why
• 32:17
  has
• 32:17
  no
• 32:17
  one
• 32:17
  seen
• 32:17
  it
• 32:17
  and
• 32:18
  sitting
• 32:18
  in
• 32:18
  your
• 32:18
  desktop?
• 32:19
  Oh,
• 32:20
  I
• 32:20
  think
• 32:21
  nobody
• 32:21
  would
• 32:21
  be
• 32:22
  interested
• 32:22
  in
• 32:23
  it.
• 32:23
  And
• 32:24
  I
• 32:24
  am.
• 32:26
  There's
• 32:26
  two
• 32:27
  layers.
• 32:27
  I'm
• 32:27
  busy.
• 32:28
  I'm
• 32:28
  too
• 32:28
  busy.
• 32:29
  And
• 32:29
  right
• 32:29
  now
• 32:30
  my
• 32:30
  life
• 32:30
  is
• 32:31
  a
• 32:31
  bit
• 32:31
  chaotic,
• 32:31
  so
• 32:32
  I
• 32:32
  have
• 32:32
  not
• 32:32
  launched
• 32:32
  it.
• 32:33
  Okay.
• 32:36
  So
• 32:36
  we
• 32:36
  could
• 32:36
  either
• 32:37
  go
• 32:37
  both
• 32:37
  ways
• 32:37
  and
• 32:38
  maybe
• 32:38
  you
• 32:38
  do
• 32:38
  like
• 32:38
  your
• 32:38
  wise
• 32:39
  breakout.
• 32:39
  So,
• 32:40
  like,
• 32:40
  why
• 32:41
  do
• 32:41
  you
• 32:42
  think
• 32:42
  no
• 32:42
  one
• 32:43
  would
• 32:43
  buy
• 32:44
  it?
• 32:44
  Or
• 32:44
  why
• 32:44
  is
• 32:45
  it
• 32:45
  that
• 32:45
  you
• 32:45
  think
• 32:45
  no
• 32:46
  one
• 32:46
  would
• 32:46
  buy
• 32:46
  it?
• 32:47
  It
• 32:47
  feels
• 32:48
  too
• 32:49
  nuanced,
• 32:49
  and
• 32:50
  I
• 32:51
  don't
• 32:52
  have
• 32:52
  the
• 32:52
  validation
• 32:54
  of
• 32:54
  my
• 32:54
  audience
• 32:55
  to
• 32:57
  that
• 32:57
  it's
• 32:57
  something
• 32:58
  of
• 32:58
  interest.
• 32:59
  Then
• 32:59
  why
• 32:59
  don't
• 32:59
  you
• 33:00
  have
• 33:00
  the
• 33:00
  validation
• 33:00
  of
• 33:01
  your
• 33:01
  audience?
• 33:02
  Because
• 33:02
  I
• 33:02
  haven't
• 33:03
  told
• 33:03
  them
• 33:03
  about
• 33:03
  it.
• 33:07
  That
• 33:07
  could
• 33:07
  be
• 33:08
  it
• 33:08
  right
• 33:08
  there.
• 33:08
  Go
• 33:08
  tell
• 33:09
  them
• 33:09
  about
• 33:09
  it.
• 33:09
  Send
• 33:10
  out
• 33:10
  a
• 33:10
  survey.
• 33:10
  Prove
• 33:11
  yourself.
• 33:12
  Prove
• 33:12
  it.
• 33:12
  If
• 33:12
  it's
• 33:12
  right
• 33:13
  or
• 33:13
  not.
• 33:13
  Like,
• 33:14
  I
• 33:14
  think
• 33:14
  we
• 33:14
  can
• 33:14
  go
• 33:14
  further.
• 33:15
  And
• 33:15
  it's.
• 33:15
  Why
• 33:16
  haven't
• 33:16
  I
• 33:16
  told
• 33:17
  them
• 33:17
  about
• 33:17
  it?
• 33:17
  Because
• 33:17
  I'm
• 33:18
  terrified
• 33:19
  for
• 33:19
  it
• 33:19
  to.
• 33:24
  I.
• 33:24
  You
• 33:24
  know,
• 33:24
  it's
• 33:25
  very
• 33:25
  fascinating.
• 33:25
  It's
• 33:26
  not
• 33:26
  part
• 33:26
  of
• 33:26
  the
• 33:26
  exercise.
• 33:27
  I
• 33:27
  guess
• 33:27
  it
• 33:27
  is.
• 33:28
  My
• 33:28
  logic
• 33:29
  is
• 33:29
  that
• 33:29
  I
• 33:30
  think
• 33:30
  that
• 33:30
  my
• 33:31
  success
• 33:31
  comes
• 33:32
  with
• 33:32
  me
• 33:33
  attached
• 33:34
  to
• 33:34
  my
• 33:34
  offers,
• 33:35
  not
• 33:37
  them
• 33:37
  doing
• 33:38
  it
• 33:38
  themselves
• 33:39
  with
• 33:39
  my
• 33:40
  knowledge.
• 33:41
  So
• 33:41
  I
• 33:41
  keep
• 33:41
  telling
• 33:42
  myself,
• 33:42
  I
• 33:43
  need
• 33:43
  to
• 33:43
  help
• 33:43
  them.
• 33:43
  I
• 33:44
  need
• 33:44
  to
• 33:44
  help
• 33:44
  them.
• 33:45
  And
• 33:46
  so
• 33:46
  I'm
• 33:46
  afraid
• 33:46
  of
• 33:47
  somebody
• 33:48
  taking
• 33:48
  it
• 33:49
  and
• 33:49
  doing
• 33:49
  it
• 33:50
  and
• 33:50
  not
• 33:51
  getting
• 33:51
  the
• 33:52
  result
• 33:52
  that
• 33:53
  they
• 33:53
  would
• 33:54
  get
• 33:54
  if
• 33:54
  I
• 33:54
  just
• 33:54
  walked
• 33:55
  them
• 33:55
  through
• 33:55
  it.
• 33:57
  Right.
• 33:58
  That's
• 33:58
  my
• 33:58
  problem.
• 34:00
  So
• 34:00
  I
• 34:00
  think
• 34:00
  one.
• 34:01
  I
• 34:01
  think
• 34:02
  this
• 34:02
  is
• 34:02
  showing
• 34:02
  me
• 34:02
  two
• 34:03
  things
• 34:03
  too.
• 34:03
  It's
• 34:03
  like.
• 34:03
  It's
• 34:03
  showing
• 34:04
  you,
• 34:04
  like,
• 34:04
  you're
• 34:05
  probably
• 34:05
  always
• 34:05
  going
• 34:05
  to
• 34:06
  come
• 34:06
  to
• 34:07
  a.
• 34:08
  Like
• 34:08
  a
• 34:08
  mindset
• 34:09
  block
• 34:09
  that's
• 34:09
  blocking
• 34:10
  you.
• 34:10
  But
• 34:10
  then
• 34:10
  I
• 34:11
  also
• 34:11
  think,
• 34:11
  like,
• 34:11
  that
• 34:11
  one
• 34:12
  layer
• 34:12
  above
• 34:12
  the
• 34:12
  mindset
• 34:13
  block
• 34:13
  is
• 34:13
  giving
• 34:13
  you
• 34:13
  your
• 34:13
  next
• 34:14
  step
• 34:14
  that
• 34:14
  you
• 34:14
  just
• 34:15
  need
• 34:15
  to
• 34:15
  push
• 34:15
  forward
• 34:16
  through.
• 34:16
  Like,
• 34:17
  you're
• 34:17
  gonna
• 34:18
  get
• 34:18
  to
• 34:18
  the
• 34:18
  edge
• 34:19
  and
• 34:19
  things
• 34:19
  are
• 34:19
  gonna
• 34:20
  feel
• 34:20
  uncomfortable.
• 34:21
  Whenever
• 34:22
  you're
• 34:23
  trying
• 34:23
  to
• 34:23
  grow,
• 34:23
  you're
• 34:24
  gonna
• 34:24
  get
• 34:24
  to
• 34:24
  that
• 34:24
  edge.
• 34:25
  And
• 34:25
  it's
• 34:26
  always.
• 34:26
  It's
• 34:27
  probably
• 34:27
  always
• 34:28
  don't
• 34:28
  want
• 34:29
  to
• 34:29
  make
• 34:29
  that
• 34:29
  blanket
• 34:29
  statement.
• 34:29
  It's
• 34:30
  always
• 34:30
  a
• 34:30
  mindset
• 34:31
  thing.
• 34:31
  Probably
• 34:32
  if
• 34:32
  you
• 34:32
  really
• 34:33
  get
• 34:33
  to
• 34:33
  the
• 34:33
  root
• 34:33
  cause
• 34:34
  of
• 34:34
  it,
• 34:34
  that's
• 34:34
  causing
• 34:35
  it.
• 34:35
  But
• 34:35
  that
• 34:36
  layer
• 34:36
  right
• 34:36
  before
• 34:37
  is
• 34:37
  gonna
• 34:38
  tell
• 34:38
  you
• 34:39
  the
• 34:39
  one
• 34:39
  thing
• 34:39
  that
• 34:39
  you
• 34:40
  need
• 34:40
  to
• 34:40
  do.
• 34:41
  Yeah.
• 34:41
  To
• 34:42
  push
• 34:42
  through
• 34:42
  and
• 34:43
  get
• 34:43
  that.
• 34:43
  To
• 34:43
  push
• 34:44
  through
• 34:44
  that
• 34:44
  problem.
• 34:45
  Totally.
• 34:46
  No,
• 34:46
  I
• 34:47
  feel
• 34:47
  that
• 34:47
  my
• 34:47
  favorite.
• 34:48
  Which
• 34:48
  brings
• 34:48
  me
• 34:49
  to
• 34:49
  my
• 34:49
  favorite
• 34:49
  thing
• 34:50
  of
• 34:50
  getting
• 34:50
  things
• 34:50
  done
• 34:50
  is
• 34:51
  if
• 34:51
  you've
• 34:51
  never
• 34:51
  read
• 34:52
  the
• 34:52
  book,
• 34:52
  the
• 34:52
  one
• 34:52
  thing.
• 34:53
  Love
• 34:54
  it.
• 34:54
  But
• 34:54
  basically,
• 34:55
  I'll
• 34:55
  summarize
• 34:55
  it
• 34:55
  for
• 34:55
  you
• 34:56
  right
• 34:56
  now.
• 34:56
  It's
• 34:56
  like
• 34:57
  for
• 34:57
  everything
• 34:58
  you're
• 34:58
  wanting
• 34:58
  to
• 34:58
  accomplish
• 34:59
  in
• 34:59
  your
• 34:59
  business,
• 34:59
  this
• 35:00
  is
• 35:00
  how
• 35:00
  you
• 35:00
  prioritize.
• 35:01
  What's
• 35:01
  the
• 35:01
  one
• 35:01
  thing
• 35:03
  that
• 35:03
  by
• 35:03
  doing
• 35:04
  so
• 35:04
  would
• 35:05
  make
• 35:05
  everything
• 35:05
  else
• 35:06
  easier
• 35:06
  or
• 35:07
  unnecessary?
• 35:08
  I
• 35:08
  just.
• 35:10
  My
• 35:10
  book
• 35:10
  list.
• 35:10
  That
• 35:11
  sounds
• 35:11
  so
• 35:11
  good.
• 35:12
  But
• 35:13
  literally,
• 35:13
  that's.
• 35:13
  That's
• 35:14
  pretty
• 35:14
  much
• 35:14
  the
• 35:14
  gist
• 35:14
  of
• 35:14
  the
• 35:14
  book.
• 35:15
  You
• 35:15
  probably
• 35:15
  don't
• 35:15
  need
• 35:15
  to
• 35:15
  read
• 35:16
  it.
• 35:16
  No,
• 35:16
  it's
• 35:16
  really
• 35:16
  good.
• 35:17
  I
• 35:17
  use
• 35:18
  a
• 35:18
  lot
• 35:18
  of
• 35:18
  what
• 35:18
  he.
• 35:18
  Talks
• 35:19
  about
• 35:19
  Spark
• 35:19
  notes
• 35:20
  working,
• 35:20
  my
• 35:20
  cousin.
• 35:21
  But
• 35:21
  like,
• 35:21
  your
• 35:21
  Spark
• 35:21
  notes
• 35:22
  version
• 35:22
  is.
• 35:23
  What's
• 35:23
  the
• 35:23
  one
• 35:24
  thing
• 35:24
  that
• 35:24
  by
• 35:25
  doing
• 35:25
  so
• 35:26
  would
• 35:26
  make
• 35:26
  everything
• 35:27
  else
• 35:27
  unnecessary
• 35:28
  or
• 35:28
  easier?
• 35:29
  Because
• 35:29
  I
• 35:29
  think
• 35:30
  a
• 35:30
  lot
• 35:30
  of
• 35:30
  times
• 35:30
  when
• 35:30
  we
• 35:31
  see
• 35:31
  people
• 35:31
  stuck
• 35:31
  in
• 35:31
  do
• 35:32
  mode
• 35:32
  or
• 35:32
  throwing
• 35:33
  things
• 35:33
  out.
• 35:35
  I
• 35:35
  don't
• 35:35
  want
• 35:35
  to
• 35:35
  say
• 35:35
  it
• 35:35
  again.
• 35:36
  Throwing
• 35:36
  things
• 35:37
  out
• 35:37
  the
• 35:37
  window
• 35:38
  with
• 35:39
  the
• 35:39
  baby.
• 35:39
  Throw
• 35:39
  the
• 35:40
  baby
• 35:40
  out
• 35:40
  the
• 35:40
  window
• 35:44
  or
• 35:45
  getting
• 35:46
  stuck
• 35:46
  in
• 35:46
  do
• 35:46
  mode,
• 35:47
  it's
• 35:47
  because
• 35:48
  they're
• 35:48
  getting
• 35:48
  to
• 35:49
  that
• 35:49
  edge
• 35:49
  of,
• 35:49
  like,
• 35:49
  their
• 35:50
  uncomfortableness.
• 35:51
  Right.
• 35:52
  And
• 35:52
  there's
• 35:52
  a
• 35:52
  mindset
• 35:53
  block
• 35:53
  that
• 35:53
  they
• 35:53
  needed,
• 35:54
  and
• 35:54
  there's
• 35:54
  one
• 35:54
  thing
• 35:54
  that
• 35:55
  they
• 35:55
  need
• 35:55
  to
• 35:55
  do
• 35:55
  to
• 35:56
  break
• 35:56
  through
• 35:56
  it,
• 35:57
  but
• 35:57
  you
• 35:57
  could
• 35:58
  think
• 35:58
  of
• 35:58
  50
• 35:58
  other
• 35:59
  things
• 35:59
  above
• 35:59
  the
• 35:59
  surface
• 36:00
  that
• 36:00
  you
• 36:00
  would
• 36:00
  need
• 36:00
  to
• 36:00
  do.
• 36:00
  But
• 36:01
  the
• 36:01
  one
• 36:01
  thing
• 36:01
  that
• 36:02
  you
• 36:02
  need
• 36:02
  to
• 36:02
  do
• 36:02
  that
• 36:02
  would
• 36:03
  make
• 36:03
  everything
• 36:03
  else
• 36:03
  easier
• 36:03
  and
• 36:04
  unnecessary
• 36:04
  is
• 36:05
  probably
• 36:05
  going
• 36:05
  to
• 36:05
  be
• 36:05
  uncomfortable
• 36:06
  and
• 36:06
  you're
• 36:06
  going
• 36:06
  to
• 36:06
  have
• 36:07
  to
• 36:07
  break
• 36:07
  through
• 36:07
  that
• 36:08
  ability
• 36:09
  to
• 36:09
  be
• 36:10
  able
• 36:10
  to
• 36:10
  expand
• 36:11
  into
• 36:11
  that
• 36:11
  next
• 36:11
  area
• 36:11
  of
• 36:12
  growth.
• 36:13
  Do
• 36:13
  it
• 36:13
  scared.
• 36:14
  That's
• 36:14
  what
• 36:14
  I
• 36:14
  always
• 36:14
  tell
• 36:15
  myself.
• 36:15
  Do
• 36:15
  it
• 36:16
  scared.
• 36:16
  Do
• 36:16
  it
• 36:16
  scared.
• 36:18
  Do
• 36:18
  it.
• 36:19
  So
• 36:19
  I
• 36:19
  think
• 36:20
  the
• 36:21
  this
• 36:21
  is
• 36:21
  a
• 36:21
  jam
• 36:22
  packed
• 36:22
  episode
• 36:23
  of
• 36:23
  lots
• 36:23
  of
• 36:23
  things,
• 36:24
  but
• 36:24
  I
• 36:24
  think
• 36:24
  the
• 36:25
  one
• 36:25
  thing
• 36:26
  that
• 36:26
  if
• 36:26
  you
• 36:27
  take
• 36:27
  away
• 36:28
  from
• 36:28
  this
• 36:28
  episode
• 36:29
  is
• 36:29
  that
• 36:29
  we
• 36:29
  would
• 36:30
  love
• 36:31
  to
• 36:31
  do
• 36:31
  for
• 36:32
  you.
• 36:32
  Whoever's
• 36:33
  listening
• 36:33
  to
• 36:34
  do
• 36:35
  the
• 36:35
  why
• 36:35
  challenge
• 36:36
  on
• 36:36
  yourself.
• 36:37
  I
• 36:37
  think
• 36:38
  set
• 36:38
  aside
• 36:39
  20
• 36:39
  minutes
• 36:39
  30
• 36:40
  minutes
• 36:41
  of
• 36:41
  self
• 36:42
  reflection.
• 36:43
  Identify
• 36:43
  a
• 36:44
  problem.
• 36:45
  I
• 36:45
  personally
• 36:45
  like
• 36:46
  journaling.
• 36:46
  I
• 36:46
  think
• 36:47
  my
• 36:47
  brain
• 36:47
  to
• 36:48
  mouth
• 36:49
  connection
• 36:49
  is
• 36:50
  but
• 36:51
  my
• 36:51
  brain
• 36:51
  to
• 36:51
  like
• 36:52
  hand
• 36:52
  more
• 36:53
  comes
• 36:53
  out,
• 36:53
  more
• 36:54
  subconscious
• 36:55
  junk
• 36:56
  comes
• 36:56
  out.
• 36:57
  So
• 36:57
  whatever
• 36:58
  you
• 36:58
  choose,
• 36:58
  whether
• 36:58
  it's
• 36:59
  to
• 36:59
  say
• 36:59
  it
• 37:00
  out
• 37:00
  loud
• 37:00
  to
• 37:00
  yourself
• 37:01
  or
• 37:02
  journal
• 37:02
  it
• 37:03
  out,
• 37:03
  find
• 37:04
  a
• 37:04
  problem.
• 37:05
  Ask
• 37:05
  yourself
• 37:05
  at
• 37:05
  least
• 37:06
  five
• 37:06
  whys
• 37:07
  and
• 37:07
  really
• 37:08
  come
• 37:08
  down
• 37:09
  into
• 37:09
  identifying
• 37:10
  the
• 37:10
  root
• 37:11
  cause
• 37:11
  of
• 37:11
  your
• 37:12
  current
• 37:12
  problem.
• 37:13
  I
• 37:13
  think
• 37:13
  it'd
• 37:14
  be
• 37:14
  fascinating
• 37:14
  to
• 37:14
  see
• 37:15
  what
• 37:15
  you
• 37:15
  come
• 37:15
  out
• 37:15
  with.
• 37:17
  Yes,
• 37:18
  I
• 37:18
  think
• 37:19
  it
• 37:19
  would
• 37:19
  be
• 37:19
  very
• 37:19
  fascinating.
• 37:20
  Could
• 37:20
  definitely
• 37:21
  share
• 37:21
  Comment
• 37:22
  down
• 37:22
  below
• 37:23
  in
• 37:23
  our
• 37:24
  Isn't
• 37:24
  that
• 37:24
  called
• 37:24
  comments
• 37:25
  in
• 37:25
  Podcast.
• 37:26
  Or
• 37:26
  I
• 37:27
  don't
• 37:27
  know
• 37:27
  if
• 37:27
  you
• 37:27
  have.
• 37:27
  Comments
• 37:28
  in
• 37:28
  podcasts
• 37:29
  Reviews
• 37:29
  Leave
• 37:30
  a
• 37:30
  Review
• 37:31
  Email
• 37:32
  we
• 37:32
  need
• 37:32
  to
• 37:32
  make
• 37:32
  an
• 37:32
  email
• 37:33
  for
• 37:33
  this
• 37:33
  podcast.
• 37:34
  Let
• 37:34
  us
• 37:34
  know
• 37:35
  on
• 37:35
  Instagram.
• 37:36
  Yes,
• 37:37
  it'll
• 37:37
  be
• 37:37
  linked
• 37:38
  in
• 37:38
  the
• 37:38
  show
• 37:38
  notes.
• 37:39
  Let
• 37:39
  us
• 37:39
  know
• 37:39
  on
• 37:40
  Instagram
• 37:40
  if
• 37:40
  you
• 37:40
  feel
• 37:41
  comfortable
• 37:41
  what
• 37:41
  you
• 37:41
  come
• 37:41
  up
• 37:42
  with
• 37:42
  your
• 37:42
  root
• 37:42
  cause
• 37:42
  and
• 37:42
  if
• 37:43
  this
• 37:43
  helped
• 37:43
  you,
• 37:43
  we
• 37:44
  would
• 37:45
  love
• 37:45
  to
• 37:45
  know.
• 37:46
  And
• 37:46
  until
• 37:47
  next
• 37:47
  week
• 37:48
  we're
• 37:49
  rooting
• 37:49
  for
• 37:49
  you.