Your AI Investments Haven't Paid Off. Should You Pump the Brakes?

Harvard Business Review · Oct 17, 2026 · 2m

Your AI Investments Haven't Paid Off. Should You Tap the Breaks?

2 Sep 2025

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A new MIT study suggests 95% of generative AI investments aren’t paying off. Are we in a bubble—or just playing the long game? Subscribe to HBR Executive Agenda to learn more: https://s.hbr.org/4kbybkB

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