Silencing the ‘Noise’ Behind Bad Corporate Decisionmaking

Trumponomics · Jun 9, 2022 · 27m · transcript

Much of the appeal of McDonald’s comes from the chain’s consistency. A cheeseburger in the US or a McSpicy Chicken in India should taste the same every time. But what if a business had wildly different outcomes depending on which leader was making decisions? Renowned psychologist Daniel Kahneman calls this variability “noise,” and suggests controlling it is key to ensuring the best decisions get made.

In this week’s episode, Stephanie interviews Kahneman, a best-selling author and professor emeritus at Princeton University, and Olivier Sibony, a professor of…