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PWC and Reltio: Driving Value with Agentic AI and MDM

Everyone talks about AI agents. Very few talk about what they actually change inside enterprises. At the DataDriven Conference, Ravit Jain sat down with Rajeev Krishnan from PwC to unpack what the agentic shift really means for data, governance, and Master Data Management.

PwC and Reltio have been working together for years, but the conversation is now moving beyond implementations to real business outcomes. Rajeev shared how their Agent OS ecosystem is being integrated with Reltio to deploy agents that handle tasks data teams have struggled with for years. Things like resolving match queues…

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