114 : The New Rules of Coffee w/ Jordan Michaelman and Zachary Carlsen of Sprudge.com : Winning over consumers, approachability in coffee, challenging perceptions of coffee, selecting the rules, coffee as a love language

Keys To The Shop : Equipping Coffee Shop Leaders · Oct 2, 2018 · 57m

Sprudge is here!!! Founders, Jordan Michaelman and Zachary Carlsen join me on the show talk about their new book, "The New Rules of Coffee". In this conversation we unpack their creative process deciding what to include in the book, their goal for the content and tone taken in writing these "rules", and what this book means for both consumers and pros. We dive into select rules from each section of the book and discuss everything from snotty baristas, coffee's colonial heritage, mine and Zachary's grandmother's "special" coffee, why you don't need fancy equipment to make great coffee at home…