The Power of Culture: Philadelphia's People-First Strategy | Hunden Happy Hour #11
In this episode of Hunden Happy Hour, Bethanie DeRose, Executive Vice President of Consulting, welcomes Angela Val, President & CEO of Visit Philadelphia, to explore how the city is rethinking destination marketing through a people-first approach.From Philadelphia’s vibrant culture, food, and sports to the importance of welcoming and valuing everyone, the conversation explores what makes the city a compelling place to visit, live, and work. At the center of the discussion is Visit Philadelphia’s “people attraction strategy,” an approach that expands beyond attracting visitors to attracting…
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