DTC Podcast | Ep 622: How Outway Runs Canada and the US as Two Separate Businesses
Most brands expand into the US and treat it like the same business with a different shipping label. Outway learned it is not. Taylor Fraser is the Chief Growth Officer at Outway, the Canadian performance sock brand. In this episode he breaks down why Outway now runs Canada and the US as two distinct businesses, why he dropped retargeting on Meta entirely, and why a sub eight-figure brand cannot optimize its website to growth. What you’ll learn: Why Outway swapped the CMO role for a Chief Growth Officer and split growth into performance, retention, and e-commerce Why Canadian and US…
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