#17 Brand as Relationship

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX · May 28, 2019 · 4m

The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement brand loyalty. This takes us to the current stage in the evolution of brands: brand as relationship.

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